SEO & Web Service

Digital marketing

Tips to avoid SEO mistakes in 2016

We know how much important SEO is for our business and its fate. Without it, our business might not be able to perform better online. We should therefore take a lot of care with this aspect of marketing and realize our goals with ease. However, SEO is dynamic in nature and we don’t have control over a majority of its elements. We know search engine algorithms continue to evolve with a rapid rate with more than 500 updates launched by Google almost every year.   Quite clearly, ranking sites in search results is not as simple and easy task as it may appear to some. Site owners need to follow best SEO practices to realize their ranking goals and boost the visibility of their business.   However, a lot of websites are found to make mistakes with their SEO and thus, they fail to get the kind of ranking their efforts merit. The trick is to understand the algorithms and search dynamics better and then follow them diligently to get great results. Common SEO mistakes and tips to avoid them  So, you have to cut down on those SEO mistakes you have been doing for long. So, let know those mistakes and tips to avoid them –          Mistake #1 –    Poor Keyword Selection   Poor keyword selection is one of most common mistakes sites do with SEO. Without selecting right keywords, neither your pages nor website can perform well in search results. This is something even novices in the domain know.  Tips    It involves a lot of work in searching of right keywords for your pages and website. First, you need to get a powerful keyword explorer tool and then do keyword research. Then, get keyword ideas with analysis of competition and evaluation of opportunity metrics. You will also need to evaluate the potential keyword value to get the best match for your site and pages.    Mistake #2 – Poor Internal Linking Poor internal linking is a major SEO mistake that most websites do regularly. Your website’s internal link architecture is important in taking visitors and search engine spiders to pages. It’s this structure that distributes SEO value equally among site pages.   Tips   You should go through and follow Google’s guide on link architecture. Secondly, the link architecture should be configured using only the top-down method. So, the linking should start from home page, then reach to category pages, then to subcategories pages in a gradual manner together with having descriptive anchor texts   Mistake #3 – Not adding and updating the content Many sites do this mistake of not having sufficient content. Some even don’t give care to updating the existing content. This means your site won’t be able to add value to users and this is something Google takes a serious view of.    Tips First of all, start adding more content to your site. Do blogging on a regular basis. Add more images and videos and infographics to the content as these things keep users engaged. Not to forget, keep updating the content on the site by replacing the older ones with newer ones.  Mistake #4 – Slow Loading Speed Sites that load faster get better search rankings than those that load slowly. So, with loading speed being a ranking factor, you should not ignore this aspect of the SEO and try to get it corrected at the earliest. Be it for mobile or desktop users, the site has to low within 2-3 minutes to help you get ranking benefits. Tips  First, you should run the site through a page speed tool to know the speed. Secondly, you should trim heavy videos, flash content and all other things that make the site load slowly. You must hire a developer to get the coding right so that the site starts loading in the way users always desire.   Mistake #5 – Lack of Mobile-Friendliness Not having a mobile-friendly site is one of common SEO mistakes faced by businesses across industry verticals. With searches from mobile already overtaking desktops, and with Google including mobile-friendliness as ranking factor, this mistake is something no website can afford in today’s time for sure. In order to rank better, your site has to be mobile-ready or has responsive design.   Tips   First of all, you should use the test tool of Google to check whether the site is mobile-ready or not. Then next, you have to find a developer to get you either a responsive site or implement features that make the site mobile-ready. There is nothing else beyond that and you must do this to help your site rank better in search engines. In overall, you should understand that making SEO mistakes may kill business prospects on the internet. So, you should use well-guided tips to counter challenges and risks faced in the wake of making mistakes for your SEO work. 

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HemsMedia Review – Bulk SMS Services Provider in India

About HemsMedia – Hemsmedia is the part of Hems Technosys . Hems Technosys Founded in 2010 as proprietor Firm name as “Serve Infotech”, But Later on, it is Hems Technosys Pvt Ltd. The Firm was founded by Entrepreneurs who had Extensive Experience in Information Technology, Market implementation, and Converging Technology. Services of HemsMedia – Well, the main and best park about HemsMedia is the “Service” and we belive too in client satisfaction. So we are providing best Bulk SMS Serivces in all over India including all states. Bulk SMS Services in India Transactional SMS Services Promotional SMS Bulk Voice SMS Dedicated Virtual Number Bulk SMS in Outbound IVR Bulk SMS in Incoming IVR Long Code Short Code Miss Call Alert SMS Reminder SMS Alerts 1. Bulk SMS Send bulk SMS at the most reasonable rates with the fastest messaging service at HemsMedia. The easy bulk SMS solutions help you send messages to multiple users with the extremely user-friendly interface. The exclusive bulk SMS provider services allow you to send business Sms to improve your business quickly and without any hassles. Send bulk SMS in India with the promise of the instant delivery and cheapest pricing. Login to Hemsmedia.com and select from the range of pricing plans to pay only for what suits your particular requirement. The bulk SMS service is easily accessible on all devices including laptop, desktop, and the internet enabled mobile phone 2. Transactional SMS Transactional SMS are those SMS where in overall text format of SMS remains same except the variable information passed in. In India SMS traffic is divided into majorly two categories, Promotional SMS & Transactional SMS. Transactional SMS are in general intended to pass on necessary information to all those who are part of the transaction or known people/group. SMS from Banks, Airlines, Ticket Booking, Insurance SMS, SMS from Hospitals or Health Organizations, Alert Messages, SMS from Educational Institutes to parents / guardians, e-commerce SMS, Stock SMS related to Buy/Sell transactions, Information to employees via SMS, Updates to customers, Participation Confirmation by Event Organizations, SMS integration with Inquiry form on Websites. You get six character Sender ID, so as you can send SMS by your company/product brand. Transactional SMS are delivered to all those even registered in DND (Do Not Disturb) & can be sent 24/7. 3. Promotional SMS Bulk SMS which is used for marketing is called Promotional SMS. Promotional bulk sms is one of the cheapest marketing solution. You can spred your band, product or any offer within a second in a single click. You can send your clients new offers, new products or any events right away. SMS Marketing used for Brand Promotion, Offers, Product Marketing, General Awareness, Event Publicity, Wishes like Happy Birthday, Happy Raksha Bandhan, Sales Follow-up.Hems Media is providing Promotional Bulk SMS for SMS Marketing to Small businesses in India. We have 2000 + registered customers. Phone, Email and Live Chat Support available. Plans – For the plans you may visit our site to check all plans where we offers reasonable price while Bulk SMS Services. Conclusion – Any business, no matter their size, can make SMS gateway work for them. From driving traffic to their stores, increasing attendance at events, improving online sales and coupon redemption and expanding their customer base, SMS can improve your profits and your business. For more Information on Bulk SMS, you can visit SMS Gateway provider in India or write a mail to sales@hemsmedia.com or call at Toll Free Number – 1800-200-4221.

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The Best 5 Ways to Build Your Brand on Social Media

According to recent researches, social media became a huge part of most agencies’ and companies’ SEO strategy. According to Econsultancy, more than 70% of surveyed companies consider social media marketing to be an important part of the strategy and prefer it to mobile, email and digital display marketing. This was a predictable behavior after encouraging SEO analytics and marketers that social links were valuable at overall ranking for Bing and Google.  What people are looking for? Isn’t it the big question? With the popularity of social media, most people prefer social media links to official websites when looking for certain information online. A website plays a role of visit card for most agencies and companies, but social network keeps you up-to-date and figures out company’s personality. 1. Quality is always better than quantity  There are still plenty of various arguments around likes, retweets, and reposts, the number of subscribers, etc. Most experts consider these means to be useless for ranking but they do agree with the idea of the indirect influence of mentioned means. Google Webmasters published video explaining that they consider the reputation of Facebook and Twitter accounts for ranking. It means that the availability and relevance of information are important as well as a number of real people instead of bots among subscribers and reposters.  The quality of the content itself is also essential. According to latest SEO trends, attractive content with real value to the audience is more appreciated then content full of chaotic keywords for the search engine. A good advice is to hire a professional writer from essay writing website like custom essay order who will take care of your audience oriented content. 2. #identity Use unique hashtags. Today they are everywhere – on Twitter, Instagram, Facebook, Pinterest, Google + and all over across the digital social world. Every SEO analytics realize the importance of hashtags as meta tags, and every social network marketer faces its importance for brand identity and promotion online.  Many companies have their own strategies on hashtaging like #HaveaBreak for Kit Kat, #BeaHero for GoPro, #PutACanOnIt for Red Bull. What’s interesting about it? Yes, there is no brand name inside.  You can create hashtags starting with your brand name and some other word like #SamsungTips. Note that this won’t work for fresh companies which need social promotion. It is better to create a hashtag campaign recognizing your brand. If the campaign is good you’ll soon recognize other people using this promotional hashtag to promote their daytime, activities, findings, achievements, food o drinks, creativity or anything else. 3. Social media is a search engine as well When considering promotion campaign of your new brand think of the nature of social networks. People come here to communicate, share thoughts and ideas, they look for contacts or information. There is some live information like feedbacks, advice, contact information, non-official photographs and other which can be found only in social networks. This is another reason to create valuable content for potential clients of your brand. Recognize and give people what they are looking for inside Facebook, Instagram or Pinterest. 4. Hire a community manager Promoting new brand is a job of marketers, but answering questions and fulfilling any requests asked on your profiles is a job of community manager. No matter how young your brand is, it is important to answer with the shortest period of time. Why is it so important and how it deals with SEO? It keeps customers satisfied and profiles alive. It is not a secret that active accounts are ranked better than passive, so professional community manager is an important part of every promotion strategy.  5. Paid campaigns When starting to build your brand identity online the best decision is to start with paid campaigns. This will grant profiles with appropriate relevancy which is the first step in building a brand in social networks. Paid campaigns allow gaining subscribers, their reposts and shares which are valuable for future identity. Once the level is reached profiles can exist without paid promotion.

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Instagram Frequently Asked Question and answers

Instagram  Question and answers 1) Suggest me some popular hashtags for Instagram? Ans: Finding relevant hashtags for your picture on Instagram can be a difficult task. However, to get likes on the Instagram hashtag is very important. Always put relevant hashtags for e.g. while posting a food photo do not use the hashtag “scenery”. Some generic hashtags are #popular #instagood #iphonesia #instcool #instadaily #me #photo. These can make you popular and get you maximum likes on Instagram. 2)  How do I engage people on my Instagram profile? There are different ways to engage users on your profile which can help you in getting maximum likes and followers. Here are few ways I used to get my profile a lot of followers and likes the high quality picture, meaningful captions, relevant use of hashtags, commenting and liking on regular basis, tagging people, post videos at regular intervals, follow your followers back. If you adhere to all these things I am sure you will get the desired results.  3.)  How do I get 1000+ likes on the Instagram photo within 24 hours? There has been a rat race to get maximum likes on Instagram, but it is easy if you know the right way. I have been using this app for a long time now and it has worked wonders for me. This app Get likes on Instagram has a simple like4like concept, where in a user has to like other people pictures to earn coins which in turn the user can use to generate likes on their own picture. It is very simple to use and get real 150 likes in just a minute.  4.) Suggest me some amazing captions for Instagram Captions and hashtag go hand in hand when it comes to popularity on Instagram. Thinking of a caption for a picture is a difficult task and everybody has come across this problem. So the first thing is while writing a caption for the picture make it relevant and cool. First think which types of caption you need for example – general, love, funny, meaningful etc. Some of the amazing captions which I have seen on Instagram I myself never feel that I’m sexy. If people call me cute, I am happier/ if we could only turn back time/ With You, I forget all my problems. With You, Time Stands Still (love).  5.  How do people manage to get so many likes on their picture so quickly? Like on pictures of Instagram are just as important as the number of followers. Likes help you know that your photo is being noticed by many people and helps you give the motivation to keep uploading. If you have noticed someone getting too many likes in a very less time and you are confused if it can be possible then the answer is yes. There are many ways to generate likes on your picture to gain popularity. Apps like Get likes on Instagram helps in gaining the likes you desire. Within few minutes you can get above 200+ likes just by few clicks.  6)How to get likes on Instagram without using hashtags?  There are a lot of ways to get likes on Instagram photos and videos. Some of the ways are to publish a meaningful picture or something that is eye catchy, be active on Instagram, prefer photos over video, ask your friends to mention you in their caption. Except these there are other options to get likes on Instagram, there are apps which allow to you get any number of likes you wish. By just a few hits on other people’s picture, you earn coin which you can use to generate likes on your own picture. One of the apps which I have used is Get Likes on Instagram and it works wonders. 7)How Should I increase likes on my Instagram picture? This is a problem that all Instagram users are facing. To become popular on Instagram you need maximum likes. There are many techniques like capture unique picture, use relevant hashtags, use a lot of hashtags, be active and keep posting picture regularly. 8) Are there any tools which can generate likes on my Instagram picture? There are many apps that can let you any number of likes on your picture but a lot of them are paid. I have recently found this free app Get like on Instagram that does wonder. By just a few clicks you can get 150 likes in a minute. The best thing about this app is no one will ever notice that you’re using an app.  9) Is there any risk in using auto likes on the Instagram app? I have used an app Get Likes on Instagram which is very secure and has no risk involved with it. I have no faced any single problem with it. The best thing is that this app does not access all your Instagram or gallery picture only the pictures you want to be liked by many users are made public for likes of users. I completely trust this app and there is no risk while using it.  10) Why do we need more likes on Instagram? Instagram is all about getting more followers and likes on the Instagram profile. Why do people run for likes? The more the no. of likes on your picture the more noticeable your profile becomes. The whole rat race on Instagram is about becoming popular only by the pictures you upload. You will automatically become popular when you have many likes on your picture. You can also crawl up to the most liked picture on Instagram.  11) What are the benefits of auto liking app on Instagram I have been using a very credible app for getting likes on Instagram. “Get Likes on Instagram” is a perfect app you can download to get maximum likes on your picture. The benefits of this app are that it makes you popular completely free and has no hidden charges, it generates real likes as it works on the simple concept of like4like, it does not hinder your personal privacy as it does not access all your pictures which make it secure and risk-free.  12) What is the basic feature I should be finding in liking app of Instagram? There are many things you want in an app which will help you generate likes on your picture on Instagram. I’ll list some of them which

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Do’s and Don’ts of SEO

Websites have turned out to be necessity of any business in the current world. This is the reason why so many web designing and development companies have popped up in the last few years. Most of them are ready to design and develop your website at very reasonable cost. Nevertheless, a website is not just enough to ascertain the success of the same. You need to empower your website with the effective SEO tool. For those do not know, SEO is the short form of Search Engine Optimization. It is about optimizing or designing the elements of a web page according to the rules set by the different search engines, such as Google, Bing, Yahoo, etc. However, the SEO world focuses mainly on Google. Now, there are certain set of rules that you have to follow in order to make your website’s SEO really effective. Check out the list of Do’s and Don’ts of SEO. The Do’s of SEO The web world is packed with an enormous amount of content, and you have to understand that in order to make your website really useful for the online users, you have to keep its content useful, unique, and fresh. So, you have to pay heed to the quality of your website’s content, which in turn will help it earn more points. Keeping the content crisp and clear is also necessary. A website with ten web pages can be really annoying. So, try to keep the number of web pages between five and eight. This will keep the visitors interested about what you are offering to them. Always keep your website responsive. It means that your website should be supported on mobile device’s web browser as well. Moreover, with the passage of time, the numbers of mobile users are increase. Hence, it is quite necessary that your website has been designed on a responsive platform. The Don’ts of SEO Coming to the Don’ts of SEO, the first or the most important thing you need to keep in mind is that tricks never work in the field of SEO, at least not in the long run. If you try to make use of any kind of unethical marketing strategy, you may see results, but eventually it will affect the overall performance and ranking of your website. Do not use too many keywords in the content of your website. Keyword stuffing is a very bad practice from the viewpoint of SEO. In the same way, avoid the usage of duplicate contents, because the search engine algorithm is smart enough to detect it. Back-linking is an effective tool for driving in more traffic; however, you should never backlink your website on a site which is infamous or is blacklisted. This will also affect the ranking of your website. There are many service providers that sell Likes and Followers for your Facebook account. Do not fall into their trap. Doing so may harm the overall ranking of your website. Stay away from them. Conclusion: So, these are just the do’s and don’t of SEO that you must keep in mind while executing SEO for your website. But if you are still confused and feel that SEO is not your cup of tea then you can contatct best SEO Company Melbourne such as SEO North Melbourne….! The company has been specliased in offering effective and expert SEO Melbourne services that will help in achieving ranking and traffic for your website in the search engine.

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