Content

Content is king. How often have you heard that phrase? Probably all the time now. However, the fact is, it is, and no one hoping to make it in business today can ignore it.  It doesn’t matter how big or small your business is, you will need to get cracking on your content marketing strategy to make your business successful. Then again, how should you go about it? Since everybody is doing it, how do you distinguish yourself from the crowd? Is it a matter of more is better?  Actually, that could be counterintuitive. The online community has been bombarded with such aggressive campaigns that they have learned to tune out anything that is too obviously selling something, whether it is a product, a service, a brand, or an idea. The trick is to engage them in conversation so that they will naturally come to the conclusion that, hey, this is a great product/service/brand/idea! For that, you need excellent copy. Here are the top copywriting strategies to maximize content marketing efforts.  1. Educate, don’t advocate Of course, the purpose of your content is to persuade people around to your way of thinking, but you can do this by simply giving them the information that will lead them to that end.  If you are selling home cleaning products, for example, you can send out articles that talk about the health hazards present in a typical home, and what they can do to address each problem. If you give them actionable advice that will help them keep their families safe without making them buy your product, they are more likely to trust you, and share your article.  Your main goal is still to get them to buy the product, but you could more effectively push your products by not pushing it, but by merely mentioning it in the article as a desirable option. Note: It is very important not to be a scaremonger. Don’t raise your reader’s blood pressure unnecessarily by stating dire consequences of inaction to give them a sense of urgency, because you could lose your credibility as an authority that way. You can use attention-grabbing headlines, like this one: http://money.usnews.com/money/blogs/my-money/2012/04/02/6-surprising-health-hazards-lurking-in-your-home and still stick to hard facts.  2. Go for top quality Central to any good copy is, of course, the quality of the writing.  You could have the right idea and a ripping outline, but expressing it in an engaging manner to compel your readers to read your full article is a whole new ballgame. If you or one of your in house staff is an awesome writer with proven record of entertaining as well as educating your audience, then you have no problem.  However, some content marketers simply don’t have the chops to write as well as they should. You don’t have to do everything yourself if you’re not up to it. There is nothing wrong with outsourcing the job to a professional writing service for the actual content as long as you manage it well.  Provide specific guidelines for the tone, voice, and direction to make sure you get the content you want.  It may cost more than writing it yourself, but it is a worthy investment. Nothing beats delivering top-notch content to make the most of your marketing efforts.  It is important to note that some algorithms are already taking the place of human writing in many areas in content marketing. This is certainly a viable option for some copywriting tasks, but no artificial intelligence can trump the engagement you can get from high-quality content produced by an experienced human writer. This is why it is important to get a professional writer with the right credentials to do this for you. Such good writers can be found among the writing service reviews.  3. Mix it up Social media is a major venue for your content marketing, so you need short-form content. It could be a short article, an image, or a video.  However, you also need to substantiate your posts by linking it to a more substantive article on your site blog, because the majority of online audience expects original and factual long-form content to explain exactly what you mean. Typical long-form content runs from 700 to 1,000 words, and it can’t be mostly fluff, either.  You have to make sure your long-form content is not just long, but informative.  Make use of current statistics and research to support your theories, and provide your audience with free tools they can use. For example, if you expound on the health hazards of mold in the carpet, give them a calculator to find out how often they should clean their carpets to keep it in check, and how much cleaning product they need.  4. Personalize it Your site blog and social networks are not your only venues for content marketing. They just provide the gateway to capturing information about your audience so that you can talk to them directly on other venues, such as newsletters, emails, ebooks, and other targeted offerings.  Personalization is the best way to engage your audience on a one-to-one basis, and the quickest way to grow your audience. However, how can you do this? Use the information you gather from registrations, purchases, and browsing behavior. You can use this to customize your content in many ways, but it can be difficult to do this manually. Fortunately, there are automation tools that can help you analyze and categorize the data and target individuals with the correct content.  Will these strategies make your job as a content marketer easier? Probably not. You have to do a ton of research and planning before you will see results, and you have to do this consistently as the market continues to evolve.  Will they make you more effective? Heck, yeah! That’s the thing. You could keep plugging away at delivering content, but if you don’t use the right strategies, it will all be for nothing. Working hard is important, but if you want to maximize your content marketing efforts, it is more important to work

10 Main Conditions to Get Success in Freelance Writing Career Freelance writing allows so many people to earn a living by doing what they like. Such job is creative in so many ways and, at the same time, it doesn’t require specific knowledge, unlike many others. When you want to become an artist, you have to learn how to draw well first, but when you want to become a writer, all you have to do is start writing. Of course, you might say that such job requires writing talent – and it is mostly true; however, I’ve seen people who write poorly but somehow still manage to receive decent freelance orders. So if writing talent isn’t always so important, then what exactly makes a freelance writer successful? In this article I’m going to explain to you 10 main conditions that can help you succeed in a freelance writing career. 1. You have to prepare well Even if some people do manage to succeed without a writing talent, this doesn’t mean that you should follow their steps. The better a freelance writer is, the more money they’ll be able to receive for their writing. Lucky for you, there are so many things that can help you become a good writer: books (both educational and fictional), various articles with tips, and, of course, a lot of practice. 2. You have to know what you’re capable of It might seem that a freelance writer is able to write almost about everything, but in reality it’s not that simple. Yes, a writer can research almost any topic, but some of them will be still difficult for them to write. If you don’t want to spend days on completing one article, you have to choose a list of niches that are the most familiar to you and try choosing tasks related to these niches. 3. You have to search for a job actively When you are a beginner freelancer, everything is quite unstable for you: you cannot be sure that you’ll get work task, and even if you do, you still cannot be sure that you’ll be able to find another one so easily. That’s why it’s important to be as active as possible, and reply to as many job offers as you can. 4.  You have to learn how to write stunning pitches If you aren’t able to write a good pitch, how are you going to write a good article? That’s why you should put effort into writing amazing pitches that will definitely catch the client’s attention. Moreover, such pitches can help you get a job even if you are a beginner writer. 5. You have to manage your time really well As I mentioned above, freelancing can be quite unstable: you might receive many job offers one week but spend the next one without any work at all. That’s why it’s better to seize the opportunity when it arrives; however, you won’t be able to do that if you don’t know how to manage your time. If you know how much time it takes for you to complete a certain task, you’ll be able to set correct deadlines and take only the orders you are able to complete in time without risking your reputation. 6. You have to choose the best works for your portfolio When a writer is inexperienced and has only a few works to show, they can add all of them to their portfolio. However, it’s better to choose the best texts to present than to fill your portfolio with average works. Updating your portfolio is important too. When you become more experienced, you start writing better and so your old works start looking worse than new ones. Try to check and update your portfolio every month, removing texts that you don’t like and adding new ones. 7. You have to analyze your working process The freelance writer needs to do a lot of analysis and research for their work. However, what’s important is to implement this skill not only in the writing process but also in work. For example, you need to know how much other freelance writers charge for their work in order to set adequate rates. You need to understand your strong sides, to find out how long you can work while staying effective, which of your articles people like the most. Doing this will allow you to plan your working process better. 8. You shouldn’t burn bridges Sometimes we just can’t accept all the job offers we have, but this still doesn’t mean that we have to decline them completely. If you aren’t able to accept the task, be sure to apologize, to explain that you’re too busy at the moment and tell a client when they can contact you again. Don’t forget to remind them about your existence and to ask them whether they still need your services. 9. You have to apologize if something goes wrong Different things happen. Sometimes, no matter how hard you try, you aren’t able to complete the task on time or to complete it all. In this case a sincere apology along with some compromises (for example, a discount for this or future order) can save the situation. Remember that your reputation is what makes you a successful freelancer. If someone gives you bad feedback, it could be easily found by your potential clients. That’s why you have to do your best to minimize the damage if something goes wrong. 10. You have to prepare to work hard There are many other writers willing to succeed just like you do. That’s why you need to work hard in order to become better than the others. Sure, at first the whole working process probably will be challenging and tough, but if you meet deadlines, do your work well and work a lot, you’ll be able to become a great professional. Conclusion As you see, not only strong writing skills are required to become a good freelance writer. Your motivation, hard work, and communication

How seductive are your selling texts? Does your text intimate a potential buyer to click or make a purchase? Or you are satisfied to describe the significance of your product entirely? You must have to answer all these basic questions before writing a powerful selling text. Whatever you’re offering, from a baby’s feeding bottle to a luxurious trip to Los Angeles, you must write a compelling selling text to attract your clients and customers. Undoubtedly, it is no more a secret, what sells is always visible, attractive and intriguing. So being a copywriter or a professional writer, you must be well aware of the trick of the trade. Otherwise, you’re going to lose the battle, and it’s not an easy task to get sales in such a competitive market, so you must be vigilant in all respects. Well, the secret to writing powerful selling texts is to follow a proven procedure to entice, persuade, and sell. First of all, you need to know exactly who it is that you want to buy your services or products. Defining your buyer’s persona As a rule of thumb, you should put your feet into the shoes of your potential buyer. You must know and learn what people are looking for or how they think about certain products or services. It is the first point to start your journey. Keeping your writing message according to your buyer’s persona prevents you from sitting on your butt in the premises of your comfortable office just writing the stuff up, and this might become the major reason of ineffective marketing. A buyer’s persona is the creation of an imaginary client or customer. Of course, it is the expected customer or consumer for whom you’ve developed your service or product and to whom you would love to sell it. As a matter of fact, your imaginary customer represents your target customer. You must be well aware of your buyer’s persona so that you know very well what makes her or him shake head in disbelief or what makes her or him laugh with joy, what makes her or him hesitate to buy and in the end, what makes her or him to click ‘buy’. To know your buyer’s persona, just think about what your potential client is reading or which website he is visiting because that will help you to set the tone of your message that will engage him. Think what keeps him awake at night, what your customer dreams of achieving, and how he makes decisions because all these details will enable you to create that powerful selling text that speaks to your buyer and taps into his feelings. Knowing exactly about your buyer persona will provide you with the critical information you need to convert product-centric texts into customer-centric texts. As a matter of fact, visualizing your customer persona will empower you to create your texts more personal, attractive, vivid and persuasive.   Let me further guide you how it all works. Develop a comprehensive list of benefits and features Maybe you have spent lots of time creating and developing your app. Or you might be overwhelmingly excited about latest upgraded specs of your best-selling product. You would love to provide your potential buyers with all the information such as the features, details, and the specs and that’s all that buyers want to know about, isn’t it? No. Not really. The potential buyer doesn’t want to know what your product is or what it does. He wants to know what’s in it for him. What problems can it solve and how it can make his life better. Before you start writing a single word about your products or services, list all the features and specs, and then translate these aspects or details into benefits. Keep in mind that a feature is a fact about your service or product, while a benefit is an explanation of what that feature does for your buyer. Realistically, a benefit can be described as a positive aspect (e.g., improves efficiency or productivity) or as a serious problem or issue that can be avoided or reduced (e.g., decreases pain or stress). For instance, while you’re writing about a smartphone, you can write, ‘battery lasts for days not for hours’, ‘next generation built-in light- read without any eyestrain issues’. In fact, a majority of the people are risk-averse, so it’s good to add some references to how your service or product avoids hassles, glitches, and issues. Tone and voice do matter a lot Do you want to intrigue and engage your potential buyer with a dash of humor or personality or you want to sound like a large boring organization? Undoubtedly, your tone can distinguish you from your competitors; it provides your customer with a strong and positive impression of your company or brand’s overall personality and culture. Instead of saying directly you are fun to deal with, let your personality shine through your powerful selling text. Instead of remarking that your customer service is outstanding, let your tone describe that you’re approachable, friendly, and interested in understanding your buyer’s need. Your voice tells the whole story. It describes who you are and how you deal with your customers. You must think about that if you’re going to talk to a customer in real life, what you would say to satisfy him. That is the tone you should employ to write powerful selling texts. Create an easy-to-read format According to the research, people read only 16% of the text on a web page. To make your text clear and visible, you should use an easy-to-scan and easy-to-read format. Keep your subheadings to a font of 30px and keep the body text to a size of 20px. Most of the subheadings must illustrate or describe a benefit. In this way, you can engage people to read the rest of the content.  Simple animations and Pictures almost make your potential buyers feel as if they’re using the product, and it increases their desire to try it. To make your

Tips For Writing A Movie Review Let me start by explaining what I mean by an aggressive movie review. An aggressive review is one that sparks debate and controversy in the movie industry and provokes fans into giving opinions, both to the review and the movie. This is exactly what movie analysts want in order to evaluate the generation reception of a movie among cinema lovers. You don’t need a college degree to write an aggressive movie review. However, you might need the Tips for writing a movie review outlined here to write a viral review. 1. Story-line To show professionalism, you must act like you have deep knowledge about movies. This means that you should consider saying something about the story line. Now, when it comes to the story line you should consider the movie as a single piece and try to inform the reader what story the movie is trying to tell. However, you should not stop there. Give the story a strange twist by trying to look at it from a controversial angle. Telling people what they have already read about somewhere else will not get you a following.  2. Plot After analyzing the scriptwriter and their story line, you can then proceed and critic the director’s work. The director’s role it to ensure that the film has a meaningful plot and that everything about the movie harmoniously agrees with the plot. Look at things like the costumes used on the actors, choreography and how the scenes unfold. You can ask yourself whether the movie has a climax and anti-climax, and what sort of emotions does it provoke from the viewer. After discussion these areas you can go ahead and offer an honest opinion about the plot.  3. Characters The reason we love movie stars is because they allow you to connect with everything else about the film at a personal level. Human beings are by nature empathetic beings. That is why exactly why you find yourself fighting hard to hold back tears during sad scenes. A good character is one who brings out the emotions in a particular scene just as the scriptwriter intended in the story line. This is by far the hardest part in a movie and you should take advantage of the fact when writing a review. You can either choose to analyze the characters or the actors playing particular characters. 4. Get Personal With Your Readers If you want to keep your readers engaged you need to get personal. Provoke them into thinking along a given line then all over sudden introduce doubts in their minds. An aggressive review goes beyond giving opinions. You should demonstrate professionalism by allowing the reader to think of alternative points of view. You can also do some research on the kind of age group a given film targets. This should give you a rough idea on the topics the particular group finds interesting.  An aggressive review has life and is contagious. Which means you can use one review to affect and provoke people all over the world to air out opinions. Do not worry about receiving negative responses. This is because publicity is just publicity; whether positive or negative. When people notice that your reviews are unique they will begin looking out for your opinions on movies. The article was written by StudyFaq community.