Digital marketing
Pros and Cons of Using Visual Content for Your Promising Marketing Campaign
Pros and Cons of Using Visual Content for Your Promising Marketing Campaign Marketing has always been an important aspect of any type of business. A few years back, business professionals didn’t have all of the luxury resources that we now possess. The uncontrollably fast technology breakthroughs have truly influenced the way in which marketers promote items and services. Most of the marketing activities nowadays are performed within the online environment. Successful marketers have developed new strategies and approaches that no one has ever thought about a few years ago. As an example, content marketing strategies are extremely popular among online marketers in the present moment. As the time is passing by, we can definitely notice a substantial growing number of marketing choices. The possibilities are becoming almost endless; we just need to have the courage to exploit what’s out there, and take advantage of all our current possibilities. In order to create a promising marketing campaign, one has to possess the necessary knowledge first. Then, it’s all about the skills and the commitment the person develops. There are two types of marketing campaigns: free and paid. Neither one can guarantee success; that’s up to you! There are also more ways in which a webmaster or an online marketer can develop his marketing strategies. Here are few of the options: content marketing, social media, search engine optimization, blogging, networking, and much more. No matter what platform you choose in order to perform your marketing campaigns, you must understand and be able to create a professional campaign. That means that you must recognize and apply the elements that will successfully influence your efforts. During today’s article, we’ll talk about the importance of visual content in any type of marketing campaign. We’ll also analyze the pros and cons while also offering you plenty of powerful tips and marketing insights. The Role of Visual Content in a Marketing Campaign Let’s start off with an interesting “did-you-know” type of question. So, did you know that 90% of the information which is perceived by our brains is actually visual?Now – considering the fact that a big percentage of the content which is posted online is text-based, you can surely link the importance of visual content to the potential success of a marketing campaign. They also say that “a picture is worth a thousand words”, so what about an infographic…or a video? The marketplace’s tendencies tend to quickly move from one place to another. In the present moment, visual content is extremely important for any type of marketing campaign. Here’s one more interesting fact: when individuals hear information, they’re most likely to retain around 10% of what they consumed three days later. If that information is paired with a visual element, the retention rate increases by 55%, therefore they’ll remember 65% of the information three days later. So what are the most popular types of visual content nowadays? Images (94% more total page views when an image is present in an article) Infographics (excellent informational content which focuses on specific topics) Videos (great for conveying more complicated messages, better marketing results) Memes (a new trend, easy to create, conveys many messages at once) Presentations (online presentations gain more traction than the offline ones) Screenshots (usually used for offering a glimpse into a company’s inner environment) Each of these options could be efficient alternatives for your future marketing campaigns. I’d suggest analyzing your business model and deciding upon few of these visual content types. Once you figure out which ones works best for your marketing campaigns, continue testing and optimizing until you reach the scale that you desire. PROs of Visual Content in a Marketing Campaign 1. Concrete and Relevant Messages Let’s take images as an example. When you include an image in your blog post, for example, that specific picture must totally convey your overall content message. You can use two or three of them, of course, but their main purpose is to convey what words can’t. Videos, infographics, and presentations are more complex forms of visual content. They’re more modern, more efficient, and more specific than pictures are. If your text contains few of the previously mentioned visual contents, you can bet that your reader will understand more from your overall message. 2. More Backlinking Opportunities Each of the visual elements that you choose to include in your content is going to be linked to individually. Considering this aspect, we can conclude that we can create more backlinking opportunities that will eventually positively alter our SEO efforts. Whenever you include a visual content piece, it’s wise to link the source of creation. Even if they’re not your visual contents, linking to the website which first published it could push you towards a productive backlinking collaboration with that specific website. If it’s your content that you’re using, make sure that you create relevant inbound links. 3. Capturing Attention is Easier Think about it; when you come across a content piece while scrolling on Facebook, which of its elements grabs more of your attention? Is it the title? The image? The video thumbnail? More than often, the answer is simple. It’s the visual content which attracts our eyes and motivates us to find out more. If you are able to convey powerful messages through your visual content, you’ll have a lot of success with your marketing campaigns. CONs of Visual Content in a Marketing Campaign 1. Often Limited Lengths An article can always be improved. You can edit and proofread it, modify the content according to your needs, and also increase the length of it. Visual content is quite different. When you create an image/infographic/video/presentation, the flexibility that you’re getting isn’t quite satisfactory. The biggest problem with visual content is represented by a marketer’s ability to convey his message within reasonable time and dimension lengths. For example, extremely long infographics or quite long videos will often negatively influence your viewer’s attention. 2. Time Consuming Creating visual content is often time-consuming. Like with any type of content, one must focus on the value that he’ll
Simple Guide on How to Marry Text and Images on Your Website
Think back about your time in school, more specifically your least favorite subject. Now try to focus on the topics that you remember most effortlessly in the same subjects today. You will most probably find that the concepts that were illustrated with diagrams are the easiest ones to remember, and this is not just a random occurrence. It is a fact that continues to be stamped as the truth more and more by studies, showing that the human mind absorbs information visually much better if it is graphically illustrated than just in the form of text. This is the reasoning behind the huge diagrammatical illustrations in children’s books since they are easy to notice and commit to memory. That said, designers of content on every platform must seek ways to incorporate images into their text content. This is the age of the internet and virtually every brand and enterprise runs a website for promotion of the brand awareness. Most are catching on with the fad and they are realizing the potency of images on their websites. Sadly, it is not enough to just have images on the site, you need to craft them onto the site skillfully so that they do not stand out for how ill-fitting they are. Let nobody lie to you that all attention is good attention; there does exist bad attention and a conspicuous mistake is up there with the easiest way to garner the latter. So this article is dedicated to ensuring that what is meant to make you stronger does not instead maim you. How do you marry text and images so that the content on your web design comes out seamlessly harmonized? Here are some pointers. Align text and background The figures and shapes that are in the background of the post that you put up are fundamental to the overall design of the web page. If used well, they can easily be the difference for your page and its effectiveness in getting the message you need across. For instance, if you are in the beverage business, you can have a photo of a plain colored cup with a suitable, relevant, and concise quote right beside it. For harmonization, you can have a flower on the cup whose color is similar to that of the text font. Below is an illustration. Have clear backgrounds Clearly, backgrounds are a big part of designing your webpage and this reflects strongly on its combination with text.Where the most part of the message is carried in the text, you need to have a quieter background. This means that you must select a background image that is as clean and clear as possible. The subtlety of such an image implies that it does not overpower the message that is carried in the text, which should ideally be in a color that is as strong as possible for the perfect contrast. An example of such a background is the evergreen image of the skies or some clouds. It is eye-catching, calming, and subtle. It also goes well with most of the font colors that you may wish to use. Here is an example: Mix and match Other times the purpose of having an image is adding life and color to the content; making your site more attractive and lively. Indeed, there are numerous tools that will help you find the shapes and colors that you can use for your web content but that is only the simple part. The harder part is putting together the colors that come together right and make no mistake, it is a thin line between getting the right match and making a hot mess. To mix and match shapes the key is in combining rounded shapes with rounded letters and using sharp letters together with sharp shapes. For instance, you can ideally combine text that is in caps with a triangle, by placing the message inside the shape since capital letters usually have sharp edges. As for color combinations, that comes down to personal taste and preference. However, you can study the site’s main clientele, you may find general trends that lead you to identify what color combination will be suitable for them. Below is an illustration showing a general example: Use transparent shapes Most web designers have tales of how they engage in the painstaking search for suitable images for a website, only to end up with colors that are too strong and hence render the text unreadable. Now, this can feel like a complete waste of time if you have to ditch the images because after all, perfection is the aim. However, it does not have to be that bad. You can add transparency to the objects that you desire to us on the site using online tools such as Visme. Below is an example of the results of using these tools, taken from Visme Use Blurred background images Most often when using images in the same context as text, you will find that the saying “less is more” rings true. There are many advantages to having an image in the middle, at the beginning, or towards the end of your text. After all, a picture is worth a thousand words and that is where the strength and weakness because sometimes you really just do not need all of the one thousand words. Such excessive images may seem overbearing on the text and that makes for quite an unpleasant sight, while a blurred background is as illustrated below: So there you have it. The key message in this whole piece is that you can have the best caption or message in text, you might even have the ideal image to go with it but still not get the combination right. Sometimes all it takes is a little rearrangement, other times it is having less of one element and more of the other. However, you can always get help in creating the ultimate combination as there are numerous tools at your service including the
The Role of Custom Writing Services In Digital Marketing
With respect to digital marketing, one needs to be sure that the right kind of web content writer comes to your aid and helps you move ahead in the highly competitive online world. Rational and rightly placed content is one of the most precious keys that can open up new doors in the online world for you. Remember, like the local markets, your customers aren’t seeing you but reading you. You need right words to get through them and convince them that you are capable of meeting all their needs and requirements. The right type of custom writing will help in the correct development of subject matter that will get attention from the customers and take your website a step ahead of other rivals. Here are other few perks that you can count on when you choose a web writer for content development: Better Quality One of the biggest prerequisites for getting attention from target customers is good quality content. Initially, when search engine optimization became a preferred method for increasing traffic to a site, keyword based content took first priority. People were more eager to hit the right keywords and enhance traffic. There was no focus on the quality of content eventually; this led to increased traffic with a much higher bounce rate. In order to fight this problem, the search engines changed their strategy and blacklisted all those pages that overused keywords, but did not meet the criteria of good quality content. Also, some people are off the view that good quality content means long and comprehensive post, which is actually not the thing. Though, these posts do better than the short version which is overlooked by search engines, the actual length takes a back seat when it comes to good quality content. Whatever be the length of your post, if the quality is not good, and it doesn’t inform or entertain the search of visitor it will be much in vain. Apart from this, spelling and grammar too play an important role. All these factors can be well-taken care of by an experienced content writer, who will know how to handle different requirements and give the correct output on deadline. Keywords It is true that keywords have lost their VIP status given the mess their overstuffing caused, these are still of great significance with respect to online marketing. Whether you are designing an ad for the search engine or a social media post or blog, if you are able to include the right keyword in your post chances of hitting the right customer bases increases multifold. When you hire services from a web content writer, you are actually taking help from a person who knows how to play around the words and build the most interesting content that breeds interest of readers as well as brings in the desired traffic. The search engines have also modified their algorithms now, they recognize synonyms and include that content as well that has similar words. This widens the range of writing for writers as well and helps you adopt a more creative approach while marketing your offerings. Engaging Visitors A good content not only imparts the required information to the visitors but also gives them a reason to go through the whole page and move on to next pages. Even the most proven three-click theory of retail sites depends heavily on the content they display on their home page. The customer will move to the products segment only when he/she finds the content on home page appealing. It is not only about the placement of products that matters, what you promise them and how creatively you offer them your offerings with right words. That is the power of content, the beauty of any graphic or GIF can only be complete when it is embellished with right words. You cannot expect people to scroll through your site or turn into customers on the basis of videos or pictures unless you are YouTube. Advertisements These happen to be one of the trickiest elements of marketing. Ads are mostly used for increasing or generating income of a company and you can’t afford these little one liners or two liners to go wrong. Right words will make the right impact; you need to ensure the correct placement of your ads that will attract attention from search engines as well as social media platforms. There Is No Match for Fresh Original Content It is not only the quality of your content but also the freshness that makes it unique. Since, recycling of content is a big trend on net, the same content is being written again and again. This leads to a stagnation of ideas and information rotating on the net. The result is lesser attention from readers and more bounce rate. So, you need a source that can offer you fresh original content on a regular basis. Any one offering custom writing services will provide you with such services and will ensure that your content quality holds up to the required standards. Since, search engines keep changing their ways of tracking information you may need to change the content of your pages to cop up with the latest changes. Author Bio: Lisa Parker, a tech geek who likes to read, write and share her knowledge. She has written articles on Research Paper Writing Service, Education, and Smartphones and on many other different topics because learning never ends and through this she also learns many new things.
Marketing Experts
Most marketing experts agree that the world’s best logos have similar characteristics. First, does the logo quickly communicate the purpose and personality of the client? Simplicity and appropriateness for how the logo is going to be used would be next on my list for the most important elements of some of the best logos. Is the logo memorable and own-able? Does the image work as well in one color as in full color? Will the design work on a billboard? A postage stamp? These are questions some of the best brand artists and marketing experts look for. Marketing and advertising specialists claim this logo’s brand-new appear is actually component of a better work to alter Apple’s graphic from in which associated with scrappy populist to a single associated with world-class technologist. What’s led tremendously to be able to Apple’s achievement is extremely good marketing. Because so many individuals recognize Steve Jobs Work opportunities ended up being a huge believer in good, intelligent, imaginative marketing. Apple’s brand name promoting continues to be on the list of crucial elements in order to its accomplishment. A company’s brand name is the identity that reveals towards the general public. This kind of management and business identity performs a vital purpose in how consumers check out an organization and it is merchandise. Intelligent corporations set a lot of imagined in brand name managing, designing a brandname character that may lure customers. Seeking out an professional in the Online promotion company who has a ideal reputation of great outcomes is also incredibly important. This is so important because professionals who have had great accomplishment in the last will potential appreciate significant amounts of success during enough time invested helping you as well. Previous performance is known to be one of the first symptoms of performance predicted in the future. This does not suggest that new professionals are instantly going to under achieve but there is some risk associated in choosing an professional who does not have a affordable quantity of practice or who has not conducted effectively in the last. You can be more secure putting your Online advertising strategy in the hands of an professional who as a concept produces the type of outcomes you are expecting for your own Online advertising strategy. Apple company continued to focus on company marketing within the 2000s. This introduction in addition to marketing with the ipod throughout 2001 was its very first organizing company marketing proceed with the completely new centuries. This ipod has not been the first convenient electronic music player out there, but it quickly cornered this market by means of making a company figure that has been irresistible to numerous people, particularly young people. Many believe Apple’s tablet stands a good possibility of surpassing your Kindle to get your viewer of preference. Buyers that sense great loyalty on the Apple company corporate identification are hoped for for you to make to acquire your Apple company tablet along with brand-new Apple company solutions. On the subject of developing ranking available within a swarmed discipline associated with specialized merchandise, Apple company has demonstrated that will arranged model promoting may be just as significant seeing that efficiency and also cost.
Why All Digital Marketers Should Know HTML?
The understanding code has come to be a valuable asset for any job, principally those pursuing careers in digital advertising. It can be time for digital marketers who lack this necessary talent to step up their game. For accelerated marketing finesse, you must mainly gain knowledge of these five programming skills. The marketers who know HTML, can write code, leverage APIs, and perform quantitative analysis will be the most exciting and productive participants in the industry. Those without these talents will find it increasingly difficult to seek out best career opportunities. HTML and CSS design the structure, aesthetic and to a few degrees the utility of web pages and emails. So if you’re all for creating pages and emails that convert based on undeniable attraction and consumer experience, be taught these technologies. Testing will depend on the capacity to make variations to pages and emails so even a little bit of abilities will help you realize and use checking out tools like Optimize and email marketing tools like Mail Chimp. HTML also holds quite a few meta-expertises about web pages that search engines can use to appreciate and rank pages. This markup can improve click via rates in a search. The code is what lies behind so many of our excellent advertising campaigns. Our internet sites, our emails, our apps, and instruments which can be made to provide your customers a better experience these all run because smart coders are making them work. General programming abilities make an excellent supplement to advertising knowledge. They will help you be extra robust at your job by using supplying you with a greater figuring out of the capabilities of technology. HTML tells the online browser the way it will have to outline and show content. For content material advertising and marketing, it is major to understand how you find and edit Meta descriptions, title tags, and key phrases. If the software you employ to upload content material lacks a Markdown or WYSIWYG interface, for just right formatting it’s useful to be taught the way to create hyperlinks, headings, paragraphs and spacing, photos and lists. Learning HTML directs you to understand the formation of internet sites; the place hyperlinks are going, and what factors are being used. Marketers that have general coding expertise keep in touch with the greater team better, as they have got a suggestion of what’s functional for an internet site. Interacting with developers can be critical, but with an understanding of their “language,” the whole team can run more effortlessly and efficiently. About the Author: Vaishnavi Agrawal loves pursuing excellence through writing and has a passion for technology. She has successfully managed and run personal technology magazines and websites. She currently writes for intellipaat.com, a global training company that provides e-learning and professional certification training. The courses offered by Intellipaat address the unique needs of working professionals. She is based out of Bangalore and has an experience of 5 years in the field of content writing and blogging. Her work has been published on various sites related to Hadoop, Big Data, Business Intelligence, Cloud Computing, IT, SAP, Project Management and more.