Digital marketing
What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?
Answers: • Trafficjacking • Visitorjacking • Viewjacking • Pagejacking
How are sitemaps important for the search engine optimization process?
Answers: • Site maps help the search engine editorial staff to quickly go through a website, hence ensuring quicker placement • Google gives credit to the websites having site maps. The GoogleBot looks for the keyword or title “Site Map” on the home page of a website. • Site maps help the search engine spider pick up more pages from the website • None of the above
Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword – “six sigma”?
Answers: • Yahoo Search Term Suggestion Tool • Alexa • Google Traffic Estimator • Google Trends • WordTracker
What is the function of “indexer” part of the Google search engine?
Answers: • It helps to retrieve web pages from the world wide web • It helps to gather information from other search engines • It helps to sort the documents that Google has retrieved • It helps to generate meaningful results based upon the user’s search term