If you have a website or a blog, you might be dwelling with the idea of writing your content all by yourself or hiring someone to do it for you.
And if you don’t consider yourself much of a writer, or if you feel like you just don’t have the time to create the content that you need, maybe you should consider hiring a pro content writer.
But, yes, it will cost you more compared to just getting the first freelancer you find for the lowest price available. And yet, it is the right choice to make for the following reasons:
1 - They know how to write
The “Pro” comes with a reason. You will be dealing with a professional, someone that knows how to do their job. They have probably been doing it for some years and understand writing from A to Z. That is to say that you won’t have to be concerned about the quality of their work, letting yourself truly free to other tasks.
2 - They understand of SEO
As content is the king nowadays, no content writer can call themselves a pro without being able to comprehend the fundamentals of SEO and how it reflects on online writing. So, when you hire a pro content writer, you will be adding to your team someone who will know how to create posts and articles that people will enjoy to read and that the search engines will love to index on their top results.
3 - They might share your content
A pro content writer is proud of their writing. They will be doing their best on your piece because it will have their name on it. And, as a consequence, they will want to share their work with friends, followers, and other clients. So, you will get for free a high-quality link to your website or blog, as pro content writers usually have an also pro contact list.
4 - They can give you tips on how to talk to your audience
A pro content writer is also able to help to communicate better with your audience. They have been writing to them before and know which topics they like, and which language is more appropriate for them. They can advise you on how long your posts should be and which visual resources should be added to increase the engagement of your visitors.
5 - They will save you time
If you are considering to hire a pro content writer, it is because it is possible because it isn’t your area of expertise. So you can imagine that a professional can do the same work in much less time than you would – such services can write content in only 6 hours, depending on what you need. Meaning that if you require getting things done as soon as possible, your best bet is having someone with the necessary knowledge to make it happen.
6 - They can help you with your editorial calendar
One of the things that you might struggle is the creation of an editorial calendar. You can use sophisticated software to do it or just a spreadsheet. But what matter is which topics you are going to list and in which order you will publish them. And, thanks to their years of experience, content writers will do it better and which more chances to wow your audience.
7 - They will do research for you
Research is at the core of any great article or post. But it takes time, something that you might not have in abundance. So outsourcing it to a pro content writer will give you the opportunity to leave this task to someone who does it every day and knows where to find the information that you need. This way your website or blog will have much more credibility.
8 - They have the best sources
Another thing that you can count on when you hire a pro content writer is their sources. Some of them are journalists and are have their own contact list of experts to call when they need a quote. Plus, they will know how to talk to your clients and ask them about an opinion of your product.
And even when they don’t have their own sources, they know how to distinguish the reliable ones, ensuring that you won’t be in trouble for publishing poor information.
9 - They can edit and proofread your writing
Most of the pro content writers will include in their fees the cost of editing and proofreading your work. And it is because they don’t want anything being published full of errors alongside with their names. So, even though, it might feel like a more expensive service, it is much easier and efficient to deal with only one person and get the writing ready to be published.
10 - They will make your business sounds more professional
And, of course, having a professional writing your content will make your website or blog look more professional for sure. Have no doubt that they know what they are doing and that they take their job very seriously. So you should make the most of it.
The bottom line
As you can see, there are several reasons why you should hire a pro content writer. They can be the help you needed to attract and engage an audience and to add value to your SEO strategy. They have experience and know tricks, tips, and sources that you have no idea they exist.
The only thing you now need is to find Pro content writers for your needs. There are several places for that. You can either try contacting them through writing agencies or on special websites dealing with recruitment and employment issues like Freelance Writing, Resumes Expert, Upwork or Employment Help Centre. Be certain what type of content you exactly need in order to get in touch with the appropriate specialists.
So rest assured that the investment that you will make in high quality articles or posts will pay off sooner than you think. If you prioritise your content is more likely that your online business will sound more professional, which can lead to increased traffic and more conversions and sales.
Steven Mehler is an experienced writer, blogger, SEO specialist and social psychologist that works as an editor at a local newspaper and a freelance writer. Steven also runs his own content agency and is writing a book. He has a long-term experience in writing articles based on blogging, marketing, SEO and social psychology.