With the current advanced information age, there are numerous eCommerce platforms available to small business owners. Not all of them, however, have the power of meeting their needs including increasing the online coverage of their businesses. Picking a perfect eCommerce platform means increased coverage, which in return leads to high-profit margins. Settling on an individual eCommerce platform, on the other hand, requires thorough auditing and considerations regarding specific business needs. eCommerce platforms can help you greatly in promoting your business as well. Let us review four best eCommerce platforms for small businesses.
Magento is one of the incredible eCommerce platforms suitable for small business, which is known for its flexible nature. It is made to meet the needs of the large and small business. One of the amazing things about Magento is that it is open source meaning that the business owner can update and add other features to this platform. Business owners, who want to increase their business site conventions, can do this by adding Nostos, which is a free website extension. Nostos tracks unfamiliar users or visitors and goes ahead to offer them goods and services suggested according to their specific actions on the site.
Due to its flexibility, Magento is excellent eCommerce platform, especially for new and growing business. Besides, the retailers do not have to change to other platforms as their business moves from one life-cycle stage to another. Nonetheless, it is necessary to learn everything about this platform before integrating it into the workflow or implementing it.
Shopify, as the name suggest, is a powerful eCommerce platform involves helping small businesses or retailers in setting up online stores so that they can offer their goods and services to the customers. The benefits of this platform have made it one of the most famous eCommerce building platform on the current online market. As a small business owner, it helps you in uploading your products regardless of their number and goes ahead to give you secure mechanisms of controlling the overall inventory and variants. You do not pay any transactions fees. A discount code engine gives you discounts based on the number of products uploaded.
Shopify is scalable for any type and size of business. Their app store offers more than a thousand of incredible apps some of which are free and others are paid for. For example, you can select sales applications (marketing plugins) that help you in tracking your followers. This will help you to determine those followers who are most likely to convert and those who have converted already. The beauty of all these apps is that they integrate naturally with your goods. Since there are many apps and options to choose from, Shopify requires deep knowledge of information technology.
Small businesses require an eCommerce platform that is fully loaded as well as affordable like Squarespace. This platform enables your small business to sell its products with reduced charges as compared to other platforms. It comes with varying templates to select from. Each template has a beautiful layout appealing to customers. With Squarespace, you are free to upload as many products as possible since there is no limitation to the number of goods to be uploaded. After uploading your products, you have full control of the inventory (management of the inventory). Through this, you can post different versions of a similar product. You are also in a position of controlling your inventory stock.
The great look apparently attracts customers and retains the loyalty of the existing ones. The only limitation of Squarespace is that it does not offer a lot of SEO capabilities but is excellent for small retailers and any other professional service like an essay writing service.
4. Drupal Commerce
Drupal Commerce is a robust and more actionable eCommerce platform that is entirely built on the content management system. With this platform, business owners can customize the workflows according to the needs of their businesses. The actual customization is very easy and therefore this platform is ideal even for those retailers with less expertise in eCommerce.
The flexibility of Drupal Commerce makes it high configurable as well as modular meaning that as one of the best eCommerce platform, it is scalable since itself is built on scale. The retailers only need to hire an in-house developer at the initial stage in configuration and setting up of the workflows.
Joseph Sartori began as a journalist but now works as a freelance writer for http://samedaypapers.com/