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4 Spellbinding Reasons Why SEO and Content Marketing Are Two Sides of the Same Coin SEO and content marketing are inseparable. Why is that so? It is because the two are interdependent. If good content is lying dormant and there is no one to read it, what good is that content? Similarly, if your page or site is ranking high on google search results but the audience does not find relevant content therein, how long do you think that website will last in that spot? Below are the reasons that make SEO and content marketing important: 1. Both complement each other in basics Experts suggest that SEO and content marketing should be considered as two separate entities but the experience says otherwise. For example and as stated in my earlier statement above, if good content is there and you don’t have the desired audience to read it, your efforts are down the drain. For an SEO the task is to rank the page high in the search engine results page. On the other hand, your content should be attractive and must include knowledge and links to resources that further impart information on that area or subject. The search engine crawler after scanning through your content and finding it appropriate will signal Google to rank that page/site in top results. It is obvious that google or any other search engine won’t cater to content which is gibberish and maybe can use black hat tactics to somehow rank its site but it’s only a matter of time before it gets taken down by google or gets blacklisted. So you see, there is a connection between the two and hence, are seemingly inseparable. 2. Both are important in structuring URLs correctly The site or page is laden with internal and external links, meta tags, and other URL structures. The ideal way for your content to complement your SEO efforts is by shortening the URLs. Shortened URLs have an increased probability to show up in Google on top as opposed to those with longer links. But how does content influence all this? Your content should exercise extra care in targeting those keywords or phrases that you want to rank higher. If they are utilized in an effective manner in the content then it will do wonders for your blog/page/site. If they are not finely integrated into the content and if the reader were to easily spot stuffing of (keyword/phrase) in the text and since the audience these days is sharp and clever, your cover will be blown. They will know that you are writing content for SEO purposes whereas a good SEO/content developer will be subtle with it. Imagine a shortening of URLs of your posts by inserting that keyword/phrase in it. How will that reflect on your target audience, now that they realize that you weren’t writing to educate in the first place? See why content marketing matters for SEO, yet? 3. One’s demand is of links and the other introduces it Another reason why SEO and content marketing are like hand and glove. SEO dreams about linkbacks from a huge 98 DA site linking to your site. In other cases a giant of the .edu world providing you with the link juice to your blog or article. The realization of this dream can only come in the shape of interesting and engaging content. You don’t necessarily take up this task by yourself, you can always outsource this to link building agencies. However, the best link building exercise can only come from posting stellar content. That way majority will link back to it and that way your SEO will continue to blossom. 4. Former demands onsite optimization whereas the latter requires killer user experience (UX) There is more to SEO than meets the eye. It is just not about articles, keywords or links back but it is also about improving meta descriptions, using tags effectively as well as crafting a strategically sound sitemap. Yes, that is a lot of technical stuff but pure SEOs can relate. But have you wondered why you need all this technical optimization? Primarily, so that you can deliver amazing content to your audience and that is why content marketing needs great UX. To promote your content you want SEO to build you a sitemap. To enable visibility of your content, SEO can get robots.txt optimized so that search engine crawlers can do their job. For indexing of your content, so results are reflected accurately, SEO ensures the usability of tags in the right corners, etc. In conclusion I hope with the reasons presented above, you will be better able to see why content marketing for SEO so much. You can find a lot of information about it on the web as well as this list of reasons is not exhaustive. In short, SEO is about marketing content and content marketing is to facilitate SEO. Author Bio: Jessica paul has been providing expert advice to students by the platform of well-reputed education consultancy. Students say her to  Essay help UK – Ready Essay for the expert guidance.

Content Creation Process: How to Save Time in Writing New Articles Content creation has always been a rather time-consuming task. It consists of many different phases including researching, planning, writing, editing, revising, and analyzing the results, so authors are seeking ways to cut this time at least in half by all means. Considering that six out of ten content marketers compose at least one piece of content every day, according to eMarketer. By learning several simple things to cut the time spent on content creation, you can save yourself a few days of work every month. Sounds terrific, doesn’t it? And if sometimes you feel frustrated with how much time content marketing takes, remember that content strategy is vital to your business for several reasons: DemandMetric reported that according to their estimations, content marketing costs 62% less than other types of marketing but it brings about 3 times as many leads. More than three-fourths of all CMOs believe that high-quality content is at the core of future marketing, states DemandMetric. The most experienced and effective B2B marketers dedicate at least 39% of the budget to content marketing, says the TopRankBlog. Finally, CMI reports that around 85% of successful companies have a special employee in charge of the content marketing strategy and that is the reason for their success. As you see, there is no way around content marketing. So, stop trying to avoid it and learn how to make it work for you. The good news is that you can spend less time developing a strategy with our simple tips. So, learn them now – and see how they can save you another day or two! 8 tips on how to cut time developing the content marketing strategy Have a content calendar Do not try to come up with brilliant ideas for a whole month in one day. It takes time. Therefore, you need to gather all of the great ideas you have and organize them in a calendar that you will use when creating content. Having a calendar is a great idea because you get to see the big picture of your content and analyze how well one thing flows into another. Besides, you do not need to come up with ideas on the spot, as you can take two previous ones, for instance, and create the third one that will be the continuation. Finally, you can mark which topics are already taken, oversee the progress, and plan your next steps inside this calendar. If you are looking for tools to use for this matter, consider checking CoSchedule, Crackerjack Marketing, Vertical Measures, and BlueWire Media. All of these guys have something useful to offer you. Use smart ways to research the topic You might spend ages at this stage as well. It takes time to analyze what your potential target audience wants to read as well as which topics are in high demand at the time being. That is why you need to use special tools to save your time at this stage. Among the tools you can use are Social Crawlytics that lets its users analyze the most widely-used URLs of some websites, Buzzsumo that helps you analyze the best and most effective content of your competitors, Topsy which aims to assist you in finding the most popular videos, tweets, links, photos, and influencers, and SEMRush that can tell you the exact keywords your business rivals use most frequently. Just by using these instruments, content strategy creation will no longer be such a pain in the neck. So, try them! Make the posts shorter To optimize the content creation process, you need to learn how to create shorter posts. Do not leave important aspects out of your articles, but rather learn how to put all the vital information into the space available. For example, sometimes you can use an infographic instead of words to demonstrate what you mean. People tend to like images more (and they share posts with bright visual aids more frequently). So, it is even more beneficial. Besides, you can use examples to explain complex notions in a simple manner. And finally, edit the text once you finish writing it to see which parts can be cut without hindering the overall meaning of the piece. As you learn to convey your message in a concise form, you will see that composing an article is not such a difficult process. Say “No” to distractions Sometimes it is not writing that takes so much of our time, but the distractions that steal our focus. That is why specialists recommend working in an environment that contains no distractions. You may have heard about an idea of a gadget-free desk. It means that your desk (if you are working at the office) should have no gadgets on it or anywhere near it. The thing is that a person checks their phone at least 150 times a day (and you can check that by installing the Checky app). But once you put it somewhere out of your reach, you will have no temptation to check it so frequently. Besides, try to stay focused on one task without checking your social media profiles, getting lost in the favorite book, etc., as when you try to do it all together, you hinder your productivity, lose too much time, and get no pleasure from doing any of these tasks. Set proper goals Before you get down to writing, you need to form a clear vision of the task in your mind. Is it supposed to be a brief story or a long read? Do you want to back up your words with scientific research or provide an example from your own life? Are there supposed to be images or this post will do without them? Answer these questions first to make sure you realize the scale of work to be done here. You might be investing time into an article only to cut it in half in the end after revision. But this time could have been saved by