Digital marketing
How to select the best search engine marketing firm for your business?
Step out in the market and you will find that there are so many companies that claim to offer the finest local search engine optimization services. But, can it be possible that all of them have the same caliber? Definitely not! This is the reason that you must be careful when selecting a firm for search engine optimization of your business website. Here are some tips that you can keep in mind before you hire someone – Don’t compromise on the experience factor One of the first things that you need to keep in mind is the experience. While a newbie in the field can claim to offer innovative solutions, but you can always count on an experienced professional when it comes to getting the best results. So, look for someone who has been in the industry for long. Look for their past results Get to know about what the company has managed to achieve in the past for their clients. How successful have they been as a search engine marketing firm? Do they have any experience of handling projects similar to yours? An answer to all these questions can give you an idea whether they are credible enough to handle your business marketing or not. Types of services When it comes to hiring a professional for digital marketing, you need to look for someone who can handle the complete bouquet of services, be it Search Engine Optimization, social media marketing or video and content for that matter. After all, it is always good to get all solutions under one roof rather than running everywhere. That’s about it. With these things in the back of your mind, you can eventually end up getting the best help for your business’ local Search engine optimization and take your business to the next level.
Top 3 SEO mistakes that can crash your rankings
Top 3 SEO mistakes: SEO is an essential blogging campaign if implemented in the right way. It is overwhelming but intricate. So, you need to decide “what to do” and what not to do” to drive your web page at the top of organic results. Lets us take a look at some common SEO mistakes that can hinder your website ranking on search engines: Ignoring the power Backlinks: According to Search engine ranking factors study, it is clear backlinks is one the most important factor that can influence rankings. The three chief characteristics of a top ranking profile are the total number of backlinks, quality of backlinks, and usage of relevant anchor texts. Thus, you need to make sure that your link provides value to another website’s visitor and adds quality to the website content. Moreover, you will not have access to control what anchor text another site will use for your website. But the traditional way to do is by getting press in well-read and prominent sites. However, make sure you do not get back links from same anchor text over and over as it can hurt your rankings, or worse, get you penalized. Underestimating the value of content: A SEO expert says adding content to a website is a powerful strategy and essential part of your SEO campaign in 2016. However, it is necessary to add only add “useful content” that brings both engagement and relevance.It is important because regurgitated content is one of the factors of losing hold on rankings. Quick formula for creating an amazing and traffic worthy content is to use awesome headlines along with supporting images and stats. Yes! Keyword stuffing is part of the equation Keyword stuffing is one of the most unethical ways that can crash your search rankings drastically. So, if you want to rank your keywords, create separate pages for every keyword and optimize it accordingly. Conclusion: There are many SEO tactics that can be used to increase your rankings. However, you need to be careful while choosing them. Just understand SEO is a long process, if you stay committed in a right way, you won’t lag behind.
Search Queries report: Its official, Google has launched its latest webmaster update
Up until now, the most commonly used feature on Google Webmasters tool was the Search Queries report. However, according to Google they had been receiving continuous feedback from people who wanted to get an option where they could compare traffic on desktop and mobile. Not just that, there were many who wanted Google to incorporate the option compare metrics in different countries and similar other features. If you were part of the list of people who wanted Google to do all these changes, then the good news is here. On 6th of May, 2015 Google announced the launch of its new search analytics report. While the predictions had been made long ago, but the official launch took place on the 6th of May. The best part is that Google has said that within a time period of three months the Search Analytics Report is going to replace the Search Queries report from the webmaster tools. The search analytic reports brings along a number of added benefits, besides the usual things that you could do with the Search Queries Report. This is how the new Search Queries Report looks like. You can notice that there are filters available now within the report, so that you can manage the results as per your requirement. It’s been quite some time now since Google had launched the search queries report in its alpha testing stage, dating way back in the month of January when they opened it to the webmasters. Similar roll out was also carried out in the mid of April as well. According the official announcement made by Google, “the new Search Analytics report enables you to break down your site’s search data and filter it in many different ways in order to analyze it more precisely. There are some differences between Search Analytics and Search Queries.” Further adding to the announcement, the correspondent said,” The data is more accurate and calculated differently. Google has set up a help document to explain the difference.” Well, all that being said, Google explained on its official blog that while there are certain similarities between the analytics reports and search queries, but the two are entirely different from each other. For instance, the analytics report is much more accurate as compared to the previous counterpart. At the same time, different strategies are used to calculate the two. The new update is being looked upon as Google next ploy to step into the gen next of digital marketing. Let’s see how much beneficial it proves to be for the webmasters and what they are able to achieve with it. In the meantime, you can continue to take benefit of this update and see what it brings along for the website.
Social Media Marketing Upwork Test Questions
Social Media Marketing Upwork Test Questions 1. How can a company place itself as an expert in a certain area of expertise? Answers: a. Post updates which brag about the company b. Actively answer questions in the Q&A section of the site c. Post comments on competitors pages stating how they are inferior d. Answer the questions in all the categories, even the ones in which the company is not engaged. 2. What is meant by A/B testing in marketing? Answers: a. Testing of 2 different products b. Testing 2 versions of an advertisement to see which elicits the best response c. Clinical testing of medical products before legally allowing them for sale d. Testing via 2 mediums, such as radio and television 3. Using which of the following two methods can a company ensure that the proper audience finds their YouTube videos? Answers: a. Post links on the company blog to the YouTube videos b. There is no method to effectively direct people to the company videos c. Use of keywords d. Sending out mail advertisements 4. What is the character limit for posts on Twitter? Answers: a. No limit b. 100 characters c. 140 characters d. 200 characters 5. What is meant by “micro-blogging”? Answers: a. Blogging daily b. Blogs which are posted by companies, not individuals c. Blogs with limited individual posts, limited by character count typically d. Blogging from mobile devices 6. What do Connections on LinkedIn effectively represent? Answers: a. Random strangers who found the company b. People the company has sold product or services to c. An avenue to disperse coupons d. People and other companies the user is connected to directly 7. What is the term adopted for updates posted by Twitter users? Answers: a. Tweets b. Twoots c. Twinks d. Posts 8. How does a blog directly impact sales of a company? Answers: a. It tells customers what products to buy b. It can be used to talk negatively about the competition c. It is typically used as the way to disperse company coupons d. Typically a blog does not directly create sales 9. Which of the following is an easy way to track the website hits of a specific marketing campaign with a link to the company website? Answers: a. Hire a web specialty firm b. Implement special software c. Creating landing pages specific for each campaign d. There is no way to know where traffic comes from 10. What type of status updates would drive visitors to the company site? Answers: a. An update telling friends they hope to see them all soon b. A link to a new press release hosted on the company site c. A link to a third party hosting a company press release d. A picture of the CEO 11. What feature does LinkedIn offer for pay accounts? Answers: a. Ability to post pictures b. Increased abilities to connect directly and send messages to people c. Ability to post in Groups and create a Group d. Ability to block users 12. What is meant by Brand Management? Answers: a. Managing the marketing staff b. Management of the marketing budget c. The company executive management team d. Creating a consistent image for the company 13. What traditional marketing technique is YouTube closest to? Answers: a. Print advertising b. Television advertising c. Radio advertising d. Mail advertising 14. Why is it important to have a company blog hosted on the company web domain versus a third party blogging site? Answers: a. Required by law b. Search engine rankings will include hits on the blog as part of the overall website hits c. Requires less effort to maintain d. Cannot be hacked easily 15. What is the ultimate goal of a social network marketing plan? Answers: a. To satisfy investors in the company b. To justify spending in marketing c. To find investors for a company d. Drive potential customers to the company and give them an action item to perform 16. What is “guerilla marketing”? Answers: a. Marketing geared towards animal lovers b. Marketing which relies on time and energy rather than a large dollar budget c. Aggressive sales techniques d. Marketing using a large scale national budget 17. How does YouTube serve a dual purpose in social media marketing? Answers: a. It can be used as a company blog as well as video advertisements b. It can be used for company pictures and videos c. It can be used to host the company website as well as videos d. It can be used as the forum for dispersing company videos, as well as a host when embedding videos in sites outside of YouTube 18. What is a “wiki”? Answers: a. Form of blogging b. A new social networking site c. Interconnected and user generated knowledge management systems d. A tool for posting to social media networks 19. What should a company do for commercial advertisements on YouTube in order to maximize their effectiveness? Answers: a. Ask the watcher to visit the company site at the end of the video b. Make the videos at least 5 minutes long c. Make the videos under 10 seconds d. Have the CEO featured in the advertisement 20. What is the general purpose of posting a video blog routinely to YouTube? Answers: a. It allows the company to hard sell its products b. It allows the company to drive website traffic to its blog c. It can be used to disperse the company contact information d. It allows followers to create a personal connection with the employees of the company 21. What is the overall goal of social media marketing for companies? Answers: a. Generate sales b. Increase company headcount c. Increase their web presence d. Help accelerate product launches 22. What is one measure a company can use to validate the usefulness of its video posts on YouTube? Answers: a. The number of followers b. The amount of views of the video c. The number of videos the
Social Bookmarking, Pinging, Social Networking – Which One is the Best to Promote Your Site?
You have most likely known about pinging administrations. You may likewise have known about long range informal communication locales, for example, twitter or Facebook. You may likewise mindful of the way that these administrations or locales can enhance the movement to your site. Maybe, you may even notice that these destinations can be utilized to enhance your business deals. Truly, have you ever considered utilizing social bookmarking to further help your business deals? Would like to know the greatest mystery to advance a site effectively? As a matter of first importance, I need to praise you for landing yourself at the correct article here. In this straightforward article, I will demonstrate to you generally accepted methods to use all these pinging administrations, informal communication locales and social bookmarking administrations to expand your business deals. Try not to stress over the procedure; it is really as simple as figuring out how to spell ABC. Prior to that, we need to investigate two or three things. Pinging administration is truly extraordinary in the event that you happened to have a blog. Blog, for example, WordPress will empower you to ping your post naturally. In any case, this may not accumulate you numerous guests or considerations, as there are consistent pings that are circumventing each time you ping. This will at last push your ping rapidly to the base of the fundamental page, therefore bringing down your likelihood of having your ping saw by others. Another drawback of that, you have definitely no power over what the title or depiction of the ping, regardless of the possibility that you do have an executioner title, it will naturally abbreviate to an ugly reach out by the pinging locales. In long range interpersonal communication, you may know it might just increases a few considerations as not everybody who are intrigued will be at your companion records. For example, in twitter you may just tweet to your supporter rundown, to get more extensive consideration, you need to physically include more adherents from twitter. This alone can takes up hours to do as such. In addition, you need to retweet your tweets with a specific end goal to acquire considerations. This same goes to the informal organization site, for example, Facebook, where you need to add more companions to acquire considerations from the intended interest groups. Concerning social bookmarking, the best thing is that, you can simply re-bookmark your site or an article with various titles and portrayal. Thusly, you will make sense of the best title that can pick up the most consideration and guest to your site, which at last change over all the activity to deals. Another fortunate thing about social bookmarking is that, you don’t need to add companions or discover adherents to acquire considerations. This alone permits you to concentrate on advancing the portrayal and title of your bookmarks. Presently, the million dollar address: How to get the most out of these administrations? Expecting that you have a blog, you can without much of a stretch discover blog module that empowers you to have your ping altered by enjoying. You may determine the custom title which could be not the same as your post title, and make them ping in like manner. At that point, you can in this way present your blog entry to article indexes, for example, Goarticles.com. Goarticles.com gives you moment endorsement, where you can those connections posted onto your long range interpersonal communication destinations. These alone, officially numerous the connections that you can spread on the web and your article will likely get listed speedier than your blog entry since article registries are internet searcher crawlers’ top picks. At that point, you bookmark every one of the connections to your article and blog entry. With social bookmarking, you have a more extensive spread of your substance to the potential clients over the web. Besides, this can give you more connection squeeze or connection notoriety as the greater part of the social bookmarking destinations have high page rank and are DO FOLLOWS! The best part is that you can have your articles or blog entry bookmarked as much of the time as you wish. Over the long haul, it won’t just give you better web index positioning position, you will be impacted with tremendous measure of focused activity. The drawback of social bookmarking is that, it obliges you to present your bookmarks to various social bookmarking locales to be powerful. It is truly painful to have your bookmarks submitted to numerous destinations, as each web advertiser needs to catch however many potential clients as could be allowed. That is to say, you may have acknowledged it yourself; you need to rehash the procedure of enrollment, email enactment and bookmark accommodation for each social bookmarking site. Just by considering only it, you will most likely piece the possibility of social bookmarking for your locales or articles. Presently, simply envision you can have a social bookmarking apparatus to computerize all your bookmark accommodation handle. You simply need to click a catch that can robotize the entire procedure from enlistment to bookmark accommodation for numerous locales. Inside minutes, the entire procedure will be finished. You might need to check the bookmark measurements following 24 hours and change your titles or labels or depictions of the bookmarks and rehash the entire procedure. With simply that, you will in all probability increment your activity in any event beyond 200%, as you can now put a greater amount of your concentration in advancing your bookmarks or streamlining different components of your site that can get more deals. I am almost certain you as of now got hold of the idea of social bookmarking. By having such information, it would be a waste on the off chance that you don’t place them enthusiastically. You ought to get yourself a social bookmarking device today. Nonetheless, do mindful that the greater part of social bookmarking instruments accessible in the market don’t computerize the enlistment and email initiation prepare. In