Blogging
Employee Benefits Management Software – The Present and Future of HR Department
Employee Benefits Management Software – The Present and Future of HR Department “Financial resources may be the lifeblood of a company, but human resources are the brains.” – Rob Silzer According to Deloitte, companies that use an upgraded version of the employee benefits management system says that they save more than 22% of costs per employee. Now, that’s somewhere enough to illustrate the benefits and the never-ending impact of an employee benefits management software in an organization. This software are referred to as the basic need of the hour. Why? Because, as the number of employees increases in an organization, it becomes almost next to impossible for the HR department to gather and record the data for each employee specifically. That’s where you realize the eminence of a pro HR software. Employee Benefits Management Software- Meaning Many people get confused between a standard HR software and Employee Benefits Management Software. Both of them have a lot of differences in different measures, including- interface, features, uses, and involvement of employees. Whereas a traditional HR department works on the parameters like- attendance, holiday, etc. on the contrary, Employee Benefits Management Software also looks after PTO management, work-related functions, etc. Witnessing the increasing demand for Employee Benefit Management Software in the IT sector specifically, more and more software are coming into the market and registering their presence. Here is something to help you get to know about the best ones available for use. Bernie Portal- It can be referred to as an improvised version of Ease and Employee Navigator, offering you some useful features including- time, PTO tracking, applicant’s tracking, keeping an eye on operational progress, etc. Ease- This software ensures all benefits of an Employee Benefits Management Software and regular HR systems too. At a nominal cost of $2 to $4, you can have its additional features. GoCo- It is one of the easiest and best HR software with unique features helping you synchronize the employees’ data while giving them access to make necessary changes, whenever required. Employee Navigator- Right from helping you keep a check on the employee’s progress to the leave balance, it works on all the aspects and never disappoints you. Some Of The Basic Leverages Of Using Employee Benefits Management Software In Your Organization- It waves of a number of responsibilities from the HRs’ head and helps them focus on recruiting the best talents Involves the employees to participate in record keeping activities Keeps track of each employees’ performance and keeps the employee aware of his/her performance points on the basis of which a fair increment can be declared It works as the digital medium between the management and employees Brings more coordination among the different departments Streamlines the productivity of the business and operational processes The Bottom Line- The transforming needs of the organizations are demanding the best-in-class Employee Benefits Management Software to hop on. Why? To meet the needs of HR, employees, and the management’s organizational goals. This software not just keeps a hawk’s eye on the HR activities but helps to manage the data for each employee enrolled on permanent payroll. With this, HR is able to offload its regular activities and pay attention to other crucial tasks. All in all, it’s an appropriate product meeting an organization’s requirements in all aspects.
9 Successful Business Blog Tactics You Should Consider Using
Blogging is a critical part of your marketing strategy. If you’ve thought about leaving your blogging behind, or not starting one at all, you should reconsider. Not only does it play an important part in keeping your website up-to-date, but it helps attract new users to your site, who could potentially become customers. According to SEO Tribunal, 57% of marketers say they’ve gained customers specifically through blogging. While a blog is a tool that’s highly successful at driving traffic to your website, it should also provide genuine value to users in order to achieve these goals. But making your blog a success isn’t as simple as writing a few posts, there are specific tactics that should be followed in order to make blogging an effective use of time and resources for your business. In this guide to successful business blog tactics, we’ve outlined important aspects of any good blogging strategy. To provide context for how you can use these tactics in your own blog, we’ve also provided examples featuring the ShareAble for Hires blog. Blog Organization The way you choose to organize should have one primary driving factor in mind, user-friendliness. When you’re setting up your blog (or reorganizing it), you want to think about how easy it is to navigate. If users can’t find what they’re looking for, they won’t consider you a valuable resource. 1) Using a Clean Layout Navigating a cluttered or confusing layout can interrupt reading or even cause users to leave your site in search of something that’s easier to follow. To create a clean layout you should: Leave some white space Limit the number of graphics on a page Use an easy-to-read font Only include useful navigational links Set up easy search functionality Implement clearly defined sections within the copy Limit how many colors are used (brand colors are highly encouraged) 2) Posting Consistently The frequency of blog posting you choose to commit to depends on your resources. For example, if you’re a smaller-scale business with one person in charge of all of your content marketing efforts, once a month may be the most realistic option. However, if you have a team of blog writers, you may be able to post weekly or daily. Whichever posting frequency you choose, just make sure you can sustain that consistency. Using a production calendar to ensure that your content and assets are on-track for publishing can be helpful in 3) Categorizing Blog Posts A critical component of effective blog organization is categorizing your posts. This will allow users to find related posts on the topic they’re interested in and in turn, they are more likely to spend time on your site. Plus, the more posts they read, the more times you have to plug your products or services. Take ShareAble for Hires blog for example: Blog Content 1) Creating a Targeted Theme In order to cultivate a following and provide the most value to users, it is important to establish a targeted theme for your blog. Your blog should be a resource for readers looking for information regarding your expertise. By honing in your blog content around a central theme and specific topics, you can carve out a space to become an expert, which will keep readers returning to your site. And, when people need a professional’s help, they are more likely to reach out to you. For example, if you operate a remodeling company, you would want to focus on your blog posts around relevant topics such as how-to’s for renovations, topics regarding hiring contractors, and education on different types of materials. These topics also provide you with the chance to mention your services or products as a solution, without blatantly advertising them. Then, if a reader decides they do not want to do the project themselves or are looking for a reliable provider, you will be top of mind when they’re ready to make the move. 2) Providing Valuable Content Throwing just any content onto your site isn’t going to be helpful. In fact, it could even be detrimental to your brand. Instead of focusing on quantity, you should focus on quality. High-quality blog posts can be an important part of your SEO (search engine optimization) strategy, by contributing to better search rankings. You want to create copy that answers questions readers may have and present solutions, so that you can become a valuable source of information that they will keep coming back to. While you may want to tie in your product or service to the topic, you must do so tactfully. Valuable copy should be: Well-written Free of major grammatical errors Credible and factual (to the best of your knowledge) Targeted to your audience Clear, concise, and helpful 3) Using Engaging Graphics It’s no secret that many readers skim, meaning that they could miss out on important points you’re trying to make. Graphics can help get your key takeaways across and keep readers more engaged in your content. Plus, according to SEO Tribunal, using images in blog posts gets 94% more views. However, just like anything else overly complicated, cluttered, or irrelevant graphics will take away from your copy, so be sure to only include graphics that add value. Example of a relevant, engaging graphic from TransUnion My Smartmove: This graphic from their blog post on “What is Vacancy Rate” supports the copy, is visually engaging, and provides added-value to their blog post. Blog Promotion Once you have your blog organization and content optimized, you’re ready to take the next step, promoting your blog. These are some of the most effective ways to expose new users or current customers to your blog: 1) Sharing the Post on Social Media Sharing your blog content on social media allows it to directly reach your audience and gives you the opportunity for your content to be shared amongst users, further increasing your reach. While you don’t want to spam users with the same post over and over, you can create several social media posts to
How Translation Can Boost Content Marketing, Gain Links and Improve SEO
Marketers, SEOs and other stakeholders in online marketing are always looking for new means and ways of boosting their performance. Although new tricks of the trade are always evolving, there is one that I feel is not being exploited enough – using language translation to re-package and promote content. Recent statistics clearly show that content marketing in all its forms is here to stay, for the short to mid-term anyway. Research from the Content Marketing Institute shows that an amazing 93% of B2B organizations rely on content marketing for brand building and demand generation. Webdamsolutions.com found that 78% of CMOs think custom-built content such as articles, white papers, blogs, etc. are the future of marketing and 57% of marketers see such content as their top marketing priority for 2014 (Altimeter). So, with producing and sharing content such a priority for many it is important to make sure this is maximized to its fullest. As someone that works in localization and who is also responsible for our own marketing efforts, repackaging content through translation has always been an obvious way of achieving maximum ROI. If I can produce an article, a video, an infographic or a quiz in English to drive traffic or get links, why would I not translate that content into another language and double up on that potential? Let’s look at a very simple example Last year around this time I wrote an article about Ramadan and its impact on business. It was for link building reasons primarily. I had it published in English on one site which got me a link, some social shares, brand exposure, and some paying business. One of our in-house translators then went and translated that same article into French and voila! We had it published on a French-language website The Benefits of Repackaging with Translation Now let’s be clear, you don’t need to have international expansion plans for this to be relevant to you. Naturally, if you do have a product or service that could sell globally this is going to make even more sense, but really using translation can benefit anyone and everyone. Link building: link building is far from dead and we all know that good quality links from decent websites are going to help with SERPs, SEO, and all that good stuff. If you are posting rubbish then translating rubbish then doesn’t expect anything other than rubbish in return, but if you are all about quality then this is a simple and powerful way of building up your link portfolio. SEO: concentrating on your domestic market can be great for local search results, but if you want your website to do well in international search you have to build up your international exposure. By gaining links, traffic, authority, etc. from say France, Brazil, Russia or China you achieve exactly this. Keywords: When Google or other search engines see your content in other languages, it helps them understand even more so what you are all about. For example, if you sell belts and Google starts to see your associate content with words like ceinture (French) or gürtel (German), it helps boost your association with that keyword. New audiences: Perhaps the most exciting benefit of all is the fact that you gain exposure to a brand new audience, whether buying customers or consumers of your content. It is more than well documented how languages such as Spanish, Chinese and Arabic are gaining in terms of their importance online. Through translation, you put yourself in front of a whole new audience. New digital relationships: As well as finding new audiences, you also have the potential to form new relationships with people who can share and boost your content giving you much more exposure. Whether its social media curators, journalists, PRs or other marketers, these are people that have the potential to help you even further. There are of course other benefits such as brand exposure, creating a global image and increased sales, but the message is clear – there are lots of easily attainable benefits. Tips on Using Translation for Content Marketing Once you know how, using translations to complement your marketing efforts is easy peasy. However, if you don’t know your way around language, it’s important you prepare well to avoid disappointment. Here are some factors to consider before you run off and start translating. Work with professional linguists: please oh please does not use Google translate. It’s fine if you want to understand the gist of something in another language but for good quality content, it will only let you down. You need professionals; these can take the form of a translation agency, in-house translators, freelancers or even crowdsourcing. Make sure you work with someone who knows the language(s), how translation works and what they need to do to make it effective for you. Pay attention to keywords: when adapting content into another language, research what keywords people are using in that language or location, not what you assume they are searching for. For example, if you sell jeans and you decide to target the Spanish speaking world, you would stick with the keyword ‘jeans’ across much of Latin America but in Spain, the keyword would be vaqueros. Use this in Latin America and people will think you are selling cowboys. Look at alternatives including slang terms too. Beware of language differences: following on from the above, it’s important to be aware of differences in a language. Just as the US, UK, Australia, and South Africa might all have differences in the English they use; the same applies to languages like Spanish, Portuguese, Arabic, French, and German. Decide who your audience is and adapt the language accordingly, or similarly, if you have translated an article into Portuguese for a Brazilian website, make sure it’s been translated by a Brazilian, not someone from Portugal who may not appreciate the subtle differences. Look out for cultural differences: not all your content is going to work the whole world over. If your
Choose Digital Marketing Courses For a Rewarding Career Ahead
As you know Digital marketing is becoming one of the common terms in today’s world. Here we are moving on to the discussion about digital marketing courses for a rewarding career. There is a number of digital marketing courses can be available in both colleges and universities and online. But before you study more about digital marketing courses, it is better for you to understand what is actually digital promotion and all about it. It is a technique, which covers all of the marketing and advertising techniques and methods through the platform like the internet. The technique of advertising can be additionally defined as an umbrella for most of the digital marketing actions for the products or services, which follows various online platforms. Digital marketing is one of the modern tools for optimizing the capacity of the business. There is a number of options like marketing and SEO. It helps to get numbers of visitors to our website or web page and so you can make it a specific site. Which will turn to boom the commercial activity of the company? Digital marketing is a business exercise of promoting brands with the help of interaction of media like mobile phones and the internet. This kind of method can promote the services and products with the help of a number of digital distribution channels in order to attain the consumers in the most cost-effective manner. Apart from this, proving to be cost-effective, digital marketing is also a personalized and timely method to contact prospective customers. Forms of Digital Marketing There are two common forms of digital advertising such as push and pull. Both of the forms are available for both of the forms. Pull Digital marketing is all about the user having to search seek and pull out the content with the help of internet searching. Some of the examples of pull digital marketing are streaming media (the use of video and audio) and blogs. This type of digital marketing has no limitations in terms of rules and regulations, size or type of content. The only negative thing regarding this is that the webmaster will have to apply significant marketing efforts to place the users interested in his content. In addition to the tracking, abilities are limited too. There is also personalization, which is attached to this type of marketing and the web page views show as same as that of all. Push digital marketing involves both the audience and marketers. Some of the examples of push digital marketing include SMS, RSS, and emails. In push digital marketing, the marketers have to send the content to the user in order that he receives the message. This kind of digital marketing advertising is modified and can be used for a particular targeted audience. The reporting and tracking is more detailed and so helping drive good revenues for the webmaster. One of the disadvantages of using this kind of digital marketing is that the technologies have a set of rules and regulations to follow. In this case, it fails to follow the rules and regulations the delivery of the marketing messages is jammed and the content is refused and hence rejected. Digital Promotion Courses Digital marketing technology is transforming the method in which the marketers and businesses perceive and reach their customers. If you wish to combine the marketing initiatives with IT technology, then you can begin searching for the ideal course for digital marketing just now. There are a number of digital marketing can be seen as both universities and online and in faculties. You can also make training for digital marketing and which will give you the live project work for the website. We can see the number of advantages of education courses in digital marketing. It explores the preference in the profession and helps you to get a higher paying process. The following are some of the courses for digital marketing like SMO, SEO, SMM, SEM, PPC, email marketing, web analytics and more. The possibilities of probable profession or roles in which the applicants may additionally increase through digital marketing and understand how and are as follows: Strategizing the marketplace by creating plans for the service or product launching Enforcing the email marketing, social media marketing and also retaining the social media-marketing through the network such as Twitter, Facebook, and LinkedIn, etc. Integrating the SEO associated with the work to help the outline presence in addition to the visibility among the Google search results. Manipulate online popularity through article writing, blog creation and powerful again link building, etc. You should simply examine the ranges that intrigue you the most and search for a course that satisfies your necessities. Digital marketing courses enable you to accomplish the required aptitudes with the goal that you can increase the greatest professional prospects ahead. When you are qualified as a computerized advertiser, you would effortlessly land a compensating position in the fields of marketing, public relations, web and e-marketing, brand management, marketing management, and marketing research. Computerized Promotion Courses Computerized advancement is changing the way in which businesses and publicists see and approach their customers. If you too wish to combine, your exhibiting exercises with IT development at that point start examining for the ideal progressed advancing courses, right now. There are a couple of computerized advertising courses that usage progressed computerized media and IT development to help one arrangement for advancing their things and organizations. The course together with its speculation and reasonable perspectives causes one increment incredible appreciation of promoting norms and other appropriate ace zones. You should normally focus on the zones that interest you the most and scan for a course that fulfills your essentials. Progressed promoting courses enable you to accomplish the required capacities so you can increment the most outrageous work prospects ahead. Therefore, before going for a digital marketing course in Dharamshala, first, you have to search and understand all about what is digital marketing and what is the importance of the same. If you can
Savvy Tips To Make Most Out Of Your New Blog
Do you want your new blog to stand out from the crowd? If that’s your case, I bet you’ll be muttering these words by now; “thank goodness I’m here!” Blogging is so popular, and everyone is already doing it. If you compare its popularity, 5-10 years ago with today, you will find is so common that eight out of ten people will only read the headline of your article and probably the remaining two will click through and read your content. This is why today; I’m going to leave you here with (5) five savvy tips to make the most out of your new blog so that visitors to your blog post will always want to read trough. Master And Follow The Basics Except you have the exact title for your blog, don’t write your blog post. It doesn’t matter how remarkable and amazing your blog post is, if you don’t have a good title/headline, no one is going to read the rest of your article. For example, start and use good title headings that begin with; “how-to”, “Where to”, “5 things”, and etcetera. A good title must contain at least four out of the following: a number, an adjective, your major keyword, a rationale, and a promise. In your introduction, you need to draw people’s curiosity with a bold statement, by doing these; they would want to continue in reading the rest of your article. In addition, your introduction should be a quick overview of what your whole content is narrating. Make sure the body of your blog post includes sub-headings at all cost- this will make your article easy to skim through. Keep your paragraphs within 6 -7 lines maximum, because if you have more than seven lines, it may appear overwhelming and people may not want to go through it. Furthermore, make sure wrap-up your post with a conclusion in order to summarize the whole of your article. Endeavor to end your conclusion with a question, for example, if you own an eCommerce store and use woocommerce custom price for your site, you can simply say, “leave a comment on how you rate the discounts on our products” – that way, people will be more likely to leave a comment because comments create engagements, which can lead to sales as well. Link To Other People’s Site. Linking to other people’s site gives you good credibility. Do not attempt to link to your site alone, because when you link and cite other people, it makes you and your business looks more professional and creates standing trustworthiness from the reader. Another thing is that; linking to other people’s site flatters them, people love getting backlinks because it drives them more traffic, but be careful to do it in a positive way in order not to give-away your blog post. Write Your Blog In A Communicative Approach When writing your article, use the words “you” and “I”. if you include these two words, people are going to feel it’s a conversation, and if you don’t regard your blog post as a conversation, they’re going to think of it as a lecture, and they’re probably going to leave. If you’re more conservative, visitors to your blog will be more encouraged to read, engage, respond and even leave a comment at the end of your article. Make Use Of Descriptive / Clear Photos. As people commonly say, a picture says a thousand words. Make use of pictures and graphics to explain the message you’re trying to convey and people will be more likely to read and stick around. An image in your content creates an emotional response from the reader and makes them feel your content is genuine. Just like I said earlier, for example, if you own aWordpress site offering discounts on products, you’ll need to install a Woccomerce discount plug-in and themes to be able to truly convince customers that you actually do offer discounts. Make Sure Your Blog Post Is Thorough And Actionable. Draft out your article to make readers want to take actionable steps. If you do these, it will create an interest for people to continue to read your article from start to finish. An actionable blog post is informative, entertaining, significant and unique. Also, an actionable blog post ensures readers to always leave a like or comment after trying out what’s being illustrated in your blog. Conclusion Hope you found these tips useful. If you have a blog post that’s not ranking and you need some advice, feel free to leave a comment with regards to what problem you’re facing, and I will always be happy to give you the SEO tips you need.