Q) An Advertising Executive Takes Over A Google Search Ads Campaign. On His Google Ads Recommendations Page He Notes That The Campaign’s Optimization Score Is 40%.

• The campaign could be improved by 60% if the listed recommendations are followed.
• The campaign is 60% less optimal than other company campaigns.
• The campaign is running 40% over budget.
• The campaign is 40% optimized for the given keywords chosen by the previous campaign manager.