Understanding Technical SEO

There are two major types of SEO you can perform: organic and technical. Organic SEO refers to the things you do to bring people to your website by using unpaid search results. Usually, this involves posting lots of content, something that we at SEOjury are very familiar with. Content helps generate interest in your website and the value you can provide, and acts as a form of “free advertising” for your brand since customers actively seek out the information you are publishing.

Technical SEO, on the other hand, is more focused on the requirements of the search engine rather than the content that is being shown on the page. This improves the ability of the search engine to index the content, which in turn tends to improve the rankings of the website.

Technical SEO

One notable thing to realise about technical SEO when compared to organic SEO is that technical SEO can’t be done by accident. Organic SEO can result from putting out articles frequently just because someone likes writing and has a lot to say, but this could never happen with technical SEO. In this regard, you can think of it as a level above, or at least a level more complex than its organic counterpart.

There are lots of different tools an expert can use to work on their websites SEO presence on a technical level. One of the most common examples is schema which are codes used on websites to provide clearer information to the search engine in regards the type of results the website can communicate.

Website speed is the most concrete example because everyone can relate to the feeling of frustration that results when a website is taking too long to load. This has a huge impact on the ranking of the page, and will also affect the bounce rate, resulting in a more exaggerated negative effect. The average load time for a website is five seconds, but a fast page will take between 500 milliseconds and 2 seconds to load.

Google likes to judge a website regarding its architecture for a variety of reasons. First, the way the website is designed will affect what users think of it, so that must be taken into account as a factor of convenience. But even more important is the idea that a website with good technical and functional capabilities will interface better with the Google search engine and add value to the search function as a whole. It is also a sign of professionalism that shows Google you are worth referring users to.

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Your use of Javascript, CSS, and image files will allow Google to judge if your website is working properly and therefore dictate whether your website will show up in the search engine results. This is another example of your skill as a web designer being relevant to how Google perceives your website. The best thing you can do is outsource if you do not have the prerequisite skills to make big improvements here.

Google’s crawl rate is the rate at which it goes through your website and indexes pages. This might sound trivial, but when you have new content or are a new web page, there is a huge priority on these pages being indexed as soon as possible. Pages that aren’t indexed don’t show up in the search results and are therefore not working for you, so this is a key thing to work on by way of technical SEO.

With this quick introduction, you should have a working knowledge of the basic terms involved in technical SEO and how they can work to help you improve your overall SEO profile.