There exists a deep connection between Search Engine Optimization SEO, and the architecture of a website. Unfortunately, most marketers do not recognize the importance of this relationship until they have their website designed or re designed and do not appear on the Search Engine front pages. Without a perfect website design,
SEO cannot reach its maximum potential. 

A proper and well-designed website is the root of an SEO friendly website. A website may look shiny and attractive on the eyes but maybe the reason why your company is lagging behind.

SEO and Web Design


Developing and SEO friendly website

An SEO- friendly website should allow search engines to read and explore the pages across the site. Google is the leading face of all search engines as long as the current internet is concerned. In order to acquire the attention of Google, you need to code, design and optimize your content in a “language” that can easily be explored by Google.


Qualities of a good web design

1. An effective URL structure

Establishing an effective and well-structured URL is very paramount and has a lot to be debated. Google pays close attention to URL that is structured to use hyphens between the keywords to directly describe what is on the page. URL’s with a series of numbers and symbols will receive less attention therefore poor ranking. 

2. Easy Navigation 

When you have visitors on your page, you want them to stay there and hope they get the information they are looking for. A website design is much like a floor plan in an apartment. It should be designed in way where the customers are easily able to find their way through the website. If your website is not navigable, visitors are likely to leave your site in search for a more navigable website. 

3. Image Optimization 

Images helps to increase the SEO potential of a website. Your company logo or any other important images displayed on your website should have the minimum possible size as long as it's still effective with the coded tags on them. Small sized images and logos load faster. A webpage that takes more than 3 seconds to load is likely to receive less visitors. 

4. Keyword targeting 

Keywords are the foundation of all other SEO efforts. Your SEO keyword are the phrases that help people to find you through the search engines. A marketer should try to find out what terms the target audience is searching for. What do they really need from the targeted website.? when the keywords rhyme with the phrases used by the customers, the website stands at a greater chance of winning an SEO marketing campaign. 

Conclusion

You must find an SEO that knows what they are doing. If you are in New York you might hire a SEO Company in Brooklyn. A website with a simple, well-structured design is easily recognized and promoted by most search engines. Links, updates, a simple structure in form of code, tags and feeds, are the main factors considered by most search engines during ranking. the best thing to do would be to hire professionals who have experience and is aware of the relationship that exist between a good web design and search engine optimization. They should also be updated on the current trends and search engine algorithms so that they can keep on upgrading the website accordingly.
Anything that strikes a chord with enough people has Social Networking Potential (SNP), which means that it has the possibility to go viral. The right marketing approach and use of video marketing tools to share your video globally can greatly increase the chances of your video getting viewsand shares. One should take essential steps to boost their viral video marketing strategies. If you have the budget, hire one of the many video marketing companies such as any YouTube or Facebook video marketing company to help you utilize proper video marketing tools for your videos.

Video Marketing


Here are 10 Video Marketing tips to make it viral on YouTube and Facebook:

Research: Start with a few videos from companies that are similar to your brand. Maybe these campaigns are selling a similar product, or maybe they succeeded in resonating with the same target audience. Follow this three step mechanism –Identify, Developand Review. Assistance can be taken from variousvideo marketing companies.

Plan a launch strategy:  Marketers need to focus on the first 24 hours of a video release. YouTube monitors the interaction rates (likes, comments and shares) of all videos during the first 24 hours. Once you know what kind of video you’re going to upload, you can choose the video marketing tools and viral video marketing strategies which fits your product. Make sure it’s not too long. You only have a couple of seconds to grab the attention of the viewer, so make it count.

Follow a Marketing Plan:  Marketing can includevarious video marketing tools, i.e. YouTube video marketing and/or Facebook video marketing tools to promote and increase views. Millions of people around the world are on Facebook so get your business under the noses of people from every corner of the globe for increased exposure and potential.

Target Audience:  “Everyone” cannot be the target audience. Think about what kind of video content your audience already likes and adopt the appropriate viral video marketing strategies. Does your audience prefer fast and funny clips or longer explanatory videos teaching them about issues? Do they want something deeply emotional or something light and fun? Once you understand your audience, you can focus on how to capture them.

Simple and Short: Pick a core message and focus on that, utilizing appropriate video marketing tools. Use a simple language that can be understood by most people. Our attention spans are getting shorter and shorter, which means it’s time to tighten up your video content. Put your most interesting, fascinating or surprising information first in your video. Creating viral video content is one place where you never want to save the best for last.

Use Keywords Strategy: Remember that people type in keywords and phrases to search for content, so use them accordingly with appropriate viral video marketing strategies, if you want your content to come up in the results. Have as many keywords and tags as you can that fit in the headline, description and the text body.

Video Marketing Tools: Use the services of video marketing companies, that can provide you with video analytics, easy-to-use editing software, and allow you to make unique videos (such as animated videos)that help make your brand stand out from the competition.Some examples are Wideo, Viewbix, Slidely, Screenr and WeVideo.

Marketing Strategy: Viral video marketing strategy is aneffective video marketing tool which is used to promote brand awareness, products, services, or to achieve other marketing objectives. This technique uses tools like Facebook video marketing and YouTube video marketing – among others – to gain traction for the video.

Choose your release date wisely: The golden rule of viral video marketing strategies is to not release videos on weekends, since people are generally not in the office.A lot of people watch YouTube videos while they’re at work. They read the news, watch entertaining stuff and so on. Releasing a video earlier in the week, like on a Monday or Tuesday increases the chancesto gain momentum. Weekends and holidays are usually speed bumps.


Short, high-quality videos: Shorter videos shot with a high-quality camera result in the most views, likes, and comments. Video marketing companies recommend choosing a high-resolution thumbnail image to characterize your video in the search results.
Proofreading, editing, and modernized your piece of content is a necessity in your strategic content efforts to turn it into a long form, sensible and read-worthy masterpiece your audience would be love to engage with.

Probably you go through only top quality blogs (because only those blogs rank well, thanks to the Google’s advanced algorithm), but my day-to-day research work (because I use advanced search operators) take me to the countless anonymous blogs full of spell mistakes and illogical grammar make me leave those blogs very early resulting them a high bounce rate. If they focus on grammar, prove their sayings based on extensive research, and think of their readers’ requirements, they can get new visitors and a great ratio of returning readers.

Edit Your Content

Redrafting and Editing for Ideas

The first phaseis to look closely at your post ideas.
  • Check your plan. Have you omitted anything that you need to include?
  • Have you actually followed through on the promises you made to your readers with the topic title/introduction?
If your aim is to be persuasive, have you convinced them your points?
If your aim is to be creative, is your content interesting?
If your aim is to explain, is your article clear and concise?
There’s nothing wrong with modifying your point of view once you study a subject, but it is wrong to disappoint your reader’s expectations by arguing a different case from the post title/introduction – don’t stray off the topic and maintain your authoritative position as an author as you ‘investigate’ or ‘follow’ up on your points.

Redrafting and Editing for Structure

The second step is to look closely at your structure and ensure that the ideas develop logic and the whole piece is fluent. These are just a few simple questions that can help you verify the coherency of your content;
  • Does your introduction lead logically to the body of the writing piece?
  • Have you included all the links between paragraphs to make sure that your written piece is fluent?
  • Can your reader read this piece without stopping and starting to see where each point leads? If not, make sure that you edit your piece so that your reader is guided smoothly through-out the post.

You should be aware that making a written piece fluent is majorly dependent on how you use “linking words”. Build up a bank of linking words and phrases to help you mark a logical conjunction of points. There are literally thousands of linking words in the English language but there are few that I use regularly; firstly or finally, furthermore, moreover, to conclude.

Editing for Expression, Grammar and Spelling

If I was asked to define “redraft and edit” in just one sentence it would be; the process you commit to make sure that you do not distract your reader from what you have written. This may seem an obvious thing to say since you want the reader to concentrate on your writing that you have put such time and effort into, but many writers make the mistake of leaving in spelling mistakes and typing errors that inevitably interrupt the reader’s appreciation of what you have to say.

Don’t be lazy to fix up your spelling mistakes and grammar structures – you should spend time on writing your content and equally time on editing. Make sure you check your expression and your writing in an appropriate tone relative to the content.

Lastly, I just want to emphasize that you should never neglect to check spelling, grammar, and punctuation for accuracy. A simple change of words can make your content that much clearer, that bit more effective and much more memorable.

A freelance content writer who want to travel all over the world and start her travel agency; She is foodie and fashion lover yet serious for her writing work at seovancouverpros.com
A few years ago, the methods to market the products were very cheap. Ways, like printing out fliers or sponsoring little local events, were included in the earlier methods of business marketing. Now, one can get all types of chances out there on an internet, you just need to know where to see. These days, the trend of digital marketing is being increased rapidly by the many companies. Any business can make their products and services available to the public but, with only right strategies of digital marketing.



Here is the list of 4 effective digital marketing ideas that can market your business online

1.   Blogging

Writing a blog is something that takes years to grow into any real audience. It also provides one of the most reasonable means of reaching a vast number of people. It does need excitement, determination and a natural accepting of the subject matter and the skill to join with your audience. In order to become a successful blogger, you are required to convey a huge amount of value and key information in your industry to get success in the long term. As long as your audience is engaged and finds real value in the information you share, it will slowly build up over time. But do not expect this to occur very easily.

2.   Video Tutorials

Want to have large and engaged customers? Begin by making video tutorials on sites like YouTube and much more. Teach your audience how to do something that they otherwise wouldn't know how to do. Make a high-class and convincing video that really goes into depth on the subject matter.

3.    Email Marketing

Email marketing is one of the best methods to get the top return of investment and even with the low-cost method. You just need to draw the right customers towards your website in order to succeed in email marketing. Efficient email marketing is an ability that includes writing convincing sales copy and it can only be grown over time. Though, as long as you think more about the customers and adding up value to their lives, and you let that principle to rule your actions, you will succeed over time. It simply would not happen quickly or overnight.

4.   Join an Appropriate Online Community

Every successful business has online communities that you can get involved in. But just signing up for a forum and posting every once in a while about your business isn't beneficial for anyone. It will just irritate people around you. Actively donate and construct a relationship with the community, while maintaining your business out of it. Inactively encourage your business by inserting a link in your signature or by stating it only when the framework is suitable.  

About the author

A powerful strategy of marketing your business will help you to enhance your business and begin considering more and more customers and connections. The above 4 strategies are proven to be the best marketing ideas to market your business online. 
Logo design is the first step towards branding a business. A best design is always simple yet able to achieve uniqueness in the market.

A business at its start stage has no value in itself and no recognition in market. Every business has to develop its market values through giving it a face among customer in target market. The first step toward this is delivery of its brand experience. Before launching a brand, companies need to design a corporate symbol that represents it. This symbol is called logo of company. Logo is the first thing that customers look for. When people talk about a product or service, the first thing that strikes to their mind is its logo. It provides a public recognition to business in market. Logo designing is thus the first step that any organization takes to brand themselves.

Logo design in business branding

Logo design is a part of graphic design. It requires creative thinking and analytical mind to design the best logo. It is important for every company to own a unique, professional and expressive logo. But designing a logois not as easy as it seems at first. A graphic designer must have a sense of creativity to design an abstract logo.  A good logo is one that is able to convey aspiration of company in the market.

There are many online companies that expertise in graphic designing. But a business has to select one most suitable designing firm. Many things are to be kept in mind while measuring performance of  a logo designing firm. The foremost factor is to measure the experience of graphic designing firm before hiring it. Research on their past work and read customers feedback on their official website.

Old customers can give a more close view of their services. The best logo is always timeless so that even after many years, it is able to attract customers. It must be flexible also so that when there is a need to modify the design of logo, its expressive power should remain consistent. This is possible by only an experienced and expert graphic designer. Another important factor is budget which should be kept always in mind while hiring a designing firm.

Feature of the best logo :

  • It is always and concise. A simple logo is always versatile and memorable one.
  • It is timeless. Its impression always remain as it is even after 20 or  30 years. Company employs are always love its logo and feels proud to see it on its belongings.
  • It is totally unique from other logos. Its uniqueness makes a business stand out from the crowd.
  • It looks great printed on all belongings like calender, broacher, business card and clocks of the company.
  • It is made using vector graphic. Vector graphic makes the logo design so flexible that it stays clear and crisp no matter how much you enlarge it.

There are many online logo design firms designing logos for companies. Get your logo created by world's famous graphic designer Rob Janoff, known for the best logo design of mega-iconic logo of Apple Computers by visiting his online studio.
Introduction:

A single page web application implemented with Server side creates a Network Traffic, so to have a better user experience with minimal server load - JavaScript, the client Side Scripting Master now supports the Software Geek’s with RTE (Runtime Environment). Similar to server side Frameworks (quick work of development with libraries of pre-packaged, shareable code and software add-ons.), which gives developer an EASY-WAY approach for Development, JavaScript is now emerging with Frameworks like NodeJs, Angular Js, Sails Js, React, Ionic implemented for Frontend and Backend. These frameworks are now the backbone for android app development company, and Web Development Companies. For any developer to show his stupendous knowledge in creating an interactive website, Javascript plays an important role.

Language for Development – JavaScript


JavaScript - Front End Developers:

For an expertise in HTML, CSS and any other front end developers, Javascript stands as a pillar of getting into validation, animation and for content editing categories. AngularJS is a hugely-popular front-end framework for web applications from Google. AngularJs is approached with two-way Binding and automatic dependency Injection, which becomes a light-weighted and easy to use Framework for front end Developers.              

JavaScript - Back End Developers:

Javascript remains as an easy, flexible and feasible language to work on backend compared to other available languages. Earlier, to connect a database system to the backend server we required server side languages like PHP, etc. In today’s scenario time consistency plays a vital role. Javascript helps reduce time consumption with frameworks like sails, mean.js, mean.io, loopback that uses node.js. In particular, the widely used framework is sails.

JavaScript - Mobile App Developers:

For mobile application developers, the hybrid mobile application Ionic framework that uses angular.js. Ionic framework has an important advantage of getting used in multiple platform Operating systems like android, iOS, Blackberry and windows. Hence ionic framework lends hand to the mobile application developers in creating wonderful apps.

JavaScript - Desktop App Developers:

For desktop App developers, Electron.js which is a javascript based framework that  allows the development of desktop GUI applications using front and back end components originally developed for web applications: Node.js runtime for the backend and Chromium for the frontend.

Performance Battle between JavaScript Server Side Frameworks and Other Server Side Languages

Node.js is especially suited for applications where you'd like to maintain a persistent connection from the browser back to the server. Using a technique known as "long-polling", one can write an application that sends updates to the user in real time. Doing long polling on many of the web's giants, like Ruby on Rails or Django, would create immense load on the server, because each active client eats up one server process. This situation amounts to a tarpit attack. When anyone use something like Node.js, the server has no need of maintaining separate threads for each open connection.

Conclusion

To give a gist on the whole scenario, the Javascript renders helping hands to desktop developers, mobile app developers and all technology freaks.



Author Bio: Malathi is a blogger and mobile app developer with angular 2, London based company. She has immense experience in angular application development. Her article is more useful for node js development company and mobile (android and IOS) development company. You can get more information about mobile app and node.js from her articles. She also explains valuable tips that can help an android app development company as well.
What is the perfect onboarding vision you have? Your new employees catching up with the speed quickly and embracing your corporate culture? Above all, they are motivated to contribute to the bottom line? Everyone has this vision. It sounds perfect. But achieving this is not simple at all. The reality is that onboarding new employees successfully for long-term productivity and happiness can be challenging.

Studies have shown that full-third of external hires does not stay in an organization after two years. Also, one-third of employees who are employed for not more than six months in their current jobs, are already searching for new jobs.



It's not possible to engage new employees with few days of orientation. Continual and reinforced learning environments can help you to engage new employees and get them off to a quick start.

Following are four strategies to make your onboarding process productive:

Provide more time for learning -
Corporate learning, after the initial orientation, happens slowly with time. Such learning is relational and includes concepts such as role relevance to the company, on-the-job training, performance expectations. Extending onboarding program will help new employee to -
  • better understand and retain learning with data learned in small chunks over time
  • boost performance as employees get enough time to understand their job and company
  • get higher retention rates from continuous learning that hold employees engagement
Integrate learning through others -

Adding a personalized approach to an extended onboarding program improves learning retention. This is because people tend to learn more naturally and easily with one-to-one communication. Following are the benefits of in-personal, collaborative learning -
  • improved data retention
  • coming face-to-face with someone demands attentive listening, feedback, and results in a more efficient experience
  • help employees to better understand the company's culture
Guide the learning -

It's great to extend the onboarding processes and include individualized on-the-job training, using an HR management software. Like classroom learning, providing a structure to any hands-on or informal learning. Building a guided workflow for your onboarding program assures that learning is productive and continuous. Guided onboarding programs provide -
  • on-demand training videos and articles
  • check-ins and evaluations to measure progress
  • a definite end-point to a program that allows employees to focus on achieving their goals
Gauge, impact, emphasize, and scale -

Results can be measured easily when you focus on keeping a track of these metrics at two levels - employee level and program level. An effective onboarding strategy can help you calculate the program performance and collect participant feedback. Studies show that the companies with a standard onboarding program saw -
  • 19 percent higher new employee engagement
  • 13 percent higher rates of new employee performance
  • 19 percent higher new employee retention
Conclusion:

You can drive golden benefits of employee engagement, retention, and productivity with onboarding program by making new employees learn over time and implement what they learn on the job. To make your onboarding program more effective, you need to extend the time of learning, integrate learning by adopting one-to-one learning, offer guided learning plans, and measure entire onboarding program through advanced HRMS Software. Following these strategies will help you scale your onboarding program across your company to achieve an effective and uniform new employee experience.
While Working in the SEO industry, something we see a lot will be the WordPress cms (CMS). Worpress is easy to deploy and use no matter what industry your business operates. With a couple of clicks and highly optimized SEO keywords by KeyWord Planner in your high prepared content by book-reports-com you could possibly get your blog to reach the first page of Google  It’s no question that a great number of internet marketers of are utilizing this kind of platform.
The popularity of the WordPress content management system has offered new SEO tools for WordPress that are readily available  for free and commercial purposes. Luckily, this is not as difficult because it sounds, and also the customizable CMS platform signifies that SEO can still deliver benefits to your web site. Below are many of the more basic SEO tools and methods that should be installed  for any WordPress blog.
WordPress SEO Guidelines
1. Site Navigation
This is relevant using WordPress SEO.  A Basic, clean and simple to follow site structure is needed to for both your website visitors and spiders that crawl your WordPress site. After all, you need your visitors to think about how valuable your site is and the content that is being offered. the most important aspect of the WordPress blog platform is of the attribute known as ‘permalink’, which is used to identify related blog entries. It is a  permanent url back to the blog post or even a forum post offering relevant information. Inside WordPress, this could be customized to ensure that keywords may be used, which displays to Google what the particular article is about and how it reads, along with the relevancy it holds  for the keywords that were researched on the topic. Think of it as a rating system that Google uses in order to display search engine ranking pages.
2. SEO Optimized Images
There was some controversy to the advantages of optimizing sites images located in a WordPress post. Although it is not a key element in SEO or a vital technique that is necessary, the actual association regarding images along with your keywords can certainly still attract prospective customers to your wordpress site, so it’s useful to take the time and add a small keyword to the attribute tags of images across your site.
3. Make Use of Titles using Heading Tags
In most cases, a H1 tag, other known as a title tag may automatically be displayed within the article. It’s worthwhile to evaluate your content so that your most important title, other known as keyword, will be formatted using the header tag. This will probably be one of the factors Google gives the many points too. As a safety measure, especially if you have developed a custom-made WordPress style, it is a good option to check which header tags are included in the template, simply because this can actually hurt your search engine rankings if certain header tags are not included.
3. Website Loading Performance

figure out just how long it takes to your site for you to load. if it takes to much time, guests won’t stick around to find out what is on your own site, even when it contains the things they were looking for. Many WordPress sites won’t have this challenge, but if you discover this issue, there are certain things to consider. Have a look at how often the actual database can be ‘called’, and see if the can be diminished reduced to enhance loading time. You may also want to inspect what outside elements are affecting your sites loading time.  Are there elements that you don’t need to have? If your sidebar basically contains a listing of links which you rarely use, then likelihood is this is one particular element can be removed to help with a quicker loading process.