Marketing has always been an important aspect of any type of business. A few years back, business professionals didn’t have all of the luxury resources that we now possess. The uncontrollably fast technology breakthroughs have truly influenced the way in which marketers promote items and services.
As the time is passing by, we can definitely notice a substantial growing number of marketing choices. The possibilities are becoming almost endless; we just need to have the courage to exploit what’s out there, and take advantage of all our current possibilities.
In order to create a promising marketing campaign, one has to possess the necessary knowledge first. Then, it’s all about the skills and the commitment the person develops. There are two types of marketing campaigns: free and paid. Neither one can guarantee success; that’s up to you!
There are also more ways in which a webmaster or an online marketer can develop his marketing strategies. Here are few of the options: content marketing, social media, search engine optimization, blogging, networking, and much more.
No matter what platform you choose in order to perform your marketing campaigns, you must understand and be able to create a professional campaign. That means that you must recognize and apply the elements that will successfully influence your efforts.
During today’s article, we’ll talk about the importance of visual content in any type of marketing campaign. We’ll also analyze the pros and cons while also offering you plenty of powerful tips and marketing insights.
The Role of Visual Content in a Marketing Campaign
Let’s start off with an interesting “did-you-know” type of question. So, did you know that 90% of the information which is perceived by our brains is actually visual?Now – considering the fact that a big percentage of the content which is posted online is text-based, you can surely link the importance of visual content to the potential success of a marketing campaign.
They also say that “a picture is worth a thousand words”, so what about an infographic…or a video? The marketplace’s tendencies tend to quickly move from one place to another. In the present moment, visual content is extremely important for any type of marketing campaign.
Here’s one more interesting fact: when individuals hear information, they’re most likely to retain around 10% of what they consumed three days later. If that information is paired with a visual element, the retention rate increases by 55%, therefore they’ll remember 65% of the information three days later.
So what are the most popular types of visual content nowadays?
- Images (94% more total page views when an image is present in an article)
- Infographics (excellent informational content which focuses on specific topics)
- Videos (great for conveying more complicated messages, better marketing results)
- Memes (a new trend, easy to create, conveys many messages at once)
- Presentations (online presentations gain more traction than the offline ones)
- Screenshots (usually used for offering a glimpse into a company’s inner environment)
Each of these options could be efficient alternatives for your future marketing campaigns. I’d suggest analyzing your business model and deciding upon few of these visual content types. Once you figure out which ones works best for your marketing campaigns, continue testing and optimizing until you reach the scale that you desire.
PROs of Visual Content in a Marketing Campaign
1. Concrete and Relevant Messages
Let’s take images as an example. When you include an image in your blog post, for example, that specific picture must totally convey your overall content message. You can use two or three of them, of course, but their main purpose is to convey what words can’t.
Videos, infographics, and presentations are more complex forms of visual content. They’re more modern, more efficient, and more specific than pictures are. If your text contains few of the previously mentioned visual contents, you can bet that your reader will understand more from your overall message.
2. More Backlinking Opportunities
Each of the visual elements that you choose to include in your content is going to be linked to individually. Considering this aspect, we can conclude that we can create more backlinking opportunities that will eventually positively alter our SEO efforts.
Whenever you include a visual content piece, it’s wise to link the source of creation. Even if they’re not your visual contents, linking to the website which first published it could push you towards a productive backlinking collaboration with that specific website. If it’s your content that you’re using, make sure that you create relevant inbound links.
3. Capturing Attention is Easier
Think about it; when you come across a content piece while scrolling on Facebook, which of its elements grabs more of your attention? Is it the title? The image? The video thumbnail? More than often, the answer is simple. It’s the visual content which attracts our eyes and motivates us to find out more.
If you are able to convey powerful messages through your visual content, you’ll have a lot of success with your marketing campaigns.
CONs of Visual Content in a Marketing Campaign
1. Often Limited Lengths
An article can always be improved. You can edit and proofread it, modify the content according to your needs, and also increase the length of it. Visual content is quite different. When you create an image/infographic/video/presentation, the flexibility that you’re getting isn’t quite satisfactory.
The biggest problem with visual content is represented by a marketer’s ability to convey his message within reasonable time and dimension lengths. For example, extremely long infographics or quite long videos will often negatively influence your viewer’s attention.
2. Time Consuming
Creating visual content is often time-consuming. Like with any type of content, one must focus on the value that he’ll provide to the marketplace. Creating efficient videos, infographics, and pictures is more than often a time demanding activity.
Certain aspects may go wrong; therefore, you have to go back and start working again. Even though the creation part is time-consuming, the effort you dedicate will often prove to be profitable for your business.
3. Requires a few Skills or Outsourcing Budget
Some of us have really poor designing skills. We can’t just throw some bad visual content and expect marketing wonders. If you are willing to develop and then constantly improve your visual content creation skills, I’d suggest taking some courses, watching some videos, and reading a few books on the topic.
In case you’re not really interested in creating your own visual content and you’d rather pay someone to do it for you, start searching for freelancers or different content creation services. Either way, you must choose between these options!
It’s not false to assume that visual content can influence your marketing campaign in more positive ways rather than the opposite. Taking advantage of the contemporary statistics, you should definitely consider adopting new strategies of crafting your future marketing campaigns.
By using visual content, you’re making sure that the audience that you target will witness an appealing and promising place where they can consume valuable information. Don’t waste time…the marketplace is definitely going to change soon, so take advantage of what still works right now!
Jessica Freeman is passionate about content writing and journalism. She finds her calling in making others interested in topics of education, blogging, and marketing developments. Jessica often contributes her content writing pieces to Australian Writings company. Meet her on Facebook and Google+.