Content
The reasons why individuals do not visit your site
You’ve quite recently put resources into outlining a site and you think business will increment. You made professional web design services to grow your introduction. Your opposition has a site and it works for them, yet you are seeing poor outcomes. Why? Numerous businesses are under the feeling that their whole target market will swarm to their site and the phones will ring free. That won’t occur. With a huge number of professional web design services, businesses must comprehend that another site begins at the base of the rundown. Most likely a site can deliver gigantic deals comes about it requires significant investment and budgetary venture in any case. The world won’t mystically know your web address, and they won’t visit your web page unless you have informed them regarding it. Because you have another site, it doesn’t imply that online clients will be searching for it. Without an appropriate organized out strategies for guests to discover your web page, your site will absolutely stay lost in the general commotion. How would you help potential clients discover your site? Here are the rudiments: Is your site interactive and interesting? This question may appear glaringly evident; however, it’s one you ought to ask yourself. In the event that you have a lackluster professional web design services, then what is driving individuals to return? Look into demonstrates that clients remain on any given landing page for not as much as a moment. In this way, if you haven’t gotten their consideration in 60 seconds or less, you most likely wouldn’t see them stay nearby sufficiently long to comprehend what you’re putting forth. Getting the consideration of a client should be possible in an assortment of ways. Possibly you use a famous hero’s picture. You could offer a profoundly obvious incentivized offer. Maybe the outline of the page is so fascinating or novel; it causes a client to investigate more. Ensure the way you catch your group of onlookers’ consideration is in accordance with your business goals, ensure it’s legitimate to your image, and ensure you keep them on your site! You Have No Social Media Presence Regardless of the possibility that you’re not the greatest devotee of Facebook, twitter etc, disregarding their energy and significance is an awful movie. Nowadays, social media can redirect volumes of web activity to destinations of numerous sorts, so you can’t bear to disregard it. In the event that you do, you can kiss farewell to the activity you may some way or another have pulled in. You Are Not Blogging Inquire about has demonstrated over and over that business that makes and routinely overhaul pull in exponentially a larger number of leads than those that don’t. This, as well as by continually adding new and important substance to your site, you’ll emerge according to the real web crawlers. Locales with more than 300 recorded pages pull in a normal of 236% more movement than those with fewer than 300 pages. Is your site simple to explore? Another vital perspective is that the client can explore all through your site easily. Arrange out where a guest will begin, where you need them to go, what do you need them to see, and where do you need them to exit. Most private companies need them to leave the site after they have reached. Does your site energize connection? You’re Not Promoting It To wrap things up, while a site may in its own privilege speak to an advertising apparatus, you likewise need to showcase your site as forcefully as could be expected under the circumstances. Utilizing both digital and conventional methodologies and strategies, really pushing the esteem and nearness of your site can massively affect movement volumes.
5 Reasons Why Aggressive Content Marketing Strategies Will Rule in 2018
Content marketing is obviously one of the best ways to market nowadays. It can create word of mouth, build trust and even serve to make your customers willingly come back to your website over and over again. Of course, for all that to work, you do need a content marketing strategy that works. After all, millions of posts go up every day. That is a hard thing to compete with. There are many strategies you can try to overcome that incredibly high number, but aggressive content marketing has to be one of the most effective ways you can try. Why? Well read on! Our attention spans are getting shorter Not only do you have an incredibly large number of competitors that you need to beat in order to get the attention of the people out there, but even when you do get them their attention span is so short you might not keep them for long. The best way to combat that problem is the make sure that you’re out there, again and again, reminding people that your site is worth checking out and that your content is worth reading. In this way, even if you do lose them that first time, the second time they might well stick around longer and the third time even more so. So write those pieces and market them hard and many times. Only in that way can you be sure that you can compensate for our ever-shrinking little attention span. The mere exposure effect Do you know why coca-cola hits us with so many commercials all the time, puts their name all over the place and sponsors countless events? I mean, they’re obviously not doing it because they want you to know about their brand, as it’s one of the most recognized brands out there. The reason they’re doing it is because of the psychology of the mere exposure effect. It means that the more often you’re exposed to something, the more you’ll like it (hence the ‘mere’ in the title). Obviously, that’s what you want to do with your brand and the way to do that is through an aggressive marketing strategy that puts you in front of people over and over again. Of course, you don’t want to constantly be using the same content, so make sure you create new stuff. Here are some useful tools to consider: Canva Infographic creator: If you don’t actually have anything new to tell, then why not take something that worked well before and turn it into an infographic? Here you can put information in a succinct and easily understood form – something your audience will appreciate. Mastergrades.com: If you’re struggling to write and edit all your texts then why not use a writing service to help you out? They’re cheap and the content they create is high quality. Youtube: Why not turn your content into a video and put it on Youtube? After all, it’s now more popular than Google, so that’s an effective way to get your content in front of a big audience. Feedly: Running out of ideas to write about? Then throw some keywords into Feedly and they’ll come up with some great ideas that you can write about. A real time-saver if the creativity thing is the problem. Storify: Or why not try your hand at some content curation? Then you don’t have to find your own content, you can just point to other content created by other people. Yes, you’ll still need to search for it, but that’s faster (and less demanding) than creating it yourself! The cacophony is getting louder Everybody and their cats are online now. That means there is a lot of competition for the attention of the audience. And since, as we’ve already discussed, that attention span is getting louder that means there are more and more people struggling for a smaller and smaller pie. To get heard about that noise, you’ve got to make sure that you put yourself out there and put yourself out there often. Only in that way can you be heard over the noise and only in that way can you make sure that the mere exposure effect starts to kick in. Inertia One thing that most content marketers don’t understand is that people have natural inertia that keeps them doing what they have been doing. It doesn’t matter if a new product, website or service is actually marginally better than what they’re used to, they’ll still follow their old routines. The only way to over winning this inertia is if you can disrupt them. And that means showing them again and again that what you’ve got is better, more interesting and something they really should pay attention to. Keep that up for long enough and with enough vigour and some people will switch over to you. Then you become part of their habits, making it difficult for other people to snatch them away from you again. The only way you can do that, however, is if you keep pushing them. And for that, you need an aggressive content marketing strategy. Last words Content marketing is becoming more and more common. That means that it will become less and less effective for those lower down in the hierarchy. Don’t be that person. Don’t be one of those teams that are fighting for scraps at the bottom of the content marketing pile. Instead, market aggressively and get while the getting is still good. 2017 is the year for aggressive content marketing strategies because in 2018 it might well be too late. Remember that, as you go forward.
How Can You Turn Your Writing Skills into Successful Business
There are plenty of ways how one can acquire various writing skills. You write different papers in college or university, learn about business communication, use social networks on a daily basis. Today, writing is much more than just a good addition to your professional skills. It can become a foundation for a really well-paid job if you manage to turn it into a business. Here are only a few of the ways how you can make money by writing. 1. Become a Freelance Writer Becoming a freelance writer is one of the simplest ways to earn one’s living with writing from the point of view of social responsibility. You are to work as hard as if you would work in the office. You are to pay even more attention to your time-management. You are to get rid of any thoughts about the household while you are working at home, which is really difficult. But! You don’t have to invest in such a business. You don’t have to lead others, to team-build, to dress up for work, to think about smiles and handshakes, etc. The rule is simple here – the more work you are able to complete – the more money you’ll get. 2. Join SEO Company It can be a part-time or full-time job. It also can be remote work. The time it requires may vary a lot. Besides general writing skills, SEO writer has to develop a target-oriented approach, analytical thinking, and at least some knowledge about web content. After some time working in this sphere, you can start an SEO company yourself. Your responsibility will increase with time, so will your income. 3. Start a Blog Blogging today has a variety of forms: from ‘how my day went’ to international politics surveys. The way of presenting information can be narrative, analytical (one of the best from the reader’s point of view), even mocking. Blogs can teach readers how to cook, how to write a term paper, and even how to spend your day. And the money a blogger earns can come from different sources. You can use various Internet tools, such as Google Adsense and similar. Sponsored blogs are not quite trusted after all, but there is a great alternative – affiliate marketing! You are not bound by the salary, so you may promote only the products you trust. It’ll allow you to be as ethical as you want + still tell about different products + earn money. It can really be a formula for your success. On the other hand, you may prefer private advertising. In this case, you can tell about anything you like, without thinking about advertised products. The ads will be seen on your blog by your readers. 4. Write a Book Do your personal experience and E. L. James’ incomes keep you up at night? Or do you have a great imagination and have plenty of material to match up to J. K. Rowling? Please, mind that becoming a professional fiction writer requires more than writing skills. Alongside with talent (in the majority of cases), it takes years of persistent work. And it actually never guarantees that a book you’ll write will be sold out. On the other hand, you can write any kind of non-fictional book. One of the best ways to make writing books business is to create a self-help work. People of different professions do it, and a lot of them succeed Gretchen Rubin with her ‘Project Happiness,’ Marla Silly with ‘Sink Reflections,’ etc. A lot of researchers publish great self-help books, too. Just think of Daniel Goleman’s ‘Focus’ and ‘Emotional Intelligence’ that have become real best-sellers. If you decide to make writing your business, here are the skill areas you have to boost: Style and Type of Writing It is vital for any text to be written in a particular style. Yes, it really matters if you apply your writing skills to writing a book or researching academic papers. For blogging, it’s not exactly the issue. Besides, linguists claim that today’s language shows a great number of stylistic shifts. What is really important for non-academic writing is the type of writing. It can be as follows: – Expository writing, which doesn’t presuppose any opinions, only facts. It is one of the types you can employ if you are a freelance writer; – Persuasive writing has fewer facts. Using this type, you don’t just share your opinion, but try to persuade readers to follow it. It is perfect for blogs touching upon social and political topics; – Descriptive writing is ideal for travel blogs and beauty or self-help blogs that don’t deal with associate marketing. It creates pictures in the reader’s mind, but has no persuasive purpose; – Narrative writing is a form of storytelling. Such type of writing can be used for any commercial purpose as long as you follow the general rule of creating the plot. Language The language you use really matters. It’s not even about stylistics or lexicology, it is about your target audience. You really should think about the people you address. The simplest phrase may confuse the reader. For example, you may use ‘I strongly recommend’ in blogs aimed at general readers, but not at teenagers (too much pathos, might not like it) and not in scientific articles (if you don’t belong to the level of researchers, who are allowed to write ‘I’). The word choice is real art. The cliches used in many texts on the Web are good to know and can be helpful from time to time. But the more precise your language is, the more interesting are your texts. It will make readers come back to your blog over and over again. As for ‘strong’ words, using them in some kinds of posts is acceptable. Some people even like it. But note that ‘some’ really differs from ‘everybody.’ Again, mind your audience. Technology Writing on paper will always be relevant. Today, we can observe an enormous popularity of fancy stationery, the interest to which is being boosted
How to Create Awesome Blog Posts When You have less time
How to Create Awesome Blog Posts When You have less time Artificial intelligence has already automated a lot of tasks. In future, it will change the way we do almost everything. However, it will never be capable of doing one thing – expanding the time. That means despite all technological revolutions, you will only have 24 hours in days, seven days in a week and 365 days in a year. Thus, we need to learn to work faster and do more in less time. Blogging is something that takes a lot of time. Thus, many business owners or internet marketers find it difficult to write excellent blog posts consistently. As an Internet marketer, you know that content is going to stay. And only high-quality content delivers the desired results. Here are some tips that can improve your blogging speed and skills dramatically in short period: Get Started Many times you need to force yourself to get started. Otherwise, you may keep planning without doing anything significant. Thus, create an editorial calendar and push yourself hard to stick to it. Sometimes, you may also feel that you are losing on business because of writing content as it doesn’t bring immediate revenue. However, don’t let your mind trick you. You only need to adjust your routine in the short-term to gain an advantage in the long run. Many writers stuck in the beginning. They don’t know how to get started. I will suggest that do a brief research on the topic and start writing everything that comes to your mind. The key is to get started without worrying about the quality, time, or anything else. Work on Your Speed: Blogging is not just about writing. It has several other components which consume a significant time. Publishing a regular blog involves activities such as gathering topic ideas, research, writing, editing, creating images, optimizing the article for the search engines, publishing the content, and promoting it on the web, etc. Here is a bifurcation of time spent on blogging by some bloggers at Buffer. That means just 33% of the blogging time goes into writing whereas research, editing, and other activities consume around 23%, 15% and 29% of the total time respectively. If you want to write more in less time, you need to work on all four areas to boost your speed. Here is how you can do it: Idea Generation – Keep a small pocket-sized notepad with you. When you are not working – may be traveling, waiting at the airport, etc. – think about the titles and note down the title ideas. You can also use a smartphone for this purpose. It is useful when you sit down and finalize the topic on which you are going to write the blog. Writing five ideas a day is more than sufficient to help you get going. Research Persuasive arguments have to be backed by relevant facts and statistics. Thus, research is a must for writing excellent blogs. That is why research takes around 23% of entire blogging time. You can significantly reduce the research time by using Google Search tools. For instance, you can find relevant results by limiting the search results to a particular period. Similarly, you can search statistics on popular websites by typing queries such as “site:abc.com keyword.” You can also use Google Advanced Search tools to find relevant information quickly. In the beginning, you may feel uncomfortable. However, inculcating the habit of specific searches on Google will save a lot of your time in future. Writing Content This is the area where most of the new bloggers struggle, partly because they are not confident about the outcome. To reduce time in writing content, you have to stop distractions and increase typing speed that improves with practice. According to research by TimeDoctor, people waste around 40% of their productive time in casual browsing. I have felt it myself. I recommend that you stop all tabs, mobile phones and everything else for at least an hour a day. That hour will be a work-hour when you will not scroll down Facebook or Twitter timelines or will not be opening a news site or YouTube. Devote that time entirely in writing content. Write whatever comes to your mind. Don’t open the internet even if you need some help in research. You simply need to write the content based on prior research and your thoughts. You will see a dramatic jump in speed of writing. Editing Editing is as important as writing the content. That is why it takes around 15% of the entire blogging time. Since you have written content at a stretch, you might have written a lot of things that are unpolished, vague, or unrelated. At the time of editing, you have to read everything again, polish the content and make the necessary amendments. Grammarly is an excellent tool that can save 20-30% of your editing time. If your editing is good, writing will automatically take less time as you will know that errors will be fixed when you will make edits. Content Publishing and Promotion While preparing editorial calendar, many bloggers overlook the time required to publish and promote the content. It demotivates them later when they don’t meet the deadlines. Use the following tools to accelerate and automate the content publishing and promotion: Use Pablo, Canva, etc. for Image Creation & Editing. You can also use free stock sites to search for relevant images. Wordable is an excellent tool to copy content from Microsoft Word or Google Doc to WordPress without losing the formatting. Draft Scheduler Plugin is a useful plugin to schedule your blog posts. It works well with Wordable. Note that when you are using Wordable, you can schedule only one post at a time. Therefore, you can’t use default WordPress scheduler to schedule your posts, and that is why Draft Scheduler Plugin is needed. Use Buffer to schedule and post your blog posts across various social media platforms. Bottom Line If you take around 1-2 hours to write
7 Ways to Avoid Plagiarism and Make a Google-Friendly Website
As you might know, Google Search doesn’t like duplicate content. Even though it will not get you banished, it will harm your ranking in a way that you can’t predict. Plus, your target audience is looking for fresh and original content, not something they have found before. So doing it won’t help you in anyway. But, there are many types of plagiarism, and you might commit it without noticing it. Especially if you are pressured by the time, you might make unconscious mistakes such as “writing blind” – when you quote someone’s words as if they were yours unintentionally. So to avoid it, you should try these seven ways to avoid plagiarism. They will make your website more Google-friendly and boost your SEO results. 1 – Do research one day, write another day Sometimes, it is hard not to copy what you just read. It looks great as it is, so your brain will automatically consider the easy way out as the best one, and you won’t even notice that you are repeating someone else’s words. So best thing here is to do research in one day and leave to write your content a few days later. It will give you time to process what you’ve learned and to come up with your own original ideas, which will lead to brand new content. 2 – When you finish it, re-write it After you get to write your content, then you should re-write it. Yes, it sounds like extra work, but it will pay off. Just consider it as part of your editing process so that you won’t feel as bad. But the point here is that re-organising your ideas and perfecting your sentences will help you to make them even more unique. You will be able, for example, to check a thesaurus and look for better words to say what you meant. You can add some idiomatic expressions or interesting collocations as well. In any case, it will be a reliable way to get your content to look not only more original but also more engaging. 3 – Go back to your phone and books Once upon a time, we didn’t have the Internet. And we would do just fine without it. So you can always time-travel, go back to your phone and books, and still find reliable and original ideas to your website’s content. The trick here is that it will force you to write things down and then re-write them into your CMS system. Especially if it is a long text, you will think is much easier to write it with own words and ideas then type everything again. And by doing it, you are less likely to plagiarise anything unintentionally. 4 – Find primary sources Using primary sources, such as research papers, case studies, and thesis,as a starting point to create new content will help you to have a much broader understanding of what you are writing. Interviews are also a great source of fresh ideas, and they will provide you with unexpected points of view. So you should make the most of theprimary sources as often as you can. Even if you think that they are too dense to your audience, they will be happy to get something well-researched in a format easier to consume. 5 – Use plagiarism-check tools Still, you want to be on the safe side here. And to achieve it, you should use plagiarism-check tools to verify if something passed without being noticed. Thankfully, there are many reliable tools available, some of them ready to stop those that spend hours trickingTurnitin, one of the universities’ and Google’s favourites in this field. But if you are looking exactly for the opposite, you can try some of the online tools available, such as Grammarly, Copyscape, PlagiarismSearch or Unplag. They are all paid services, butthey worth every cent of it, especially because plagiarism-check is just one of the features of most of them. 6 – Write your quotes down (immediately) Another tip to avoid plagiarism is to keep an inventory of everything that you want to use on your website as soon as you come across it. You can create a spreadsheet, for example, and save there every single piece of content that you found valuable along with their author and link to the source. This way, in the future, when you want to use it, it won’t be a vague idea in your mind. You will know for sure that is someone’s else idea and will be able to quote it accordingly. 7 – Create an outline Last but not least, there is something that you should do before anything else. After doing your research, you should step back and create an outline of your content. And this is because it will not only save you time but also give you a chance to organise your ideas in your mind. While you do it, you will automatically activate your critical thinking skills in your brain and come up with your own point of view in the end. And as a consequence, it will help you to discover original ideas and to prevent plagiarism. Originality Ai Unlock the full potential of your writing with Originality.ai – the premier plagiarism detection and originality checking tool. Ensure the integrity and authenticity of your work with our advanced technology and expert analysis. The bottom line Avoiding plagiarism has a lot to do with giving yourself time enough to analyse what you are going to write and to perfect it. It is usually when you are in anautomatic mode that you end up copying someone’s words so you should ensure that it won’t happen. So follow the tips above to prevent plagiarism from damaging your website’s results. As you notice, they are very simple to put into practice. Your SEO strategy will thank you for it. About the Author: Steven Mehler is an experienced writer, SEO specialist and social psychologist that works as an editor at a local newspaper and a freelance writer. Steven also runs his own content agency and is