Google Video Advertising Exam Question And Answers

Google Adwords Video Advertising Exam Question And Answers

1)  Which of the following is a tip for optimizing a TrueView video ad campaign?

2)  What is an example of a managed placement for a TrueView in-stream ad?
  
3)  A TrueView in-stream ad view is counted when a viewer:

4)  What is the maximum number of targeting groups you can create in an AdWords for video campaign?

5)  What does average view frequency measure?

6)  What are the targeting options for mastheads?

7)  To run a TrueView video ad, the video must be uploaded to:

8)  Which of the following is true when creating a targeting group for an AdWords for video campaign?

9)  An advertiser is charged for a TrueView in-display ad when a viewer:

10)  _______ is used for AdWords for video campaigns.

11)  What do earned actions measure?

12)  Why is average view frequency important to measure?

13)  Where would a call-to-action (CTA) overlay show?

14)  With YouTube Analytics, you can track metrics on:

15)  What is the view-through rate (VTR) of a campaign that has received 10,000 impressions and 900 views, and a channel that has received 200 subscriptions?

16)  ___________ ads can show on YouTube search results before they’re approved, but can’t run on the Search Network and Display Network until fully reviewed and approved.

17)  In which TrueView format(s) can an advertiser use a companion banner?

18)  A click on a companion banner:

19)  Which ad rotation option cannot be used for AdWords for video campaigns?

20)  On average, how long does it take for a video ad to get approved?

21)  Which should be considered when analyzing campaign performance of different TrueView video ad formats?

22)  Average video view duration metrics are accessible through:

23)  With TrueView in-display ads, advertisers can target:

24)  What does linking an AdWords account to a YouTube account allow an advertiser to do?

25)  What is masthead billing based on?

26)  With TrueView in-stream ads, an advertiser pays:

27)  Which video ads can be created with AdWords for video?

28)  True or False: More than one YouTube account can be linked to an AdWords account.
29)  True or False: AdWords for video ads can use private videos.

30)  _________ ads can be created and managed through AdWords.

31)  True or False: Advertisers have to implement a code to use the remarketing feature on AdWords for video.

32)  A TrueView in-display video ad needs to be:

33)  True or False: YouTube remarketing lists can be used with standard text ads and display ads.

34)  How can an advertiser set up AdWords conversion tracking for a TrueView in-stream ad campaign?

35)  True or False: AdWords for video is only recommended for branding.

36)  True or False: TrueView in-stream ads and TrueView in-display ads can be in the same AdWords for video campaign.

37)  An advertiser who wants to ensure a specific reach for a specific price on YouTube should use:

38)  If an advertiser adds interest categories and topics to the same targeting group, then a TrueView ad will show:

39)  _________ are optional, clickable thumbnail images that appear next to TrueView InStream ads on YouTube.

40)  ______________ is the most effective way to control the number of times a user sees an ad.

41)  Which of the following can be targeted when building a mobile video masthead?

42)  Using advanced campaign settings, YouTube remarketing, and call-to-action overlays (CTAs) are all tips for optimizing:

43)  What’s the maximum length a TrueView video ad can be?

44)  ________ targeting enables advertisers to target specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.

45)  True or False: With TrueView in-stream ads, the advertiser pays when a user clicks the video.

46)  TrueView in-display ads run on:

47)  True or False: You can use contextual targeting with AdWords for video.

48)  Which of the following remarketing lists can be used for a video campaign?

49)  Why should a YouTube account be linked to a Google+ page?

50)  True or False: Advertisers can use call-to-action overlays (CTAs) for free.

51)  The best way to initiate a reserve buy is to:

52)  What are creative best practices for a TrueView in-stream ad?

53)  True or False: Advertisers can set bids per ad format

54)  TrueView in-stream ads can appear on:

55)  Which targeting methods can be used with TrueView ads?

56)  What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?

57)  Which is best practice for a successful TrueView in-stream ad?

58)  Which devices can the advertiser target with a mobile video masthead?

59)  How can an advertiser calculate the view-through rate (VTR) of an AdWords for video campaign?

60)  Advertisers who want to pay only when a user watches their ad should use:

61)  With a masthead, the advertiser can reserve:

62)  With AdWords for video, an advertiser can target:

63)  How is a user added to a video remarketing list?

64)  True or False: IP address exclusion is not available for TrueView campaigns.

65)  Viewers are added to an advertiser’s YouTube remarketing list when they:

66)  True or False: Advertisers cannot combine AdWords remarketing lists with a video remarketing list created in YouTube.

67)  True or False: Advertisers can implement a remarketing tag for mastheads

68)  True or False: The standard banner size supported by YouTube is 300×250.

69)  True or False: To get full access to YouTube analytics, you need to link your AdWords and YouTube accounts.

70)  Which can be done in YouTube Analytics?

71)  Where does the user land if they click a TrueView in-display ad?

72)  Initial remarketing list size for AdWords for video campaigns includes users from the last:

73)  An advertiser who wants to target specific categories of video content on the Google Display Network (GDN) should:


1)  Call-to-action (CTA) overlays are compatible with: