An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?

33) An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?


A)  The profit derived from a paid click

B)  The bids of the next closest competitor

C)  The cost of the bid

D)  The Quality Score of the keyword