Content
Mobile Content Management: The Edge of Customer Engagement
Where are today’s netizens spending most of their time? How are they accessing their virtual selves? Deeper connectivity and technological access have redefined lifestyle choices for modern-day netizens. It has also impacted their purchase behaviors and influences. From day-to-day activities to long-term plans: there is a solution to every problem online. Every day, more and more people are being added to this vast network. People themselves are contributing to the information pot, making self-service the most reliable content practice of our age. To be at par with this new multi-channel brand of communication, content strategies are also changing. Automated content needs more personalization, and that can be driven by content management solutions. It is understood that mobile devices are largely personal assets, and a comfort zone for individual users. Thus, the personalization of content in apps is more effective. Customer engagement can be performed on a variety of levels on app-based platforms: Sharing: Easy sharing and migration options for legacy content assets Interactivity: Taking desktop responsiveness to the next level Multimedia: Richer content access in audio-visual and other formats Revenue: New target segments via open app markets Social media magnets like Facebook, Twitter, WhatsApp, and Snapchat are pooling in huge budgets to make their respective user experiences more dynamic, responsive, and visually appealing. But what makes these efforts more significant is: their focus on one specific market segment—mobile and smartphone users. E-commerce platforms have an average 60% share of mobile users in their purchases annually. In the last three years, many eCommerce websites went to the extent of making their products exclusive for mobile app purchases. Although with some initial hurdles, the trend finally got the push. Content management for mobile apps: areas to work on Mobile apps take digital personalization to the next level, invoking customers into the conversation. While such interactions engage the audience more deeply, they delve deep into intrinsic behavioral patterns. It’s a win-win strategy. Such personalization demands a lot of content—both qualitatively, and quantitatively—but automation and flexibility are useful to survive in the competitive app market. Each market has a unique set of challenges. For mobile apps, it is no different. Mobile devices (smartphones, tablets) have limitations when it comes to functionality, and still act as substitutes for desktops. That is why eCommerce platforms lost the initial battle of mobile app exclusivity. Internet users still deem conventional websites to be more dependable. An app-only brand might miss out on engaging desktop users, and also lose a section of app users due to lack of awareness. Even after a decade into the commercial market, the mobile app industry is still in its adolescence. Innovation in mobile content management is more about blind experimentation and trial-and-error formulas. Of course, studying and analyzing trends of billions of customers at an individual level is hard—even with the advanced analytics available today. The quality and relevance of content are also suffering from the differences in capabilities of the various handheld devices in use. Connectivity and memory constraints of mobile devices are restraining advanced apps to reach their full potential. While streaming content can prevent unauthorized users as well as remove the potential blockage of the device’s internal memory, it also compounds huge data costs for the user. On the other hand, offline downloadable content is cost-effective, but blocks device memory, and makes phone operations slower and unsecure. Lightning-fast responsiveness and intelligent capabilities let technology bond with users. Advanced content management systems must evolve to interact like organic people rather than being robotic interfaces, especially when they are being employed to garner relationships.
Four Essential Traits To Look For In A Good Copywriter
Sharp copywriting is the foundation of killer content. Custom content that is regularly updated, relevant and engaging is what will turn casual browsers into repeat readers and buyers. After the mining task of keyword research is done, it is your copywriter who polishes these rough diamonds into sparkly jewels to adorn your website. Let’s take a look at some characteristics that distinguish a good copywriter. A good copywriter knows your audience well. Does your industry or audience call for a formal tone, or one that is more relaxed and conversational? What are the current buzzwords being used amongst this crowd? Well-written articles are crafted with an understanding of who is reading and what their concerns are. Online publications, forums, guest postings, and opinion pieces are many possible approaches to building your credibility and influence in the communities you move in. Ask your potential copywriter how they would present your brand’s opinion on a competing product. A good copywriter will be able to pitch sample responses to current events in the news and explain to you why they chose to reply a certain way to a topic you bring up with them. A good copywriter knows your brand by heart. Your copywriter is the person who gives your brand its voice. Creating content that communicates the tone of how you wish to be perceived is what will separate your brand from that of its competitors. In order to do this, creating a good foundation of blog posts and other content you have made yourself will usually get the ball rolling. Some clarificatory questions may be volleyed back and forth until you, the business owner, are comfortable with your copywriter getting a good grasp on the image you want to present. From here, creating a reader-friendly copy combined with good SEO will start translating your readership into conversions. Having a seamless experience with the website, social media marketing, and even after-sales service is what will help win customer loyalty. Having a copywriter who understands your brand’s DNA is often the missing ingredient to a company’s success. A good copywriter is comfortable with social media. Nowhere is knowing your audience response more critical than in social media marketing. Crafting a post, tweet, or putting up images that are pithy and on point is a necessary skill for social media success. You want to hire a person who combines creative writing with empathy for the audience being written for. This is especially true when being careful with sensitive topics such as a product recall, or if a buyer has a complaint. A good copywriter deftly navigates potential hazards and is respectful of your customer. Depending on how you wish to present your brand to the public, ask your potential copywriter questions like “how would you propose to send out a humorous tweet on the weekend?” A good copywriter has fantastic research skills. Let’s face it. Behind every genius, post lies hard-earned facts brought about through hours of sifting through other mundane stuff. For every idea that eventually goes into a published blog, essay, or article, ninety-nine may have been discarded in its wake. A good creative writer is not afraid of research and the results show in the text. In the context of online marketing, we are referring to two kinds– content research and keyword research. Content research takes into account what your competitors are doing, upcoming trends for your market, and even unusual points brought up by customers that may have been missed out on by others in your team. Once the data is assembled, the process of editing what’s useful from what isn’t beginning. Your copywriter will sort out the relevant research together with the keyword research and take it from there. SEO research is also a matter of creativity when looking for the searches people are typing in their browsers. How many ways can you describe your product? What are the currently trending words people refer to in social media? Good copy actually begins in the tweets, posts and likes of a majority of your customers and finds its way eventually into their browsers. Writing for online businesses is both an art and a science. Having a beautifully written article won’t matter if it doesn’t include keywords your audience is typing into their browsers. A fine balance must be struck between content as content, and writing to rank well in SEO. Juggling these aspects in just one article requires skill and all the previous traits we’ve mentioned. Conversions are ultimately decided by the user on your website. How does good copywriting turn a casual browser into a sure buyer? No one knows exactly. But there are strong indicators that point to the answer, and having good content is part of it. Ensuring your copy is carefully crafted, speaks well to your audience, and is up to date on industry trends, and also communicates your unique brand presence will lead to higher potential buyers on your eCommerce site. The first step in achieving these targets lies in hiring a skilled copywriter who will work with you to get your message across. Catherine is president & executive director of 20four7va, a global eCommerce virtual assistance service provider. She is into strategic planning, product development, brand management, and digital marketing. http://20four7va.com/| twitter.com/20Four7VA
Professional Website Content Copywriting Services
You are here on the web to sell your products and make your business a big hit. Right? And, Professional Website Content Copywriting services from SEO and Web Service is the blend of art and science that can help you achieve that with ease. We call copywriting the one salesman that can be used to reach all your customers in one go. Compelling Content Our seasoned copywriters are adept at creating compelling content that your audience is going to love. Through Research But before we go ahead with the content creation, we make it a point to perform a thorough research about the current market scenario and come up with only the finest content. Proven Results Our copy writing services have proven to be of great help for clients, with almost all of them seeing an increased traffic and a boost in business. With our ardent, adept and innovative copywriting services, we have managed to help businesses reach newer heights of success. If you also want to be part of the esteemed list, then give us a call today to discuss what we can do for your business. SEO and Web Service – your partner to copywriting services that speak for themselves!
Content writing Cover letter For Upwork
Content writing Cover letter For Upwork Dear Sir, I am confident that I am the person you are looking for this job. I deem myself an excellent choice for this position as I possess the knowledge of writing press releases, positing on forums and generating blog topics along with a sound knowledge base of incorporating SEO techniques into web content. I can develop targeted and effective content in accordance with your requirements. As a creative and proactive content writer, my writing and proofreading acumen is above par to say the least, my writing and proofreading acumen is above par to say the least. My portfolio reflects my expertise and if you want to discuss about your project in detail, then you can feel free to get in touch with me on Skype. I am sure by giving me an opportunity to work for your project; we are going to start a long lasting work relationship. With Regards,
Effective Content Creation: Writing Brand Stories to Build Trust with Your Customers
Today’s society requires much more than information scribbled in the form of content. At the moment, the leading force of brands is storytelling, since people love getting accessible knowledge they can relate and connect to. Despite the fact that storytelling is the ancient art of the content, it still remains the best way to interest people and earns their trust. Content is not only for the search engines, but for the people too. Therefore, it is highly important for website owners to create effective content by writing brand stories that will build trust with the customers. Why is this important? Why Brand Stories? There are plenty of reasons why one should opt for brand stories as their main content marketing strategy: Stories Share Information The main idea of any story is to provide content that will educate and interest the customers. At this point, storytelling has become one of the key content marketing strategies for sharing information. By providing readers with something else than soulless sharing of information, you are assuring that they will stick to the page. Stories are Interesting Not only stories are a way of sharing information, but they are interesting too. People are busy nowadays and rarely have the time to read lifeless content in order to discover something new, but they are always willing to read something interesting. The human nature of being curious puts storytelling at the top of ways of sharing information with people. Storytelling Will Gain You Trust With Customers Storytelling is a great strategy for reaching out to people and making yourself someone they can trust. The chances of people following your posts is much higher when you choose this ancient way of sharing information since it is the best way to get a personal connection with the readers. Publishing brand stories on the website can only result in closeness with the readers, which will ultimately lead to more regular visitors. People Love Stories The Journal of Marketing Theory and Practice has concluded that people enjoy stories more than any other type of content, regardless of the topic. The main reason behind this is the need to connect with others. Steps to Effective Content Creation Now that we have established the advantages of storytelling as a content marketing strategy, the time has come for us to learn what an effective story must look like. Let’s have a look at the key steps for crafting an engaging, interesting story that will help you connect with your readers. Selling is Not Your Priority This may sound strange now, but selling your product or service should not be your first priority when writing your story. Of course, you should make sure that all your stories are internally linked somehow so that people can easily switch from one post to another. Additionally, your stories should also contain keywords so that people can find you on the search engine to start with and they should include a call to action so that you can increase your sales. But, this is not your priority here. Thinking solely of increasing sales is not the purpose of storytelling. If you place this idea as your priority, the brand content you will publish will not be as successful as you planned. A story that focuses on sales looks more like an advertising bill, rather than something people can relate to. Selling is your goal, but the main idea of this type of content is to build relationships. Place your priority on conversing with your audience, making them believe in what you offer. This is a much better strategy than convincing people why they should buy your products by simply listing the advantages. Storytelling is Personal When compared to abstract texts, storytelling is a much more personal type of content writing strategy. Speaking from a certain point of view, yours or someone else’s evokes empathy in readers and makes them connect to what you have to say. If you manage to convince people that you understand them and advise them to purchase your product because of it, your sales will boost accordingly. Making the story look as if you have the same worries and problems with your readers increases the chances of them wanting to click the call to action. Storytelling Must Be Emotional In order to relate to people’s needs, you need to add some emotion to the story. Tell a story that combines feelings such as happiness, worry, sadness, fear, nostalgia, and even a bit of humor, where applicable. Making people smile is sometimes the best strategy for reaching to them personally. Even Storytelling Requires Data Supporting Researchers have concluded that statistics are less personal and people find storytelling to be more interesting to read, but you still need to support what you are saying with data. Before you decide to work on your stories, you need to make sure that you have factual data that combines both statistics and exciting information. Adding rare and interesting information to your story’s data is the best way to flavor your content. Cannot Write Your Content? Not everyone is an expert in handling storytelling or adding the right amount of keywords in the right places. You may even have the talent, but lack the time to handle such complex assignments. Brand content is a work in progress since it has to be written carefully and updated regularly. Therefore, it is no wonder if you need some professional assistance when it comes to content. Many people now ask professional writers for help in order to make their website a success. Check out writing services reviews and pick the best candidate for this job. Hiring writing services to work on your storytelling is not only time-saving but affordable as well. Brand stories are not only beneficial for the appearance of your website in regard to the Search Engine, but they are an extremely important factor in the traffic your website will attract. Having the proper design and well-crafted content that will implement everything described above is your best