Digital marketing

Q) State whether true or false. The Yahoo Directory listing is a free service for commercial sites. Answers: • True • False

Q) Which of the following statements regarding website content are correct? Answers: • If you have two versions of a document on your website, Google recommends that you only allow the indexing of the better version • Linking to a page inconsistently does not affect the way Google views the page/s. Examples of inconsistent linking could be http://www.expertrating.com/page/ and http://www.expertrating.com/page and http://www.expertrating.com/page/index.htm • Syndicating your content could lead to Google viewing the material as duplicate • Placeholders for pages which do not have content are never viewed as duplicate content by Google

Q) Which of the following does Google uses to display characters of a web page’s Title Tag? Answers: • Pixel Width • Title Tag Character count • None of the above

Answers: • Targeting synonyms of the main keyword • Targeting the highest searched keywords only • Copying competitor keywords • Optimizing five or more keywords per page

Answers: • The total number of inbound links to a page of a web site • The subject matter of the site providing the inbound link to a page of a web site • The text used to describe the inbound link to a page of a web site • The number of outbound links on the page that contains the inbound link to a page of a web site