Digital marketing
The SEO and social Media Technology Mashup
The social media and the SEO are connected with many years. Many of the social media marketers argue that whether they affect the page ranking or not. The social media strategy helps the website somehow, by bringing the audience to the page and is used as the important and essential part of the SEO strategy. And that is why it is compulsory to the social media marketers’ team to understand that the SEO and the social media marketing do not be separated and are handled at the same phase. Because it is really a good chance to do SEO marketing by using the social media. There are a lot of the ways used by the people for the SEO marketing and one of them is the social media campaigns that are the strong reason that will affect the SEO. The way you can do SEO by using the social media is as follow: The one of the way that is used to rank the website is to earn the inbound links by email marketing, outreach marketing and broken link building. But among all the best is to stumbling across your blogs on the social media and share them on the own sites. You are free to start inbound links from the social media by “@” means mentioning and sharing the post among the people in the social media site at the optimal times and by creating the shareable Content. Some people use the social media for the researches now a days and it is a list base on the search engines. When people are finding your company they ideally find your page properly. The SERP duty is to optimize the social profile of yours. The filling of the SERP is important and you can do it by making the pages on different social media site like twitter and Facebook. Create a strong and an attractive profile that is active. And do not forget to make the link of the social profile with the website. The social media posts are indexed on the search engines which are also a mashup of the SEO and the social media. Twitter and the search engines argued a lot but one of the fine features which are available in the twitter is highlighting the tweets. Author Bio: I’m Stone Sarah a passionate writer, blogger and social activist. I write home improvement, home decor, fitness, lifestyle, tech, Entertainment, SEO and well being niche because I believe sharing is caring.
6 SEO Trends to follow if you want to succeed this year
6 SEO Trends to follow if you want to succeed this year As the year 2018 begins to roll, SEO trends also begin to evolve. With strategies that worked in the past becoming obsolete. So, if you want to keep your pace up with the search engines, then following these trends is something that you must do. Here is a look at the trends to follow in 2018 with your search engine optimization strategies – Content is still the most important There is a reason why Google has given the title of King to Content. Valuable and relevant content is what matters forthe best search engine results. So, you need to continue generating world class content that is unique, informative and user friendly. At the same time, don’t forget to focus on relevance of content to the keywords. Keyword saturation is a thing of the past. You need to concentrate on producing high-quality content. And, that’s where the bottom line lies. Mobile is the next big thing As the smartphone market continues to rise, Mobile is going to be one of the most significant ranking factors. The year 2014 saw mobile internet usage exceeded desktop use, and it is predicted that in 2015, the trend will continue to rise with more than 50 billion local searches using smartphones. So, it is high time that you start to focus on making your website mobile-friendly! Form keywords to conversations Marketing is becoming a two way communication with the rise of social media. As marketers continue to make use of social media platforms, it has become important to inculcate intent, context, and meaning in a search query. For instance, using long-tail or conversational keyword has become one of the most likely ways to be more relevant. Such keywords have higher conversion rates as well, simply because of their increased specificity. SEO is becoming more visual than ever Content on the internet is not just about the written form, rather visual media such as video, images, and graphics have become equally valuable in SEO. And, if the SEO pundits are to be believed, then this will continue to be the same throughout the year. Sharing unique and visual content that engages more number of users is definitely going to pay a bigger role in getting ranked further up in the search results. It’s all about ROI In words of Martin Lindstrom,” what good is a webpage—even if it ranks high in search engine results—if it doesn’t generate conversions?” Start thinking about conversions more than getting ranked on top of the search results. Stop fussing about the keyword rankings and start placing more significant elements. This would in turn have a positive impact on the return on investment, ensuring that your endeavours don’t go waste. So, if you are really looking to make it to the top with your search engine gimmicks, then staying abreast with these trends is going to help you quite a lot. For more such updates keep posted. And, if there is anything that you would like to share with me or add to the existing list, then feel free to comment in the comments section below!
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Beyond Ranking – Advantages That SEO in Portland Offers Small Businesses
There is a common narrative where we tend to associate Search Engine Optimization with higher rankings on the Search Engine Result Pages or SERP. While it is true that the primary objective of an SEO campaign is to improve your rankings and increase organic traffic to your website, it doesn’t stop with that alone. Ranking is merely one of the ways to promote your business in the digital world, but good SEO goes far beyond that. It serves as an important marketing strategy that can transform your small business into a brand that customers trust and love to be associated with. In this short write-up we take a look at some of the benefits of SEO services that go beyond ranking. • Brand Awareness – Often the words ‘business’ and ‘brand’ are used as synonyms and interchanged. But this isn’t always the case. While every brand is a business, not all businesses are truly a brand. A business is any organization that is offering a product or a service, but brands are identified with their symbols, logos and slogans their products and services enjoy extra trust and loyalty among customers. As a business,you should continuously be exploring effective ways to evolve into a solidified brand as well. A well-conceived and methodically executed SEO campaign can generate great amounts of awareness regarding your business and guide part of the branding process. This will go a long way in establishing identity and help you stay ahead of your rivals. Even if a customer doesn’t click on your website when searching, you can build awareness, loyalty and other forms of association simply by being listed in search results for certain keywords that are important to your business. • Conversions – In the early days of SEO, most clients were just interested in ranking well. Over the years, they have realized ranking doesn’t mean much if it doesn’t lead to sales and conversions. If you are a limousine service provider, it would mean little to your business if people land up on your website searching for traditional taxi services. So a professional local agency offering you SEO in Portland should focus on ranking for not just keywords, but the keywords that convert. For example, if the aforementioned limo service company was only ranking for cheap limo service or limo service jobs, they might get a lot of traffic around the search term “limo service” but this won’t drive revenues through the business. This strategy has become the success mantra in the SEO industry of late, and experts work hard to make sure that landing pages are built to effectively mirror the search needs the user typed into their search engine in the first place. • Increased Accessibility – Another indirect benefit of working with an SEO specialist is the improved accessibility of your website they would be able to lead you towards. The moment you engage an SEO firm to work on your website, they would immediately review your website and take note of different accessibility features such as navigation, mobile-friendliness, load time etc. The search engines know that users prefer simple, fast and effective web experiences, so a good SEO agency knows how to improve your site around this strategy. You rank better, sure, but you also offer your web users a better, less confusing experience on your site as a by-product of working for better rankings. In a world where your digital image is often considered a true reflection of your real business, you cannot afford to do without consistent SEO efforts. It is the most cost effective and proven technique of marketing your business to your customers in the long run. Working with a local SEO company in Portland can lead to a rewarding, successful partnership. About Author: Kris Asleson works with a Company that offers SEO in Portland. He is a regular blogger and writes about different tips and tricks for Search Engine Optimization and other Digital Marketing techniques.
Four Things You Should Know About Search Engine Optimization
One of the easiest ways to enhance your online presence, whether it’s for a business or for personal reasons, is to engage in SEO or Search Engine Optimization. It is a simple yet super effective technique of spreading your reach to a wider audience using simple tools and by taking advantage of the nature of social media trends that exist on the internet. However, most individuals dive head first into the world of internet marketing without the necessary knowledge and understanding. Before you think about engaging in search engine optimization, it is best to be up to speed about what it is exactly and the must know facts about it. Fortunately, we have gathered just the list for you. What Does It Mean? Search Engine Optimization means to tailor your online product (article, blog, etc.) in such a way that it shows up in the early results of most search engines. That is the basic; however, it gets much more complicated when you factor in the algorithms and social media trends most popular engines keep track of. By using popular words known as ‘keywords’, you can shape any web page to be fluidly included with most searches made by internet users. Keywords such as the names of the most talked about countries, or celebrities can make it more and more probable to be a hit for a search made by popular engines. What Will Be The Result? By optimizing your website like this, you will be attracting a lot of internet traffic. Think of it as casting a net in a vast ocean of users. Your net is the amount of keywords used, and your catch will be the people surfing the web. When users search for anything on the internet, chances are they will type in the keywords included in your website, and that will land them on your website (directly or indirectly). By doing this, users will start swarming your pages, even if they don’t mean to visit it. That will lead to your website’s view count increasing, which will in-turn lead to your webpage popping up even more so in the search results. Is It Necessary? Simply, the answer is no. Search Engine Optimization is not absolutely necessary. In fact, it is not even a sure-fire way of making your website more popular. It is, however, a great technique which is cheap and quick. If you are still unsure how to get started with search engine optimization, you might want to hire a web-designer and marketing services who are more experienced in tailoring your website for the online market. What Are The Alternatives? If search engine optimization is not your cup of tea, then you may try other means of reaching out to more people online. For starters, you can establish a social media network. By setting up a page on social media websites, you can easily advertise your presence. Even better, social media advertising has a domino effect. Since most people are friends with more than one other person, you are likely to get their attention as well. See what best suits your venture when it comes to online marketing. Search Engine Optimization is a great way to increase the likelihood of your website becoming more popular without risking too much. Author Bio: Jacqueline Smith is a passionate writer and search engine optimization consultant that has worked with major companies all around the world. She specializes in online marketing for the website Mindaqua.com and has spent years teaching new and upcoming companies on how to efficiently and easily advertise their corporation online. Her favorite topics of discussion are social media trends and web design.