Big data can be said as a root that makes mobile applications stay alive. The market of mobile applications completely depends on big data. Greater the data, greater will be the influence of mobile applications in the market and hence, greater will be the sales. With proper data, mobile applications can reach the customer’s expectations to the full. Big data informs if any changes are required in the mobile applications in order to experience unstoppable growth.
Big data and mobile applications link to each other and applications cannot flourish in the market without big data. Impacts made by big data in mobile applications are:
Tuning the App based on Users
Understanding the necessity of a particular application in the market is the foremost step before even implementing the idea for developing the application. Optimization of the app is done by big data. Once the app is developed it has to be tuned according to the users who use it. So big data helps the techies to tune their mobile apps depending on the use conditions of the users.
Helping App Brand Grow
Today most of the internet users are the mobile users who mostly browse through the help of their smartphones. Data finds out if the particular mobile application is really fulfilling the demands of the customers and if not, it tells the mobile app developers the areas their application still needs improvement.
Finding out market conditions
Before launching an application in the market, it is mandatory to predict what will be the market value of the application. Big data helps vendors in this area. With its analytics, big data discovers other applications of the same type that are already in the market. It also provides the mobile app developers with the information about weaknesses of those applications and the areas in which they still need development. With these data, a stronger and powerful app will be ready to hit the market.
Realizing Need of the Application in the Market
A customer will buy any product only when he or she is really in need of it. Big data analytics provide customer behavioural pattern by the help of which you will be able to understand customers’ expectations from any app. Big data analytics by keeping track of the behaviours of customers accurately find out what customers like and what they dislike in any application. Knowing customer’s view and developing the apps according to their anticipation is what big data is for.
Discovering the Correct Customers to be Targeted
In order to do marketing of the applications developed by developers, focussing on the correct group of audience is mandatory. Marketing efforts become a garbage if the targeted group of audience is wrong. Big data analytics help in targeting the right kind of audience from its data report. Once you properly know who your audience are, then sending them alerts about your application is also done by data only.
Sonal Maheshwari has 6 years experience in various technology platforms such as Sales force, Digital Marketing, CRM, SQL, JAVA, Oracle etc. She has worked for companies such as Wenger & Watson Inc, CMC LIMITED, EXL Services Ltd and Cognizant. She currently writes for Intellipaat who provide online training for professional courses. She loves pursuing excellence through writing and has a passion for marketing and technology. She looks for new challenges in media as well as helping technology companies. She had successfully managed and run personal technology magazines and websites.