Digital marketing
Things To Know About SEO in 2018 for Enhancing Your Business
The very nature of Search Engine Optimization or SEO is dynamic. With the updates that Google makes in its algorithm every year, the technique to stay on the top of the search page also changes. Key Words plays an important role for both SEO as well as for your business. But, SEO is very different from SEM or Search Engine Marketing. In case of SEM, you need to pay for the ads for it to appear on the top of the search result page. But, one cannot deny the fact that SEM is very important for increasing your SEO. With a highly competitive business market, it is very essential to have a good SEO strategy to be a high competitor in the business world. Here are a few things you need to note down for enhancing your business. Your Website should be Mobile Friendly Gone are the days, when people used to surf only through their personal computers. Now, the trend is to search any information through smartphones. According to a study released by google, people spend around 15 hours per week researching on their smartphones. Hence, for your business to do well, you need to be on top of the google search page. If your website is not smartphone friendly, it will take time to load. Who loves waiting for a slow page? Hence, the consumer will move on. If your website is not at all supported by smartphones, what are you waiting for? Update it. Also, remember that after your website updates, it should not have any negative impact on the loading in a smartphone. A Good Content will Promote your website People are running after good content just to increase their SEO. The content in your website should have quality rather than quantity. Using the keywords in a good SEO strategic manner will be beneficial for the website. Also, keep in mind, even if you have a very good SEO strategy, but the content cannot market your business thoroughly, then it is of no use. So, focusing on the quality of the content is necessary. A Good Backlinking is necessary Your website should have some good links which will in turn lead to an informative page. Generally these pages are reputable ones like some government websites or any good information providing pages and even to social media pages. The more your website contains good links, the more the SEO will increase. Have a Look at Your competitor’s SEO strategy Though many people avoid this, but it is always better to look at the SEO strategy that your competitor is using. Explore there keywords, have a look at the keywords they are using and also focus on the backlinks they have put on their website. Analyze the quality of the backlinks that you see on their website. This will help you to analyze your SEO strategy and where it stands in the business world. Focus on Voice Search content Nowadays, almost all smartphones and tablets comes with voice search feature. This is generally beneficial for those, who are driving or doing multi-tasks. So, make sure your website is easily found by using long tail keywords on voice search. In other words, your website should support voice search. It comes within a good SEO strategy. Local SEO is very important Local SEO is becoming important day by day. Google, bing and yahoo provides search results based on your location. Hence, it is necessary to have your business location and address. So, make sure your content has keywords related to location, to stay ahead in the business game in 2016. Therefore the bottomline is to be prominent in the business world in 2016, you need to have a good SEO strategy. Along with a good SEO strategy, a good SEM is also required to enhance your SEO. Author Bio : James Jones is a writer, who lives in New York City. Currently he is writing for “http://www.seocompanyguru.com“. When he is not writing, James works in the fashion, entertainment industry as a model and host. Network with his on Twitter, Facebook, and Google+
Ways to make SEO and content marketing work together
Is SEO dead or has it enough in tank to survive some more years ahead? This kind of question has risen in intensity in the last two years. Why? Because, content marketing has emerged and become popular in the meantime. So, should we trust the talks of whether SEO has been replaced by a new discipline? Not really! We should never pay heed to that line of thought and rather look at the plus side of the debate. It’d be wrong to assume that SEO has ceased to exist in the wake of the emergence of content marketing. Rather, you’d feel surprised to know that both the disciplines have a lot in common and can work together to a great degree. SEO vs Content Marketing Yes, it’s possible that your online marketing strategy combines the virtues of SEO and content marketing together to turn as much effective as it should. Before blending both these disciplines together, it’d great if key differences between them are known. Let’s look at some of key differences – Both overlap not occasionally but frequently While content marketing is more of non-technical in nature, SEO is more technical Both these involve heavy usages of content planning One of aspects of SEO is to produce quality content and promote them properly across channels One of major area of focus of SEO revolves around promoting the content Why SEO and content marketing needs to work together? We know SEO is much more than just content and it involves uses of URLs, title, ALT tags, links etc. But we also know that optimizing the content is one of major activities in it. Let’s look at reasons why both disciplines need to work together – Good content is useless until promoted Good SEO is useless until backed up by quality content Content not optimized won’t reach to users no matter how much quality is into them Optimization efforts not based around content won’t bear fruits no matter how good they are We can clearly see that there exists a need for SEO and content marketing to work together. So, if they did, it would be great for the business taking the initiative in this regard. Tips to make SEO and content marketing work together Well, you are now aware why it pays when your optimization efforts and content strategy are aligned together. This can give a real boost to your marketing efforts. But the question is, how to combine the virtues of optimization and content together and realize the true worth of your online marketing? Well, you need to seek expert help. Here are some tips to combine your SEO and content marketing efforts together – 1) SEO-focussed content creation Gone are the days when you created any kind of content and it fetched good results in search engines. This strategy won’t work anymore. Search engines have tightened the screw around marketers peddling bad or substandard content to gain ranking and visibility mileage. From now on, your content should have quality, it should add value to users and above all, and it should inform and enrich users. In a way, the content you create should have SEO in focus. Fresh and original content having quality this becomes the need of the hour. 2) Content with long-term traffic goals in mind The times have changed, at least in terms of rankings. What worked earlier and won you superior rankings and better traffic won’t do the same anymore. In content terms, you need to rise above the topical and keep long-term traffic goals in mind. Which means, all your content across channels should be produced keeping in mind its sustainability over a period of time. So, traffic, ranks, links etc. might stagnate if the content is time-specific rather than generic in nature. That’s why articles offering advice, help, and guidance fetch better results in search engines. 3) Make the content match the popular search terms You just can’t write anything and hope to get better rankings and superior visibility in search engines. Rules have changed. Now, keyword analysis is important and it’s a key ingredient of SEO efforts. Which means, your content should be written keeping popular search terms in mind. This is possible only when you do engage in keyword research and find out what is trending among users. So, the content should have a sprinkling of relevant keywords or phrases so that it can match the standard set by search engines. 4) Keep track of your keywords and phrases Popular keywords and phrases tend to be volatile in nature. Which means, they change according to the changing search preferences of users. So, if you let your content with stale search terms, it would soon lose the relevance in search engine results. Further, keyword research is an on-going process and you need to track the performance of popular terms you have employed in the content. This is how your content and optimization efforts will combine to fetch superior marketing results. 5) Create content with link building purpose in sight Links are something you can’t ignore. Yes, backlinks are important and the more you get them, the better it serves your website in terms of ranking and visibility in search engines. So, the focus of your content strategy should be based around grabbing or acquiring links. If quality is there in the content, then backlinks will happen. Beyond quality, there is no secret recipe to win backlinks. So, continue delivering quality and win links. 6) Do internal linking and improve user experience Internal linking serves two major purposes – first, it give superior user experience and second, forces search engines to crawl your site more effectively. So, you should go ahead with having internal linking in the content so that users can be guided towards better and relevant content. This is how your optimization and content creation efforts can combine together to augment the value of your marketing efforts. In a nutshell, we can see how both the disciplines –
Growing scope of Digital Marketing
Before discussing the scope of Digital Marketing, let us tell you what digital marketing is. In this technological advanced world, you must have seen lots of advertisements; some on TV, some on newspaper and many on the web. And the ads, i.e. the marketing of products which is done through internet is known as digital marketing. Due to internet, the whole world is globalized into a village, as it has enhanced the communication among people. And due to the increased use of internet, the businesses are using it as a marketing tool. No matter what is the type of business, all are relying on internet for the promotion and sales of their product and services. For an instance, the trends of online shopping have increased to a great extent in the recent years. And now, as most of the services are becoming internet based, the scope of digital marketing can be clearly seen. We can unhesitatingly say that digital marketing has become the core point towards the success of particular business. Different areas of digital marketing which are showing a rapid growth over time Though written as a single term, digital marketing is a vast field. Here, we are going to mention its some aspects. SEO (Search Engine Optimization): It is the method in which you can higher up the rank for your business website and bring it on the first page of search engines. The main techniques that are used in it are- off-page and on-page optimization. SEM (Search Engine Marketing): In search engine marketing, the main focus is given on reaching the target audience along with improving the website rank. This strategy involves the SEO, competitive analysis, keyword research and paid listings. This strategy aims at bringing targeted traffic to your website. SMO (Social Media Optimization): In the social media optimization, as the name depicts its meaning, the main focus is given on engaging with the people or your customers. This involves the use of social networking websites like Facebook, Pinterest, LinkedIn, Twitter and more. SMM (Social Media Marketing): There is no doubt that most of the population is having its presence on social networking sites. And thus, social media marketing, in which these sites are used as a marketing platform, is the most effective way to reach out the potential customers. Also, there are number of ways in which this strategy can be used. As everything is going on online; whether it is bill payments, shopping, games, communication and much more; the importance of digital marketing is increasing. Due to this increased importance, the number of digital marketing companies is also increasing. So, if you are starting a new business and want to get success in it, then you must consult a digital marketing company for reaching the maximum number of customers. With the increased number of such companies you may get confused about choosing the particular one. So, to make it easy for you, here we would like to recommend you a digital marketing agency which you can count on for effective and reliable services.
The guide to setting up ad-sense page-level ads in BlogSpot
It hasn’t been long since the page-level ads have been rolled out. They are now available for use for all webmasters out there. These ads allow you to display AdSense ads even on mobile templates for your blogger. So, you can make money from mobile templates as we well, just like you did with Google Admob Ads in mobile apps. Before moving any further, let us have a look some interesting facts about these Page-level Ads: 1. They are shown by AdSense at optimal times. This helps to increase revenue. Plus, it provides a better user experience 2. There are two new ad formats: vignettes and anchor/overlay ads 3. These ads can be used along with the content and link units. So, you no longer need to count towards your 3 ads per page limit 4. Can be visible only on mobile-optimized sites 5. Are mobile Responsive! Now let us move further on the available Page-level formats. How can you add code to the blogger template? And, how can you test the ads to know whether they really work on your sites or not? Formats for page level ads 1. Anchors Also called as overlay ads, these are mobile responsive. Such format sticks to the bottom of the screen. After the ad gets loaded, the anchor starts to display at the bottom of the page. So, the user can easily dismiss these ads using the toggle down button at its top. 2. Vignettes These are full-screen mobile ads. You can use them to cover the entire web page interface. And, they work similar to the popular Admob’s Interstitial ads, which have been used for mobile apps for both android and iOS operating systems. Talking about the vignette ads, they appear popups between the page loads in your blog. So, the user gets a choice to either it out, move to the destination or simply close it and return to the previous page. The fact that these ads contain a call to action button and are larger in size makes them a great option as compared to anchor ads. Some of the things that you must know here are – · Out of the two formats, vignettes are only when the user leaves the page, and not when someone visits it. · To give a good user-experience, these ads are limited in terms of number per user. How to implement these ads in your BlogSpot Blogs? It’s fairly simple – 1. Log in to AdSense Account 2. Follow the link – https://www.google.com/adsense/start/ 3. Click on the toggle buttons to turn the Anchor/Overlay and Vignette ads 4. Scroll down to select Get Code option 5. Copy the code 6. Now, go to Blogger > Template > Backup your template and edit HTML 7. Search for code <head> and paste the generated code just above it 8. Save the template and that’s about it! *DON’T FORGET TO REPLACE THE ATTRIBUTE async WITH async=” To test whether the ads have been implemented or not, you can add #googleads to the end of URL for your Blog and open in any mobile browser. You can then select the format you want to test from the tabbed box that appears on the screen. So there you have it. The all new page-level explained to you in a simple manner. If you haven’t tried them yet, then I’d recommend not to waste any time further.
Top 10 Website Content Mistakes That Will Ruin Your SEO Efforts
SEO is overlooked by many business websites. Even when it’s not, most people don’t know how to make SEO techniques work in their favor. Ineffective SEO cannot only make you “invisible” to Google, but also hinder your website with the search engine. But how to avoid making a simple-to-avoid mistake when it comes to SEO? If you read below, you’ll see that’s easier than it seems. SEO done right can: • Increase your web traffic • Help you get better visitors • Help growing your business So read below to find out the things that will ruin your SEO efforts so you can avoid them. 1. Lack of high-quality content At the point when creating your content, make sure your data is significant, well researched and profitable. Content that has no importance and is irrelevant to the audience is thought to be poor content. Or maybe concentrate on making superb content that is unique and exceptional, as this will provide the searcher with better results and a superior experience. On the off chance that you intend to give the best experience to your visitors through your content, you can ensure Google will reward you for that. 2. Choosing the wrong keyword Many who claim to be SEO experts don’t know how to improve a site in general—they take the path of least resistance to advance keywords that are not in the least helpful for that specific site. The decision of suitable keywords and their utilization all through the content is vital to draw in internet searcher engine spiders. With wrong keywords, one will undoubtedly miss profitable possibilities and rather increase useless traffic. 3. Not using keywords right Anyone who understands the least about SEO will tell you that the most important place to put your keywords is the title and permalink. This is where you get the most out of your SEO efforts. The keyword used in the title and permalink don’t necessarily need to be the same, but they need to have something to do with the main keyword phrase that your article is targeting. So remember, if you don’t put the keyword that you’re targeting in your title and permalink all your efforts will have been for nothing. You’ll only reach a small portion of your target audience. 4. Keyword overload A great way to generate more traffic to your website, increase sales, get more leads is to include target keywords that are related to the products or services that you offer. This one of the best SEO techniques out there. You should include the keywords in your blog posts, website copy, and page metadata. But when you do “keyword stuffing”, which means overusing them and stuffing them into these place, the search engines penalizes your website for such practice. So avoid this like the plague, and put only the important keywords that are related to the content of the page. 5. Using paid links With the update of Google’s search algorithm to Penguin, the strategy of paid links ended at the same time. Now, any search engine gives respect to the links with better quality because they’re more unique, instead of paid links that are pedestrian and low-quality. These days it is a direct violation of the search engines standards to use paid links. The best you can do is to focus on great content, and it’ll help you garnering links naturally. 6. Headline A big mistake any content creator can make is neglecting the headline. The headline is the first and most important thing your audience will see. So it’s super important that you not only do a custom writing with the headline but remember to put your main keyword there. This will catch Google’s eye, and make it more desirable to any search engine out there. 7. Duplicated content This is a common SEO problem and one that can cause the most damages to your website. If a search engine finds duplicate content the pages are blocked. You can indicate to Google that your page is original by using canonical URLs or try to set up a page redirect from the duplicate content. But the best solution is to be aware of the originality of the page before you even publish it. 8. Flash website Many website owners learned this the hard way. They create a beautiful website with interesting content, but their ranks remain poor no matter what. This is due to flash site not being SEO friendly. The mechanisms of the search engines can’t read through the content within a flash website. You should have an HTML alternative and a mobile site instead of the flash website for you marketing endeavors and web presence. 9. Forgetting meta tags The meta tag gives a sneak peek to the readers of what your page is about. So if your meta tags are not optimized, it confuses the search engine mechanisms when trying to categorize your page. There should be different meta tags for each page on your website because it helps with the ranking. And the description also helps you to stand out from your competitors. So place the most important keyword at the beginning and you’ll be good to go. 10. Wrong links One of the most common mistake in SEO is building links for the sake of it. But this strategy is useless. If you build quality SEO links for the search engines with a good strategy, your ranking will improve. So don’t even try to link to directories because they’ll bring low-quality links. So build links from trusted places and they’ll help to garner quality links for your website. Conclusion As you may have noticed, if you use keywords in the right places and in the right quantities, you’ll be on your way to avoid most of the mistakes that can ruin your SEO efforts. But remember that building your website in a search engine friendly platform, controlling the links you build, and most importantly, creating great content is just as important.