Digital marketing

Answers: • It is a form of XML • It stands for Realtime streamlined syndication • It is a good way of displaying static information • It is a Microsoft technology

• Images cannot be spidered by the search engines • Important keywords related to the image should be placed in the ALT text • Images should always be kept close to the top of a webpage • Image maps should be used while including the images

Q) Cloaking is a controversial SEO technique. What does it involve? Answers: • Increasing the keyword density on the web pages • Offering a different set of web pages to the search engines • Hiding the keywords within the webpage • Creating multiple pages and hiding them from the website visitors

Q) What will the following robots.txt file do? User-agent:Googlebot Disallow:/*? User-agent:Scooter Disallow: Answers: • It will allow Google to crawl any of the dynamically generated pages. It will also allow the altavista scooter bot to access every page • It will disallow Google from crawling any of the dynamically generated pages. It will also disallow the altavista scooter bot from accessing any page •It will disallow Google from crawling any of the dynamically generated pages. It will allow the altavista scooter bot to access every page • None of the above

Q) Which of the following is an ethical SEO Technique? Answers: • Creating a subdomain with the hottest keyword and creating duplicate copies of existing pages on it • Filling your pages with keywords, whether relevant to the page content or not • Creating a page which serves a different content to the search engine bots and different to human users • None of the above