SEO & Web Service

Digital marketing

What Is Link Building and How It Works?

In this world of technology, everything runs through the internet. Starting from online shopping to online bills payment, everything is getting digitalized. Then why not business? Previously, the concept of business was different. Every operation was done manually. There were different tools to popularize your brand. However, in this world of technology today link building service is considered one of the most efficient methods of popularizing your company’s content. Also, there are some other ways such us SEO, Social Media,etc., link building has been acclaimed as the second most popular way out. It is both pockets friendly and efficient. In this world of tremendous competition, only 3 out of 10 websites can spread its brand name. We are aware of the market conditions. If one company comes out with content or service, the next day another company will come out with some better contents. So it is time to solve this problem. Wondering how’s that possible? Simple! Start link building your website contents. However, before start doing that or hire a company on your behalf,you need to have a brief knowledge of how it works. Link Building is the process of getting hyperlinks from another popular website to your website. This is a way through which audience can navigate from one link or page to the other. According to experts, this is one of the toughest parts of SEO. If one can master the skills and apply it in the right way, your website will get much popularity within few days. The much international company has their link building team of members. They are paid separately or their work. However, what is your company is a small or new one and needs this service at the at most? Here’s a way out! Today there issome quality Link Building Service companies or agencies who will take the initiative to build links to your website. The team of member’spresents there are experts in this field and have mastered how to joint links with reputed website pages. (Guide2SEO) Next are the various types of link building ways. As there are numerous kinds of links, it is hard to determine which will be better than the other. Now, this mostly depends on ten situations and type of website you are willing to build link on.  Following are some types: Traffic Generating Links Page Ranking Boosting Links SERP Generating Links Reputation Building Link Backlinks Talking about the kinds of link building one of the best yet an apocket-friendly ways of link building is through social media posts. Social Media is such a platform through which your website can reach numerous audiences. People who are interested in your content will be the first one to see your posts and content. Thereby you can reach a targeted audience easily. However, if you feel that you are unable to build links by yourself, hire a reputed link building service and see the difference within a week! Author Bio:- Shubhi Gupta is a professional writer, a blogger who writes for a variety of online publications. She is also an acclaimed blogger outreach expert and content marketer and link building services. She loves writing blogs and promoting websites related to education, fashion, travel, health and technology sectors.

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eCommerce SEO packages

Why Invest In eCommerce SEO Packages – Benefits & FAQ

Every eCommerce, established or start-up, needs to invest in SEO Packages in order to optimize their website and to maximise organic traffic flow from the leading search engines, like Google, YouTube, Bing, Yahoo, etc. Here, in this blog, we are going to discuss why you need to have an effective SEO strategy for your eCommerce, benefits of customised eCommerce SEO packages, and will answer a few common questions you might have in your mind. Benefits Of eCommerce SEO Packages If you wish to have a significant boost to your eCommerce business, here’s how investment in eCommerce SEO packages will help you. Increase Organic Traffic The first and most significant advantage of investing in eCommerce packages is possibly the noteworthy boost in the organic traffic, which the search engines will send to your eCommerce website. Once you are able to improve the volume of organic traffic you have going to your site, it will have a positive impact on your total website traffic numbers considerably. Improve Other Marketing Efforts 2nd most significant service that you get from your investment in eCommerce packages is the ability to improve other marketing efforts, which you need to focus on within your business. As you are going to get higher organic traffic, and an increased amount of exposure, going to improve the other marketing efforts, like Content Marketing, PPC. Reduce Overall Marketing Costs Now, the 3rd most comprehensive benefit that you get from SEO services is the potential to reduce the overall digital marketing costs. As you suppose to get increased traffic and visibility to your website with SEO efforts, it may help you reduce the amount of investment in paid marketing approaches. Not only these three, but there are also a lot of SEO benefits for your eCommerce. Though the key to this success is to invest in various SEO Packages, and that too from a skilled and experienced SEO services and Digital Marketing company. Why Invest in Professional eCommerce SEO Packages There are multiple reasons why every eCommerce business should invest in experienced professionals for SEO services. The top SEO and digital marketing companies deliver customised packages for SEO solutions, which fit the popular eCommerce platforms, like WordPress, WooCommerce, Magento, Shopify, Joomla, and more. Not only that but, these expert marketing teams also keep on advancing their skill of managing the eCommerce platforms and have the pursuance of driving flow in the traffic and conversion. Get top-rated eCommerce packages come in different customisation options, as required by an individual business. You can also choose from the range of service they offer, considering your business requirements as per – Your Existing Traffic Your eCommerce Catalogue Structure Sales Level Discuss & Decide Your Package Not only that but, these expert marketing teams also keep on advancing their skill of managing the eCommerce platforms and have the pursuance of driving flow in the traffic and conversion. Best SEO companies talk to their clients to understand their needs and customise SEO packages accordingly. They never try to make you invest in premium packages unless you need that. Get in touch with a local or offshore eCommerce marketing company, and discuss your doubts and expectations from SEO. Take your eCommerce anywhere across the globe with the best SEO services for eCommerce business. Bonus Features Most of the top companies integrate eCommerce advertising services within their eCommerce SEO packages, which might lead to aggressive growth in the traffic, conversion, and ROI. Also, the best eCommerce SEO packages include developmental and graphical assistance to renovate the eCommerce website (when essential), to optimize the load time, and to improve UX and UI along with the content services. Case Studies, Our Past Achievements Hiring a renowned company is the best choice as you can understand their work culture, dedication, approach, etc. from their previous case studies, client testimonials, and verified reviews. They don’t talk about their jobs, but their works. Addressing Common Questions You Have Still, you have some doubts in your mind? No Problem! We are here to answer some of the most frequently asked questions on SEO packages for your eCommerce business. Would you analyse previously used keywords by our existing traffic? Yes, obviously! Leading SEO service providers use the most advanced tools and technologies for Keyword research. Hence, they go through a thorough analysis and identification of the keywords used by your potential audience. The next step includes recognising the exact keywords that resulted in conversion. This step helps in generating a comprehensive target keywords list and targeting the audience to achieve better business results. Is eCommerce SEO important for my website? Why? Yes, it’s definitely important. eCommerce SEO depends on various factors that become a vital part of it. These factors may include location, buyer behaviour, and intention, and many others. Therefore, we always recommend for end-to-end eCommerce SEO packages. Offered packages do not accomplish my necessities. Can you help me with further choices? Yes, of course! This is one of the best features of a leading SEO and marketing company to offer personalised eCommerce packages to businesses to meet their diverse requirements. Hence, you need to contact the company, talk to the experts, and they will be pleased to personalise SEO packages for your eCommerce website. Does eCommerce SEO limit sales to a specific region? No, not at all! Online buyers are likely to implement keywords focusing on the region they live around, or the place where they can get. And, in eCommerce packages, you get geolocation for your business to make your buyers know your work area. Will my eCommerce website be among the top while competing with eCcommerce giants like Amazon, Walmart, Flipkart, Etsy, etc.? Yes! Your eCommerce can rank up to the top, despite competing with the eCommerce giants. But remember, the leap in the search engine ranking won’t happen overnight. SEO is a long-term process, and it requires patience to achieve potential results.

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White label PPC

White label PPC: How to acquire new clients without breaking the bank?

Are you currently trying to expand your SEO and digital marketing services into the domain of PPC? Maybe you have the enthusiasm necessary, but you don’t have the resources or the knowledge. The additional PPC services can help you explore new markets and acquire new clients. If these services are currently out of your reach, you can outsource the necessities to a concerned white label PPC agency.  It is possible to outsource almost anything nowadays. Do you need a website audit report pronto? You can send the requirements to a third-party SEO agency. Do you need a PPC campaign plan or reporting? You can talk to a PPC reselling company for the same.  What is white label PPC?  A white label PPC agency ensures that you receive your client’s PPC reports or plans without any branding or logos. You can rebrand these reports and resell them as your own. You can pay the PPC reseller to create custom-branded reports that cover specific grounds as per your client’s specifications. If you want to venture into the world of online paid advertisement, you can seek help from experienced and reliable PPC service resellers. These resellers can craft a bespoke campaign for clients of all SEO, digital marketing, and social marketing consultancies without revealing the actual source.  Why do companies roll with white label PPC services?  The PPC resellers ensure that you don’t have to credit them as the creators of the campaigns or the analysts of a report. It is easy to convince your clients that your team is the source of valuable ideas and analyses. Another significant advantage is the steady increase in revenue. With a PPC reseller on your speed dial, you will never have to turn away clients who want a complete package. Many SEO agencies focus on only organic traffic, or they don’t have the time or free personnel to pay attention to the paid campaigns. These situations call for the intervention of PPC resellers, who can help you retain the clients and make more money. PPC reseller services are not expensive. While you get the chance to expand your market, you don’t need to dish out fat wads of cash for the new services. It is an untold benefit that almost all SEO and digital marketing agencies across the globe enjoy! Visit Clicks Geek to learn more about the other benefits you can explore after you sign up for PPC reseller services.  How can you ensure that you have found the right PPC reseller company? To be on the receiving end of these benefits, you need to ensure a few defining features about your PPC reseller team. The PPC resellers should be experienced With the thousands of online listings, you will find it a little confusing to choose one PPC reseller. No matter which team you go with, ensure that the members are well-trained, and each one of them has impressive experience. A white label PPC team requires experience to serve a select group of clients. Typically, Google AdWords Certified companies offer standard PPC reseller services.  Unless you are satisfied with the services of a white label PPC company, you cannot expect your clients to be pleased with your quality of work. Your choice will determine the course of client experience and satisfaction, which will define your company’s financial success.  Your team should have a certification  Unlike SEO, the world of PPC reselling is quite black-and-white. To know if your PPC team is eligible to resell their services, all you have to do is find out if they have a certification. Google has laid out the rules and regulations for white label PPC companies, and you can go ahead and ask your team if they have one. Any PPC expert needs to pass an exam to obtain the permit cum certificate. The analysts have to pass the Google AdWords Certification Program based on the curriculum put together by the search engine giant. The PPC Company you are working with should mention the certification in its profile. In case they refuse to comment on the status of their employees’ AdWords Certification program, you should know that it’s time to look at a different team. The analysts should provide updated reports periodically Your team might not be able to meet the aim of the first month, but you can expect the complete summary of the PPC campaign investment and returns. Your team should provide you with customized PPC campaign analysis reports periodically. It is a fundamental deliverable as per any contract you sign with a white label PPC company.  Irrespective of the different goals your client sets for their paid social media ads and Google sponsored ads every month, you need to hand over a report of the performance to them. Documentation of the investment, expenses, and returns establishes transparency among clients. There should be a concrete plan Once you have found the right set of people to help you out with your client’s PPC campaign(s), you still need a set of plans that will outline the month’s deliverables, weekly to-dos, and daily responsibilities.  Having a fixed schedule can help you compare the finished task to the pending ones. Sometimes, reviewing small tasks like reviewing an ad copy, checking keywords, and browsing ad extensions are the little tasks that help you understand whether your PPC team is pulling its weight. Without a clearly laid out array of tasks, you will find it impossible to determine whether your team is meeting the short-term goals.  A PPC reseller can make your dreams of expansion come true, and you won’t even have to worry about redistributing your capitals. It is as simple as taking PPC work from your clients and forwarding them to the white label PPC team for ideation or analysis.  As long as you have a trustworthy white label PPC team by your side, you will never have to worry about complaints from your clients regarding service quality and report branding ever again. 

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proxies seo

Which proxies are better to use for SEO?

Proxies are actively used by SEO-specialists to circumvent restrictions imposed on the software that sends a lot of bulk requests to the search engines and web resources. Such restrictions are not a special fight against SEO-specialists, they protect sites from spammers and DDOS. Proxies in SEO are necessary primarily for tracking positions on SERP and keyword collection for building a semantic core. What is a proxy? A proxy is a remote server through which you can reroute your traffic. When you’re accessing a website directly without any additional tools, the destination server can see your IP address. Hence, it can see all the data about your precise location, and even the operating system and the browser you’re using. If you use a proxy while accessing a certain website, your connection goes through the proxy server and only then reaches the destination server. Thus, the site you’re accessing can see the IP address of the proxy server, not yours. This gives you a lot more room to play when optimizing your website for the search engines. When to use proxies for SEO? Keyword research Many tools for semantics collection support proxies to provide faster collection speeds. The price of different paid online services usually includes the cost of proxies. The list of keywords may consist of hundreds or even several thousand keywords. Once it is ready, you need to check their search volume and competition, as well as other SEO indicators. There are no issues with checking the features using a single IP. But to determine the competition objectively, you will have to parse all the search results for the keys you are interested in. Also, you will need to get additional data on competitors from services such as Ahrefs, Alexa, Moz or Semrush. Therefore, due to the limitations of some services on the amount of information issued to one IP, you need to use a proxy server. The same thing happens during parsing site positions in SERP and mass checking SEO indicators. You will especially need proxies when working with a large number of projects. Then for a one-time check of the positions of all the sites you have to “kill” 1000-1500 proxies. Level up your competitor research Thorough research of your competitors is key to a successful SEO campaign. Usually, SEO specialists gather the backlinks of a rival to see which ones are the most useful. This information allows professionals to build an even better scheme of backlinks. Many tools will do backlink research for you. However, they create a large volume of inquiries. And you should remember such activity is very similar to a DDOS attack. That’s why most servers block IP addresses that exhibit such a behavior. But if the requests are sent from different IPs, this activity becomes way less suspicious. That’s why you need proxies to research the backlink schemes of your competitors. Another thing you can do is to try accessing the website of your rival from different locations to see what special proposals does it have for residents of various cities or even countries. Fortunately, you don’t need to travel to do this research. You just need proxies from certain locations, and you’re ready to dive into the process. Scrape data without interruptions Data scraping is an essential part of SEO. The more information you have, the more strategic your decisions become. Scrapers naturally create numerous requests that can be taken by the destination server for a DDOS attack. But actually, most website owners and search engines try to protect themselves and their users from scraping. It multiplies your chances to get your access denied. To avoid it, one of the greatest solutions is the residential proxy services like Infatica, that provide proxies sourced from real consumers across dozens of countries. This is also a good solution for auto-posting software, when anonymity of the proxy and their number is especially important. So here you need some magic, residential proxies to make it look like actions are performed by real person + safe timeouts and anti-captcha service. Obviously, if you use proxies, you will never face any restrictions. The only thing you will need to do is to set up your scraper so that it rotates the proxies properly. Then you can be sure nothing will stop you from acquiring the desired data. Check your ad campaigns It’s useful to see if your ads are displayed correctly for users from different locations. The poorly done targeting will ruin all your efforts for sure. That’s why you need to be totally sure that you did everything correctly, and your ads reach the target audience. Using proxies, you can see how well did you set up your ad campaign. Also, with proxies, you can check if promotions and especially coupons work well on your e-commerce site. You can try accessing it from different IPs to make sure all users will have the same experience using your special proposals. Obviously, you can research ad campaigns and special offers for certain locations your competitors have. To do that, you will need to access the website of your rival using a proxy from a required area. What proxies should you choose? Once you try to choose the provider, you will notice that there are a lot of types of proxies out there. Which ones are suitable for your SEO needs? Public proxies These proxies can be really appealing because they’re free. But we kindly recommend you to stay away from them because they’re not just unreliable but quite dangerous. Public proxies are available to virtually any Internet users. And a lot of them use such proxies with malicious intentions. Hence, there are a lot more chances that you will get banned using public proxies. Also, they can be infected with malware that can spread over your network. Shared proxies You will have to pay for these but not too much. Shared proxies are reliable and safe, and they get rotated among other users who have access to the

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ecommerce traffic tips

Three Simple Ways to Drive Traffic to Your Fashion Website Using Instagram

If you have a fashion website and wish to drive in more targeted traffic, Instagram is sure one of the best ways for you to start. The biggest advantage of Instagram is it is affordable and really simple to use. In order to get started, you need to create a business account. If you have a personal account on the platform already, you just need to make the switch to a business account. You have to upload the right photos of your fashion line with proper models. You must ensure these images are taken against the right backdrop. For instance, if you deal with wedding gowns, you should post pictures of the bride wearing the gown at a wedding venue. The right hashtags and captions should be used in order to catch attention and drive targeted traffic to your website. Three Simple ways to drive more traffic to your fashion website The following are simple ways via which you can drive in more targeted traffic to your fashion website- Engage with your potential audience- Note that all the users on your Instagram account that are following your posts are your potential customers. So, you need to reach out to them for sale. The first step you should do is to build a relationship with your targeted audience, and this can be started by commenting and liking their photos. When you post pictures of your products, you can close the deal by offering special attractive discounts to valuable followers of your Instagram post.   Contests- The major goal of contests is not to boost sales, but it has the potential to improve the awareness of your fashion brand online. You can create a contest to generate awareness and create real Instagram likes, comments, and shares. If you are new to Instagram, you can buy real Instagram likes to invoke confidence online from credible service providers in the market. With regular contests for your fashion brand, you increase the likelihood of a follower re-sharing the post with a friend. For effective online marketing, word-of-mouth is one of the best influential marketing techniques that businesses benefit from to this day.   Reaching out to influencers- You should focus on creating a strategy with fashion influencers to promote your fashion brand. You can send out samples of your products to them to build a relationship. Later you can both advance to a stage where you can enter into a compensation agreement that benefits both parties. In case, you do not have a budget as of now to pay the influencer; you can pay a percentage of every sale to the influencer. You can also give them early access to the products you launch. Therefore, if you really wish to boost traffic to your fashion website and improve brand visibility, follow the above tips mentioned above. They work effectively for both new and established businesses in the fashion industry. Ensure you are regular with your posts and always resort to Instagram Insights to review them for improvements and changes. Author Bio Walter Moore is a notable management consultant and digital marketing expert. He is an experienced digital marketer and has helped e-commerce businesses in all niches gain with his effective marketing strategies and guidance.

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