Digital marketing
Hire SEO Company With Best SEO Skills
Hire SEO Company With Best SEO Skills In SEO, there can be a problem when the keywords are not planned well. The results can turn out to be worse than expected because the keywords are not written in a proper manner and not chosen in a proper way. However, long tail keywords are more proof against changes in algorithms of the search engine like Google. Long term keywords do not bring as much traffic because they do not bring much traffic as their counterparts. As for the search engine optimization, content writing is very important. It is always a good idea to put the new content every week on the website rather than not putting it for 20 weeks. If you put the content 20 articles per day, that will also not make difference to your SEO campaign. It is only good to get the backlinks from a well known site as well. You need to get the content only from the high status sites only. If you see a bad link on the site, you need to contact the web administrator to remove that link. There is a way to find out which links are linking to your with the help of tools. If you are not happy with your website SEO, then contact a best SEO Company in Pakistan. Sites like Facebook, Tumblr and Twitter bring you a lot of traffic; they are considered a goldmine for the SEO professionals if used properly and wisely. It is sometimes said that there are no reliable SEO companies that is simply not the truth. If you know what to look for in an SEO company, then you will find out what is best for you to choose from. There are certain qualities an SEO company can have and the kind of knowledge they can have to perform in a good way. Sometimes there are serious reasons for doubting the capabilities of an SEO company. A good idea about the company can be set by getting the world of mouth for it. You can also find out about them on the various forums on the internet. There is a lot of negative publicity for many companies in the world; you should choose to avoid them. You can also find out about their effective services from their former customers, in this case, some valuable comments can be obtained. Some companies pretend to be hardly professional in their approach for keywords. The greatest benefit of hiring the best SEO Company is that they are cheap and reliable also which is the reputed SEO Company in Pakistan and also provides no burden on your pocket as compared to other very expensive companies. Seo.com.pk does not ever tell you that they will do some magic and take your site skyrocketing to the top of the search results. They will realistically provide the meaningful tools and apply planned strategies. If an SEO company claims that they will make your keywords put you to the top, it is not worth hiring. Hire the genuine SEO company in Pakistan like Seo.com.pk.
What You Should Do If Your SEO Rankings Just Dropped
You feel exhaust initially. And the same you feel excite when you see you in the first page of Google after a months of rock-breaking efforts. But when the same ranking goes invisible, you may go into frustration. Undoubtedly, it is not just the case of you or any SEO, each and every SEO comes across this kind of drought. Even I also had the same in the last year, but went into a deep research and put myself into relentless efforts. Today our site fugenx.com is ranking in the first page for all major keywords, including mobile app Development Company Delhi, for which FuGenX ranks at the 4th place. Below is what I did to bring back those keywords to top ranking from the disaster. Fruitful Tips to Bring Back Your Ranking Analyze the drop Before you take actions to bring back yourranking, sit for hours to dig out reasons for the drop. First check for your site for the targeted keywords and see where you are. Here are some probable reasons for drop in the ranking: Google Penalty In most cases, penalty could be the reason behind massive drop. Most webmasters think they are not deserved for any penalty, but unfortunately there is a bunch of reasons that hit back them. Check, have you been hit back. Find a list of possible reasons at blog.kissmetrics.com/penalized-by-google and see which one fired back you, and take actions to fix them. Even though you have not done any mistakes that are on the list, you could still have got a penalty. The complex Google algorithm considers hundreds of factors to decide your eligibility for ranking. Today you might not be penalized, but tomorrow you might be. In fact, there are two types of penalties: manual and algorithmic. Image credit: Slideshare.net Manual penalties are given out by Google’s webspam team when they come to know about suspicious activity. This could be the affect of unnatural links or someone could have reported against you regarding spam practices. If you’ve hit by a manual penalty, you should have notified in Google Webmaster Tools about the same. The other type of penalty is algorithmic penalty. These penalties are tougher to know as there is no notification from Google’s end or from not any perfect source. You can know about Google’s most important algorithms in the page at the below link: quicksprout.com/2015/09/02/the-complete-guide-to-google-penalties-both-manual-and-algorithmic/ See what wrongs you have done knowingly or knowingly. Check for Google’s new algorithm updates at the below link: moz.com/google-algorithm-change If you find any penalties, take quick actions to fix them. To be updated about new penalties, follow Gary Illyes (webmaster trends analyst), John Mueller (Webmaster Trends Analyst at Google), and Google Webmasters on Twitter. You can ask Gary and John questions directly and get it answered. You can even find direct solutions for some common penalties in the page at the below link: blog.kissmetrics.com/recover-from-any-google-penalty/ Link problems Don’t think you won’t rank not just because of you don’t have more strong links. Even weak links can affect your ranking asa silent killer. Check your website at the tool in the below link to see types of links you have. linksmanagement.com/types-backlinks/ Thenafter, conduct a link audit of your site. You can find easy steps to do it at neilpatel.com/blog/link-audit/ Use a backlink analysis tool like SEMrush Backlink Checker to know aboutyour bad links. Contact the sites who have your bad links and nicely ask them to remove them. In case if that has not worked, use Google’s Disavow tool to do the same. I have found that 90% of the time, you can find out bad links by conducting a backlink audit. Yourlink profile may look good, but there could be still problems in links. That may not beabout bad links, but may be about lost links. How and where you lose links? Your bothinternal and external links can disappear. Losing externallinks may not be in your hand, but internal links are. Yep, you lose internal links for various reasons – when you relaunch, rebrand, or redesign your site. Why does this happen? It might be because of redirects and transitions. Let’s see first what transition is. If you delete an old blog post, then that link will weaken your internal linking structure. So check for such links and fix them. Another key reason for losing links is faulty redirect.This often happens with 301 redirects. Lots of SEOs assume that 301 redirect will always work as it is abelieved as a permanent redirect. Indeed, it doesn’t. If you get a new domain for an expired domain and try to redirect, it could cause a major loss in traffic since the 301s will no longer work. And also check for broken links and fix them. As I told you above, external links are not in your hand, but you still put an effort to save or regain as mush as lost external links. Ask the site owners politely to relink your pages to their pages. If it doesn’t bring fruits, write it off as a loss. Get charged to create more quality links. Improve design specifications Mobile-first design is one of the most important capabilities for any site to impress Google. And also user experience, and speed matter a lot in SEO. 47% of customers expect a page to load in 2 seconds or less. See you’re good in that or not. Conclusion: Hope you’ve got a deep understanding about possible loopholes in your site. This strategy not just helped companies in one niche, but also all sorts of companies, particularly top app design companies, travel companies, and e-commerce brands to bring back their rankings. Author Bio: Varalakshmi, an experienced content writer working in a mobile app development company in India. I like to write content based on technology, startups and latest technological innovations that people like to know and share with others.
Social Media as a First Step to Run a Business
Social Media as a First Step to Run a Business If you own an online business then you know you need to grow your brand. You need to harness the power of social media to tell a story, and also demonstrate your product or expertise on a global scale in real time. Facebook, Twitter, Instagram, Pinterest, and LinkedIn are all free platforms that businesses can use to directly engage with their audiences. Ideally, there are so many opportunities that a well-managed social media campaign can bring. Research shows that there are over 3 billion internet users, and over 2 billion of them have active social media accounts. With this in mind, any business owner or aspiring entrepreneur who has not tried out the power of social media needs to start thinking about creating one for a stronger online presence. In fact, in some years to come social media for business will be no longer optional but a necessity. We have outlines some key points how social media can help you run running your business. Find your target audience Any business is made up of two types of target audience: there are the existing customers and your potential customers also known as your target customers. A successful business should have a social media marketing strategy that can make the existing customers feel appreciated and at the same time reach out to the potential customers to grow the business. Do your research and find out what kinds of social media platforms your customers use. Find out what they are talking about, where they share their ideas, and listen from there. Finding the right place to find your target customers on social media takes time, and it will involve searching for people who are discussing different topics that are important to you. Sign up for social media accounts With the right target audience for your business, you can now sign up for a social media account. These accounts are free and they are easy to manage, but it is important to check out for each platform’s guidelines and user terms especially for the business accounts. The most popular social media platforms are: Facebook is the most popular social media platform that can be ideal if you want to reach to a wide audience across the world. Twitter is another popular platform but it’s popular with the younger generations. It supports different communities online which can be of great help to your business. Google + is a platform from the giant search engine, Google. It’s the best platform for increases search engine optimization (SEO) results for businesses. Google + for business will make it easier for people to find your business online. Instagram is a social media platform that allows users to share images and photos. It can be a great resource for a business where they can share images of products and services they are offering. LinkedIn is the most common career networking platform. It allows you to reach a wider audience and it’s very effective for reaching wealthy customers and generate leads for businesses. Tumblr is an active platform to reach potential customers who are less than 25 years. The majority of the people in this platform are college educated students and they are aggressive on this platform. Pinterest is a social media platform that features virtual themes that work best if you have relevant images of your product to share. It’s a perfect platform to target those individuals with a high-income bracket. Look for a social media manager When the word social media manager comes up, many people tend to think that the task requires the hiring of additional staff to manage a business online accounts. But the truth is that managing multiple social media networks is tiresome. So, a social media manager can help you improve your social media presence and also track your online outreach. Some of the major online social media manager such as HootSuite and Ping.fm makes it easier for any business owner to manage all their social media accounts on a single website. You can also review the trend and success of your tweets with just a click-through statistics. You can try out the free version first, but as you get more involved in social media, you can upgrade to the next version. Also, you can get a paid service like SproutSocial to help you create contacts from all your social media followers and track how you are engaging with them. It also has a single inbox for all your messages coming from all networks. Start posting content on social media The content you post on social media should be more than the normal self-promotion pieces. Make sure to include relevant information about your business, the industry you work in and post your own pictures of customers enjoying your business. Takes pictures of your product and post them on your social media account. You might want to include a picture of satisfied customers showing the work you have done. You can also random deals for your followers. It can be either a weekly or monthly raffle where users need to share something to qualify for a draw to win. Make sure to include special offers in your posts and keep your customers updated on what is happening in your business. Remember, your social media platform represents your business. So, keep your posts professional and keep your target audience in mind. Maintain your web presence It’s one thing to be on social media, and it’s another to be consistent with your online presence. Building an online presence takes time and it may vary depending on your target audience and the amount of time and effort you put in. The important thing is to be consistent and try to post every day. Take some time to respond to, and share your customer’s posts. Lastly, be patient, at the end your business will have a good online presence. Listen and engage your followers The best way to engage with
6 SEO Mistakes Newbie Guest Bloggers Make
Guest blogging can be a powerful way of attracting new traffic, increasing the overall SEO strength of a website and get the message out there relating to the products and services you are selling. However, it takes effort and doing it wrong frequently results in wasted resources. Therefore, If you’re a newbie guest blogger then you’ll need to figure out the top mistakes others have made so that you can avoid repeating them yourself. This will till the odds of success in your favor. With that thought in mind, here are 6 of the top things that you must try to avoid during your guest blogging campaigns: Not creating great content Webmasters will be less likely to publish your content if it doesn’t provide value. Content should educate or entertain, or better yet – do both. There are plenty of ways that you can improve the quality of your content, and end up with content that’s creative. Some of these include being conversational, writing catchy titles that stand out and actually help the target audience solve a problem. Webmasters are not against you in terms of trying to deny content submissions. If they have guest blogging enabled it means they are actually looking for fresh content and welcome guest bloggers. You’ll just need to do your bit and supply content that meets the quality standards. Blog targeting is poor There is no point in targeting blogs that are of poor quality and have low levels of traffic. You’re wasting your time and resources targeting such blogs as they will not get you the return on investment that’s required to make guest blogging worth the time. As the Smartblogger.com suggests: pick the wrong blogs and you’ll receive nothing in terms of new subscribers. To get a sense of how good a blog has a look at their social media accounts and what the traffic statistics are. Furthermore, the number of comments their blog posts receive is a good indication of how engaged the audience is with their content. However, you should keep in mind that while some blogs might not be very good now they might be in 6 months or maybe a year. Your blog entry will still be live and you’ll receive the benefits then. As you become more experienced as a guest blogger your ability to sense the good blogs from the bad ones will improve. Not selling yourself Guest blogging entries will not be viewed as credible as the other content on the website. Therefore, you’ll need to build some credibility with the audience. This can be done by making the blog as factual as possible: use numbers, images, and details. Furthermore, you should include a strong call to action. This is the part where you tell the audience a little about yourself and invite them to visit your website. Most blogs allow a call to action to be present because it is the trade-off for receiving a piece of content for free from a guest blogger. The call to action should incentivize the audience to perform the action that they want. Perhaps they can learn more about how to solve a specific problem, or that you are an industry leader and they should follow your content. Finally, if there is a specific blog that delivers you a lot of traffic consider creating a landing page and opt-in form that is specific to that blog. This will make the audience feel more appreciated and they will be much more willing to sign up giving you that all-important e-mail. Not viewing other blog entries To get a sense of what is expected from your blogs it makes sense to have a look at what other blogs have been created. Newbie guest bloggers think that a one-fits-all approach will work if their content is great. You can get away with that up to a point, but some webmasters will not be flexible and require that content matches their style very closely. If the blog in question is worth the effort, because it provides a lot of targeted traffic, then you’ll need to adapt. When taking a peek at the other entries have a look at what titles have already been tackled. There is no sense in yet another article on how to tackle blog commenting if there are several titles already completed on that subject matter. Try to come up with something new or at the very least a new angle on a topic that has already been extensively covered. This increases your chance of the webmaster feeling your blog entry can add new value to the website. Landing page wastes traffic The point of guest blogging is to impress the target audience with the content and hopefully get as many clicks in the call to action to take them to your landing page. However, the work is not done – the landing page has to effectively get the audience to perform the desired action. This might be to fill out a form, sign up for an e-mail newsletter or buy something right away. Even if you have the best guest blogs out there, a badly created landing page can ruin your efforts and waste a lot of the targeted traffic that is hitting it. Let’s say that from a guest post you get 100 new visitors and only 15% hand over their e-mail. With a better landing page, that number could double to 30 new subscribers leading to more sales further down the sales funnel. Freebie doesn’t match target audience One of the sins of guest blogging is offering a freebie that doesn’t appeal to the target audience. The freebie is something that one receives for performing a desired action – typically handing over their e-mail address. Create a freebie that offers something of value to the target audience. Let’s say that you’re targeting a blog on marathon running. You could create a freebie on how to improve their personal best, or what the right foods are to eat before
5 Reasons Why Websites have Become the Digital Portfolio of the Business
5 Reasons Why Websites have Become the Digital Portfolio of the Business If no, build one now! Studies show that more than half of the small businesses & startups do not own a business website and more than 47% do not see the worth of investing in social media for marketing & sales. Is it necessary to have an internet presence at all? There are many businesses that are doing phenomenally well even without a website, but there a proofs that websites escalate the growth of businesses significantly. A website is not just a digital version of the brochure of the company, but a well-thought-out plan which is designed to inform, engage & improve the sales of the business. Important Benefits for a Business The following is a list of benefits for businesses which own a fully-functional & responsive website, specifying its need in 2017: Visibility Nowadays, everyone searches about different products & services online first and then visit the store. By creating a website, you stop being invisible to those internet-friendly customers and improve your business opportunities. People are searching for solutions for their needs & problems on the internet and the company which appears on the top; usually gets the most business. If you do not have the website yet, you are simply missing out on a large number of customers because your name is not even in their thought process. An invisible business tends to die out soon. Rank Higher To rank at the top of the search engine result pages, you need to focus on all the digital marketing methods. Search engine optimization, commonly known as SEO, is one of the most effective methods of promoting your business. It basically uses specific-relevant keywords and helps your website to rank at the top of those results. It requires you to create optimized content, build relevant links and have an engaging brand to be able to convince the search engines that your website shall be ranked at the top. It increases your chances of sales increment because of the effective promotions. It accommodates social media optimization and pay per click advertisements as well (other tools of digital marketing). It is an old idiom, “People tend to buy products & services which are more visible to their eyes.” Improve Sales Top ranking websites are powerful sales tools because users can directly connect with the business from wherever they are. It can help in the following ways: It acts like another store of the business It has no geographical limitations It can help in resolving customer problems & queries Push notifications can help to remind customers about sales & special deals If designed smoothly, it can attract traffic and enable a smooth buying experience It can modify customer decisions by being attractive & informative A website can be used to build confidence in the minds of the customers about the brand by giving them important buying information & special purchase incentives and an attractive website design help in attracting them in the first place. Stay Credible Websites help you to have a social presence and enables your customers to trust in you, that your business is stable and you will not run away in the near future. It showcases a dedicated web presence and customers can get hold of you whenever they wish to. It is an e-shop on the internet and customers can find information about different products & services in the available blogs, articles and press releases. Customers can learn more about the company, which will enable the brand to build authority in the market. Without a website, it might get difficult for the business to communicate with the customers on a regular basis. Create a Community Even if the technicalities of the internet are out of your bounds, the benefits are endless. It allows you to gather important data about the customer and use it to improve your business opportunities like emails, contact information etcetera. You can shoot emails/ text messages in the future to potential or loyal customers about special deals & sales to attract them into the store and make a purchase. It makes a connection with the customer easier, cost-effective and faster than via any other media Conclusion Always create a website that the customers can be attracted to and trusts to share their personal information. Website design& website development are two things that attract the customer & helps to retain him for the long term, respectively. Security and user-experience shall always be the first priority. It can be your strongest marketing tool, utilize to the fullest.