Digital marketing

You know how SEO is crucial to any website and blog nowadays. You know that if you don’t optimise it for search engines, your traffic won’t be as good as you wish. But if you aren’t a technical person, you might be concerned that you will never see your posts on the first page of Google Search. That you have no clue about coding, and that it is essential to ensure a higher ranking. Good news is that it is only partially right. Yes, there are many technical things that you can do so to achieve better results. But Google has been moving closer and closer to a place where these things won’t be as significant as they were. The search engine wants to avoid people trying to game the system and using black hat techniques to boost traffic. It means that non-technical strategies already are and will be even more essential to decide who appears first on Google Search. Having said that, let’s check some of the best non-technical SEO strategies that you should start using right now. 1 – Focus on your audience The first thing that you will need to get right is what you know about your audience. So if you haven’t done much research, it is high time for you to do it. You will want tofind out who is your target audience, which time they are online, and what they are looking for on the web. It is also important that you find out if they will be coming across your content through a desktop or a mobile device, what their age group is, and if they prefer visual or written content. You might think that it has nothing to do with SEO, but here is where many people get it wrong. A successful SEO strategy depends on delivering the right content to the right audience. So if you don’t understand well who they are, nothing else will work. 2 – Create high-quality content Another factor that will influence your ranking is how long your visitors stay on your blog or website. If they just click on the Google Search’s result, spend 3 seconds on your page, and get back to Google Search, you will look bad on the search engine’s book. And it is because it will think that you are delivering something different from what you promised, or because your content is poor. So as you hopefully are not committing the first crime, make sure that you fall into the second one by mistake. If you want that personactually read or watch your content, you will need to give them a reason for it and provide the ideal environment. It means that you will make the sure that your content is aligned with their needs and that it is easy to read and scan, visually friendly, and useful. 3 – Add the right keywords Your keywords are still vital to your SEO strategy. It is through them that Google algorithm understands what your content is about and if you got the best answer to the enquiry that they have. So make sure that you select and add the right keywords to your website or blog. They should be the words used by your target audience to search for your topic, product, or service, and nothing else. Also feel free to add synonyms and related words. It will help you to avoid stuffing too many keywords and making your text sound unnatural.  And remember that they should also be in your anchor text and alt text of your images. 4 – Write a killer headline Your headline is your business card. It is the first thing that your audience will see, so make sure that it will be the best one you can come up. There are many techniques to help you to achieve, and you can have a look at the best sites for writing services if you need any support. Your headline should be catchy, engaging, but also enticing, so you will encourage people to click on it. It should also have the most valuable keyword on it. 5 – Create a perfect SERP A perfect SERP is something that you should build as a top priority. It means that you should craft a title tag and a metadescription that will add value to your content. You will want that your audience understands that your post or page has the best answer when they see it on Google Search. And you won’t achieve it if you leave the robot behind the engine “create” it for you. So make sure that you take your time preparing your title tag and meta-description, and not only to your websitebut to each page or post. Add the right keywords and stick to the limit number of characters, so you can rest assured that it will go as you want it. The bottom line As you can see, SEO is mostly about delivering great content, tailored to your audience, and marked in a way that the search engines can find and understand it correctly. And these are things that you can do without any technical knowledge. So get back to work and check what needs to be improved on your website or blog. You can be sure that you will see the improved results on your analytics very soon. About the Author: Janet Anthony is a blogger from Kansas City who has been writing professionally for five years now. She mostly writes about web design, SEO, digital marketing, and internet marketing. Her motto is “What you do today can improve all your tomorrows”. Find Janet here: twitter

Social Media Marketing Strategy & Process: Social Media Marketing has taken the world like storm, becoming the need of hour for every business. Whether you run a small local corporation or are the proud conglomerate with business running in various parts of the world, Social Media Marketing is a must for your business. Our social media marketing endeavors are built around Building brand awareness One of the most important things for a business these days is to make their presence felt and build brand awareness. We at SEO and Web Service employ state of the art strategies to give your business the boost it deserves. Creating and sharing content Content is the face of your business, something that helps the viewers to connect with your business. At SEO and Web Service we have a team of web writers who can take care of the content needs and make your business presence felt on the web. Engaging your audience To make sure that social media marketing efforts don’t go in vain, SEO and Web Service creates a planned strategy to engage the audience in what’s happening in your business. All this and lots more you can expect to get with SEO and Web Service. SEO and Web Service – cultivating business relationships that can take your business to newer heights! Contact us to get Social Media Marketing work plan for your website :

How To Prepare Your CV For SEO jobs SEO is stand for Search Engine Optimization and it is a sub part of internet market. In past few years this field has grown very rapidly and now it has become mandatory for every business to hire an SEO team or agency to promote business on the internet. With the growth of SEO industry the numbers of SEO jobs have also increased. Now almost every business needs an SEO team for internet promotion of business or a website. However SEO is a field which is currently not being taught in universities. The most of SEO experts learned this technique with experience and with the literature available on the internet. This reason sometimes create hurdles for SEO experts to seek a job because they can’t write any educational background in their CVs and all they can do is just represent their projects in their experience area of CV. During interview SEO experts face same scenario because they can’t say that they have got their SEO degree from that university so they have good knowledge of it. To cope up with this issue and to be different from other job seekers, here are few tips which an SEO expert can apply while writing a CV to demonstrate his full potential in SEO industry. Here is how an SEO expert should write a CV while applying for SEO jobs. Demonstrate your knowledge Although you don’t have degree certificate of being SEO expert, you can still pursue your hiring manager that you are a good SEO by showing him that you have enough knowledge of it. You can do so in skills section of your CV. In skills section you can briefly explain about which area of SEO your expert in. Present your Social and freelancing profiles A good presentation of your freelancing and social profiles is also a great way to impress your hiring manager. By sharing your freelancing profiles you are actually sharing certificates of the work you have done in past which is a solid proof that you have enough knowledge in this industry. Projects Presenting your recent projects in your CV is also a great evidence of your skills and experiences. You can present that how you helped businesses to grow on the internet by promoting them through your SEO services. These are few tips you can keep in mind while writing your CV for SEO job. However if you are still confused and looking for a help to hunt a job, then you can also consult any employment agency or a professional HR consultant in your area.

There are many purposes for starting a blog, one of the most popular reasons to create a business blog being to generate custom. As with any business in this day and age you need to be getting as many potential customers to you blog and website as you possibly can, traffic through your website will generate enquiries and targetted traffic that will lead to purchases of the products or the services that you have to offer. According to Panda SEO, “Blogs are informational sites usally built around a specific niche topic, search engines love quality blogs. They interlink freely and enable visitors to leave comments which drives discussion and ensures the site is constantly updated with fresh content.” In this post we will discuss several tips that you can use to generate more enquiries and customers from your blog: Content Posting outstanding, topical content is one way to get more sales and customers from your blog. A business blog is a fantastic way to establish yourself as an expert in your field, blogging authoritively on your business topic means that you will build a level of trust with your customers and potential customers. By reading your blog customers will know that you can take care of a need or an issue that they might be having. Post Regularly You also need to make sure that you are posting regularly to your blog, you want to post more than once per month as posting less frequently will mean people will lose interest in what you have to say. Ideally you need to be posting several times per week, it can be quite difficult to keep your site updated with fresh content whilst making sure it does not decline in quality. Running a successful business blog can be a full time job and you may want to consider highering a full-time webmaster to keep the site updated. By posting informative information, industry and company updates regularly you always keep readers coming back to see what your latest news is. Headlines Compelling headlines are a must if you are looking to get more customers and business from your blog. You need to draw in potential and current customers alike with the headlines that you create, creating an interesting headline will make people much more likely to read the rest of the blog post and hopefully follow the call to action that you set forth for them at the end. Keyword Research Investing your time into proper keyword research is also vitally important when it comes to getting more customers from your blog, you want to complete as much research as possible to make sure that you are locating the keywords and keyword phrases that are generating search traffic and popular with the particular niche that you happen to be promoting your business to. Proper usage of keywords is going to draw in a much larger readership to your blog, spending a bit of time to find productive keywords will hopefully lead to new and returning customers for your business.  As you can see there are many ways that you can take advantage of blogging to get more customers to your website through writing on your blog. You will want to try a few of the elements mentioned above and maybe some of your own techniques to be able to see the most success. This post was written and supplied by Mark Stubbles, online marketing expert and supplier of ready made SEO packages.

Website Marketing planning process:  The key to successful business lies in creating Marketing Planning Process that can create a roadmap of success. And, we at SEO and Web Service take pride in being one of the most trusted names when it comes to marketing services for businesses of all shapes and sizes. Digital marketing involves a blend of technical expertise and lot of instinct. At SEO and Web Service we have the right pool of talent that can handle. Search engine marketing Social media marketing Digital marketing Content marketing Email marketing Lead generation And, almost any other form of marketing that you can relate with the World Wide Web. Beginning by understanding your business requirements and taking your target audience into consideration, to coming up with innovative ideas to get more done with the limited resources, marketing experts from SEO and Web Service can handle it all. So, if you have been looking for the right help that can take your business on the right track and get it going in the online world, then SEO and Web Service is just the right place for you. Give us a call today to know more of our capabilities, get internet marketing work plan for your website and see what all we can do for you. SEO and Web Service – your partner in marketing success.