Digital marketing
How To Choose A Search Engine Optimization Company
Hiring a search engine optimisation expert is necessary and recommended to drive your online business towards popularity and success. Some agencies that provide search engine optimisation in Boston use only ethical methods to ensure that your website is discoverable and is successfully attracting targeted customers. When you hire a shoddy SEO company, you put your company and its image at great risk. Using unfair means to escalate your search engine rankings can result in you getting reported, deleted, or even banished from search engines. Obviously, this will negatively hamper your online business. Choosing the Best Agency for Search Engine Optimisation in Boston Before everything else, you must start your research by looking around which SEO companies have the highest search engine rankings in your area. This will make the clear picture about that company. If they are good at utilising digital marketing for their own company, you can be sure that they will work wonders for your online business. Once you narrow down a few good ones, it is time to pay heed to how experienced they are. A good SEO company will have a good amount of experience and will also have mastery in numerous programming languages such as Python, Java, HTML, PHP etc. You must also check if they can handle SEO in both dynamic and static websites. After analysing their skills and experience, your list will get a little shorter. Then the next comparison parameter will be to review the various packages and services they offer. Evaluate the pros and cons of hiring each of these companies on the basis of how much they are offering at a given cost. Then you can narrow down further on which companies are providing the most piecemeal services in a certain package. How to Evaluate the Performance of the SEO agency? It is recommended to hire the company of your liking for a test project. When you do this, you get a chance to evaluate the performance of the company without having to risk anything major. Download a conversion analysis software to see how many of your leads are converting to sales after your SEO agency takes over. Then, check your rating on Alexa by downloading the Alexa toolbar. Regularly checking the rating and positioning of your website on Google is also important, which you can check by downloading the Google Page Rank and toolbar. Apart from doing all these things, keep an eye on how much your SEO agency tries to know about your business from you. Also, be sure to ascertain the amount of effort that they put in and which tools do they use for keyword research. Lastly, you should also keep in mind the reputation of the company and how much time does it give you before your online business starts seeing actual results. When you keep these points in mind, you can rest assured that the SEO agency that you hire is fulfilling its promise and providing services worth the cost.
SEO Tricks That Can Help You Boost Your Traffic without Publishing New Content
It’s no longer a secret; Google likes to frequently update SEO algorithms. So, it’s necessary to always optimize your website content so as to regularly rank higher. The problem is that there are so many adjustments to make that it’s possible to miss an important SEO detail. The hard truth is that without SEO, your content is practically invisible in the eyes of Google. With SEO, you are able to generate traffic to your site. But, it’s important to know that the SEO tricks that worked for you a few years back may not work now. You have to update your tricks depending on what the current online community really needs. The whole idea is to generate more traffic and in the long run, be able to make sales. Surprisingly, you don’t have to publish new content. According to Denver SEO: Premier SEO Ninjas, you just need to make a few changes to your existing content and to your website. Here are some of the top tricks that they recommend. Self-Audit The first thing that you have to do is audit your site to see where you actually rank. You’ll need tools like Google Webmaster or Google Analytics. You should go through the site carefully as you read every word. Ensure that there are no poor grammatical mistakes. You also need to follow the links present in your webpages to ensure that they lead to the right landing pages. In case there are blatant errors, you need to write them down and fix them. Then, go to the analysis tools to see where most traffic is generated and where you need to improve. Local Presence Just try to imagine for a second that you are the customer and you are seeking a specific service. Would you look for it within your local area or would you prefer something distant? Of course, it makes more sense to look for local service, especially if it’s a service that requires your physical presence. So, you need to build presence locally using your existing content. You can do it by optimizing your website for the local search result. This may mean inserting local keywords to your existing content such as the name of your city and correct physical address. You also need to list your business on Google and Yelp for easy finding. User Engagements To make your existing content more exciting to your site visitors, you need to exploit the power of user engagement. Here are a few ways you can leverage: Ensure your existing content is easier to read. The paragraphs should be short and the headings need to be easy to read. You also need to utilize a lot of white. Capture the audience attention by using infographics, bold texts, images, and videos. These ideas basically ensure that your existing pages appear valuable in the eyes of the site visitors. In addition, Google will identify the content as high-quality and this will improve your ranking and traffic. Rank on Snippet You probably have come across Featured Snippet on Google on a couple of occasions. They normally appear when you search for question-based key phrases such as how-to content. The Snippet results appear on the first page—before ranked results and after ads. It’s generally important to have your existing content featured on the first page. The moment you do, the average click for your site or blog improves significantly. The secret is to find specific keywords that you can use to improve your Featured Snippet ranking. A great tool that you can use is SEMrush. Once you have the keyword, you should update them on your site. To ensure that your existing content is ranked on Featured Snippet, you should: Use headers that are easily scanned Be brief and clear with your content Be socially engaging Apply powerful external resources Develop Internal Links When search engines go through new sites, they basically crawl through the pages. After scanning a particular website, they follow up the links listed there to see if they lead to webpages that may have been skipped during the scanning. For this reason, it’s important to link your pages to each other if they share similar content. Once you have such internal networks, it becomes easy to drive and retain traffic on your website without the need to publish new content. Voice Search Optimization Voice search is an SEO trick that is here to stay. It’s necessary for improving local traffic. To optimize voice search, SEO experts advise on applying geo-targeted keywords. By doing so, you are able to optimize your existing content for local SERPs. Community Hijacking There are different kinds of audience online. Each community is characterized by an audience with the same interest. You should, therefore, identify the community that relates to your content and brand in order to build a working relationship with them. This is what community hijacking is all about. Then, you can use them to promote your brand and to improve traffic. For example, Product Hunt is a community for those interested in new products while Lookbook is for fashion enthusiasts. Fix 404 Page Errors Sometimes, site visitors see the 404 error when they click on a particular link, which is an indication that the intended page is no longer available. From a business perspective, this is missing on a chance to get more traffic. So, it’s necessary to fix the mess not to lose traffic. Use a tool like OnCrawl to identify and fix the errors. Link Reclamation The essence of this SEO trick is to find a website that mentions your brand. You can monitor them using a tool like BuzzSumo or Mention. The tools will deliver an alert to your inbox whenever your business or brand is mentioned. Once you have gotten the alert, the next thing is to try to contact the Website or the author of the content in a bid to convince them to list the link of your site on their website. If they
Voice Search SEO revolution: Should You Care?
In the past few years, search engines have witnessed quite a revolution with updates from big players such as Google creating better engines that assist users to get better results. These series of updates not only boost search results but also help adapt and accommodate new technologies such as Voice Search. Since Google has started embracing it, Voice Search is here to stay. What’s more, considering that the SEO world begins and ends with Google, Voice Search just became more important and relevant for businesses than ever. Besides the fact that Google embraces, why should you care? What optimization strategies can you use for your website or business in general? Let’s dig deeper: Why you should care about Voice Search revolution As compared to traditional search, optimizing your Voice Search is entirely different. According to a past Advanced Web Ranking study, the first organic search on Google’s SERP receives up to 35% of clicks. On the contrary, there is a very small window on voices search. There is only one result for smart speakers and the top three results for mobile. This implies that ranking at the top is everything. If your business or service isn’t on top with its keyword ranking, there are high chances that it won’t be picked. In other words, it is ‘a winner takes it all’ situation. If your page isn’t picked or cannot be read by the voice assistant, your business will be invisible on the Voice Search. It’s expected that in 2020, up to 50%of all search activities will be done by Voice Search. This implies one thing: in the next 1 to 2 years, there will be fierce competition when it comes to Voice Search. Just imagine over 50% of all searches showing only a single result. To get ahead of the game, therefore, you must begin to think about how you’ll optimize for Voice Search. Points to note before embarking on Voice Search optimization Optimization for Voice Search is different from organic search optimization in a number of ways. Here are a few things that you need to remember before embarking on the process: Queries Are Different: When users type, they tend to use a few words as possible. A potential client will type “pizza near me” instead of “where can I find a good pizza around Florida?” With Voice Search, the same client will do the opposite. Voice Search users talk to the robots like they are talking to a colleague or a neighbor. This changes the keyword semantics drastically. Experts believe that 70% of all Voice Search queries are in a natural language format. You won’t find Voice Search keywords from Google Console: This simply implies that it is not very clear what queries people use when searching for products or information on Voice Search. So, you can only rely on the best practices suggested by Voice Search gurus and improvise. Voice assistants reach out for Featured Snippet answers first, leaving other top pages behind. In most cases, if the query is structured in question form (for instance, how to install Windows 10 OS?), the SERP will most probably have an instant answer—a featured snippet box answer. The voice assistant will read the answer to the user. Ways to optimize Voice Search Here are some few methods that you can use to optimize Voice Search. Use Question Phrases When it comes to using Voice Search, it’s very important to create search terms that users can utter. With that said, you need to keep them simple and short to get the best results. The most common search terms on Voice Search are question phrases like how, what, why, when who, and which among others. Create A Question And Answer Format Content It’s also best to create a question and answer format content. Since Google prefer pages that already have answers, answering a question or addressing a need is among the best ways to generate traffic on both Voice Search queries and web-based queries. What’s more, having content that will take care of the needs of your audience will significantly improve your traffic. Know the Search Intent One of the most important things to know is why people are doing a Voice Search on certain keywords. It’s important to check out the statistical data to establish the purpose of these voices searches. By doing this, you’ll be much better placed to optimize your Voice Search. Have a mobile and user-friendly site With mobile users dominating the searches and user experience being a priority, having a responsive website can significantly help you rank for Voice Search. Mobile users are always looking for sites that are easy to navigate, loads fast, and are easily accessible. So, if your website is not ranking on SERPs because of user experience and mobile responsive issues, it might negatively impact your Voice Search tanking opportunities. Use long tail keyword Voice Search queries are longer than the text ones. So, it is OK to use key phrases that are ridiculously long, provided that they look natural. When you have a list of long-tail keywords to use, you don’t need to optimize a separate page for every keyword. You only need to create content with long tail keywords. Additionally, remember that Google doesn’t need to see them in H-tags to use them as Voice Search answers—it will pick them from any part of the content. There are a number of online tools that you can use to pick long-tail keywords for Voice Search. Alternatively, hire an SEO expert who understands how to pick long-tail keywords that can give you results. For instance, you can partner with one of the top gurus in Philadelphia SEO: Premier SEO Ninjas. Conclusion: Since very few SEO changes genuinely transform the business landscape overnight, it’s important to make incremental changes in our approach. If you are looking for new ways to engage your customers, you need to prepare a very flexible foundation for Voice Search. Although people talk about being able to type
4 Ways to Improve Your SEO with Social Media
You might not be aware of this but having a solid social media strategy and executing it perfectly will help your website’s SEO. A strong social media presence could lead to more organic traffic to your website, many of whom will become leads and eventually buy from you. So, how can you take advantage of this golden opportunity of social media marketing to increase revenue this year? Well, here are 5 ways to improve your website’s SEO using social media. Profile and Copy Keywords play a big role when it comes to spreading brand awareness on social media. Just as your port of call on the internet is your website, your home on any social media website is your profile. To make your profile visible to your target market, you must find creative ways to include important industry keywords in your profile. Whether it is the bio, summary, links or headline, finding a way to include the appropriate keywords in your copy will help your social media profile stand out. It will also make it a lot easier for prospects to find you when they are looking for your services or products. The same thing goes for your social media posts. After all, the power of content lies in its ability to affect people. When your target market can’t see your content, then your content is ineffective. No matter how great your content is, without proper distribution, it is crippled. To get your social media posts out to your intended audience, you need to use a wide range of keywords that your audience is interested in. After carefully selecting your keywords, use them as topics to create social media copies. Unlike the approach for your profile, there is a lot more freedom when it comes to choosing keywords. So make use of such an opportunity to reach more people. If you are not sure about how you can find the right keywords and phrases to use on your social media posts, consider partnering with SEO experts such as Premier SEO Ninjas. Even if you want to go local like Minneapolis SEO: Premier SEO Ninjas will help you achieve your goals. 2) Posts and Backlinks Now it is one thing to create content and another to create something that is worth linking to. Yes, if your social media posts are good enough, people will reference them when they create their own content. Having backlinks to your social media posts can increase your authority with search engines, which in turn increases your website’s SEO. So, the question is: how you can create content that is worth being referenced by other content creators? Well, you need to create content that adds value to your audience. When people are online, they are searching for sources of entertainment or remedies to their pains. So, to get people to care about your social media posts, you must put the problems they are facing and solutions in the content you create. That combined with the relevant keywords would not only expose your content to your target audience but also make them click on any links that lead to your website. 3)Interaction One way of building brand awareness on social media is to have your target audience interact with your content. After creating content on social media and adding keywords to increase its visibility, you need to utilize Call to Action phrases to encourage your audience to interact with the content. Asking them to take certain actions like sharing, liking, or commenting on your posts (depending on what they feel) can help your business in many ways. To begin with, you get to feel the pulse of your market, which you can leverage to produce helpful content for your audience. Additionally, having an audience that interacts with your content increases your brand awareness. All these lead to more quality website traffic and in turn better SEO. 4. Engagement It isn’t enough to have raving fans and customers on social media who interact with your content. You also have to engage them in conversations as well. It is only through engagement that we create actual relationships with our target audience. After all, that is what social media is all about. You see, the opportunities that arise from this tight relationship between business and customers are indeed endless. Not only will your website’s SEO grow, but actual sales will increase as well. Your sales team would have an easy ride getting warm leads who will easily convert to customers. This is because they have established a relationship with you as a business by engaging with them on social media. If you aren’t getting much social media impressions or engagement, you can team up with content creators who are good at creating content that engages social media users. These are people who are familiar with your target audience and influencers your target market can trust. Collaborate with them to create content that would increase your brand presence by exposing you to new audiences that are a market fit for your product. Another way to increase social media engagement is to put social media share buttons on your web content like blog posts. You see, on social media, ideas are shared from one profile to another. Often times, people seek metrics to know how valuable an idea or profile is. This is why many covert the blue checkmark of authenticity. Most expect that anyone who has that mark is someone of importance who should be listened to. Same goes with content. If people see a blog post with thousands of social media shares, they would be forced to pay closer attention to it. And if the blog post is helpful as the social media share buttons suggest, they themselves will also share it with acquaintances, friends, and family. Finally, it is important to remember that none of these steps will work if you do not post frequently and consistently. One dirty little secret about getting results online is that size does
Dominating Content Marketing with Machine-Learning Tools
Dominating Content Marketing with Machine-Learning Tools Content marketing is the latest trend in the digital marketing world. As people search for information online about goods and services, they also appreciate finding the links to those products. This is where content marketing becomes a powerful marketing strategy. To completely engage the audience and meet Google’s requirements, digital marketing experts are now taking advantage of machine-learning tools. According to machine learning consultancy, these tools minimize the time used to obtain and analyze marketing data, increase efficiency and enable decision making to be accurate. As an expert in digital marketing, it is a must to know how to dominate content marketing with machine-learning tools. Understanding What Machine Learning Is Machine learning is the use of programmed computer algorithms that work together through artificial intelligence. These algorithms operate with a wide range of data that a human being cannot handle. Due to increased technology, even small companies rely on a large amount of data from the company itself and other stakeholders. With an understanding of what machine learning is, marketers can strategize the next move. The good thing is that they have fact-supported decisions. Therefore, content marketing decisions that they make are accurate. Establish a Digital Marketing Strategy Have you ever been in a marketing briefing? The biggest task ahead of the experts is determining how to lay down a working marketing strategy. When it comes to content marketing, it involves getting things right from the beginning. Some of the strategies established include how to engage clients, use keywords appropriately and use compelling media. All this will happen if there is reliable data as a guide. Machine-learning tools are programmed to provide information useful to creating and instituting these strategies. Create Winning Content Content is king. Potential buyers and other audience members who want to know more about a product can only be enticed if the content is engaging. With reliable machine-learning tools, an expert will know the exact needs of the audience and focus on creating winning content. Surprisingly, content that does not engage the audience is as good as nothing. They will not come back to your website or even read past a few lines. These machine-learning tools will aid the writer in writing exactly what the audience is looking for and in making the content humorous. Use of Keywords Keywords play a significant role when a digital marketer or company owner wants to dominate in content marketing. But how does one know which keywords are the most powerful? Machine-learning tools will accomplish this perfectly. There are numerous tools that marketers use to search through websites all over the world and identify the trending keywords in your niche. With the right keywords at your fingertips at any time, dominating content marketing is very easy. All you need is to have a writer who will compose exemplary writing when using the keywords. Sharing Content Sharing the content rather than waiting for the traffic to come your way is preferable. But this is still useless if shared in the wrong venues. Again, the machine-learning tools come in handy to inform a person what the best platforms are. The algorithms search through the web and highlight the best and most appropriate platforms to share such information. With the above tips, any digital marketer is in a position to dominate content marketing within a short time and promote the success of a business.