What is the main reason for the effectiveness of optimizing a webpage towards a long tail keyword search?

Q) What is the main reason for the effectiveness of optimizing a webpage towards a long tail keyword search?


Answers:


• There are more long tail searches than shorter keyword queries

• Search engines often pass on long tail searches to lesser known and new websites

• Search engines do not pass on long tail search traffic to websites that rank high for shorter keyword searches

• There are fewer websites that have targeted such keywords