Digital marketing
What is the main reason for the effectiveness of optimizing a webpage towards a long tail keyword search?
• There are more long tail searches than shorter keyword queries • Search engines often pass on long tail searches to lesser known and new websites • Search engines do not pass on long tail search traffic to websites that rank high for shorter keyword searches • There are fewer websites that have targeted such […]
What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?
Answers: • Trafficjacking • Visitorjacking • Viewjacking • Pagejacking
How are sitemaps important for the search engine optimization process?
Answers: • Site maps help the search engine editorial staff to quickly go through a website, hence ensuring quicker placement • Google gives credit to the websites having site maps. The GoogleBot looks for the keyword or title “Site Map” on the home page of a website. • Site maps help the search engine spider […]
Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword – “six sigma”?
Answers: • Yahoo Search Term Suggestion Tool • Alexa • Google Traffic Estimator • Google Trends • WordTracker