Digital marketing

Are you wondering why has been a sudden drop in the traffic to your website? As a website owner you might not have the know how about Google’s algorithms and how they work. This is the reason that in this blog I am going to share a flow chart that’s going to help you follow a process and determine if the fall in your website is due to a Panda or Penguin algorithm update or not? Algorithm updates have a specific timetable associated with them. So, once you understand the entire process, it can be quite easy to identify the algorithm updates as compared to other site changes. Keeping in mind that you as a website owner, would not be thoroughly documenting changes made to page content or other areas of the site, this can be the only way to know what’s hit your website that has led to decrease in traffic. In fact, the lack of documentation can make it even more difficult to ascertain what actions may have led to the loss of rankings. This is where knowing about the updates come into the picture. In fact, losses within a certain time-period can be correlated directly with an algorithm update, and hence make the problem and the solution faster to diagnose. Take a look at this flowchart and I can assure that it’s going to be a potential indicator to help you find out whether your site has been hit by one of these updates or not?

Many business owners have no experience in growing the business they have. Therefore, sometimes the help is necessary to accelerate the development. It does not matter what business industry you work in, only the way you work and ideology matter in growing your business. Here are Top 7 marketing tips that can turn your business of dreams into reality! 1. Do not waste your resources Do not try to make your business “All in one”, be different and unique. Make products or propose services you are targeted to. Developing new spheres and expanding your comfort zones is good until you are successful in it. Thus, it is better to concentrate on something you are really good at instead of doing things that are interesting only for making money on them. In addition, know your plan and follow it. Pressure your team to make everything in time and qualitatively. 2. Set the goals You have to stay focused all the time. Make a strategy and set the approach you want to follow. However, if you see that the plans have to be modified, then modify them. Everybody, who works in your company should know about the goals you work for, in order not to have different objectives. Teamwork can be on a high level only when the workers come together and have the same aims and desire. 3. Care about your team The company growth is possible only when the workers enjoy the place they work in. Improve the culture of your company, make some changes and propose some benefits or increase a salary. Even some small steps can push the growth of your business because people are a very important asset of every company. In addition, ask people what they want and try to realize their wants and needs. For example, some people may be shy and work slow because they just want to have new chairs (who knows?), so ask and realize! 4. Running a business ≠ Being good at profession If a person is good in writing the essays, it does not mean that he or she will be good at running a custom writing service. In order to grow your business you need to have a set of necessary skills and a lot of creative and useful ideas. Think about the 5 Ps, which are product, place, price, promotion and people. Try to forget about the 6th P – profession. In any case, you can always try  CustomWriting and get a professional help. 5. Love what you do Work with enthusiasm and enjoy what you do. If something starts bothering you or simply does not appeal you – forget about it or try to stop doing it. Excitement makes people more successful at their works. Those, who have no motivation and are unhappy, usually create a bad work environment through sharing their negative emotions with others. Moreover, the quality of an end-product also changes with the way it is produced and with the people who were working on it. 6. Bring innovation  Sometimes try to make changes, bring something new to your business, innovate and keep pace with the times. It means that starting up a new way of doing something, hiring new people with interesting ideas or creating new programs can always work in the way that will accelerate your profitability. Furthermore, never give up! If something seems to be a complete failure, try to change something in the process, work on it and improve the way you do it instead of forgetting about everything if it does not meet your expectations. 7. Marketing is important Many brands think that if they have a good product, everybody will buy it fast. How hardly they become frustrated, when they see that people do not buy it immediately. And the problem is – insufficient marketing. Do not be afraid of spending money on advertising your product and marketing it, the product will pay you off some time after.  All in all, there is no sole formula for a successful business. Business success depends on a set of different components. Therefore, it is recommended to combine both strategy and creativity to make the business profitable. Try to implement the Top 7 marketing tips discussed above to make your business not only profitable but also a big one. Good luck!

Google has developed algorithms to rank websites. They send out “spiders” to “crawl” to your site and check it to determine if the site is valuable or not. SEO makes sure that those spiders are happy with they find in your site, which is very important especially if you are blogging for a business.  Are you a new blogger who needs advice for SEO?  Don’t worry; you don’t need to go through a lot of steps. All you need is perseverance, determination, and of course, the following tips: How to Get Started 1. Use the right blogging platform There are plenty of blogging performs like Drupal, TypePad, Joomla and even BlogSpot. However, one of the best platforms there is as of the moment is WordPress. It is powerful, user friendly and a lot of SEO plugins that will increase your chances of topping the results in the search engine. 2. Own your domain If you are doing a business blog, don’t form the address as mycompany.wordpress.com. You have to blog from your own property so do mycompanyblog.com or mycompany.com/blog. This is essential especially if you decide on moving to another blogging platform as it allows you to retain all of the inbound links you have gathered all this time. 3. Show some commitment Remember, blogging success does not happen in the snap of your fingers or overnight. It is not like pay-per-click advertising where you immediately appear on the first page of Google. However, PPC also ends once you stop paying while company blog posts that, even when written years ago, can still deliver hundreds of new leads each month as long as the content is relevant and used as inbound links by other people. What can affect search engine ranking? Every search engine has a unique algorithm for determining the relevance of the blog post to a given query. It comes down to two main factors: 1. On-page optimization- How the words in your post are relevant to the search that was done 2. Off-page optimization- The number of quality inbound links from other websites or blogs you have in your own post. How to maximize the search results? 1. Start your post title with your best keywords. The page titles are the most important variable because they are the ones that will let you rank. The first three or four words give the most weight in your blog post so make sure they give the most impact. 2. Use your keyword phrase in your post’s body. Try to use the phrase in the first two sentences. Then put a meta-description, the meta-tags, the image alt-tags, and anywhere else that seems right. 3. Search for the appropriate pages that you can link in your website. This will help increase the search visibility of your webpage. Make sure to link the keywords and not the words “click here” or “learn more”. In conclusion, you have to perform a keyword analysis to know which keywords will drive qualified traffic to your site. Make sure you put keywords in your titles, content and all throughout your post. The content, on the other hand, must be great so that other people who are content creators as well will link your blog to theirs.  About the Author: Justin is a digital marketing specialist for SEO in the Philippines. His main business focus is providing customer acquisition services for his friends and clients.  He loves staring at large amounts of data while trying to figure out what to do with it. He attempts to write and blog during his free time while watching anime and TV series. Usually goes out just to play Pokemon Go. The internet is his playground while the world is his bedroom. He’s still trying to figure out what to do with data.

No matter what type of online business you’re running, one thing is always, always, always essential, you need customers. And that’s where your email database comes into play. After all, the more connected you are with your site’s users, the more value you can offer them and that will lead to sales.  But how does the small business owner create the highly coveted email list?  And how do you grow it in a way where you’ll see your database quickly expand and thrive? Well, relax, because you’re in the right place.  Here are 8 list building hacks to grow your email database fast. 1)  Use Google Accounts To Make Sign Up A Breeze Lots and lots of people use Google.  And with the magic formula of getting a lot of sign-ups being to combine great content with convenience, using Google Accounts to allow your users to sign up for your email list with just a single click of the button is an excellent way to build up your database fast. 2)  Put A Subscription Link Into Your Email Signature When you’re trying to build your email database, you want to make it nice and easy for your readers to subscribe.  A simple and clean way to do this is by inserting a signup link into your email signature.  By doing this, your reader will now just be a simple click away from becoming one of your devoted fans and you’ll get the info you need. 3)  Insert Links To Webinars Into Your Content Getting people to sign your email list is all about providing maximum value to them and linking to webinars is a terrific way to draw readers in and keep them with you for the long run.  Simply by inserting a sign up link on the same page you’re advertising your webinar, you’ll now be offering your audience the ability to be notified and receive all of your amazing content and if they’re already enjoying your posts, they’ll most likely jump at the chance to be frequently updated on the information you’re providing. 4)  Provide Amazing Content Readers love the value.  And by writing posts that provide high-quality content along with unique, well-written insight into things, your audience will be compelled to not only read your work, but to print it, share it, and forward it to their friends and colleagues.  This will not only build you the loyal following you’re looking for but will inspire your readers to sign up for your email list since they’re going to want to be kept up-to-date with all the great info your site provides.  Of course, not everyone is a great writer, and if you need a little help, check out this reviews page to quickly find out which writing service will best give you the killer content you’re looking for. 5)  Put Together A Case Study If the power of the internet can be summarized as one thing, it’s an endless sea of information.  And with the amount of amazing stuff you can find being virtually infinite, you can get overwhelmed with info pretty quickly. And that’s where the case study comes in. Remember,aside from promoting your site, it’s all about value, and along with blog posts, webinars, and podcasts, case studies are a great was to not only educate your audience but to also drive them to want to sign up for your email list. The beauty of writing a case study is that you don’t have to run your own experiments to put on together.  For example, people love before and after transformations, and you can create a study demonstrating one simply by referencing another study’s data and then reshaping it as your own. 6)  Specialize If you were looking for a foot doctor, would you seek out a general practice physician or a podiatrist? If you said podiatrist, then congratulations, you already understand the concept of this hack. People want a specialist.  Thus, finding a niche for the type of content you provide and then making yourself into an expert in it is a much faster way to gain people’s interest and trust than if you try to wear too many hats.  Once you hook an audience in with your specific knowledge about a topic they’re interested in, they’ll be more than happy to sign up to your email list and you can watch your database quickly grow from there. 7)  Make Them An Offer They Can’t Refuse Best – selling author and world class entrepreneur, Chris Guillebeau, said this about the difference between a compelling offer and an offer that is irresistible: “A compelling offer is like a slice of orange at mile 18.  It’s a marriage proposal from the guy or girl you’ve been waiting for your whole life.  An offer you can’t refuse is like the $20,000 Bonderman Fellowship offered every year to graduation seniors at the University of Washington.” Simply put, your goal is conversions.  And when you’re trying to get users of your site to sign up for your email list, you’ve got to offer them something that they’d feel like they’d be crazy to say no to.  Here are the fundamental characteristics of an irresistible offer:   High Value    Scarcity    High Demand   Relevance  Exclusivity Combine these elements with some good old fashioned persuasion and you’ll see your database grow in no time. You’re On Your Way! Remember, you don’t have to try implement all of these hacks at once.  In fact, by first working with just one or two of them, you’ll be able to get your footing and then as you see results, you can start to employ more and more of them in order to maximize the speed and scope of which your email database grows. Just remember, building something good takes time, and even if you don’t get sign ups right away, just keep at it – these hacks work.