Growing your blog audience requires a lot of patience and dedication, and the benefits of gaining the right marketing audiences cannot be underestimated. With a perpetually growing readership that shares content exposes the brand of a specific blog, making monetary avenues realistic enough actively supporting your business needs and requirements.Original content has to be your top priority and beyond that given below are the top 8 strategies you can use to grow your blog audiences from scratch at ease.
Knowing who your target audience:
Before you even start to market or promote your blog, do make sure that you are clear about who your market audience is. Who are you trying to reach out? Is it the whole internet? Sure. Then good luck with that. Writing about every topic to man makes you an expert in nothing. Have your blog posts focused on a topic that can narrow down your marketing audience. Say for example if most of your current audiences are the freelance writers, then make sure you have content that will cater to their needs and requirements such as how to become a freelance writer, how to be a good writer and the last but not the least how can you market your services as a freelancer.
Publishing content on consistent schedule:
You do know that you need to publish content on your blog. But it’s very important that you make sure you have quality content published on your website. You don’t have to publish something every day but make sure that you have something published at least one post in a day. If you have one post published at a certain period of time that will keep them on outlook for it. If your readers know that you have something in a week they will definitely gain something in return. If they go back to your blog and see nothing there then they will never ever visit your website again.
Promoting your content on regular basis:
The best time to grow your blog audience is to promote the content wherever and whenever possible. So try and promote every post as much as possible. Say for example instead of just sharing your post on social media try and pinning the shares of your post to the top of your twitter and Facebook profile page. You can also try and use social media advertising in order to promote shares of your blog posts especially when it comes to Facebook, LinkedIn and Twitter.
Selecting links carefully:
Placing links strategically in the blog posts can help in boosting up SEO ranking significantly, and not just any random link is considered to be beneficial. In order to accomplish this it is important that you link your content with respectable sites followed by relevant content, and active promotional team followed by the social media presence. Remember a blog that receives an initial inbound link will not just often reciprocate by linking back to the site, but will also help in creating mutually cross-link building activity.
Utilizing Social Media:
Social media is generally considered to be one of the easiest ways of getting an exposure to your website.For every blog post that is written you need to make sure that there is a shareable graphic included inside so that it can easily be shared on the social networking sites. Social networking sites are considered to be a huge platform for traffic growth, especially in terms of food and the healthy living space. Though you may not get insight traffic overnight but just by engaging with your marketing audiences is one of the best ways of getting out there.
Q & A Platforms:
Forums are generally considered to be the best place of getting a seat in front of your relevant marketing audiences. The trick here is to monitor the ongoing conversations in your niche so that you can chime in when you have something really helpful to say. You will here need an good feed reader, such as an Feedly in order to make out things work. So make sure that you create some custom relevant content particularly that will lead them to hot conversation.
Creating something of value and giving it away:
More than the usual blog post or article why not you have something created extra created. A short ebook in PDF will continue to suffice. The idea is to bring out something really new to the table and giving it away for free. This can even be used to get more email subscribers growing your email list.
Allow comments:
There has been a trend lately to turn off your comments on blog in favour of the social media comments. The blog owners here generally do this to reduce the amount of moderation required due to spam. Allowing your visitors to come forward and make comments, turning the site to an informational articles into community. Visitors will know that they can come forward and ask questions interacting with the other readers making them more likely to return.
To conclude:
By following the above-mentioned tips and creating quality content on your blog, you need to make sure that your blog audience continues to grow. The key here is to keep thinking about the techniques on how you can grow your marketing audiences at an ease from the scratch. So what do you think? What other tactics you can use to grow your marketing audiences. Please share your thoughts in the comments section below.
About The Author:
Michael is the Marketing Manager at Ampliz, specializing in Email List Verification and marketing database management software, editing blogs, case studies, and guides. He tries to make the world just a bit more pleasant enough by working on strategies that would help them prevent and eliminate spam in terms of email marketing.