An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword bids. Which is the best bidding option for this advertiser?

94) An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword bids. Which is the best bidding option for this advertiser?


A)  Cost-per-thousand impressions (CPM)

B)  Automatic cost-per-click (CPC)

C)  Manual cost-per-click (CPC)

D)  Cost-per-Acquisition (CPA)