Having a plan:
Before you begin with the entire process of telemarketing, do make sure that you know what your objective is for the exercise you are doing. If you have been collecting email addresses, you may well for the smaller or bigger business organizations be able to obtain from the first point of contacts. So if your decision is to talk to the decision maker of your organization, you will then need a way of convincing the first point of contact putting you through.
Understanding your target market:
As discussed earlier, find out what’s happening in the market place.What’s keeping up your buyers in the night? What are the gaps in the service that your current suppliers have been struggling with? What changes are going on? What are the hot topics and the buzz words? Say for example for one of our past clients the term phygital was the current one which is a desire to move from physical world to digital online. The more you understand what is going on the quicker you will engage with your marketing audiences, building up rapport and the more relevant any telemarketing conversation can turn out to be.
Focussing on buyer’s pain:
If you are suffering of tooth pain it’s obvious that you will go to the dentist. If you are suffering of back pain then you will go to an osteopath. And if it turns out to be an twinge then might wait and see as the time passes. The same is when it comes to telemarketing business. If your current supplier is doing an okay job may be the desire may turn out to be low. And if you see good techniques around issues in the market place or known differentiators in your service offering you can then help to magnify or create a perceived pain encouraging the buyers to get off the fence.
One of a good tactic that you can use is problem solving. This tends to be more effective when the lead is least partially interested in your products and services. Say for example if you have been calling on behalf of your political campaign or fundraiser then you should try and be using the political or fundraiser objectives as a means of solving problem. If someone says yeah I could use a higher minimum wage don’t jump on your punch line. Try to have a conversation and try to find out more. Instead try and ask them more and more questions that will help you gain more knowledge about your customers.
Researching the market and finding your own leads:
A little research can go a long way. So look of for people in your field and just see who might be interested in your products and services helping you generate some incredible leads. Even if the leads list has been provided take some initiative and try out some own leads. The more someone needs your products and services the more likely they are going to be interested.
If you can’t tell someoneis interested and does not have timeor does not wish to make a decision at the moment, then try and leave on good terms making sure that you follow up with them. Following is far, far more successful than your first call so this is the time that is well spent. The time is likely to come when you might turn out to be fatigued on the monotony of your approach.
Building rapport with decision makers:
Building rapport with your decision makers is a part of confidence, communication and training process. An ability to engage with your customer helps but that’s not the whole story. Try and understand what are the issues faced by the decision makers, so do make sure that you know the market place. Do make sure that the start of your call is not nervy, stiff and stilted sounding like a typical cold caller. These factors are really crucial, but there are a few tips that are really crucial enough that you can use in order to build a good rapport. One begin by asking good questions, Mirror language and tone, and don’t be boring.
We hope you have enjoyed reading the top seven telemarketing tips. And if you did there are a lot more that can be added here.As long as you continue to follow the entire process, take a little time to practice, you will then find to become an efficient telemarketer in a short space of time.So what other strategies would you like to add to the post above. Do leave your comments below.
About The Author
Michael is the Marketing Manager at Ampliz, specializing in Email List Verification and marketing database management software, editing blogs, case studies, and guides. He tries to make the world just a bit more pleasant enough by working on strategies that would help them prevent and eliminate spam in terms of email marketing.