Digital marketing

Answers: • It helps to retrieve web pages from the world wide web • It helps to gather information from other search engines • It helps to sort the documents that Google has retrieved • It helps to generate meaningful results based upon the user’s search term

Answers: • It is a form of XML • It stands for Realtime streamlined syndication • It is a good way of displaying static information • It is a Microsoft technology

• Images cannot be spidered by the search engines • Important keywords related to the image should be placed in the ALT text • Images should always be kept close to the top of a webpage • Image maps should be used while including the images

Q) Cloaking is a controversial SEO technique. What does it involve? Answers: • Increasing the keyword density on the web pages • Offering a different set of web pages to the search engines • Hiding the keywords within the webpage • Creating multiple pages and hiding them from the website visitors

Q) What will the following robots.txt file do? User-agent:Googlebot Disallow:/*? User-agent:Scooter Disallow: Answers: • It will allow Google to crawl any of the dynamically generated pages. It will also allow the altavista scooter bot to access every page • It will disallow Google from crawling any of the dynamically generated pages. It will also disallow […]