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Every marketing specialist will tell you that it is absolutely essential to be aware of the latest and upcoming trends on the market. If you do not fit the general picture, you might as well just lose the race. That is why we highly recommend you go through the trends in this article and be ahead of the game in the upcoming year! So let’s start! Meet 12 content marketing trends you need to be aware of ahead of time! 1. 2017 is going to be a turning point for all the businesses, as all the content will now have to switch its focus to mobile content marketing, too. I know they have already promised you this like a thousand times. But this time it is for real, and you need to be ready! Therefore, adapt your content for mobile devices not to lose your followers. 2. People want to see more visual aids in your articles. Now it is not only about quality content, but also about bright images that fit your ideas. You can either create your own pictures or get those from stocks. No matter where you get them; just make sure they attract attention. However, keep in mind that being authentic is always a good idea. So maybe take your own pictures? 3. People tend to watch videos more. That is why those websites and blogs that add video content to their platforms will get more shares and hotter discussions around the topics they chose. So consider adding videos to your articles to keep up with the times. Videos keep your followers addicted to your website (don’t ask me how I know)! 4. Users want more infographics. It is easier to grasp the general idea of the article from it and also it is more fun to share content of this kind. So, don’t hesitate to master this skill now and create interesting infographics for your website. 5. People will start using emails for promoting their products again. Even though some time ago email marketing was officially considered less efficient than social media one, in the upcoming year, the biggest companies are thinking of going back to using this tool. They have upgraded it and added new features to it, but the principle is still simple. 6. Companies are encouraged to write down detailed content strategy. This means that they need to have in a written form and instead of just trying to get enough traffic, they should keep their values in mind. This is what this strategy is for. 7. Using content with augmented reality technology. You might think it is way in the future, but a being a prominent leader of the market means that you are always a step ahead of the rest. So, why not making your way into the market as the first company with this technology? 8. Start creating special bots for your websites. It is a question of IT development, but if you take your business seriously, it is worth a try. You can create a unique bot that will as if predict the desire of your readers and offer them a solution based on simple algorithms. Use state-of-the-art technologies to be in step with times. 9. Another technology that is gaining more popularity you can benefit from is live streaming. You can live stream video via all kinds of social networks now and stay in trend. Check out possibilities Facebook, Tumblr, Periscope, Twitter, and YouTube are offering you. 10. If looking at the tendencies leaders of the market provide us with, then you should use the native ads like Forbes. According to the staff of this resource, they were among the first ones to start using this kind of ads and now they make at least one-third of all their money from native content. So why not use the experience of the best? 11. Again, technologies you can use to promote your blogs include those creating podcasts with the information you find useful and vital for your followers. SEO specialists claim that with new technologies emerging this type of content holds the future. So take advantage of it today! 12. Finally, consider using influencer marketing strategies. Such plans can become your leading strategy, especially knowing that there is a significant number of available templates and tools that you can use for your benefit. Do not underestimate its influence and value. They do not call it “Influencer” for nothing! Taking everything into consideration, there is a lot of technology you should keep up with in the following year. So do not waste your time and check whether you are ready to impress you followers with keeping pace with the times. Sophia Clark is a creative writer from New York who loves to share her thoughts with readers. In my free time, she enjoys writing fiction as well as reading it. Her big dream is to publish a novel one day. Connect with her her on Twitter and Google +.

Content writing is one of the most efficient ways to attract visitors to your website or a blog. However, considering how many articles are being published every day, you need to stand out of the crowd to be noticed and followed. That is why, content writers constantly feel the pressure upon them: they know they have to become much better to impress their target audience, but they are not quite sure how to do that. In this article, we will present 7 of the most practical and informative tips on how to improve the quality of the content you are creating. Meet only the best tips that are working. We will not bore you with a list of courses you should take or books you should read, as we know that time is precious. And if you are reading this article now, we believe you need to find ways that will make you better at it right away, and not in a gazillion years after you master the art of writing and become the second Sir Arthur Conan Doyle. Therefore, let’s start. My previous sentence was my first tip for you. You don’t see it there? Check it out again! The first secret of being a great content writer is in keeping it short. Professionals state that the perfect length of a line is not more than sixty symbols. You will need to learn this, so save it for later. Readers are quite demanding these days. They avoid long texts unless they are reading a manual of a space rocket. Therefore, to become more popular as a writer, you need to make your sentences shorter. Keep in mind that the shorter the sentence is, the lower your chances are to confuse your readers. And also, if your sentences are short, the higher your chances are that the readers will actually finish reading them. So, in three words, keep it short! Moreover, make sure you do not use the whole width of the page. Our second tip is to make your paragraphs short and do not occupy the entire space with long sentences. People like to break the text up into shorter parts. So try splitting your text into smaller parts to achieve better results. The easier it is to read your text, the bigger number of followers you will attract. Just think about it: isn’t it simpler to read texts that are short and laconic? Don’t try to feed your readers with huge chunks of text, but break it at least in half. Remember that it is best to have two or three sentences in your paragraph to make your text readable. The third tip we will give is this: create lists! Texts that have listed are easier to read. Psychologists state that lists are popular because: a reader finds it easier to comprehend, as all the information in it is broken into smaller parts; with lists it is simpler to follow the idea that unites the points of the idea; lists present the information in a more compact way. Even now, you have gone through all of the points of my list. The same will happen with your readers that are more likely to read lists than long texts. A tip number four is to create appealing titles. Maybe your style still needs to get better, but the interest of a reader starts with a title of the article. Think out of the box when coming up with them. To get a better understanding of what titles are appealing, you need to go to modern mass media websites and see how they attract your attraction with giving the articles unusual, witty, or ironic names. You can even start a research and see what titles are intriguing and make you want to read the whole text in order to use this experience and apply to your own writing. So, there you go, a tip number four – create an appealing title. Our next tip is to be useful! Maybe you have not reached the acme of your writing skills, but being a good content writer means always providing your readers with the most useful content. You should create a brand. I mean that you should outdo yourself when writing, so that whenever your readers think of a place to find answers to their questions, they would immediately think of you. On top of that, if your content is of no use, it will not get shared and discussed. So keep on researching and coming up with fresh ideas on how to help your readers. Apart from that, remember to mind your language. Being a great writer means always being respective of the ones reading you. You do not want to fray your target audience. Therefore, depending on the average age of your readers as well as the topic of your blog, try to stay within the boundaries. Even more, with the growing popularity of social networks, people forget how important the tone is. The ones reading you on the other side of the monitor cannot hear you laughing as well as can’t understand your sarcasm. So be transparent and mind your language. Finally, do not overwhelm you, readers. Even if you keep your sentences short and try to stick to sixty symbols per line, there are other points content writers can underestimate. And one of them is using too many keywords per line. Of course, it is essential that you use keywords in your title and within the frame of the article, but do not use too many of them! The optimal number of them is one per two hundred words. Do the math before you start writing or else use a word counter to make sure that you do not exceed the limit. Keywords increase your recognition by search engines but reduce your popularity among readers. So, do overload your article with keywords. To sum up, it is possible to become a better content writer today. Use these tips today and keep up the good work you are doing!

There is a lot more to content marketing than writing articles, publishing them to your company’s blog and waiting for the masses to flock to your website. It’s a lot more complicated than that, unfortunately! Content marketing’s main aim is to increase the visibility of your brand and, if done well, it will do so successfully. However, one blog post is not enough. One lonely blog post a week isn’t really enough. Meaning that you will need to up your game if you want content marketing to work in your favour.  We are going to let you in a few truths about content marketing that you really need to know in order to completely understand what content marketing is, and how you can use it to your advantage by doing it well.  A Lot of Effort is Required Creating and producing content may seem like a simple enough thing to do. I mean, how long could it possibly take to throw 500 words together, right? Well, there is no correct answer to that question unfortunately.  Today, content has to be concise and on-point in order to peak your readers’ interest, and in order for it to generate the kind of results you want and need – like sales, for example – and in order to produce this kind of quality content, there is a need to put a lot of effort into the creation process.  Truly effective content has many parts, including the fact that it is timely, it engages your audience, it is informative, interesting and entertaining. To craft content that includes those parts you will need to ensure that it reflects your target audience and their values, as well as being written in the appropriate tone and language to ensure that you get a message across that they understand.  There is no shortcut around this, and you will need to put the adequate amount of effort into the research needed and the crafting process if you want it to be a success.  You won’t see Results Over Night Content marketing needs someone who will commit to the process for the long haul, as the kind of results you want do not happen overnight, they need nurturing and a lot of time, patience and energy to produce.  Creating a month’s worth of content, publishing it and then assuming that you will not have to create any more content is an assumption that many people make, only to find out that a month down the line their results have slightly improved followed by a drastic drop, leaving them right where they started.  Content marketing is an ongoing project and has no end. It is a full-time commitment that you will have to build, nurture and look after in order to it to produce results, and then you have to keep going in order to either keep those results or continue to improve them.  Content Creation is Only the First Step Good quality content is imperative in content marketing, but it is not the be all and end all of the process, as the content itself does not attract readers or customers by itself. In order for your content to attract the relevant users you want, you will need to promote it through a number of different but relevant channels, including social media channels.  I added “relevant channels” in the mix simply because not all social media channels fit all brands, and you need to think about the channels that fit your company best in order to avoid invest your time and money into something that will not work.  For example, fashion stores suit visual social media platforms like Instagram and Pinterest, as they are able to showcase different looks and accessories with their audience through lookbooks and styled shoots.  Whereas a stationary store, on the other hand, will not benefit from Instagram in the same way, and should instead use the likes of Facebook and Twitter to share deals, new products and announcements. By choosing the right social media channels that suit your brand, you will gain better results a lot faster when you promote your content, as it targets the audience who are interested in your brand, services and products.   Don’t Forget to Optimize Your Content SEO is constantly changing, meaning that you need to keep up to date on the changes in order to increase your odds of being seen by your target audience.  The best way to do this is to check that your content reflects SEO best practices, although these practices are not set in stone – mostly because Google is constantly making changes to its algorithm. These changes, however, will go on to affect the way you need to handle SEO, meaning you need to keep on top of all of the news surrounding SEO as best as you possibly can.  If you cannot do this, you may want to hire a freelancer who is up to date in that field and write for SEO as a career. This means that your content will meet the necessary standards for SEO and that you, your content and your company have a better chance of being seen and contacted by your target customers and audience.  Content marketing is incredibly important – as companies are now realising according to this content marketing survey conducted by Zeentree – and you will need to put the work in to reap its rewards. However, if you do it properly and consistently, you and your company will undoubtedly reach a new level of success. 

10 Reasons Why You Should Hire a Pro Content Writer If you have a website or a blog, you might be dwelling on the idea of writing your content all by yourself or hiring someone to do it for you.  And if you don’t consider yourself much of a writer, or if you feel like you just don’t have the time to create the content that you need, maybe you should consider hiring a pro content writer. But, yes, it will cost you more compared to just getting the first freelancer you find for the lowest price available. And yet, it is the right choice to make for the following reasons: 1 – They know how to write The “Pro” comes with a reason. You will be dealing with a professional, someone that knows how to do their job. They have probably been doing it for some years and understand writing from A to Z. That is to say that you won’t have to be concerned about the quality of their work, letting yourself truly free to other tasks.  2 – They understand of SEO As content is the king nowadays, no content writer can call themselves a pro without being able to comprehend the fundamentals of SEO and how it reflects on online writing. So, when you hire a pro content writer, you will be adding to your team someone who will know how to create posts and articles that people will enjoy to read and that the search engines will love to index on their top results. 3 – They might share your content A pro content writer is proud of their writing. They will be doing their best on your piece because it will have their name on it. And, as a consequence, they will want to share their work with friends, followers, and other clients. So, you will get for free a high-quality link to your website or blog, as pro content writers usually have an also pro contact list. 4 – They can give you tips on how to talk to your audience A pro content writer is also able to help to communicate better with your audience. They have been writing to them before and know which topics they like, and which language is more appropriate for them. They can advise you on how long your posts should be and which visual resources should be added to increase the engagement of your visitors. 5 – They will save you time If you are considering to hire a pro content writer, it is because it is possible because it isn’t your area of expertise. So you can imagine that a professional can do the same work in much less time than you would – such services can write content in only 6 hours, depending on what you need. Meaning that if you require getting things done as soon as possible, your best bet is having someone with the necessary knowledge to make it happen. 6 – They can help you with your editorial calendar One of the things that you might struggle is the creation of an editorial calendar. You can use sophisticated software to do it or just a spreadsheet. But what matter is which topics you are going to list and in which order you will publish them. And, thanks to their years of experience, content writers will do it better and which more chances to wow your audience. 7 – They will do research for you Research is at the core of any great article or post. But it takes time, something that you might not have in abundance. So outsourcing it to a pro content writer will give you the opportunity to leave this task to someone who does it every day and knows where to find the information that you need. This way your website or blog will have much more credibility. 8 – They have the best sources Another thing that you can count on when you hire a pro content writer is their sources. Some of them are journalists and are have their own contact list of experts to call when they need a quote. Plus, they will know how to talk to your clients and ask them about an opinion of your product.  And even when they don’t have their own sources, they know how to distinguish the reliable ones, ensuring that you won’t be in trouble for publishing poor information. 9 – They can edit and proofread your writing Most of the pro content writers will include in their fees the cost of editing and proofreading your work. And it is because they don’t want anything being published full of errors alongside with their names. So, even though, it might feel like a more expensive service, it is much easier and efficient to deal with only one person and get the writing ready to be published.  10 – They will make your business sounds more professional And, of course, having a professional writing your content will make your website or blog look more professional for sure. Have no doubt that they know what they are doing and that they take their job very seriously. So you should make the most of it. The bottom line As you can see, there are several reasons why you should hire a pro content writer. They can be the help you needed to attract and engage an audience and to add value to your SEO strategy. They have experience and know tricks, tips, and sources that you have no idea they exist.  The only thing you now need is to find Pro content writers for your needs. There are several places for that. You can either try contacting them through writing agencies or on special websites dealing with recruitment and employment issues like Freelance Writing, Resumes Expert, Upwork or Employment Help Centre. Be certain what type of content you exactly need in order to get in touch with the appropriate specialists. So rest assured that the investment that you will make in high

Things To Know When Writing An EBook In our digital world, people have shifted the focus of reading culture. People are more focused on reading eBooks as opposed to buying hardcover books. This indicates that the world is revolutionizing the way we seek knowledge from the books. EBooks have entered the scenario greatly; this has led to increasing the level of convenience for readers, more, those who like to be and to stay connected to the internet world. There are a large number of people who wait for businesses to deliver them with relevant information about products that they use and on the products they want to purchase online. This can be any information which is related to a product. For instance, if it is about downloading a certain game then players will require a guide to playing the game perfectly. They can go online and search a book which includes tips and tricks used in playing that game. By getting an eBook, business is going to add value to a product so as to sell. This can be done by writing an eBook on a personal basis or by hiring a writing service. Whatever the option you chose, there is need of having an ample knowledge on writing professional eBook. Once you have the simple tactics, then you can apply them to your business. So as to ensure the ideas of your book have good chances of being discovered by your audience in a natural way, you must verify the following things; • Are audience looking for the ideas in that eBook? • Are individuals willing to spend some cash on that book? • Is there competition? This article focuses on the Things to know when writing an eBook which sells. Have a look at it; The 4-step of book validation process To answer the questions above you to have the following four steps: the step may seem tedious, but they are the positive part as compared to writing a complete book which is going to fail epically Step 1: Organize your information It is important to ensure that you are fully organized. If you wish to save time, then you can download a free publishing program and a book ideas validation worksheet which have all the equations, headers, and recommendations. Step 2: Research book idea Sadly, Amazon does not tell people the number of people who search for something on the website. People are left to assume and guess. There are two ways which you can use to get better data which is going to help you figure out the number of people who are interested in a phrase or an idea. You can either use a Google keyword planner or a KDP rocket. Online writing services like Edusson and similar ones may offer writing assistance for other stages as well. Step 3: Learning if an idea will make money Interest in any idea does not mean it is a money maker. If you follow the following steps, then you will get to know whether an idea is going to represent the potentially profitable book. • Search an idea • Write down Amazon Best Seller Rank • Plug each ABSR into a free Kindle sales calculator • Multiply book numbers • Multiply gross figures. • Add author earnings together to get the average daily earnings. Step 4: Determine if there’s room for competition Everyone love a profitable and a very popular book idea- competitors included. If you have progressed and idea through its preceding stage, then move to other steps. Keenly look at the following: • Title and subtitle • Book covers • Authors reputation • Description Amazon is going to tell you which book is accessible Other key tips to have in mind include; • Exploring you Passion for writing • Focusing on the needs of the reader • Getting your work edited by others • Read success stories of others • Allocating enough time for research Conclusion: An eBook can be a life changing element. If you are planning to have steady flow of income or you want to take a step in your writing career then start with an eBook. Michael Jacobs is one of the authors of Edusson‘s articles