1.) Which of the following factors have an impact on the Google PageRank?
The total number of inbound links to a page of a web site
The subject matter of the site providing the inbound link to a page of a web site
The text used to describe the inbound link to a page of a web site
The number of outbound links on the page that contains the inbound link to a page of a web site
2) Google looks down upon paid links for enhancing page rank. If a website sells links, what action/s does Google recommend to avoid being penalized?
Answers:• The text of the paid links should state the words "paid text link" for Google to identify it as a paid link• Only Paid text links to non profit websites should be accepted• Paid links should be disclosed through the "rel=nofollow" attribute in the hyperlink• Paid links should be disclosed through the "index=nofollow" attribute in the hyperlink
3.) If your site is not appearing in Google search results because of some unethical SEO practices in the recent past, _________________.
abandon and close your website permanently.
modify the page contents, make them useful and relevant to the human users, and request Google to reconsider your site.
start a PPC campaign to get your site included in the sponsored results.
it is better to discontinue the website and shift your webpages to a fresh website with a new domain name.
4.) What does the term Keyword Prominence refer to?
It refers to the fact that the importance of choosing high traffic keywords leads to the best return on investment
It refers to the importance attached to getting the right keyword density
It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines
It refers to the fact that the keywords in bold font are given priority by the search engines
5.) Which black hat SEO technique is characterized by a method to deceive search engines, by detecting the search engine bot and “feeding” it with a different HTML code than the HTML actually served to users?
6.) Which of the following statements is correct with regard to the description meta tag?
It should be about 50 characters in length
The description should not contain the keywords
If the meta description is not included, the search engines will use the meta keywords for information
Google uses the meta description to generate the search engine results pages
7.) Which of the following factors contribute towards link popularity of a website?
The number of websites that link to it
The number of pages of the website indexed by Google
The number of pages in the website
The quality of websites that link to it
8.) What will happen if you type the words ‘Certification -Networking’ in the Google search box?
Google will find the web pages about Certification and also containing the word “Networking”
Google will find all the web pages containing the words “Certification” and “Networking”
Google will find all the web pages in which the words “Certification” and “Networking” appear together
Google will find the web pages about Certification that do not contain the word Networking
9.) Which of the following statements about Google’s technical and quality guidelines are true?
It is advantageous if your web server supports the If-Modified-Since HTTP header
If using dynamic pages, it helps to keep the parameters short and the number of them few
Avoid using robots.txt to prevent crawling of search results pages or other auto-generated pages, even if they don’t add much value for users coming from search engines
Submitting new pages of your website at http://www.google.com/addurl.html as soon as they are online, helps to speed up indexing
10.) Which of the following conditions will Google treat favorably from the ‘Relevancy’ perspective?
The website offering products and services to the visitors country
A website that provides free content for the related keywords
Hidden keywords on the home page matching the search term
Image Alt tags on the home page matching the search term
11.) Which of the following statements about the Google Sitemap are correct:
Repeated submission of the Sitemap to Google could be penalized
It is possible to create and submit specialized Sitemaps to Google for Video and Mobile content
The Sitemap acceptable to Google follows an XML format
12.) Some words, when followed by a colon, have special meanings to Yahoo. What is performed by the link: operator?
It shows all the outbound links from the URL
It shows how many pages of the site Yahoo is pointing to
It shows all the pages that point to that URL
It shows URLs with broken links
13.) Search engines do not index some common words (such as “or”, “and”, “when”, and “in”) within the webpage. What are these common words called?
14.) Which of the following can be termed as good keyword selection and placement strategies?
Targeting synonyms of the main keyword
Targeting the highest searched keywords only
Copying competitor keywords
Optimizing five or more keywords per page
15.) Which of the following statements about search engine optimization techniques are correct:
Making a keyword bold does not influence the way that the search engine looks at the keyword
Websites with deep linking are looked at favorably by search engines
Search engine robots follow the first link they find to any particular page and they do not follow additional links to the same page
It is not a good idea to have the same anchor text for all inbound links as it could look automated to the search engines
16.) If a website’s search engine saturation with respect to a particular search engine is 20%, what does it mean?
20% of the webpages of the website have been indexed by the search engine
Only 20% of the pages of the website will be indexed by the search engine
20% of the websites pages will never be indexed
The website ranks in the first 20% of all websites indexed by the search engine for its most important search terms
17.) _________________ use both crawlers and directories to generate relevant results.
Crawler-based Search Engines
Hybrid Search Engines
Meta Search Engines
18.) What term is commonly used to describe the shuffling of positions in search engine results in between major updates?
19.) Which of the following statements about FFA pages are true?
They are greatly beneficial to SEO
They are also called link farms
They are paid listings
They contain numerous inbound links
20.) Which of the following actions could get you banned by Google?
Hiding text on the webpage
Stuffing keywords on the webpage
Linking to sites banned by Google
None of the above
21.) While grading your website, Google gives credit to outbound links pointing to authority websites?
22.) All major search engines are case sensitive.
23.) 10 people do a web search. In response, they see links to a variety of web pages. Three of the 10 people choose one particular link. That link then has a __________ click through rate.
less than 30%
more than 30%
24.) Which of the following is an ethical SEO Technique?
Creating a subdomain with the hottest keyword and creating duplicate copies of existing pages on it
Filling your pages with keywords, whether relevant to the page content or not
Creating a page which serves a different content to the search engine bots and different to human users
It will allow Google to crawl any of the dynamically generated pages. It will also allow the altavista scooter bot to access every page
It will disallow Google from crawling any of the dynamically generated pages. It will also disallow the altavista scooter bot from accessing any page
It will disallow Google from crawling any of the dynamically generated pages. It will allow the altavista scooter bot to access every page
None of the above
26.) Why is it a bad idea from the seo perspective to host free articles and write ups that are very common on the internet.
Because they will not lead to fresh traffic
Because you could get penalized by search engines for using duplicate content
Because you will not get the benefits of proper keyword targeting
Because people could turn up claiming copy right infringement
27.) Cloaking is a controversial SEO technique. What does it involve?
Increasing the keyword density on the web pages
Offering a different set of web pages to the search engines
Hiding the keywords within the webpage
Creating multiple pages and hiding them from the website visitors
28.) Which of the following statements is correct with regard to the images within a webpage?
Images cannot be spidered by the search engines
Important keywords related to the image should be placed in the ALT text
Images should always be kept close to the top of a webpage
Image maps should be used while including the images
29.) Which of the following statement about RSS is correct? Answers:
It is a form of XML
It stands for Realtime streamlined syndication
It is a good way of displaying static information
It is a Microsoft technology
30.) What is the function of “indexer” part of the Google search engine?
It helps to retrieve web pages from the world wide web
It helps to gather information from other search engines
It helps to sort the documents that Google has retrieved
It helps to generate meaningful results based upon the user’s search term
31.) Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword – “six sigma”?
Yahoo Search Term Suggestion Tool
Google Traffic Estimator
32.) Do search engines such as Google detect unnatural linking patterns by checking the Class C IP address of the page where the link to the website originates?
33.) What does the 302 server response code signify?
It signifies conflict, too many people wanted the same file at the same time
The page has been permanently removed
The method you are using to access the file is not allowed
The page has temporarily moved
What you requested is just too big to process
34.) While optimizing your website it is important to generate the right type of traffic, how does the Bounce Rate information help in this regard?
By letting you know the percentage of users who entered the website and then went on to visit additional pages
By letting you know the percentage of users who entered the website and then left without viewing any other page
By letting you know the percentage of users who decided to go back to the source from where they found your website
By letting you know the percentage of users who left your website within 10 seconds of viewing the first page
35.) Which of the following statements is correct with regard to natural links?
They are two way links (reciprocal links)
They are from authority websites
They are voluntary in nature
They are from .edu or .gov extension websites
36.) Are RSS/Atom feeds returned in Google’s search results?
37.) What is the name of the search engine technology due to which a query for the word ‘actor’ will also show search results for related words such as actress, acting or act?
RSD (real time synonym detection)
38.) Google gives priority to themed inbound links.
39.) What is the main reason for the effectiveness of optimizing a webpage towards a long tail keyword search?
There are more long tail searches than shorter keyword queries
Search engines often pass on long tail searches to lesser known and new websites
Search engines do not pass on long tail search traffic to websites that rank high for shorter keyword searches
There are fewer websites that have targeted such keywords
40.) Google displays up to _____ characters of a webpage’s Title Tag.
41.) State whether true or false.
The Yahoo Directory listing is a free service for commercial sites.
42.) What is the term for Optimization strategies that are in an unknown area of reputability/validity?
Red hat techniques
Silver hat techniques
Grey hat techniques
Shady hat techniques
43.) A Hallway Page is used to:
Attract visitors from the search engines straight onto the Hallway Page
Organize the Doorway Pages
Help people navigate to different Doorway Pages
Enable search engine bots to index the Doorway Pages
44.) _________ is usually the best web page to get linked to while receiving a themed in-bound link from another website.
The contact page
The home page
The page which you would like to improve in the search engine rankings
45.) The following robots meta tag directs the search engine bots:
<META NAME=”robots” CONTENT=”noindex,nofollow”>
Not to index the homepage and not to follow the links in the page
Not to index the page and not to follow the links in the page
To index the page and not to follow the links in the page
Not to index the page but to follow the links in the page
46.) If you enter ‘Help site:www.expertrating.com’ in the Google search box, what will Google search for?
It will open up the Google help pages applicable to www.expertrating.com
It will find pages about help within www.expertrating.com
It will only find page titles about help within www.expertrating.com
It will direct you to the request page for re-indexing of www.expertrating.com
47.) Which search engine technology prevents a website from appearing in numerous top positions in the search engine result pages?
48.) Which of the following does Google uses to display characters of a web page’s Title Tag?
Title Tag Character count
None of the above
49.) If you search for the term “iq test” in the Word Tracker keyword suggestion tool, will it return the number of independent searches for the term “iq”?
50.) State whether the following statement is true or false.
A Sitemap provides a list of internal links to user accessible pages on a website.
51.) Which of the following statements regarding website content are correct?
If you have two versions of a document on your website, Google recommends that you only allow the indexing of the better version
Linking to a page inconsistently does not affect the way Google views the page/s. Examples of inconsistent linking could be http://www.expertrating.com/page/ and http://www.expertrating.com/page and http://www.expertrating.com/page/index.htm
Syndicating your content could lead to Google viewing the material as duplicate
Placeholders for pages which do not have content are never viewed as duplicate content by Google
52.) Which of the following website design guidelines have been recommended by Google?
Having a clear hierarchy and text links
Every page should be reachable from at least one static text link
If the site map is larger than 100 or so links, you should break the site map into separate pages
Keeping the links on a given page to a reasonable number (fewer than 100)
Use less than 30 images or graphics per page
53.) Which of the following search engines or directories provides the directory search results for Yahoo?
54.) Which of the following factors does Google take into account while assessing whether or not a website is an authority website?
The frequency with which the content of the website is updated
The number of web pages containing relevant information on the main theme of the website
The number of in-bound natural links related to the website’s theme (or keywords)
None of the above
55.) Which of the following activities could be looked down upon by Google as per their quality guidelines?
Using automated website submission software
Loading pages with irrelevant links
Intentionally adding keywords to the TITLE tags and ALT attributes
Registering misspellings of well-known websites
56.) What is Keyword Density?
The number of times the keyword is used / (DIVIDED BY) the total word count on page – (MINUS)the total words in HTML on the page
The number of times the keyword is used X (MULTIPLIED BY) the total word count on page
The number of times the keyword is used in the page description
The number of times the keyword is used in the page title
The number of times the keyword is used and multiplied by hundred / (DIVIDED BY) the total word count on the page.
57.) What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?
58.) Implementing a 301 Permanent Redirects on the old pages to redirect to the new pages is a good idea from the SEO perspective.
59.) How are site maps important for the search engine optimization process?
Site maps help the search engine editorial staff to quickly go through a website, hence ensuring quicker placement
Google gives credit to the websites having site maps. The GoogleBot looks for the keyword or title “Site Map” on the home page of a website.
Site maps help the search engine spider pick up more pages from the website
None of the above
60.) Google looks down upon paid links for enhancing page rank. If a website sells links, what action/s does Google recommend to avoid being penalized?
The text of the paid links should state the words “paid text link” for Google to identify it as a paid link
Only Paid text links to non profit websites should be accepted
Paid links should be disclosed through the “rel=nofollow” attribute in the hyperlink
Paid links should be disclosed through the “index=nofollow” attribute in the hyperlink
61.) Which of the following facts about Alexa are correct?
Alexa provides free data on relative website visitor traffic
Alexa and Quantcast provide information on visitor household incomes
Alexa is biased towards US based traffic
Quantcast only tracks people who have installed the Quantcast toolbar
62.) What is Anchor Text?
It is the main body of text on a particular web page
It is the text within the left or top panel of a web page
It is the visible text that is hyper linked to another page
It is the most prominent text on the page that the search engines use to assign a title to the page