Content
4 Spellbinding Reasons Why SEO and Content Marketing Are Two Sides of the Same Coin
4 Spellbinding Reasons Why SEO and Content Marketing Are Two Sides of the Same Coin SEO and content marketing are inseparable. Why is that so? It is because the two are interdependent. If good content is lying dormant and there is no one to read it, what good is that content? Similarly, if your page or site is ranking high on google search results but the audience does not find relevant content therein, how long do you think that website will last in that spot? Below are the reasons that make SEO and content marketing important: 1. Both complement each other in basics Experts suggest that SEO and content marketing should be considered as two separate entities but the experience says otherwise. For example and as stated in my earlier statement above, if good content is there and you don’t have the desired audience to read it, your efforts are down the drain. For an SEO the task is to rank the page high in the search engine results page. On the other hand, your content should be attractive and must include knowledge and links to resources that further impart information on that area or subject. The search engine crawler after scanning through your content and finding it appropriate will signal Google to rank that page/site in top results. It is obvious that google or any other search engine won’t cater to content which is gibberish and maybe can use black hat tactics to somehow rank its site but it’s only a matter of time before it gets taken down by google or gets blacklisted. So you see, there is a connection between the two and hence, are seemingly inseparable. 2. Both are important in structuring URLs correctly The site or page is laden with internal and external links, meta tags, and other URL structures. The ideal way for your content to complement your SEO efforts is by shortening the URLs. Shortened URLs have an increased probability to show up in Google on top as opposed to those with longer links. But how does content influence all this? Your content should exercise extra care in targeting those keywords or phrases that you want to rank higher. If they are utilized in an effective manner in the content then it will do wonders for your blog/page/site. If they are not finely integrated into the content and if the reader were to easily spot stuffing of (keyword/phrase) in the text and since the audience these days is sharp and clever, your cover will be blown. They will know that you are writing content for SEO purposes whereas a good SEO/content developer will be subtle with it. Imagine a shortening of URLs of your posts by inserting that keyword/phrase in it. How will that reflect on your target audience, now that they realize that you weren’t writing to educate in the first place? See why content marketing matters for SEO, yet? 3. One’s demand is of links and the other introduces it Another reason why SEO and content marketing are like hand and glove. SEO dreams about linkbacks from a huge 98 DA site linking to your site. In other cases a giant of the .edu world providing you with the link juice to your blog or article. The realization of this dream can only come in the shape of interesting and engaging content. You don’t necessarily take up this task by yourself, you can always outsource this to link building agencies. However, the best link building exercise can only come from posting stellar content. That way majority will link back to it and that way your SEO will continue to blossom. 4. Former demands onsite optimization whereas the latter requires killer user experience (UX) There is more to SEO than meets the eye. It is just not about articles, keywords or links back but it is also about improving meta descriptions, using tags effectively as well as crafting a strategically sound sitemap. Yes, that is a lot of technical stuff but pure SEOs can relate. But have you wondered why you need all this technical optimization? Primarily, so that you can deliver amazing content to your audience and that is why content marketing needs great UX. To promote your content you want SEO to build you a sitemap. To enable visibility of your content, SEO can get robots.txt optimized so that search engine crawlers can do their job. For indexing of your content, so results are reflected accurately, SEO ensures the usability of tags in the right corners, etc. In conclusion I hope with the reasons presented above, you will be better able to see why content marketing for SEO so much. You can find a lot of information about it on the web as well as this list of reasons is not exhaustive. In short, SEO is about marketing content and content marketing is to facilitate SEO. Author Bio: Jessica paul has been providing expert advice to students by the platform of well-reputed education consultancy. Students say her to Essay help UK – Ready Essay for the expert guidance.
Content Creation Process: How to Save Time in Writing New Articles
Content Creation Process: How to Save Time in Writing New Articles Content creation has always been a rather time-consuming task. It consists of many different phases including researching, planning, writing, editing, revising, and analyzing the results, so authors are seeking ways to cut this time at least in half by all means. Considering that six out of ten content marketers compose at least one piece of content every day, according to eMarketer. By learning several simple things to cut the time spent on content creation, you can save yourself a few days of work every month. Sounds terrific, doesn’t it? And if sometimes you feel frustrated with how much time content marketing takes, remember that content strategy is vital to your business for several reasons: DemandMetric reported that according to their estimations, content marketing costs 62% less than other types of marketing but it brings about 3 times as many leads. More than three-fourths of all CMOs believe that high-quality content is at the core of future marketing, states DemandMetric. The most experienced and effective B2B marketers dedicate at least 39% of the budget to content marketing, says the TopRankBlog. Finally, CMI reports that around 85% of successful companies have a special employee in charge of the content marketing strategy and that is the reason for their success. As you see, there is no way around content marketing. So, stop trying to avoid it and learn how to make it work for you. The good news is that you can spend less time developing a strategy with our simple tips. So, learn them now – and see how they can save you another day or two! 8 tips on how to cut time developing the content marketing strategy Have a content calendar Do not try to come up with brilliant ideas for a whole month in one day. It takes time. Therefore, you need to gather all of the great ideas you have and organize them in a calendar that you will use when creating content. Having a calendar is a great idea because you get to see the big picture of your content and analyze how well one thing flows into another. Besides, you do not need to come up with ideas on the spot, as you can take two previous ones, for instance, and create the third one that will be the continuation. Finally, you can mark which topics are already taken, oversee the progress, and plan your next steps inside this calendar. If you are looking for tools to use for this matter, consider checking CoSchedule, Crackerjack Marketing, Vertical Measures, and BlueWire Media. All of these guys have something useful to offer you. Use smart ways to research the topic You might spend ages at this stage as well. It takes time to analyze what your potential target audience wants to read as well as which topics are in high demand at the time being. That is why you need to use special tools to save your time at this stage. Among the tools you can use are Social Crawlytics that lets its users analyze the most widely-used URLs of some websites, Buzzsumo that helps you analyze the best and most effective content of your competitors, Topsy which aims to assist you in finding the most popular videos, tweets, links, photos, and influencers, and SEMRush that can tell you the exact keywords your business rivals use most frequently. Just by using these instruments, content strategy creation will no longer be such a pain in the neck. So, try them! Make the posts shorter To optimize the content creation process, you need to learn how to create shorter posts. Do not leave important aspects out of your articles, but rather learn how to put all the vital information into the space available. For example, sometimes you can use an infographic instead of words to demonstrate what you mean. People tend to like images more (and they share posts with bright visual aids more frequently). So, it is even more beneficial. Besides, you can use examples to explain complex notions in a simple manner. And finally, edit the text once you finish writing it to see which parts can be cut without hindering the overall meaning of the piece. As you learn to convey your message in a concise form, you will see that composing an article is not such a difficult process. Say “No” to distractions Sometimes it is not writing that takes so much of our time, but the distractions that steal our focus. That is why specialists recommend working in an environment that contains no distractions. You may have heard about an idea of a gadget-free desk. It means that your desk (if you are working at the office) should have no gadgets on it or anywhere near it. The thing is that a person checks their phone at least 150 times a day (and you can check that by installing the Checky app). But once you put it somewhere out of your reach, you will have no temptation to check it so frequently. Besides, try to stay focused on one task without checking your social media profiles, getting lost in the favorite book, etc., as when you try to do it all together, you hinder your productivity, lose too much time, and get no pleasure from doing any of these tasks. Set proper goals Before you get down to writing, you need to form a clear vision of the task in your mind. Is it supposed to be a brief story or a long read? Do you want to back up your words with scientific research or provide an example from your own life? Are there supposed to be images or this post will do without them? Answer these questions first to make sure you realize the scale of work to be done here. You might be investing time into an article only to cut it in half in the end after revision. But this time could have been saved by
How to Perfectly Redraft & Edit Your Content
Proofreading, editing, and modernized your piece of content is a necessity in your strategic content efforts to turn it into a long form, sensible and read–worthy masterpiece your audience would be love to engage with. Probably you go through only top quality blogs (because only those blogs rank well, thanks to the Google’s advanced algorithm), but my day-to-day research work (because I use advanced search operators) take me to the countless anonymous blogs full of spell mistakes and illogical grammar make me leave those blogs very early resulting them a high bounce rate. If they focus on grammar, prove their sayings based on extensive research, and think of their readers’ requirements, they can get new visitors and a great ratio of returning readers. Redrafting and Editing for Ideas The first phaseis to look closely at your post ideas. Check your plan. Have you omitted anything that you need to include? Have you actually followed through on the promises you made to your readers with the topic title/introduction? If your aim is to be persuasive, have you convinced them your points? If your aim is to be creative, is your content interesting? If your aim is to explain, is your article clear and concise? There’s nothing wrong with modifying your point of view once you study a subject, but it is wrong to disappoint your reader’s expectations by arguing a different case from the post title/introduction – don’t stray off the topic and maintain your authoritative position as an author as you ‘investigate’ or ‘follow’ up on your points. Redrafting and Editing for Structure The second step is to look closely at your structure and ensure that the ideas develop logic and the whole piece is fluent. These are just a few simple questions that can help you verify the coherency of your content; Does your introduction lead logically to the body of the writing piece? Have you included all the links between paragraphs to make sure that your written piece is fluent? Can your reader read this piece without stopping and starting to see where each point leads? If not, make sure that you edit your piece so that your reader is guided smoothly through-out the post. You should be aware that making a written piece fluent is majorly dependent on how you use “linking words”. Build up a bank of linking words and phrases to help you mark a logical conjunction of points. There are literally thousands of linking words in the English language but there are few that I use regularly; firstly or finally, furthermore, moreover, to conclude. Editing for Expression, Grammar and Spelling If I was asked to define “redraft and edit” in just one sentence it would be; the process you commit to make sure that you do not distract your reader from what you have written. This may seem an obvious thing to say since you want the reader to concentrate on your writing that you have put such time and effort into, but many writers make the mistake of leaving in spelling mistakes and typing errors that inevitably interrupt the reader’s appreciation of what you have to say. Don’t be lazy to fix up your spelling mistakes and grammar structures – you should spend time on writing your content and equally time on editing. Make sure you check your expression and your writing in an appropriate tone relative to the content. Lastly, I just want to emphasize that you should never neglect to check spelling, grammar, and punctuation for accuracy. A simple change of words can make your content that much clearer, that bit more effective and much more memorable. A freelance content writer who want to travel all over the world and start her travel agency; She is foodie and fashion lover yet serious for her writing work at seovancouverpros.com
11 Creative Tips To Start Writing Again
11 Creative Tips To Start Writing Again Have you ever sat down at your computer or notebook enthusiastically prepared to write all those unselfish visions in your head down? When all of a sudden your mind is an open abyss of blank extinction? When not just an hour ago you were brainstorming with great topic ideas, but you were to busy doing other things let alone get to the computer or your notebook to write those impressive inspirations down. Now unfortunately those heavenly thoughts are quite possibly gone forever. Do you have days were you just do not possess a solitary thought in your head at all? Your creative spark has left the room, you are left sitting there just a big bag of broken down words. You sit and stare at the bright computer screen, the blank piece of crisp white paper, waiting, waiting for something to come to mind so you can begin, to begin to write again. Have you begun writing material you assume is great, but half-way through the middle of your masterpiece you run out of steam because the phone doesn’t stop ringing, or someone is knocking on the door, the dog wants to go for a walk and your concentration needs a pooper scooper? So often I am full of ideas and great articles I want to write. But then there are those times I just haven’t a clue as to where to begin. So I had an idea on to how to work through what is often called writer’s block. I have come up with some concepts that work for me when I am at a loss for topics, or I want to write about something more personal. I am calling it 11 creative ways to start writing. The stipulation is you write one page. No more, no less. Just one page. You write about the specific list of topics. It is very simple and straightforward. This way you have a pool of specific topics to write about. Create, Think, Write 1) Write a page about your first day of school. If you cannot remember that day, try your first day of High School. I remember my first day of Kindergarten. It was quite traumatic. If you’ve never been to pre-school or away from mommy’s apron strings it can be a very harrowing experience. I cried a river of tears that day. 2) Write a page about the first time you spent a night away from home. How did you feel, what was your reaction? I know for me I was probably 6 or 7 years old and by the time nighttime rolled around I was crying to go home. As much as I wanted to be at my friends house, I wanted my mom more. I cried a lot apparently as a child. 3) Write a page about the first time you attended a funeral. I lost my paternal grandfather when I was ten. He had full military honors with a 21 gun salute. I am told I had to be brought back home because I was so distressed losing my grandfather. I do remember sitting in the yard listening to the guns go off, and the taps playing afterwards. More crying. 4) Write a page about something that frightens you. By now I must sound like a big cry baby. But not so. I eventually found my way. But I am morbidly afraid of snakes. harmless or not I will avoid anything and everything relating to them. And I will cry. 5) Write a page about when you initially started adapting to technology. Did you initially reject it or jump right in? I remember around the year 2000 discovering the internet. Going to the library to learn how to use the computer, eventually getting one of my own. I loved the idea of being able to research whatever I wanted without having to look through a filing cabinet at the library. 6) Write a page about what makes you angry.I don’t get angry very often. But there are things that tend to make me mad. Overly rude and inconsiderate people can set my mood off. Holding a door or saying thank you really isn’t that hard. 7) Write a page about how writing makes you feel.When I am able to write it makes me feel happy. I often struggle with writing, but it has always been something I enjoyed doing even when had a hard time writing something. 8) Write a page about a lost animal. It doesn’t have to be yours. I rescued a stray cat a many years ago when I lived in Charlottesville Virginia. He was a black cat I named Church. Unfortunately he was sick and didn’t survive. But I felt better having rescued him, giving him food and a comfortable place to stay during his last days. 9) Write a page about a child. Any child. I don’t have kids, but have 6 nephews and a niece. My niece being the only girl gets special attention from most everyone. She was a very unique child, very independent and strong-willed. She has grown into an intelligent, self-determined young lady. 10) Write a page about your worst day ever. Well that could be many. But I have to say when I had to put each of my three cats to sleep. Most recently my 20 year old Cia. Sully was 12, seven years ago, and Ethel was 17, three years ago. each time was the worst day ever for me. 11) Write a page about a person you love or hate. I can’t say I really hate anyone. But I do love my Mom. She is a special, loving, caring, impartial human being. The person I love with all my heart. These prompts are sure fire methods to get you started writing on those days when your flowing ideas are running on empty. I thought if I shared a bit about myself with each prompt it might
Five Ways Google Scores Your Content
Five Ways Google Scores Your Content Imagine a scenario where Google appointed a “substance score” to each page on your site. Specialists now surmise that is precisely what Google does. Each page, each post on your site gets relegated a numerical positioning. For straightforwardness’ purpose, how about we expect that score is on a size of 1-10, similar to the AdWords Quality Score. It bodes well. Google, the organization that even scores individuals meeting for a vocation, more likely than not rates each page on your site to figure out where your page appears in Google list items. To get more natural activity to your site, at that point, you have to know the response to this basic inquiry: How would you enhance your Google content score? We have examined a huge number of customer pages on our substance stage, and came the appropriate response down to five measurements. Scoring Metric No. 1: Actions Consider “activities” to be any move the client makes on your page, as a rule a tick or a change. Concentrating on a suggestion to take action is likely the most imperative thing you can do to enhance your substance score. No one peruses content on the Web; rather, we check. The greater part of us read an initial couple of sentences of an article, at that point skim whatever is left of the page. At the base of the page is a choice point: We either click a connection to get more data, or we close the tab or hit the Back catch: Though you may believe it’s presence of mind to direct your perusers into making some move toward the finish of your article, most advertisers evidently don’t have sound judgment. The best-hone is to have a solitary, clear, overpowering suggestion to take action toward the finish of your article, similarly as this one does. Scoring Metric No. 2: Bounce Rate Place yourself in Google’s shoes: It simply needs clients to get the most important indexed lists. We’ve all had the experience of completing a Google look, tapping the principal result, at that point the second outcome, the third outcome, and discovering them all futile. When we don’t discover what we’re searching for, we leave the page. How regularly that happens to a page is known as the “ricochet rate,” and it’s been an imperative measurement that Google has followed since the main arrival of Google Analytics. Most advertisers misconstrue what skip rate truly is: It’s the level of guests who see just that one page on your site. As such, it’s just a “bob” from Google’s point of view. Somebody seeks, hits your page, at that point “bobs” back to Google. The most essential thing for advertisers, at that point, is to make sure you’re not simply captivating clients, but rather giving them elsewhere to go. Scoring Metric No. 3: Time on Page This article is around 1,000 words, and the normal perusing speed is around 200 words for each moment. How about we envision that a great many people spend around five minutes on this page: We’d be really content with that outcome. Presently we should envision that individuals are spending around 15 seconds on this page, however the skip rate is still low. That may show many individuals are clicking a connection at the best, so it says to Google that something is fulfilling the client’s hunt question, however most likely less the page itself. The best situation is high time on page, joined with low ricochet rate: Your substance is drawing in individuals and persuading them to make a move. Scoring Metric No. 4: Links Envision Adam has a scholastic research paper that has been refered to by five different investigations, while Bob’s paper has been refered to by just three. Plainly, Adam’s paper has more scholastic legitimacy (or if nothing else Adam has better PR). That was the understanding behind the first Google calculation: More individuals indicating your substance implies better substance. Google’s Andrey Lipattsev has affirmed to such an extent: The two most critical positioning components, he says, are “substance, and connections indicating your site.” It’s additionally inconceivably difficult to diversion the framework with joins. Great quality connections are gold, and you truly need to gain them with great substance. Any connections that can be purchased, sold, or scaled are for the most part useless. (Keep in mind that next time you consider procuring a third party referencing office.) Scoring Metric No. 5: Traffic We’ve built up the 95/5 standard of substance: After all the diligent work on creating content for their blog, most advertisers locate that lone 5% of their posts get positioned in Google and wind up driving 95% of their movement. The test is that on the off chance that you have solid SEO rankings, you get more movement, however, you won’t get solid SEO rankings until the point when you have more activity. It’s a lobby of mirrors! The arrangement is to kickstart activity with content advancement. Advancement does not mean setting up a blog entry and trusting individuals will discover it. Advancement implies currently directing people to your substance: It implies, arranged by viability… 1. Paid web-based social networking advancement (Facebook boosting, LinkedIn advertisements) 2. Paid article advancement (like this article) 3. Email bulletins 4. Influencer advancement (citing an idea pioneer and getting her to retweet the article) 5. Free web-based social networking advancement (simply tweeting it out yourself). 6. Manual advancement (contacting writers or other site proprietors) Author Bio Flawless Angle is a specialist writer, blogger, Essay Writing Service and article composing administration who makes for a combination out of online preparations. He is furthermore an acclaimed blogger outreach ace and substance sponsor and outer connection foundation organizations. He loves making web diaries and raising destinations related to direction, outline, travel, prosperity and development regions.