Blogging
How to Write Job Description like a PRO?
How to Write Job Description like a PRO? Job description (JD) is like any marketing asset which is published online. Recruiters need to realize the importance of job descriptions and accordingly draft intelligent JDs. Here we have discussed some points that every recruiter should keep in mind while writing a job description- Catchy Job title Have a catchy job title or subject line that is optimized according to candidates search. Do not use the acronyms or job title which are used in the company. The key is to keep it short but informative with the use of words that the candidates are likely to search in order to find a job. Length The Job description should ideally be of 300-500 words in length. The 2 lines job posting is not candidate friendly. You need to write a mixture of employment and culture content with information of Job, team, role and responsibility. Structure The Job description should include bullet points and headlines which help in making it easier for the candidate to read it. Bullets make it easier to read and skim as well as lay emphasize on the exact point. Giving exact information The job description should accurately depict the exact nature of the job as well as its responsibilities. It should be engaging, relating and should compel a specific candidate to apply for the job offering. Leverage the power of SEO Search engine optimization (SEO) have words which are commonly used to search. The Job description should contain keywords and abbreviations which are commonly searched so that your description appears in the first few searches. Final Take The Job description can be as unique as the recruiter’s efforts to fill the company’s roles. There are some companies who train the recruiter on writing and publishing job description or gives the responsibility to a single member of the team who will write, edit and publish every job description. It is very important to first decide a template and style guide to ensure consistency. A style guide is made to make sure a common font, color etc. We need to continuously experiment and evaluate our job description in order to reach and attract the best candidate for a job opening. For more information logon to: http://www.true.xyz/
Web content that makes your business presence felt in the market
Content is face of your business on the internet. This is the reason that Google has given the title of King to content. And, we at SEO and Web Service make sure that the web content that reflects your business presence on the internet is not only of world class quality, but at the same time adheres to Google’s technical guidelines as well. Adherence to Google’s technical guidelines Our technical team of writers is well versed with technical guidelines for content that can make or break your website on the web. And, we make it a point to come out with content that fulfills the rules mentioned in those guidelines to give you technically sound web content. Fresh and Unique Content One of the major reasons why businesses fail to make a mark on the web is because they don’t emphasize of providing good content to users. But, we at SEO and Web Service take pride in possessing a team of web writers who have worked on various niches in the past, and are known to deliver fresh and unique content. Making sure that people can connect with your business instantly by looking at the website, we put our best efforts to give you web content that leaves a mark on the visitors in the first go.
Are you looking for an advertising company in Oregon?
If the answer to this question is affirmative, then perhaps you need some tips to help you find the best of the lot. And that’s exactly what we are going to discuss here. So let us begin without wasting any time further let us see the things you need to look for before hiring an advertising company in Oregon, or wherever you are – 1. Understand your business needs You cannot expect anyone else to understand business requirements unless you know them. This is the reason that you need to, first of all, have a look at what you want the advertising agency to do for your business. And begin the search based on those requirements. 2. Set a budget Another important thing to keep in mind here is the amount of money you can afford to spend on the advertising agency in Oregon or any other part of the world for that matter. After all, you cannot afford to spend more than what your business finances can allow you to. So setting a budget becomes quite important. 3. Do a thorough research Last, but not the least, the thing you need to consider here is to not take it lightly. Be sure to spend a lot of time researching the options available out there. Don’t forget there are endless numbers of options out there for you to select. So, you need to be precise when making the selection. Follow these tips and be sure to find the best of the lot without any hassle. So, what are you waiting for?
Mobile Content Management: The Edge of Customer Engagement
Where are today’s netizens spending most of their time? How are they accessing their virtual selves? Deeper connectivity and technological access have redefined lifestyle choices for modern-day netizens. It has also impacted their purchase behaviors and influences. From day-to-day activities to long-term plans: there is a solution to every problem online. Every day, more and more people are being added to this vast network. People themselves are contributing to the information pot, making self-service the most reliable content practice of our age. To be at par with this new multi-channel brand of communication, content strategies are also changing. Automated content needs more personalization, and that can be driven by content management solutions. It is understood that mobile devices are largely personal assets, and a comfort zone for individual users. Thus, the personalization of content in apps is more effective. Customer engagement can be performed on a variety of levels on app-based platforms: Sharing: Easy sharing and migration options for legacy content assets Interactivity: Taking desktop responsiveness to the next level Multimedia: Richer content access in audio-visual and other formats Revenue: New target segments via open app markets Social media magnets like Facebook, Twitter, WhatsApp, and Snapchat are pooling in huge budgets to make their respective user experiences more dynamic, responsive, and visually appealing. But what makes these efforts more significant is: their focus on one specific market segment—mobile and smartphone users. E-commerce platforms have an average 60% share of mobile users in their purchases annually. In the last three years, many eCommerce websites went to the extent of making their products exclusive for mobile app purchases. Although with some initial hurdles, the trend finally got the push. Content management for mobile apps: areas to work on Mobile apps take digital personalization to the next level, invoking customers into the conversation. While such interactions engage the audience more deeply, they delve deep into intrinsic behavioral patterns. It’s a win-win strategy. Such personalization demands a lot of content—both qualitatively, and quantitatively—but automation and flexibility are useful to survive in the competitive app market. Each market has a unique set of challenges. For mobile apps, it is no different. Mobile devices (smartphones, tablets) have limitations when it comes to functionality, and still act as substitutes for desktops. That is why eCommerce platforms lost the initial battle of mobile app exclusivity. Internet users still deem conventional websites to be more dependable. An app-only brand might miss out on engaging desktop users, and also lose a section of app users due to lack of awareness. Even after a decade into the commercial market, the mobile app industry is still in its adolescence. Innovation in mobile content management is more about blind experimentation and trial-and-error formulas. Of course, studying and analyzing trends of billions of customers at an individual level is hard—even with the advanced analytics available today. The quality and relevance of content are also suffering from the differences in capabilities of the various handheld devices in use. Connectivity and memory constraints of mobile devices are restraining advanced apps to reach their full potential. While streaming content can prevent unauthorized users as well as remove the potential blockage of the device’s internal memory, it also compounds huge data costs for the user. On the other hand, offline downloadable content is cost-effective, but blocks device memory, and makes phone operations slower and unsecure. Lightning-fast responsiveness and intelligent capabilities let technology bond with users. Advanced content management systems must evolve to interact like organic people rather than being robotic interfaces, especially when they are being employed to garner relationships.
Four Essential Traits To Look For In A Good Copywriter
Sharp copywriting is the foundation of killer content. Custom content that is regularly updated, relevant and engaging is what will turn casual browsers into repeat readers and buyers. After the mining task of keyword research is done, it is your copywriter who polishes these rough diamonds into sparkly jewels to adorn your website. Let’s take a look at some characteristics that distinguish a good copywriter. A good copywriter knows your audience well. Does your industry or audience call for a formal tone, or one that is more relaxed and conversational? What are the current buzzwords being used amongst this crowd? Well-written articles are crafted with an understanding of who is reading and what their concerns are. Online publications, forums, guest postings, and opinion pieces are many possible approaches to building your credibility and influence in the communities you move in. Ask your potential copywriter how they would present your brand’s opinion on a competing product. A good copywriter will be able to pitch sample responses to current events in the news and explain to you why they chose to reply a certain way to a topic you bring up with them. A good copywriter knows your brand by heart. Your copywriter is the person who gives your brand its voice. Creating content that communicates the tone of how you wish to be perceived is what will separate your brand from that of its competitors. In order to do this, creating a good foundation of blog posts and other content you have made yourself will usually get the ball rolling. Some clarificatory questions may be volleyed back and forth until you, the business owner, are comfortable with your copywriter getting a good grasp on the image you want to present. From here, creating a reader-friendly copy combined with good SEO will start translating your readership into conversions. Having a seamless experience with the website, social media marketing, and even after-sales service is what will help win customer loyalty. Having a copywriter who understands your brand’s DNA is often the missing ingredient to a company’s success. A good copywriter is comfortable with social media. Nowhere is knowing your audience response more critical than in social media marketing. Crafting a post, tweet, or putting up images that are pithy and on point is a necessary skill for social media success. You want to hire a person who combines creative writing with empathy for the audience being written for. This is especially true when being careful with sensitive topics such as a product recall, or if a buyer has a complaint. A good copywriter deftly navigates potential hazards and is respectful of your customer. Depending on how you wish to present your brand to the public, ask your potential copywriter questions like “how would you propose to send out a humorous tweet on the weekend?” A good copywriter has fantastic research skills. Let’s face it. Behind every genius, post lies hard-earned facts brought about through hours of sifting through other mundane stuff. For every idea that eventually goes into a published blog, essay, or article, ninety-nine may have been discarded in its wake. A good creative writer is not afraid of research and the results show in the text. In the context of online marketing, we are referring to two kinds– content research and keyword research. Content research takes into account what your competitors are doing, upcoming trends for your market, and even unusual points brought up by customers that may have been missed out on by others in your team. Once the data is assembled, the process of editing what’s useful from what isn’t beginning. Your copywriter will sort out the relevant research together with the keyword research and take it from there. SEO research is also a matter of creativity when looking for the searches people are typing in their browsers. How many ways can you describe your product? What are the currently trending words people refer to in social media? Good copy actually begins in the tweets, posts and likes of a majority of your customers and finds its way eventually into their browsers. Writing for online businesses is both an art and a science. Having a beautifully written article won’t matter if it doesn’t include keywords your audience is typing into their browsers. A fine balance must be struck between content as content, and writing to rank well in SEO. Juggling these aspects in just one article requires skill and all the previous traits we’ve mentioned. Conversions are ultimately decided by the user on your website. How does good copywriting turn a casual browser into a sure buyer? No one knows exactly. But there are strong indicators that point to the answer, and having good content is part of it. Ensuring your copy is carefully crafted, speaks well to your audience, and is up to date on industry trends, and also communicates your unique brand presence will lead to higher potential buyers on your eCommerce site. The first step in achieving these targets lies in hiring a skilled copywriter who will work with you to get your message across. Catherine is president & executive director of 20four7va, a global eCommerce virtual assistance service provider. She is into strategic planning, product development, brand management, and digital marketing. http://20four7va.com/| twitter.com/20Four7VA