With the consistent growth in the world's economy, all employers continue to struggle with finding potential, talented candidates to support their growth with the growing economy. In today's progressive market, in which the need for talented candidates is greater than the supply, how efficiently employers use recruitment process decides the success or failure of their recruitment strategy.

In a recent survey, it is found that 70% of recruiters use some sort of ATS to simplify their recruitment process. When it comes to using an ATS, many recruiters and HR professionals are divided strongly. For some, ATS fails to catch potential applicants and for others ATS is a must for its time-saving properties.


Applicant Tracking Software


Let's take a look at the aspects which decide recruitment is better with or without ATS

ATS saves time

Recruiters are required to take care of social sharing, manage email templates and delegate tasks themselves which takes a lot of time. ATS takes off this burden recruiters face traditionally. With ATS, recruiters will never have to look at any unqualified resume. Social recruitment can be automated with ATS which saves hiring time by about 20 percent.

ATS saves money

ATS don't seem to be a cheaper service for many recruiters. But on comparing to all the money recruiters have to pay to agencies and job ads, ATS turns out to be much cheaper.

Applicants are catching up

A common argument against ATS is that it evaluates resume depending on a diversity of keywords, hence, some great resumes may slip through cracks. As 70 percent of estimated resumes are never noticed by recruiters, candidates themselves tweak their resumes in a way to get noticed by the tracking system. Therefore, this will not remain a problem in coming future.

Conclusion- The recruitment process is made much more streamlined with Applicant tracking software. ATS overcomes manual processes, challenges and other human errors associated with the hiring process and connects right candidates for right jobs. ATS, like True Talent, modernizes the hiring process and help employers to stay ahead of the curve.
People might wonder about how important a logo is for business success. Logo gives a aesthetic reputation to a business in market. Without a corporate emblem, it will become difficult for customers to help differentiate a quality product from a degraded product. So, in order to get their products and services uniquely distinguishable, companies get a unique emblem created for their business.

Best Logo Designer

 A business owner has three alternatives for their logo design:
  • Employ some open source logo generating software
  • Hire a local graphic designer company in the area
  • Hire the professional services of Best graphic Designer Company
Although first two options are cheaper, but, these two may not provide that unique and impressive design that a professional company can create. Nowadays, with the excessive Internet availability, it is easy to access services of best logo designers sitting at any corner of the world.


Most of the small businesses have a limited budget. They may not be capable to spend a big amount on their emblem. Thus, they need to look for a firm, that can create best logos for them at sensible price. With cheaper online services, it has become possible that any business including small corporations may choose worlds best logo designer company to get their emblem designed.

There are many online graphic designing companies that advertise to deliver impressive and best logos. But, it is really difficult to select a right graphic firm for a business. This article shares a few ideas on what to look for while hiring a graphic designer company for a business.

Do some research for professionals available on the Internet. Make a list of few designing firms. Visit their websites and explore them to examine their own expertise in this area and browse their testimonials and portfolios. These portfolios demonstrate the creativity and degree of efficiency in their work. Hire the professional only becoming satisfied with their own past work.

Try to observe traits of graphic expert by a small conversation. A professional must be friendly, knowledgeable and polite with their clients. He never hesitates to explain his designing process and working methods to clients. He/she is a good communicator and communicates as and when necessary to understand client's requirements.

After finalizing a firm, give a complete outline in their mind about your enterprise and deigning requirements. A good graphic expert creates the best emblem for a business in suitable price ranges. An effective emblem is creative in itself and capable to express company's motto among customers. These things support a business operator to choose worlds best logo designer company.

To get the best logos designed for your business, choose worlds best logo designer company of Rob Janoff. Rob and his team of experts have creative skills to design amazing emblems for any kind of business.
Over last few years, social media has emerged as a powerful platform for recruitment and plays a significant role in quick and quality hires. According to a survey, almost 80% of the jobseekers use social media for new and interesting employment opportunities.
Social Recruiting

However, not all recruiters are able to make full use of this wonderful platform because of some mistakes that actually kill their social sourcing efforts. Following are the social recruiting mistakes that you must avoid in order to get most out of it-

1. No Social Media Strategy

Using social media for recruiting without any predefined strategy and goals is a common mistake that can kill your valuable efforts. Therefore, it is important for you to have a clear strategy that which are your targeted social media platforms and what approach you will be following to get candidates engaged.

2. Not Establishing Authentic Connections

One of the biggest challenges that recruiters face in social sourcing is establishing authentic connections with the targeted candidates. This is because it requires patience and many recruiters get demotivated with no instant results. Hence, it is important to establish real connections with the candidates that will become handy whenever the need of quality talent occurs.

3. No Defined Audience

Not knowing targeted audience is another common mistake that costs recruiters big time. To ensure effective social sourcing, it is vital to know the type of professionals and industry you are looking for. On the other hand, you should also do a competitor research to make sure that you target the right candidates.

4. Meaningless Social Media Profiles

Many recruiters commit the mistake of leaving their social profile meaningless and do nothing more than job posts. It clearly depicts the wrong image among the candidates and they consider such job offers are not authentic or are not promising. Thus, it is essential for recruiters to enrich their social profiles for relevant content, pictures, videos, etc.
The technical side, the social media side and the creative side. Entry level graphic designers today are expected to be full service. By that I mean a designer must be able to complete a project from idea generation to final publication or posting. A full working knowledge of the Adobe Creative Suite, InDesign, Photoshop Illustrator, plus Dreamweaver Flash and Acrobat is a must (and that’s just for 2D work.) The social media component cannot be ignored in today’s worlds best logo design employment, even if the up and comer is not looking for a job with a firm. Freelance and independent graphic designers especially need to promote themselves using the dozens of portfolio sites plus the basic social media: Facebook, Twitter and YouTube just to name a few. 
Become an expert

All the tech and social networking media mean nothing if there isn’t a strong creative quotient. Learning how to get new ideas, which are nothing more than old ideas put together in new ways, is probably the most important and the most overlooked area of an up and coming designer’s education. Ideation or coming up with new ideas is not just blue skying, there is a real method to it. Many books have been written on the subject. Check out Google or any search engine for those books and articles.

That’s called research. When you are racking your brain for a new creative idea for your assignment, the best thing to do is to become an expert on the subject. That starts with research! Not only is it a whole new ballgame in terms of creating graphics digitally versus by hand, but you can’t even get a job as a graphic designer these days without using digital media. It’s like cave painting is to illustration on paper as yesterdays handmade graphics on paper is to digital graphics of today.

Sometimes you can get a foot in the door by interning and working for free part time. Now all of the application process is done digitally. A new-be in graphics today has to be very persistent and very diligent about monitoring the positions available on line. Knowing what’s going on in your particular graphics interest and learning who’s doing what graphically in your area that you could connect with. The last thing I might suggest if you want to become the next “worlds best logo designer” is LinkedIn. It seems like the two must haves for finding design work these days are an online portfolio website and have your profile on LinkedIn and network.

The owner of the agency, didn’t want a bug just a name for a logo, I didn’t agree. I couldn’t let the chance of putting an image of an apple on a computer pass me by. Assignments like that don’t come around very often. The initial meeting was just a casual chat with my creative director and getting filled in on the new client and what they were making. As you may have read, the bite was my way of making the symbol look more like an apple and not some other piece of fruit. 

When I found out that byte was a computer term that did it. The lore of the apple and the bite is way more interesting than reality. I talk more about the history of the Apple logo at robjanoff.com.

For More info about Worlds Best Logo Designer and Best Logos Please visit our website.
The key of every business success is its marketing. Most aspects of all businesses depend on successful marketing. It is an umbrella activity which covers advertising, public relations, promotions and sales. it is a process by which a product or service is introduced and promoted to potential customers. Without marketing, a business may offer the best products or services in industry, but will never be known to customer and market. Without marketing, sales may crash and companies may have to quit. Thus, whether its a small business or a well known high scale company, a successful marketing strategy is important to every business.
graphic designer

There are some key points that a business should know like who are the top customers?, What are their expectations and dislikes, How can you keep clients loyal? Without answers to questions like these, business will miss market share and its customer.

Marketing Expert is a robust solution that sorts out marketing problems at best level. It takes the whole data of business, implement successful promotions based on smart, timely, usable data and turn it into unique techniques and solutions that will empower business.

Role of marketing expert :

some businesses limit the role of market expert to communication only. But its role is actually much more wider than this:

To carry out marketing audit to assess current market trends, type of customers, their likings and disliking. This will help him in business strategy development. they are results driven and customer focused. Because of advances in technology business to business marketing has been enhanced, and has seen an increase in it’s use.

Implementing a marketing strategy according to specific budget and results of audit. His job is to develop a method to communicate with customers describing the attributes of products and services in effective way. The focus for the business Marketing expert is to make customers through his impressive business strategy. This require Creative, analytical and communication skills.

Customer relationship management is a business strategy that helps it to understand customers, gain customer loyalty, attracts new customers, decreases customer management costs.

Another area of market expert is to assist in Branding. Brand gives a face to business. It is the quickest way for expressing origin company and its services. A brand is a kind of promise to deliver superior services. It expresses the reason for business existence through various communications media to customers, shareholders, employees and analysts.

The brand must have a logo to make branding easier and more possible. It is the company's name expressed visually through a logo. A clean, elegant and expressive logo adds flavor to marketing strategy. For designing brand and log for business, there are many professional graphic designers and web designers. Be conscious while choosing logo designer for your company.

Apple's brand is the best brand example. It is designed by Rob Janoff, a well known and good graphic designer. Smart branding allows the company to clearly communicate the product and to build its reputation as in case of apple brand.
In the changing scenario of SEO, it is very difficult to predict the rankings of the websites. Whether it is a Google update, manual report or a developer’s problem, there are so many things that can cause an immediate SEO ranking drop. But actually it is a big challenge for SEO experts to prove their skills by increasing SERPs and driving traffic. Here we’re sharing some simple and effective steps that’ll help SEO beginners to survive and discover the lost rankings after a drop.

SEO Rankings


Manual Or Algorithmic Penalty Rank Drop

This is, actually, a big ranking drop. If your site or a specific get penalized and dropped more than 10-2- positions on a multitude of keywords, then you’ll receive anote in webmaster’s tool. Google is very descriptive and outlines the causes of specific manual penalties. Manual action penalties are very complex and it is very hard to get rid of them. If there is no penalty-related messages in your Webmaster tools, then there are two possible options.

·         The first one is that Google has updated its algorithm

·         Secondly, you or anyone who is part of your team members is responsible for the rankings drop

Check Google Algorithm Update
Then, it’s is important to check that whether Google has rolled out any algorithm update or not. If there is any update then Google will be responsible for the drop. It is said that Google introduces 2 to 3 updates in a week. So, your site might be perfect in SEO terms, but a single error in your ranking tracker may cause the problem. You’ve to locate the cause of ranking drop that where your site is violating the Google’s guidelines. In order to avoid mistakes, focus on your products/ services, be organic and build a brand. It is recommended to use tools like Barracuda, Fruition’s Google penalty checker and stat to access and analyze your data.

Detailed Back linking Analysis

Buckling is one of the most important pillars of SEO. Backlinks enable a website to rank higher in the search results. If your site lost a lot of inbound links from your profile, then a consider drop in ranking is inevitable. For this purpose, you can use the link analysis tools like majestic SEO and Ahref that’ll help you to figure out every problem in your backlink profile.

Audit Your Content

We know that content has a great impact on the SERPs of a website. Content gives information about your site to search engines. So, create a content that search spiders can understand easily and rank your site higher in search engines. Try to post valuable content piece, as it has the ability to build backlinks from trustworthy sites lead to higher search results. To ensure uniqueness, you can use plagiarism scanners like Plagiarism, Quetext or Viper or you can also use a built-in plagiarism checker. In case you find your content on third party sites, you can report Google about the plagiarized content or you can contact a hosting provider to report it and request him to remove it. Here is another idea If you can’t do yourself so you may hire a professional seo services or seoanalysit who can do the content audit for your website.

Conduct a Competitor Analysis


Sometimes, competitors do a good job with their sites and outranked your site from the search engine. So, it is significant to keep an eye on your competitors. You should monitor and analyze your competitor’s site performance, engagement and traffic on a regular basis. You should also check your backlinks, content and social media stats.

Author bio:

Marry Ann is the Content writer and SEO Consultant, she has been in the business for well over five years, is well-versed with all type of marketing industry. She is an internet lover, spend most of my time surfing internet to read and learn something new. She also like to pen down new idea therefor love writing. Always enjoys writing about the latest SEO Trends.
The best brand artists know that branding is more than a logo. It's the whole feeling or vibe that a company consistently communicates. It's the color palette, a store interior, the lines of products they sell, the advertising, what staff or associates wear, their attitude, packaging, charity and community involvement, the company's website and online presence, the store or product's mission statement and on. Everything a firm or retailer or manufacturer does is branding. I think one of the best examples of good branding besides Apple of course is Target.

Some sort of company logo is usually an image symbolic representation, while the wordmark or perhaps logotype is simply the language of this corporation or perhaps product label from a certain fixed technique. These kinds of elements need to be expertly developed along with arranged.

Best Brand of Logos


Guide posting is a method which allows the specialist to existing their art perform to leads in a unforgettable form. These days, book posting is being used more and more by performers as a marketing. There are many POD (Print on Demand) sites that will allow an specialist to design, create and post their Art Book. This can then be used by the specialist for marketing and demonstration requirements. Most POD sites also allow for the books to be available for sale to the majority of folks, if the specialist is so prepared to do so. Introducing their perform in this manner is a nice thing for an specialist to have as a give away to leads and collection owners.

An excellent brand can speak more time and even louder regarding that your enterprise is actually and what exactly this stands for than you could ever before perform your self. Often companies usually are communities. They are made up of people and beliefs complete with their own cultures. Some are families, small and compact. People usually are similar to nations, along with fiscal effect which ranges the world. Apple is actually an illustration of this this specific.

It can widely be seen on all Apple products and retail stores and has become one of the world's most renowned brand symbols. Each short page history the graphic progress the own brand symble, zooms within in popular milestones in the company's trajectory, as well as best parts first-hand records as well as curious anecdotes from the emblem designers.

Artists should be a part of any available on the internet art exhibits and art sites. These sites allow an specialist to promote and display their perform to many individuals each day. Moreover to displaying their art an specialist will also have to be able to have a information, hyperlinks to their web page and in many cases a bio and specialist declaration as aspect of their demonstration. Many of the more recent no cost specialist sites now have the ability for the specialist to have a weblog, post news items and publish media announcements. Moreover, some art sites have their own boards for the specialist to give rise to. An specialist should have a fully developed and well crafted information for any of these sites.
Most marketing experts agree that the world's best logos have similar characteristics. First, does the logo quickly communicate the purpose and personality of the client? Simplicity and appropriateness for how the logo is going to be used would be next on my list for the most important elements of some of the best logos. Is the logo memorable and own-able? Does the image work as well in one color as in full color? Will the design work on a billboard? A postage stamp? These are questions some of the best brand artists and marketing experts look for.

Marketing and advertising specialists claim this logo's brand-new appear is actually component of a better work to alter Apple's graphic from in which associated with scrappy populist to a single associated with world-class technologist.

Marketing and advertising specialists


What's led tremendously to be able to Apple's achievement is extremely good marketing. Because so many individuals recognize Steve Jobs Work opportunities ended up being a huge believer in good, intelligent, imaginative marketing.

Apple's brand name promoting continues to be on the list of crucial elements in order to its accomplishment. A company's brand name is the identity that reveals towards the general public. This kind of management and business identity performs a vital purpose in how consumers check out an organization and it is merchandise. Intelligent corporations set a lot of imagined in brand name managing, designing a brandname character that may lure customers.

Seeking out an professional in the Online promotion company who has a ideal reputation of great outcomes is also incredibly important. This is so important because professionals who have had great accomplishment in the last will potential appreciate significant amounts of success during enough time invested helping you as well. Previous performance is known to be one of the first symptoms of performance predicted in the future. This does not suggest that new professionals are instantly going to under achieve but there is some risk associated in choosing an professional who does not have a affordable quantity of practice or who has not conducted effectively in the last. You can be more secure putting your Online advertising strategy in the hands of an professional who as a concept produces the type of outcomes you are expecting for your own Online advertising strategy.

Apple company continued to focus on company marketing within the 2000s. This introduction in addition to marketing with the ipod throughout 2001 was its very first organizing company marketing proceed with the completely new centuries. This ipod has not been the first convenient electronic music player out there, but it quickly cornered this market by means of making a company figure that has been irresistible to numerous people, particularly young people.

Many believe Apple's tablet stands a good possibility of surpassing your Kindle to get your viewer of preference. Buyers that sense great loyalty on the Apple company corporate identification are hoped for for you to make to acquire your Apple company tablet along with brand-new Apple company solutions. On the subject of developing ranking available within a swarmed discipline associated with specialized merchandise, Apple company has demonstrated that will arranged model promoting may be just as significant seeing that efficiency and also cost.