Your client wants to increase the number of people visiting his website. When analyzing the data for Search campaign, which metric do you most want to improve?

97) Your client wants to increase the number of people visiting his website. When analyzing the data for Search campaign, which metric do you most want to improve?

  A)  Clickthrough rate (CTR)
  B)  Converted clicks
  C)  Impressions

  D)  Conversion rate