An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

113) An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

   A)  The profit dervied from a paid click
   B)  The bids of the next closest advertiser
   C)  The average profit per conversion
   D)  The Quality Score of the keyword