An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:

3) An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:

A)  generate many clicks and conversions

  B)  generate many impressions and very few conversions

C)  contain more than two words in the phrase

D)  contain words that are duplicated in a display campaign