Whether you are launching a new company or seeking to make your mark in the rich internet market, you need to have a fine tuned understanding about the ins and outs of the web.
The internet is an ever changing landscape driven by technological changes and social media trends. This makes it very unpredictable, but through the experience of seasoned entrepreneurs, there are some general things to keep in mind.
- Optimize for the internet
If you wish to strive on the internet, then you must shape your business in a way that it’s easier to reach a wider audience. The best way of doing this is to optimize your website, application or web pages towards search engines; or Search Engine Optimization (SEO).
Search engine optimization means to engineer your site in a way that it appears on top of the most searches for users. Doing this is an extremely effective way to freely market your website without relying on advertisement.
By simply using the power of search engines in your favor, you can gain wider grounds and catch the attention of a large user base without having to invest so much into marketing.
- Presentation is everything
Research has revealed that users spend no more than five seconds looking at a website, before deciding to close it or not. These five seconds are crucial. Use this as a margin to design a great looking website or app. When it comes to the internet, the first impression is everything.
The use of appealing graphics and having a sharp looking website is not difficult with today’s tools. Using open source development kits as well as online portal is an easy way to get access to some great designs.
If you are designing a website, make it look smart and user friendly. For applications, make sure they function smoothly across all the platforms.
- Mobile device compatibility
Over 60% of the internet users are using smartphones. Hence, make sure that your website or application is smartphone-friendly.
Catering to the mobile device market is becoming more and more important as every day, the number of users keeps growing. Target the Android as well as iOS, and don’t limit to one platform. Emerging operating systems like Windows for phones should also be taken into account.
- Strong marketing
As much as optimization is important, it never hurts to employ marketing. The tricky part is that the internet behaves in a very different way to other mediums and thus requires a different thought process.Word of mouth and social media trends play a big role, so tap into it. Connect with your potential users through online networking and stay in touch with the latest trends. A popular business is one that can relate to people.
Overall, venturing into the World Wide Web is a challenging proposition that requires a completely different set of rules. It functions as a separate entity to television and is driven by the people. It can be risky, but it is also extremely rewarding. Whether you are a developer, businessman or a marketing specialist, internet is the best means by which you can empower your career.