Blogging

8 Strategies You Can Use To Grow Your Blog Audiences from Scratch at Ease Growing your blog audience requires a lot of patience and dedication, and the benefits of gaining the right marketing audiences cannot be underestimated. With a perpetually growing readership that shares content exposes the brand of a specific blog, making monetary avenues realistic enough actively supporting your business needs and requirements.Original content has to be your top priority and beyond that given below are the top 8 strategies you can use to grow your blog audiences from scratch at ease. Knowing who your target audience:  Before you even start to market or promote your blog, do make sure that you are clear about who your market audience is. Who are you trying to reach out? Is it the whole internet? Sure. Then good luck with that. Writing about every topic to man makes you an expert in nothing. Have your blog posts focused on a topic that can narrow down your marketing audience. Say for example if most of your current audiences are the freelance writers, then make sure you have content that will cater to their needs and requirements such as how to become a freelance writer, how to be a good writer and the last but not the least how can you market your services as a freelancer. Publishing content on consistent schedule: You do know that you need to publish content on your blog. But it’s very important that you make sure you have quality content published on your website. You don’t have to publish something every day but make sure that you have something published at least one post in a day. If you have one post published at a certain period of time that will keep them on outlook for it. If your readers know that you have something in a week they will definitely gain something in return. If they go back to your blog and see nothing there then they will never ever visit your website again. Promoting your content on regular basis: The best time to grow your blog audience is to promote the content wherever and whenever possible. So try and promote every post as much as possible. Say for example instead of just sharing your post on social media try and pinning the shares of your post to the top of your twitter and Facebook profile page. You can also try and use social media advertising in order to promote shares of your blog posts especially when it comes to Facebook, LinkedIn and Twitter. Selecting links carefully: Placing links strategically in the blog posts can help in boosting up SEO ranking significantly, and not just any random link is considered to be beneficial. In order to accomplish this it is important that you link your content with respectable sites followed by relevant content, and active promotional team followed by the social media presence. Remember a blog that receives an initial inbound link will not just often reciprocate by linking back to the site, but will also help in creating mutually cross-link building activity. Utilizing Social Media:  Social media is generally considered to be one of the easiest ways of getting an exposure to your website.For every blog post that is written you need to make sure that there is a shareable graphic included inside so that it can easily be shared on the social networking sites. Social networking sites are considered to be a huge platform for traffic growth, especially in terms of food and the healthy living space. Though you may not get insight traffic overnight but just by engaging with your marketing audiences is one of the best ways of getting out there. Q & A Platforms: Forums are generally considered to be the best place of getting a seat in front of your relevant marketing audiences. The trick here is to monitor the ongoing conversations in your niche so that you can chime in when you have something really helpful to say. You will here need an good feed reader, such as an Feedly in order to make out things work. So make sure that you create some custom relevant content particularly that will lead them to hot conversation. Creating something of value and giving it away: More than the usual blog post or article why not you have something created extra created. A short ebook in PDF will continue to suffice. The idea is to bring out something really new to the table and giving it away for free. This can even be used to get more email subscribers growing your email list. Allow comments: There has been a trend lately to turn off your comments on blog in favour of the social media comments. The blog owners here generally do this to reduce the amount of moderation required due to spam. Allowing your visitors to come forward and make comments, turning the site to an informational articles into community. Visitors will know that they can come forward and ask questions interacting with the other readers making them more likely to return. To conclude: By following the above-mentioned tips and creating quality content on your blog, you need to make sure that your blog audience continues to grow. The key here is to keep thinking about the techniques on how you can grow your marketing audiences at an ease from the scratch. So what do you think? What other tactics you can use to grow your marketing audiences. Please share your thoughts in the comments section below. About The Author: Michael is the Marketing Manager at Ampliz, specializing in Email List Verification and marketing database management software, editing blogs, case studies, and guides.  He tries to make the world just a bit more pleasant enough by working on strategies that would help them prevent and eliminate spam in terms of email marketing.

Content is king. How often have you heard that phrase? Probably all the time now. However, the fact is, it is, and no one hoping to make it in business today can ignore it.  It doesn’t matter how big or small your business is, you will need to get cracking on your content marketing strategy to make your business successful. Then again, how should you go about it? Since everybody is doing it, how do you distinguish yourself from the crowd? Is it a matter of more is better?  Actually, that could be counterintuitive. The online community has been bombarded with such aggressive campaigns that they have learned to tune out anything that is too obviously selling something, whether it is a product, a service, a brand, or an idea. The trick is to engage them in conversation so that they will naturally come to the conclusion that, hey, this is a great product/service/brand/idea! For that, you need excellent copy. Here are the top copywriting strategies to maximize content marketing efforts.  1. Educate, don’t advocate Of course, the purpose of your content is to persuade people around to your way of thinking, but you can do this by simply giving them the information that will lead them to that end.  If you are selling home cleaning products, for example, you can send out articles that talk about the health hazards present in a typical home, and what they can do to address each problem. If you give them actionable advice that will help them keep their families safe without making them buy your product, they are more likely to trust you, and share your article.  Your main goal is still to get them to buy the product, but you could more effectively push your products by not pushing it, but by merely mentioning it in the article as a desirable option. Note: It is very important not to be a scaremonger. Don’t raise your reader’s blood pressure unnecessarily by stating dire consequences of inaction to give them a sense of urgency, because you could lose your credibility as an authority that way. You can use attention-grabbing headlines, like this one: http://money.usnews.com/money/blogs/my-money/2012/04/02/6-surprising-health-hazards-lurking-in-your-home and still stick to hard facts.  2. Go for top quality Central to any good copy is, of course, the quality of the writing.  You could have the right idea and a ripping outline, but expressing it in an engaging manner to compel your readers to read your full article is a whole new ballgame. If you or one of your in house staff is an awesome writer with proven record of entertaining as well as educating your audience, then you have no problem.  However, some content marketers simply don’t have the chops to write as well as they should. You don’t have to do everything yourself if you’re not up to it. There is nothing wrong with outsourcing the job to a professional writing service for the actual content as long as you manage it well.  Provide specific guidelines for the tone, voice, and direction to make sure you get the content you want.  It may cost more than writing it yourself, but it is a worthy investment. Nothing beats delivering top-notch content to make the most of your marketing efforts.  It is important to note that some algorithms are already taking the place of human writing in many areas in content marketing. This is certainly a viable option for some copywriting tasks, but no artificial intelligence can trump the engagement you can get from high-quality content produced by an experienced human writer. This is why it is important to get a professional writer with the right credentials to do this for you. Such good writers can be found among the writing service reviews.  3. Mix it up Social media is a major venue for your content marketing, so you need short-form content. It could be a short article, an image, or a video.  However, you also need to substantiate your posts by linking it to a more substantive article on your site blog, because the majority of online audience expects original and factual long-form content to explain exactly what you mean. Typical long-form content runs from 700 to 1,000 words, and it can’t be mostly fluff, either.  You have to make sure your long-form content is not just long, but informative.  Make use of current statistics and research to support your theories, and provide your audience with free tools they can use. For example, if you expound on the health hazards of mold in the carpet, give them a calculator to find out how often they should clean their carpets to keep it in check, and how much cleaning product they need.  4. Personalize it Your site blog and social networks are not your only venues for content marketing. They just provide the gateway to capturing information about your audience so that you can talk to them directly on other venues, such as newsletters, emails, ebooks, and other targeted offerings.  Personalization is the best way to engage your audience on a one-to-one basis, and the quickest way to grow your audience. However, how can you do this? Use the information you gather from registrations, purchases, and browsing behavior. You can use this to customize your content in many ways, but it can be difficult to do this manually. Fortunately, there are automation tools that can help you analyze and categorize the data and target individuals with the correct content.  Will these strategies make your job as a content marketer easier? Probably not. You have to do a ton of research and planning before you will see results, and you have to do this consistently as the market continues to evolve.  Will they make you more effective? Heck, yeah! That’s the thing. You could keep plugging away at delivering content, but if you don’t use the right strategies, it will all be for nothing. Working hard is important, but if you want to maximize your content marketing efforts, it is more important to work