Content writing is one of the most efficient ways to attract visitors to your website or a blog. However, considering how many articles are being published every day, you need to stand out of the crowd to be noticed and followed.
That is why, content writers constantly feel the pressure upon them: they know they have to become much better to impress their target audience, but they are not quite sure how to do that.
In this article, we will present 7 of the most practical and informative tips on how to improve the quality of the content you are creating. Meet only the best tips that are working.
We will not bore you with a list of courses you should take or books you should read, as we know that time is precious. And if you are reading this article now, we believe you need to find ways that will make you better at it right away, and not in a gazillion years after you master the art of writing and become the second Sir Arthur Conan Doyle.
Therefore, let’s start.
My previous sentence was my first tip for you. You don’t see it there? Check it out again! The first secret of being a great content writer is in keeping it short.
Professionals state that the perfect length of a line is not more than sixty symbols. You will need to learn this, so save it for later.
Readers are quite demanding these days. They avoid long texts unless they are reading a manual of a space rocket. Therefore, to become more popular as a writer, you need to make your sentences shorter. Keep in mind that the shorter the sentence is, the lower your chances are to confuse your readers.
And also, if your sentences are short, the higher your chances are that the readers will actually finish reading them. So, in three words, keep it short!
Moreover, make sure you do not use the whole width of the page. Our second tip is to make your paragraphs short and do not occupy the entire space with long sentences.
People like to break the text up into shorter parts. So try splitting your text into smaller parts to achieve better results. The easier it is to read your text, the bigger number of followers you will attract.
Just think about it: isn’t it simpler to read texts that are short and laconic? Don’t try to feed your readers with huge chunks of text, but break it at least in half. Remember that it is best to have two or three sentences in your paragraph to make your text readable.
The third tip we will give is this: create lists!
Texts that have listed are easier to read. Psychologists state that lists are popular because:
- a reader finds it easier to comprehend, as all the information in it is broken into smaller parts;
- with lists it is simpler to follow the idea that unites the points of the idea;
- lists present the information in a more compact way.
Even now, you have gone through all of the points of my list. The same will happen with your readers that are more likely to read lists than long texts.
A tip number four is to create appealing titles. Maybe your style still needs to get better, but the interest of a reader starts with a title of the article. Think out of the box when coming up with them.
To get a better understanding of what titles are appealing, you need to go to modern mass media websites and see how they attract your attraction with giving the articles unusual, witty, or ironic names.
You can even start a research and see what titles are intriguing and make you want to read the whole text in order to use this experience and apply to your own writing. So, there you go, a tip number four – create an appealing title.
Our next tip is to be useful! Maybe you have not reached the acme of your writing skills, but being a good content writer means always providing your readers with the most useful content. You should create a brand.
I mean that you should outdo yourself when writing, so that whenever your readers think of a place to find answers to their questions, they would immediately think of you. On top of that, if your content is of no use, it will not get shared and discussed. So keep on researching and coming up with fresh ideas on how to help your readers.
Apart from that, remember to mind your language. Being a great writer means always being respective of the ones reading you. You do not want to fray your target audience. Therefore, depending on the average age of your readers as well as the topic of your blog, try to stay within the boundaries.
Even more, with the growing popularity ofsocial networks, people forget how important the tone is. The ones reading you on the other side of the monitor cannot hear you laughing as well as can’t understand your sarcasm. So be transparent and mind your language.
Finally, do not overwhelm you, readers. Even if you keep your sentences short and try to stick to sixty symbols per line, there are other points content writers can underestimate. And one of them is using too many keywords per line.
Of course, it is essential that you use keywords in your title and within the frame of the article, but do not use too many of them! The optimal number of them is one per two hundred words. Do the math before you start writing.
Keywords increase your recognition by search engines but reduce your popularity among readers. So, do overload your article with keywords.
To sum up, it is possible to become a better content writer today. Use these tips today and keep up the good work you are doing!