On every product, whether a small inexpensive product or any highly priced, a special symbol can be seen. This symbol is called logo of the company manufacturing those products. Every business wants uniqueness and immediate recognition in market. For this, they select symbols representing there company. This is called logo of the company. Sometimes, people may be confused about brand name and logo. Actually, branding and logo design are similar but different, branding extends to all aspects of marketing and the application of a new logo across the business. For instance, branding advice can go to promotional products, print material etc.
Formally, A logo is a graphical element in the form of text, icon or sign that forms a trademark or commercial brand for the company. It can be seen on letterhead, advertising material, and products of company by which the organization can easily be recognized.
3 types of logo:
symbolic/iconic : These are symbols or images related to business. Symbols need interpretation of their meaning .So be careful while choosing an iconic logo for company. It must be recognisable, clean and memorable.
Logotype : these are based on company name or brand name in a unique type font style, shape and size. These logos are easily recognisable.
combination mark : These type of logos are combination of text and image or symbol representing company.
what the best logos are and how to design the best logos for a company? Answer lies in the features of best logos: Choose unique logo design that makes company unique in market Choose a meaningful logo that reflects company and its services Choose a professional and elegant logo that suits your business logo should be easy for eye to catch and brain to memorise Use less colours. Two-coloured logo is considered ideal People recognize companies by their logos. So be active while choosing a graphic designer omit company’s tagline from logo use vector graphics to make flexible logo designs so that they can be resized later without loss of image quality and information.
How to choose company which designs best logos? There are thousands of logo design companies available on Internet. Some of them are genuine but some can be fraud. To avoid any fraud situation, just follow few steps:
Note down all logo design websites appearing on first page of google only.Analyze portfolio of these websites and shortlist those websites which look professional and satisfactory .
Contact old clients of shortlisted websites to check their experience with that logo design firm.
Check price packages and again shortlist firms that suits company’s budget.
Contact firm and inquiry about tools they use and be sure about their services.finally, hire the services of the Best Logos designs firm
One great example of best logo is Apple company logo designed by Rob Janoff, a great graphic designer. This iconic logo proved the best for company’s success.