Nowadays, the usage of email has gone down. Unless and until the need is something formal, people don’t send emails. Similarly when several agencies or advertising companies send emails to their customers hardly out of 100, 3 to 4 emails are being read. You put your hard work and time in designing the perfect email to get maximum sales from your customers. But hardly do they get noticed.
It gets very difficult to get the responses back from the clients. On the other hand, Google Adwords is a great option to rely on. They leverage your stores data. Let us find out how we can use Google AdWords.
What is a Customer Match in AdWords?
Customer Match is one of the biggest essential of Google. All you have to do is post the email lists of your customers on AdWords.. You have to either target them or exclude them on several search engines. You will gradually end up sending them more emails thus increasing your sales. You might think that Customer Match is very hard to set up and use. No, it’s not hard. It’s very easy to set up if you keep in mind few of the simple steps.
However, the following steps apply for the new version only. As soon you open the AdWord dashboard, you will see an option“Wrench”, click on that. Then move on to the shared Library section, you’ll see there is an option “Audience Manager”, select that. There you click on the blue add button and create a Customer list. Followed by uploading a plain text data file and then choosing a new file. Then you move forward to check the box which says that “This data was collected and is being shared with Google in compliance with Google’s policies.” Last of all make a membership plan and upload/Create list.
How to improve your E-mail lists?
It’s very important to beautify your email list. This will help you catch the attention of several users. All users are not same. The company shares different relations for each one of them; which in turn proves that you cannot send the same email to everyone. You have sent the Emails separately to each one of them, not only once but multiple times. You should target those customers who are extremely active. Give them several benefits to be in their good books. Each audience has different criteria. Learn them and try to focus on those points. Provide them with those benefits they want from you. Why would subscribers be loyal to you if you don’t fulfil their needs? Learn them and try to improve.
Your email list should be catchy and attractive.
Why it is so important to create different AdWords for each sub parts of the email lists?
The way you approach your subscribers is very important to see. The email lists are divided into several parts and each part are different to each other. Thus you cannot focus on it as a whole but give attention to each and every bit of it. Focus on the active subscribers and try to convert them into customers. You need to treat them really well. The moment they subscribe, you must greet them with a welcome letter then give them a tour of your company. Explain them the benefits and the offers they are going to have.
The ones who have subscribed but are no longer engaged, target them. This is the most difficult part. The only way out is to keep sending them emails repeatedly. There are many ways how you can catch their attention. Once their email lists are getting flooded by your email, they will respond.
If you see a constant rise in their responses, then try to introduce a new product and then sell that to your existing customers. Marketing is a very interesting concept. You need to always think of creative ideas of how to reach out to maximum customers and provide with facilities that they have experienced like never before.
If you sell 100 products to your customers, you need to find out which products are being ordered the most. Keep a note on the one which aren’t being sold. Focus on those, try to find out the reasons behind and improve them. Create ads for them; craft them in such a way that it catches maximum attention; the ones which are already doing good, make the most of it. Give more options on them so that the sale which was 50 percent increases up to 80-90 percent.
In today’s fast pacing world, there are many modes of communication. Email being one of the oldest and effective ways. Thus you need to work on several improvement strategies of email marketing. The Email Marketing Strategies are to be kept in mind thoroughly. AdWords 2018 has become an essential part in this email marketing business.