Attention-grabbing content marketing is dominating in the eyes of the reader and if the business wants to get the success it will help to grow your business. In today’s world only producing content is not enough but it required great content. By doing this you can generate traffic to your website and convert readers into loyal customers. Grabbing reader attention is not as simple as it looks. So in this article, you will be learned how to produce attention-grabbing content and why it is vital for you. Create Great Headlines This is the most significant component of content marketing because heading either create or break a chance of your content that whether the reader read your content. It is found that five times more people read the headline of the content rather than to read the whole content. The heading is the first thing that the reader sees. If the heading is confusing and not attractive than it becomes difficult to grab reader attention. To write the appealing and attention-grabbing headline then write one sentence as a title that sums up the main idea of your content. Utilizing these things in mind: Make a promise Use numbers Use enticing words like adjectives Why, What, How, and When The headline is the quick mean to either loss or gains reader attention. Hook them up Every sentence in your content count so be serious and focus while utilizing content marketing. This is the true fact that each sentence has to make or hook the reader to read the next sentence too. So in order to grab reader attention not only create great sentences but also provide valuable information to the readers. In today’s era, people do not want to waste their precious time and everyone is hurry, therefore, so it is suggested to hooked them from the very beginning and engage them until the end. So to hook or grab reader attention make sure that your content is simple, easy to read and well-written. If you feel that you unable to write attention grabbing content due to lack of time or skills it is suggested to hire experienced freelancer content writing that helps your business in content creation needs. Make your content solve a problem This is what that makes the distinction between the great content from the rest. Helpful content grabs more reader’s attention than simple content. for that, it is important to know what issues your target audience face so that you work on to solve the issue by giving awareness by creating solving content. Great content has value in terms of grabbing reader attention and value this define how you engage or connect with your audience. The author said that to the ideal way to grab reader attention is to show your concern and value to them by solving their problems. Your content will ultimately grab user attention if you show your reader that you know them very well and you also know the problem from which they are struggling. Make it scannable Your content must be organized and structured very well but the reader will not read if it appears bored, dull and loaded with extra material. People attention rate is reduced in such a way. To enhance your content more effectively you must follow the few things that help you to make your content looks much better and increase the reader attention which increases the conversion rate. Short paragraphs Short sentences Subheadings Images It is important to follow all the above bullets points to make your content easily readable. This will also enhance the number of sharing on different social media platforms. Understand why it’s important for your business and set goals It is important to understand that why your business more concern about content marketing strategy. The obvious answer is, it generate traffic on your website. Also, it achieves different business goals such as increase leads and customers, with quality content you can gran user attention. Great headlines generate traffic and if your content is great then it converts your readers into loyal customers. When you provide content that solves readers problems then it gains trust. When your business creating attention grabbing content then you increase reader attention, the number of riders increase, more shares and so on. To grab reader attention business should focus on quality over quantity, it is very vital. If a business making marketing strategy without including content marketing then it will definitely lose potential customers and no one care. Create a CTA (call-to-action) Another tip to grab the user attention is through creating the call to action button at the end of your content. This is an approach to grab reader attention that gives first and ask later. Before that action, you can give your reader plenty of information, grab reader attention then now it’s time to take an action. Call to action sometimes sharing button that can allow sharing such attractive content on different social media accounts with your friends. This will generate traffic. You can explain your product and services with the help of creative and attractive content. The call to action tells the readers that they can: Share the content on social media Buy a product or service through CTA. Read another article A thought for the reader to reflect An action to take that’ll help the reader to solve their problem Remember, call to action is vital to creating at the end of your content. It helps to grab reader attention, lead the reader to the next step. Time to harvest! It is concluded that to create the attention to grab content you should have to do: create the great headlines that’ll push the reader to click on your content To hook the reader by providing well-written, engaged and attention-grabbing content that solves a reader problem Reader feel easy and fun while reading the material A call to action. By doing all these things it helps to generate traffic on your website and grab reader attention.
Influence of Accessibility on App Development Mobile app development is not an easy task. It encompasses a lot many challenges, which mainly include knowing the current trend in the market, understanding the demands from the users, finding suitable to technicalities and many more. Any app developer will design an app keeping in view of all these points. Now, let’s look into one of those things which has a great influence, i.e., its accessibility. Meaning of the word, ‘Accessibility’ Accessibility refers to the design of the product for the use of people with special challenges. With respect to the mobile apps, the various disabilities can be physical, visual, hearing or any mobile related challenges. Including the accessibility into the particular app depends on what kind of app is it and also what kind of accessibility needs to be included. Importance of Accessibility for mobile apps An app will be created keeping in view of the users, including the people with special challenges. As per statistics, about 25% of the users need some or the other kind of accessibility. For instance, color blindness is seen in 0.5% women and 8% men. So, when developing an app, the app developer needs to check with the various possibilities to includes as many accessibilities as possible. This will help in making the particular app reachable to more number of users. Not only about color blindness, but there may also be other special challenges too. So, the app so developed need to satisfy all the needs of the various users, thereby accounting for the success of the app. The various mobile platforms like android, iOS, windows support the possibility of including these various accessibilities in the app, keeping in view of the user’s experience with the app. There is a markable raise in the number of accessibility being included in the various operating systems. There are so many ways, by which this accessibility will show its effect on the business of these apps. To the point of fact, any app developer will develop an app, hoping for the success of the app. Any app can succeed only when it is deeply penetrated into more number of users. For this to happen, one of the most important things is that the app should and must possess all the features with the help of which more number of users are satisfied. Among those important features, accessibilities are one. The more the number of accessibilities for the user, the higher the number of people using the app. Having more number of users to a particular app not only helps in making the app more and more popular. Thus, all these parameters account for the complete success of the app. Also, the various operating systems also, have raised the number of possibilities of including the accessibilities. Of course, this inclusion of the accessibilities into a particular app is not that easy, it is not lesser than a challenge for the app developer, but at the same time, it is not impossible. Interestingly, there is no minimum or maximum limitation for the number of accessibility for a particular app, it depends on the app developer designing the app. Also, the mobile app development industry is also under progress. Lot many new technologies are resulting in the emergence of new apps with various features. Let us hope that this progress continues and the possibility of including more and more accessibilities increases. Approaches for creating accessible apps Text – The display of the text on mobile devices is important, especially for users with special challenges. Raising the zoom percentage will enhance the viewing of the text over the device. Contrast – display of text is not sufficient, but also, the display of the picture also matters a lot. Setting up an appropriate contrast means setting up an appropriate ratio between the text and image. This ratio depends mainly on the type of the text on the device. The user can also avail of the facility to check whether the contrast ratio set by them is appropriate or not by using any of the various online tools. Color selection for display – a selection of the particular color for the display is very important. This selection should be done, keeping in view of the user with color blindness. Test the app appropriately – After the development of the app, one of the most important things, any app developer is interested in is testing the performance of the app. Of course, it is good to have the check, but what matters the most is testing the app with the appropriate target. The app is aimed at various users of a wide range. So, while the app has to be tested for its performance, it needs to be tested with the users, but not with the experts. Because the perspective of the experts will be different and the perspective of the user using the app may be different. Testing the app on a broad spectrum – After the development of the app, it is very much important to test the performance of the app. This should be done on a broad spectrum of users for getting true feedback. Do not hesitate to check the performance of the app on a narrow segment of the user. This is obviously a potential barrier to development. Exclude the unnecessary to avoid biases – An app developer needs to know to maintain the balance between the things which need to be included in the app and the things which need to be excluded from the app. The information which is necessary for the operation of the app needs to be included whereas the other information can be excluded in order to avoid the lengthiness. Provide appropriate environment – Designing the app with appropriate architecture will no doubt help the user in taking the user into the app comfortably as the user feels comfortable with the architecture of the app. Do not forget to be simple – the text which
Answers: • The number of websites that link to it • The number of pages of the website indexed by Google • The number of pages in the website • The quality of websites that link to it
Q) Which of the following statements about the Google Sitemap are correct: Answers: • Repeated submission of the Sitemap to Google could be penalized • It is possible to create and submit specialized Sitemaps to Google for Video and Mobile content • The Sitemap acceptable to Google follows an XML format
Answers: • It is advantageous if your web server supports the If-Modified-Since HTTP header • If using dynamic pages, it helps to keep the parameters short and the number of them few • Avoid using robots.txt to prevent crawling of search results pages or other auto-generated pages, even if they don’t add much value for users coming from search engines • Submitting new pages of your website at http://www.google.com/addurl.html as soon as they are online, helps to speed up indexing