On the Display Network, all keywords are considered broad match only. This means that you do not need to:

41) On the Display Network, all keywords are considered broad match only. This means that you do not need to:

  A)  Include location targeting to narrow the reach of your ads
  B)  Include plurals, misspellings, and other variants of your keywords
  C)  Include negative keywords to refine your placement

  D)  manage your keyword performance at the ad group level