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Today’s society requires much more than information scribbled in the form of content. At the moment, the leading force of brands is storytelling, since people love getting accessible knowledge they can relate and connect to. Despite the fact that storytelling is the ancient art of the content, it still remains the best way to interest people and earns their trust. Content is not only for the search engines, but for the people too. Therefore, it is highly important for website owners to create effective content by writing brand stories that will build trust with the customers. Why is this important? Why Brand Stories? There are plenty of reasons why one should opt for brand stories as their main content marketing strategy: Stories Share Information The main idea of any story is to provide content that will educate and interest the customers. At this point, storytelling has become one of the key content marketing strategies for sharing information. By providing readers with something else than soulless sharing of information, you are assuring that they will stick to the page. Stories are Interesting Not only stories are a way of sharing information, but they are interesting too. People are busy nowadays and rarely have the time to read lifeless content in order to discover something new, but they are always willing to read something interesting. The human nature of being curious puts storytelling at the top of ways of sharing information with people. Storytelling Will Gain You Trust With Customers Storytelling is a great strategy for reaching out to people and making yourself someone they can trust. The chances of people following your posts is much higher when you choose this ancient way of sharing information since it is the best way to get a personal connection with the readers. Publishing brand stories on the website can only result in closeness with the readers, which will ultimately lead to more regular visitors. People Love Stories The Journal of Marketing Theory and Practice has concluded that people enjoy stories more than any other type of content, regardless of the topic. The main reason behind this is the need to connect with others. Steps to Effective Content Creation Now that we have established the advantages of storytelling as a content marketing strategy, the time has come for us to learn what an effective story must look like. Let’s have a look at the key steps for crafting an engaging, interesting story that will help you connect with your readers. Selling is Not Your Priority This may sound strange now, but selling your product or service should not be your first priority when writing your story. Of course, you should make sure that all your stories are internally linked somehow so that people can easily switch from one post to another. Additionally, your stories should also contain keywords so that people can find you on the search engine to start with and they should include a call to action so that you can increase your sales. But, this is not your priority here. Thinking solely of increasing sales is not the purpose of storytelling. If you place this idea as your priority, the brand content you will publish will not be as successful as you planned. A story that focuses on sales looks more like an advertising bill, rather than something people can relate to. Selling is your goal, but the main idea of this type of content is to build relationships. Place your priority on conversing with your audience, making them believe in what you offer. This is a much better strategy than convincing people why they should buy your products by simply listing the advantages. Storytelling is Personal When compared to abstract texts, storytelling is a much more personal type of content writing strategy. Speaking from a certain point of view, yours or someone else’s evokes empathy in readers and makes them connect to what you have to say. If you manage to convince people that you understand them and advise them to purchase your product because of it, your sales will boost accordingly. Making the story look as if you have the same worries and problems with your readers increases the chances of them wanting to click the call to action. Storytelling Must Be Emotional In order to relate to people’s needs, you need to add some emotion to the story. Tell a story that combines feelings such as happiness, worry, sadness, fear, nostalgia, and even a bit of humor, where applicable. Making people smile is sometimes the best strategy for reaching to them personally. Even Storytelling Requires Data Supporting Researchers have concluded that statistics are less personal and people find storytelling to be more interesting to read, but you still need to support what you are saying with data. Before you decide to work on your stories, you need to make sure that you have factual data that combines both statistics and exciting information. Adding rare and interesting information to your story’s data is the best way to flavor your content. Cannot Write Your Content? Not everyone is an expert in handling storytelling or adding the right amount of keywords in the right places. You may even have the talent, but lack the time to handle such complex assignments. Brand content is a work in progress since it has to be written carefully and updated regularly. Therefore, it is no wonder if you need some professional assistance when it comes to content. Many people now ask professional writers for help in order to make their website a success. Check out writing services reviews and pick the best candidate for this job. Hiring writing services to work on your storytelling is not only time-saving but affordable as well. Brand stories are not only beneficial for the appearance of your website in regard to the Search Engine, but they are an extremely important factor in the traffic your website will attract. Having the proper design and well-crafted content that will implement everything described above is your best
You’ve quite recently put resources into outlining a site and you think business will increment. You made professional web design services to grow your introduction. Your opposition has a site and it works for them, yet you are seeing poor outcomes. Why? Numerous businesses are under the feeling that their whole target market will swarm to their site and the phones will ring free. That won’t occur. With a huge number of professional web design services, businesses must comprehend that another site begins at the base of the rundown. Most likely a site can deliver gigantic deals comes about it requires significant investment and budgetary venture in any case. The world won’t mystically know your web address, and they won’t visit your web page unless you have informed them regarding it. Because you have another site, it doesn’t imply that online clients will be searching for it. Without an appropriate organized out strategies for guests to discover your web page, your site will absolutely stay lost in the general commotion. How would you help potential clients discover your site? Here are the rudiments: Is your site interactive and interesting? This question may appear glaringly evident; however, it’s one you ought to ask yourself. In the event that you have a lackluster professional web design services, then what is driving individuals to return? Look into demonstrates that clients remain on any given landing page for not as much as a moment. In this way, if you haven’t gotten their consideration in 60 seconds or less, you most likely wouldn’t see them stay nearby sufficiently long to comprehend what you’re putting forth. Getting the consideration of a client should be possible in an assortment of ways. Possibly you use a famous hero’s picture. You could offer a profoundly obvious incentivized offer. Maybe the outline of the page is so fascinating or novel; it causes a client to investigate more. Ensure the way you catch your group of onlookers’ consideration is in accordance with your business goals, ensure it’s legitimate to your image, and ensure you keep them on your site! You Have No Social Media Presence Regardless of the possibility that you’re not the greatest devotee of Facebook, twitter etc, disregarding their energy and significance is an awful movie. Nowadays, social media can redirect volumes of web activity to destinations of numerous sorts, so you can’t bear to disregard it. In the event that you do, you can kiss farewell to the activity you may some way or another have pulled in. You Are Not Blogging Inquire about has demonstrated over and over that business that makes and routinely overhaul pull in exponentially a larger number of leads than those that don’t. This, as well as by continually adding new and important substance to your site, you’ll emerge according to the real web crawlers. Locales with more than 300 recorded pages pull in a normal of 236% more movement than those with fewer than 300 pages. Is your site simple to explore? Another vital perspective is that the client can explore all through your site easily. Arrange out where a guest will begin, where you need them to go, what do you need them to see, and where do you need them to exit. Most private companies need them to leave the site after they have reached. Does your site energize connection? You’re Not Promoting It To wrap things up, while a site may in its own privilege speak to an advertising apparatus, you likewise need to showcase your site as forcefully as could be expected under the circumstances. Utilizing both digital and conventional methodologies and strategies, really pushing the esteem and nearness of your site can massively affect movement volumes.
Content marketing is obviously one of the best ways to market nowadays. It can create word of mouth, build trust and even serve to make your customers willingly come back to your website over and over again. Of course, for all that to work, you do need a content marketing strategy that works. After all, millions of posts go up every day. That is a hard thing to compete with. There are many strategies you can try to overcome that incredibly high number, but aggressive content marketing has to be one of the most effective ways you can try. Why? Well read on! Our attention spans are getting shorter Not only do you have an incredibly large number of competitors that you need to beat in order to get the attention of the people out there, but even when you do get them their attention span is so short you might not keep them for long. The best way to combat that problem is the make sure that you’re out there, again and again, reminding people that your site is worth checking out and that your content is worth reading. In this way, even if you do lose them that first time, the second time they might well stick around longer and the third time even more so. So write those pieces and market them hard and many times. Only in that way can you be sure that you can compensate for our ever-shrinking little attention span. The mere exposure effect Do you know why coca-cola hits us with so many commercials all the time, puts their name all over the place and sponsors countless events? I mean, they’re obviously not doing it because they want you to know about their brand, as it’s one of the most recognized brands out there. The reason they’re doing it is because of the psychology of the mere exposure effect. It means that the more often you’re exposed to something, the more you’ll like it (hence the ‘mere’ in the title). Obviously, that’s what you want to do with your brand and the way to do that is through an aggressive marketing strategy that puts you in front of people over and over again. Of course, you don’t want to constantly be using the same content, so make sure you create new stuff. Here are some useful tools to consider: Canva Infographic creator: If you don’t actually have anything new to tell, then why not take something that worked well before and turn it into an infographic? Here you can put information in a succinct and easily understood form – something your audience will appreciate. Mastergrades.com: If you’re struggling to write and edit all your texts then why not use a writing service to help you out? They’re cheap and the content they create is high quality. Youtube: Why not turn your content into a video and put it on Youtube? After all, it’s now more popular than Google, so that’s an effective way to get your content in front of a big audience. Feedly: Running out of ideas to write about? Then throw some keywords into Feedly and they’ll come up with some great ideas that you can write about. A real time-saver if the creativity thing is the problem. Storify: Or why not try your hand at some content curation? Then you don’t have to find your own content, you can just point to other content created by other people. Yes, you’ll still need to search for it, but that’s faster (and less demanding) than creating it yourself! The cacophony is getting louder Everybody and their cats are online now. That means there is a lot of competition for the attention of the audience. And since, as we’ve already discussed, that attention span is getting louder that means there are more and more people struggling for a smaller and smaller pie. To get heard about that noise, you’ve got to make sure that you put yourself out there and put yourself out there often. Only in that way can you be heard over the noise and only in that way can you make sure that the mere exposure effect starts to kick in. Inertia One thing that most content marketers don’t understand is that people have natural inertia that keeps them doing what they have been doing. It doesn’t matter if a new product, website or service is actually marginally better than what they’re used to, they’ll still follow their old routines. The only way to over winning this inertia is if you can disrupt them. And that means showing them again and again that what you’ve got is better, more interesting and something they really should pay attention to. Keep that up for long enough and with enough vigour and some people will switch over to you. Then you become part of their habits, making it difficult for other people to snatch them away from you again. The only way you can do that, however, is if you keep pushing them. And for that, you need an aggressive content marketing strategy. Last words Content marketing is becoming more and more common. That means that it will become less and less effective for those lower down in the hierarchy. Don’t be that person. Don’t be one of those teams that are fighting for scraps at the bottom of the content marketing pile. Instead, market aggressively and get while the getting is still good. 2017 is the year for aggressive content marketing strategies because in 2018 it might well be too late. Remember that, as you go forward.