SEO & Web Service

Digital marketing

5 Ways to Rock Your Blog

5 Ways to Rock Your Blog You are probably tired of people telling you that you need to have a business blog. That’s just so easy to say. And then comes the next piece of advice. You have to make it amazing because, if you don’t, it will just sit out there in cyberspace with no readers/followers. No pressure, right? Especially when you have a business to run, adding this big task to your already overloaded schedule is not your idea of leisure time fun. Unfortunately, you do need a business blog, and, yes, you do need to make it amazing. But there is some help out there, including great tools to make it easier. This short guide will help provide the key things to consider as you develop your blog and where to go for help. 1.  Purpose The first thing you need to wrap your head around is that a blog is not your advertising platform. Business owners who use their blogs for advertising will have no followers. Today’s consumer is a different breed. He wants good information; he wants to be educated; he wants to be inspired; and he wants to be entertained. Your purpose for a blog should be to give your target audience what it wants. When you do that, you begin to build followers and relationships. And relationships translate to sales. 2.  Topics – Determined by Your Target Customers To find topics for your blog, you can do some easy research: Go to your competitors’ blog and social media pages. What content topics are getting the most conversation? Can you take those topics and write something better, adding something new? Use topic-generator tools – you can type in keywords that relate to your niche and find blog and article topics that are the most popular right now. Ask your current customers what topics interest them? Use your customer profile to study that demographic and learn what is important to them. For example, millennials (the largest buying group right now) prefer doing business with companies that are environmentally responsible and that support important causes; their family and social lives are as important as their work lives; they enjoy a good joke, and they want to be inspired. All of these things should provide ideas for topics. 3. Turning Topics into Engaging Content – the Delivery Once you have topic ideas, you have to think about delivery. Even the most interesting or exciting topic will fall flat if not presented in an engaging way. Here are tips and tools that will make your content engaging. Titles for your blog posts will be what initially engages the reader. Think about this for a minute. When you come upon a news article, what makes you want to read the article? Of course, it’s the title. Your blog is like a news article in many ways, too. To engage the reader right away – get a great catchy title. And if you are not creative yourself, use some title generation tools to help. Open your post with an engaging sentence or few. Provide a shocking statistic; tell a short story; garner some real interest. Again, sort of like a news article. No matter how great your topic and points may be, you have to present it well – it’s a matter of style. Break your content up into short chunks – headings in bold, bullet points. This is knows as making your post “snackable.” People want to scan a post and settle in on pieces that really interest them. When you make it easy for them to do this, they are happier. You must have visuals – some of the most popular content has photos, charts, infographics and videos. The research has been done – content that has colored visuals is 80% more likely to be read. There are lots of free sources for photographs and plenty of tools to create great visuals, even videos. Be creative with text, and ensure that your style and grammar is perfect. Here’s the point. If your text is boring; if there are grammatical errors; if there is difficult vocabulary or complex sentence structures, you will irritate, frustrate, and lose your readers. Again, if you are unsure about your skills and ability, get some help. Here are some tools to assist you:  Hemingway Editor:  If you need to simplify your writing, and posts should be simple in style and language, this editing tool will help you do just that. It will identify complexities and give suggestions for simplification.  Grammarly: this tool will find all grammar, spelling and punctuation errors and make suggestions for correction.  Read-Able: You can paste in your content and get a reading level. This is important, because blog posts should be at around the 7th grade reading level. Targeting that reading level will make you content easily digestible.  Smart Paper Help: This is a great writing service with an entire department of creative copywriters. They can do most everything from identify topics for your niche to write creative posts and add the visuals to make content compelling. 4. Sharing and Conversations Good, popular blogs get shared by readers, and they stimulate a lot of conversation. You need to make it easy for readers to do this. You should have buttons, so that automatic sharing can be is accomplished with a single click, and have them throughout the post. You should also have a conversation thread at the end of each post, so that readers can comment and converse with one another and so that you can respond. The more conversation, the more likely readers will come back and recommend your blog to their friends. 5.  Get Personal Today’s consumers want to know who they are doing business with. They want to trust business owners; they want to see them as humans who care; they want to see a sense of humor and a concern for larger social issues. When you can show your personal side, people feel they have a relationship with you. Some posts should be humorous and entertain; some

Read More

End the search for Affordable SEO Services USA

For a business, marketing is of utmost importance to create an impact in the industry. In today’s digital time, SEO has become the most preferred way of marketing a business; considering the fact that every business is looking to create its online presence. But when it comes to getting the finest SEO services in USA, the first problem that you are faced with is the pricing. Most of the service providers have packages that can break a hole in your pocket. This is where someone like Arrow NW comes into the picture. They are one of the most trusted names in the industry when it comes to SEO services, but the one thing that separates them from the rest is the fact that they provide affordable SEO services in USA. If you are running tight on budget and need expert help with not just SEO, but other digital marketing services as well, then you need to get in touch with these professionals. From Digital Marketing and Brand Media Consulting to Graphic and Web Development and Documentary making, these professionals can help you with all that and more. All that at a price that you would have never thought of! What else can you ask for? If you are looking for any of the services mentioned above, then it high time to give these professionals a call and see what they have at offer for you! So, what are you waiting for? Give them a call right away!

Read More

How to Get Your SERPs Back After an SEO Rankings Drop

In the changing scenario of SEO, it is very difficult to predict the rankings of the websites. Whether it is a Google update, manual report or a developer’s problem, there are so many things that can cause an immediate SEO ranking drop. But actually it is a big challenge for SEO experts to prove their skills by increasing SERPs and driving traffic. Here we’re sharing some simple and effective steps that’ll help SEO beginners to survive and discover the lost rankings after a drop. Manual Or Algorithmic Penalty Rank Drop This is, actually, a big ranking drop. If your site or a specific get penalized and dropped more than 10-2- positions on a multitude of keywords, then you’ll receive anote in webmaster’s tool. Google is very descriptive and outlines the causes of specific manual penalties. Manual action penalties are very complex and it is very hard to get rid of them. If there is no penalty-related messages in your Webmaster tools, then there are two possible options. The first one is that Google has updated its algorithm Secondly, you or anyone who is part of your team members is responsible for the rankings drop Check Google Algorithm Update Then, it’s is important to check that whether Google has rolled out any algorithm update or not. If there is any update then Google will be responsible for the drop. It is said that Google introduces 2 to 3 updates in a week. So, your site might be perfect in SEO terms, but a single error in your ranking tracker may cause the problem. You’ve to locate the cause of ranking drop that where your site is violating the Google’s guidelines. In order to avoid mistakes, focus on your products/ services, be organic and build a brand. It is recommended to use tools like Barracuda, Fruition’s Google penalty checker and stat to access and analyze your data. Detailed Back linking Analysis Buckling is one of the most important pillars of SEO. Backlinks enable a website to rank higher in the search results. If your site lost a lot of inbound links from your profile, then a consider drop in ranking is inevitable. For this purpose, you can use the link analysis tools like majestic SEO and Ahref that’ll help you to figure out every problem in your backlink profile. Audit Your Content We know that content has a great impact on the SERPs of a website. Content gives information about your site to search engines. So, create a content that search spiders can understand easily and rank your site higher in search engines. Try to post valuable content piece, as it has the ability to build backlinks from trustworthy sites lead to higher search results. To ensure uniqueness, you can use plagiarism scanners like Plagiarism, Quetext or Viper or you can also use a built-in plagiarism checker. In case you find your content on third party sites, you can report Google about the plagiarized content or you can contact a hosting provider to report it and request him to remove it. Here is another idea If you can’t do yourself so you may hire a professional seo services or seoanalysit who can do the content audit for your website. Conduct a Competitor Analysis Sometimes, competitors do a good job with their sites and outranked your site from the search engine. So, it is significant to keep an eye on your competitors. You should monitor and analyze your competitor’s site performance, engagement and traffic on a regular basis. You should also check your backlinks, content and social media stats. Author bio: Marry Ann is the Content writer and SEO Consultant, she has been in the business for well over five years, is well-versed with all type of marketing industry. She is an internet lover, spend most of my time surfing internet to read and learn something new. She also like to pen down new idea therefor love writing. Always enjoys writing about the latest SEO Trends.

Read More

How to get more free backlinks for your website

How to get more free backlinks for your website Nowdays, many business owners have a dedicated and highly professional website for their business product or service needs. In order to popularize your brand throughout the world or your specific business region, it is highly necessary to make use of the backlinks benefits. The backlinks are nothing but simple the links around the web platform pointing back to your dedicated business website. When there are more backlinks to your commercial website, you will get more numbers of new visitors who will then be converted as your potential customers for increasing the sales rate and profit. Ways to create more backlinks: When the internet users are in need of getting more amounts of backlinks to your website for free, the following are the most effective and recommended ways to get free website backlinks. Forums –Use of forums on the web platform is really one of the best ways to create more backlinks to your website. There is a plenty of online forums available with the free to use access. Once you have decided to create more backlinks to your site, you just need to visit one or more numbers of forums related to your business. It is really an excellent way to obtain more amounts of free backlinks. Most of the on-site forums are allowing users to have the signature link in which they can input your website or blog link. At the same time, there is no chance to go around spamming a forum with your link. Video sharing websites –There are more numbers of popular video sharing websites available on the web platform such as YouTube, Vimeo, Dailymotion and more for getting more amounts of free backlinks. It is advisable to post the ads or other videos related to your product or service along with the link to grab more amounts of potential customers. Other ways to get free backlinks: Article databases –It is also an amazing way to get extensive amounts of backlinks for completely free of cost. When there is a blog post or article related to your product or service brand, you should also include your website link before posting them on the article databases. Today, many people have a habit of using such article databases to find the best and reliable brands or services. By giving links to your blog posts or articles, you can surely able to get more free backlinks to increase your sales rate and profit. Ping sites –Whenever the internet users are writing an article on your website or blog, it is highly necessary to ping it before sending it all over the web. If the folks are using the wordpress blog, it is already done for your website or blog page. Document sharing websites –At the same time, there are more numbers of the document sharing websites available on the web to share the article regarding your website or blog along with the links. If you are posting such article with the links on document sharing sites, it will create more quality backlinks for your business website. Author Bio: I am Muhammad Amjad Butt and love to working as blogger and has done lots of blog posting on sites view our Instant Approval Guest Blogging Sites List 2017

Read More

Best Social Media Share Plugin WordPress

When have you last updated your status on Facebook or WhatsApp? Or when was it the last the time you tweeted? Probably it must be few minutes or an hour ago. Our status over the social media websites is more often changed than any other situation in our life. The Internet age is hypnotizing us. And one the voodoo of this network of networks is the social networking websites. It is highly important to be active on social media whether you are in real lives or not. That really does not matter! What another aspect of the internet is the blogs. Information, ideas, beliefs all transfer from blogs to masses rather than newspapers or magazines. The popularity of these blogs depends upon the Facebook shares, tweets, and number of pins. There are different plug-ins for your blog and they serve different purposes. Some may help you add social media buttons; others protect your website from getting hacked. So here are some tips that would help you find the best plug-ins to your blog – It should support a maximum number of social networks along with e-mail sharing.  A good plug-in holds out a diverse set of display types like floating sidebars, automatic pop-ups. You can show automatic fly-ins with custom trigger settings. These encourage social shares. Plug-in is better if they are good at providing social analytics. Images make blogs look more interactive and interesting. Find a plugin that supports custom images and various image sets. Look for top rated plug-ins. You would probably find names like Monarch, Social Warfare, Easy Social Share, Ultimate Social Deux etc. Increase audience for your blog and keep blogging!

Read More
× How Can We Help You?