You can win a higher ad position in the auction with a lower cost-per-click (CPC) bid by:

Question: You can win a higher ad position in the auction with a lower cost-per-click (CPC) bid by:

Answer:

A)  creating ads that include terms or phrases people are searching for

B)  creating relevant ads and keywords, but not using ad extensions

C)  creating ads that link to a generic landing page

D)  creating relevant keywords and ads, and using ad extensions