Dynamic search ads would be most helpful for: (There are 3 variations of this question. Please see the highlighted answer carefully)
- a global, online clothing retailer that changes its inventory seasonally Websites / a global, online clothing retailer that changes its inventory seasonally with /hundreds or thousands of products, services, or listings that frequently change
- Moving an ads position dynamically in whatever direction a users eyes are looking.
- Campaigns that need to reduce exposure on competitive keywords.
- A local restaurant with a dynamically changing menu that offers fresh new entrees every few months.