A few years ago, the methods to market the products were very cheap. Ways, like printing out fliers or sponsoring little local events, were included in the earlier methods of business marketing. Now, one can get all types of chances out there on an internet, you just need to know where to see. These days, the trend of digital marketing is being increased rapidly by the many companies. Any business can make their products and services available to the public but, with only right strategies of digital marketing.

Here is the list of 4 effective digital marketing ideas that can market your business online

1.   Blogging

Writing a blog is something that takes years to grow into any real audience. It also provides one of the most reasonable means of reaching a vast number of people. It does need excitement, determination and a natural accepting of the subject matter and the skill to join with your audience. In order to become a successful blogger, you are required to convey a huge amount of value and key information in your industry to get success in the long term. As long as your audience is engaged and finds real value in the information you share, it will slowly build up over time. But do not expect this to occur very easily.

2.   Video Tutorials

Want to have large and engaged customers? Begin by making video tutorials on sites like YouTube and much more. Teach your audience how to do something that they otherwise wouldn't know how to do. Make a high-class and convincing video that really goes into depth on the subject matter.

3.    Email Marketing

Email marketing is one of the best methods to get the top return of investment and even with the low-cost method. You just need to draw the right customers towards your website in order to succeed in email marketing. Efficient email marketing is an ability that includes writing convincing sales copy and it can only be grown over time. Though, as long as you think more about the customers and adding up value to their lives, and you let that principle to rule your actions, you will succeed over time. It simply would not happen quickly or overnight.

4.   Join an Appropriate Online Community

Every successful business has online communities that you can get involved in. But just signing up for a forum and posting every once in a while about your business isn't beneficial for anyone. It will just irritate people around you. Actively donate and construct a relationship with the community, while maintaining your business out of it. Inactively encourage your business by inserting a link in your signature or by stating it only when the framework is suitable.  

About the author

A powerful strategy of marketing your business will help you to enhance your business and begin considering more and more customers and connections. The above 4 strategies are proven to be the best marketing ideas to market your business online. 
Logo design is the first step towards branding a business. A best design is always simple yet able to achieve uniqueness in the market.

A business at its start stage has no value in itself and no recognition in market. Every business has to develop its market values through giving it a face among customer in target market. The first step toward this is delivery of its brand experience. Before launching a brand, companies need to design a corporate symbol that represents it. This symbol is called logo of company. Logo is the first thing that customers look for. When people talk about a product or service, the first thing that strikes to their mind is its logo. It provides a public recognition to business in market. Logo designing is thus the first step that any organization takes to brand themselves.

Logo design in business branding

Logo design is a part of graphic design. It requires creative thinking and analytical mind to design the best logo. It is important for every company to own a unique, professional and expressive logo. But designing a logois not as easy as it seems at first. A graphic designer must have a sense of creativity to design an abstract logo.  A good logo is one that is able to convey aspiration of company in the market.

There are many online companies that expertise in graphic designing. But a business has to select one most suitable designing firm. Many things are to be kept in mind while measuring performance of  a logo designing firm. The foremost factor is to measure the experience of graphic designing firm before hiring it. Research on their past work and read customers feedback on their official website.

Old customers can give a more close view of their services. The best logo is always timeless so that even after many years, it is able to attract customers. It must be flexible also so that when there is a need to modify the design of logo, its expressive power should remain consistent. This is possible by only an experienced and expert graphic designer. Another important factor is budget which should be kept always in mind while hiring a designing firm.

Feature of the best logo :

  • It is always and concise. A simple logo is always versatile and memorable one.
  • It is timeless. Its impression always remain as it is even after 20 or  30 years. Company employs are always love its logo and feels proud to see it on its belongings.
  • It is totally unique from other logos. Its uniqueness makes a business stand out from the crowd.
  • It looks great printed on all belongings like calender, broacher, business card and clocks of the company.
  • It is made using vector graphic. Vector graphic makes the logo design so flexible that it stays clear and crisp no matter how much you enlarge it.

There are many online logo design firms designing logos for companies. Get your logo created by world's famous graphic designer Rob Janoff, known for the best logo design of mega-iconic logo of Apple Computers by visiting his online studio.

A single page web application implemented with Server side creates a Network Traffic, so to have a better user experience with minimal server load - JavaScript, the client Side Scripting Master now supports the Software Geek’s with RTE (Runtime Environment). Similar to server side Frameworks (quick work of development with libraries of pre-packaged, shareable code and software add-ons.), which gives developer an EASY-WAY approach for Development, JavaScript is now emerging with Frameworks like NodeJs, Angular Js, Sails Js, React, Ionic implemented for Frontend and Backend. These frameworks are now the backbone for android app development company, and Web Development Companies. For any developer to show his stupendous knowledge in creating an interactive website, Javascript plays an important role.

Language for Development – JavaScript

JavaScript - Front End Developers:

For an expertise in HTML, CSS and any other front end developers, Javascript stands as a pillar of getting into validation, animation and for content editing categories. AngularJS is a hugely-popular front-end framework for web applications from Google. AngularJs is approached with two-way Binding and automatic dependency Injection, which becomes a light-weighted and easy to use Framework for front end Developers.              

JavaScript - Back End Developers:

Javascript remains as an easy, flexible and feasible language to work on backend compared to other available languages. Earlier, to connect a database system to the backend server we required server side languages like PHP, etc. In today’s scenario time consistency plays a vital role. Javascript helps reduce time consumption with frameworks like sails, mean.js, mean.io, loopback that uses node.js. In particular, the widely used framework is sails.

JavaScript - Mobile App Developers:

For mobile application developers, the hybrid mobile application Ionic framework that uses angular.js. Ionic framework has an important advantage of getting used in multiple platform Operating systems like android, iOS, Blackberry and windows. Hence ionic framework lends hand to the mobile application developers in creating wonderful apps.

JavaScript - Desktop App Developers:

For desktop App developers, Electron.js which is a javascript based framework that  allows the development of desktop GUI applications using front and back end components originally developed for web applications: Node.js runtime for the backend and Chromium for the frontend.

Performance Battle between JavaScript Server Side Frameworks and Other Server Side Languages

Node.js is especially suited for applications where you'd like to maintain a persistent connection from the browser back to the server. Using a technique known as "long-polling", one can write an application that sends updates to the user in real time. Doing long polling on many of the web's giants, like Ruby on Rails or Django, would create immense load on the server, because each active client eats up one server process. This situation amounts to a tarpit attack. When anyone use something like Node.js, the server has no need of maintaining separate threads for each open connection.


To give a gist on the whole scenario, the Javascript renders helping hands to desktop developers, mobile app developers and all technology freaks.

Author Bio: Malathi is a blogger and mobile app developer with angular 2, London based company. She has immense experience in angular application development. Her article is more useful for node js development company and mobile (android and IOS) development company. You can get more information about mobile app and node.js from her articles. She also explains valuable tips that can help an android app development company as well.
What is the perfect onboarding vision you have? Your new employees catching up with the speed quickly and embracing your corporate culture? Above all, they are motivated to contribute to the bottom line? Everyone has this vision. It sounds perfect. But achieving this is not simple at all. The reality is that onboarding new employees successfully for long-term productivity and happiness can be challenging.

Studies have shown that full-third of external hires does not stay in an organization after two years. Also, one-third of employees who are employed for not more than six months in their current jobs, are already searching for new jobs.

It's not possible to engage new employees with few days of orientation. Continual and reinforced learning environments can help you to engage new employees and get them off to a quick start.

Following are four strategies to make your onboarding process productive:

Provide more time for learning -
Corporate learning, after the initial orientation, happens slowly with time. Such learning is relational and includes concepts such as role relevance to the company, on-the-job training, performance expectations. Extending onboarding program will help new employee to -
  • better understand and retain learning with data learned in small chunks over time
  • boost performance as employees get enough time to understand their job and company
  • get higher retention rates from continuous learning that hold employees engagement
Integrate learning through others -

Adding a personalized approach to an extended onboarding program improves learning retention. This is because people tend to learn more naturally and easily with one-to-one communication. Following are the benefits of in-personal, collaborative learning -
  • improved data retention
  • coming face-to-face with someone demands attentive listening, feedback, and results in a more efficient experience
  • help employees to better understand the company's culture
Guide the learning -

It's great to extend the onboarding processes and include individualized on-the-job training, using an HR management software. Like classroom learning, providing a structure to any hands-on or informal learning. Building a guided workflow for your onboarding program assures that learning is productive and continuous. Guided onboarding programs provide -
  • on-demand training videos and articles
  • check-ins and evaluations to measure progress
  • a definite end-point to a program that allows employees to focus on achieving their goals
Gauge, impact, emphasize, and scale -

Results can be measured easily when you focus on keeping a track of these metrics at two levels - employee level and program level. An effective onboarding strategy can help you calculate the program performance and collect participant feedback. Studies show that the companies with a standard onboarding program saw -
  • 19 percent higher new employee engagement
  • 13 percent higher rates of new employee performance
  • 19 percent higher new employee retention

You can drive golden benefits of employee engagement, retention, and productivity with onboarding program by making new employees learn over time and implement what they learn on the job. To make your onboarding program more effective, you need to extend the time of learning, integrate learning by adopting one-to-one learning, offer guided learning plans, and measure entire onboarding program through advanced HRMS Software. Following these strategies will help you scale your onboarding program across your company to achieve an effective and uniform new employee experience.
While Working in the SEO industry, something we see a lot will be the WordPress cms (CMS). Worpress is easy to deploy and use no matter what industry your business operates. With a couple of clicks and highly optimized SEO keywords by KeyWord Planner in your high prepared content by book-reports-com you could possibly get your blog to reach the first page of Google  It’s no question that a great number of internet marketers of are utilizing this kind of platform.
The popularity of the WordPress content management system has offered new SEO tools for WordPress that are readily available  for free and commercial purposes. Luckily, this is not as difficult because it sounds, and also the customizable CMS platform signifies that SEO can still deliver benefits to your web site. Below are many of the more basic SEO tools and methods that should be installed  for any WordPress blog.
WordPress SEO Guidelines
1. Site Navigation
This is relevant using WordPress SEO.  A Basic, clean and simple to follow site structure is needed to for both your website visitors and spiders that crawl your WordPress site. After all, you need your visitors to think about how valuable your site is and the content that is being offered. the most important aspect of the WordPress blog platform is of the attribute known as ‘permalink’, which is used to identify related blog entries. It is a  permanent url back to the blog post or even a forum post offering relevant information. Inside WordPress, this could be customized to ensure that keywords may be used, which displays to Google what the particular article is about and how it reads, along with the relevancy it holds  for the keywords that were researched on the topic. Think of it as a rating system that Google uses in order to display search engine ranking pages.
2. SEO Optimized Images
There was some controversy to the advantages of optimizing sites images located in a WordPress post. Although it is not a key element in SEO or a vital technique that is necessary, the actual association regarding images along with your keywords can certainly still attract prospective customers to your wordpress site, so it’s useful to take the time and add a small keyword to the attribute tags of images across your site.
3. Make Use of Titles using Heading Tags
In most cases, a H1 tag, other known as a title tag may automatically be displayed within the article. It’s worthwhile to evaluate your content so that your most important title, other known as keyword, will be formatted using the header tag. This will probably be one of the factors Google gives the many points too. As a safety measure, especially if you have developed a custom-made WordPress style, it is a good option to check which header tags are included in the template, simply because this can actually hurt your search engine rankings if certain header tags are not included.
3. Website Loading Performance

figure out just how long it takes to your site for you to load. if it takes to much time, guests won’t stick around to find out what is on your own site, even when it contains the things they were looking for. Many WordPress sites won’t have this challenge, but if you discover this issue, there are certain things to consider. Have a look at how often the actual database can be ‘called’, and see if the can be diminished reduced to enhance loading time. You may also want to inspect what outside elements are affecting your sites loading time.  Are there elements that you don’t need to have? If your sidebar basically contains a listing of links which you rarely use, then likelihood is this is one particular element can be removed to help with a quicker loading process.
Do you want to know how to SEO your site? If so, you came to the right place. Search engine optimization is more complex than just putting a few keywords on your website. It requires diligence and dedication that can’t be accomplished in one day. You know the saying, Rome wasn’t built in one day and that’s the same for search engine optimization. My name’s George and I’m going to share SEO tips and techniques that are used in today’s Internet marketing environment.
My article, written with help of special writing service essaylab, provides information on the most important aspects of search engine optimization – it is very important to keep your content well prepared – (seotip#1)

Before we jump ahead to the nitty-gritty Internet marketing techniques, I would like to discuss how important it is to SEO your website. You can have the greatest product or service on the Internet, but without niche targeted traffic coming from the search engines you will likely spend hundreds or even thousands of dollars for Internet marketing pay per click campaigns. The cost of running these campaigns over the past few years has risen dramatically due to the overwhelming demand of businesses looking to establish an online presence. That’s where SEO comes into play.
What’s SEO?
SEO is short for search engine optimization. The main goal of SEO is to increase organic traffic to a website by targeting specific keywords related to your website. Achieving that top spot in the search engines for your keywords will not only increase sales, but it will increase your customer loyalty. The concept of organic traffic plays a huge role on how your website will convert its visitors. The better quality traffic, the better version rate you will have – This is known fact. Your conversion can vary depending on what product or service you’re trying to promote. Let’s take a look at sample business model conversion rates below.
SEO for Conversion Methods :
  • Receiving a phone call from a visitor
  • Converting a CPA offer
  • Getting a CPC click
  • Receiving an e-mail lead
  • A sign-up for a newsletter
  • Customer purchases a product or service
  • Visitor subscribes to your blog
Tracking SEO Conversions
All the conversion methods listed above will require an analytical analysis of how the visitor came to your website, browse your website pages, and ultimately converted into your goal. The best free and most popular web analytic tool available is Google analytics.
       How Does SEO Work
The simplest way to explain how seo works is comparing it to a voting system. Let’s start from square one. Once your website establishes a presence on the Internet, search engines begin to index your site’s content in their data centers within a couple weeks. Once this information is stored, search engines then begins to track how popular your website pages are using an algorithm made up of thousands of factors that no one really can explain. After many years of performing search engine optimization and performing lots of statistical data analysis, I have learned some of these factors are more important than others when finding the best way to get backlinks in order to rank high in the search engines.
As the algorithm stores these factors and counts them as votes to your website it will determine how you rank. These factors that are stored can be both negative and positive. You want to make sure that the positive votes are stored for your site. An example is linking to an authoritative site, or having high quality traffic from social media websites. The more votes your website receives, the higher it will rank in the search engine results pages.
SEO is made up of on page and off page factors which play a role into how your website is ranked. Jnce these factors work together as a synergy, your website will rank high in search engines. It’s important create a marketing plan when performing SEO. This plan must be timed correctly so search engines don’t penalize your website. If your website is penalized, the chances are you have done SEO too fast or unethical while promoting your site. Let’s take a look at an example SEO Link building strategy below.
SEO Link Building Map Example

The link to link map above shows how your main website receives inbound links from other websites related to your niche. It’s important that the links you receive are relevant to the content you provide. I know it sounds crazy, but search engines can tell whether or not you link to a relevant or irrelevant at site. Of course, the more relevant your links are the higher the vote for your websites search engine rankings. Some people may refer to the diagram as a simple link wheel where the outer layer links to your website as well as the website related to your niche. The more links you have from relevant websites the greater chances are you will rank higher in search engines.
Search Engine Optimization or SEO is important for you when you want to increase hits to your website and increase customer responses and sales. To achieve this end, you need to hire dedicated SEO expert. However good your website looks and however often you update and manage content, without requisite hits all your efforts will be negated and your profits are sure to suffer. So how do you select an SEO expert?

Tap your network

Start your search with your own network. You have many connections through your social media platforms. They would be able to guide you in your choice or at least give you ideas as to where to go to get the expert you need. Talk to people you meet at social or business events. The more people you consult, the greater your chances of finding the right person for your work.

Take a look at SEO blogs and forums

SEO experts have blogs and discussion forms. Learn about their projects and past work; learn about their expertise and interests. The knowledge will be invaluable for your search.

List the traits you want

You need to be very clear about what you want to do with your website. The clearer your understanding of the job you require done, the easier it will be to select the most efficient expert to do the work.

Geographical location

SEO ExpertBe sure to take into consideration the geographical location of the experts of your short listed candidates. Ask them if they are willing to relocate if necessary. Consider whether the work can possibly be done just as well from another location.

One person or a group

Do you need a single expert or a group to work on your project?  Think about that. It will have an impact on your choice. Can a single person, perhaps an employee or a freelancer complete your job or would you need experts and experienced group to do it? The choice depends on what you want the hire to do. An experienced SEO expert would be a natural inclination to review your site and suggest the changes needed


Expertise grows with experience, and experience is gained with the number of projects handled as well as the type of project work most undertaken. Evaluate the experience of your candidates to see how much of their work matches your requirements. Make sure your expert has a good command over the three levels of SEO development. First, the technical skill to incorporate changes in your website, second, the ability to use keywords to create optimum effect and increase hits, third, ability to build links.

Cost or pricing

The final consideration is of course a very obvious one- that of the cost of your hire. You have a budget prepared. Make sure that the expert you select comes within that budget.

Keep these points in mind and you can choose the best SEO services in India from Elite Infoworld.

Taking this as an opportunity to be a part of your blog and get connected to industry leaders and viewers! I assure you, I will make this process as seamless as possible for you by sending you an Blog with links and author bio included that you can copy and paste directly into your site.
If your task is to generate amazing content for your target audience, that’s great. Yet, you shouldn’t forget about optimizing your content for Google so you can rank higher in the SERPs. It requires hard work and a lot of persistence.

Like many other businesses, you might rely on Google. Considering that Google’s always changing its algorithms to offer users more and more relevancy, you can never rest. You need to keep tweaking your strategies in order to find the gold mine. No matter how brilliant your content creation, distribution, and marketing efforts are, you still need to stay sharp and adapt to the most important updates.
RankBrain Algorithm

Randy Nelson, a marketing specialist at an online writing service EduGeeksClub, suggests:
“If we were to try to understand Google’s algorithm, we couldn’t manage to do that in years. The search engine relies on 200 primary indicators and 10,000 secondary ones. The thing is that we can’t know which are more important than others, so we would be trapped in a negative cycle. Instead, focus on the RankBrain aspect of your SEO optimization and see how your efforts flourish in the long run.”

Google was kind enough to divulge the most important three ranking factors. It goes like this:

1)    Links
2)    Content
3)    RankBrain

Some of you might not be familiar with the term, so let’s see what RankBrain means:

In simple words, RankBrain is a machine learning artificial intelligence system that is engineered to closely examine the search queries that have never been seen up until that moment.

Considering that new key phrases and keywords are very important in any niche and for any brand, RankBrain is naturally 1 out of the 3 factors, which if managed well, will improve your SEO content optimization big time.

How Does RankBrain Really Work?

What we know now is that Google automatically “calls” for RankBrain whenever new keywords and key phrases show up. Moreover, RankBrain comes into action also when the search queries are somehow more ambiguous.

Technically, the first thing that RankBrain does is to transform our language into different vectors whose purpose are to carefully analyze queries, find words and phrases, and sentences that have almost similar meanings compared to the queries which are inserted into the search query.

Some people just don’t know how to look for information online. Their queries are far from what they’d have to ask in order to find the relevant information. RankBrain kicks in and tried to understand the subtle signals that human beings send to Google.

How to Optimize Content for RankBrain

Gary Illyes is a Google Webmaster Trends Analyst. He insisted that RankBrain is supposed to relieve the life of a content marketer because all a marketer has to do is optimize their content to sound natural. That’s it. That means that the times where SEO writers write their content with a piece of paper in front of them which indicates how many keywords need to be inserted and in what order.
Well, I’ll hold you no more. Here are several efficient strategies that should help you create content which is optimized for RankBrain:

1.    Develop Content that Solves Problems

Before RankBrain, you were supposed to write content that is qualitative, relevant, and useful which was meant to solve the reader’s problem and fulfill their needs. This stays the same. Nothing changed except one thing. In the past, in order for users to actually see your page in the first results, you had to optimize everything from On-Page SEO to Off-Page.

You would have to work a lot on building content on keywords, constructing big databases of keywords…all a big hustle. Now, RankBrain directly looks for the user’s natural intent and sends him to whichever website is the most relevant.

Here’s what to do: predict the user’s buying intent, brainstorm different keywords and key phrases he would use if he were to buy something and go into that direction.

2.    Write Well-Researched Content

Your content needs to be very well-researched and written in-depth. Preferably, you should produce longer content. It has been proven that longer content ranks better. Yet, you shouldn’t focus only on length, but also on the value it provides.

To offer value, you need to know what you’re talking about and you need to bring statistics with you. Readers appreciate well-researched content because it allows them to pull back their “information filter” for a few minutes and relax. They are rested because they see the effort you’ve done to gather relevant data and not just opinions.

This will bring a lot of engagement and social media shares, and RankBrain definitely appreciates content that drives such kind of things.

3.    Both Your Website and Content Should Be in The Same Niche (or Related)

If you’re in the “junior basketball” niche, write content that appeals to junior basketball players. RankBrain checks for new search queries queries for similar topics and searches for the actual meaning behind keywords.

That being said, if the content you distribute doesn’t align with your actual niche, your website won’t be perceived as a relevant source of information. Therefore, it’ll stay in its current position or even worse, lose its rankings.

4.    Post Up-to-Date Content

Keep your content updated, always. If someone wishes to find the best movies in the last quarter of 2017 and your content features the best movies from the last quarter of 2016, you won’t be relevant to them. Unfortunately for you, RankBrain catches that, and it’ll penalize your website.

However, you shouldn’t go in the extreme. Don’t neglect the content that you’ve previously written and keep promoting it. Build a lot of backlinks. Yes…don't forget about backlinks. Nevertheless, here’s a great strategy made by Brian Dean on relaunching content.

5.    Focus on Writing Simply, Naturally, and on Point

Google cares a lot about the interaction between your users and your website. If the users find your content relevant, they’ll keep looking through and spend more time with you. This automatically signals Google that your site is truly relevant to its visitors.

How can you keep users on your content? It’s actually simpler than you have ever imagined. The key to great user retaining is writing on point content. Bring naturality and simplicity and you’ll have a winner!


If you haven’t yet started optimizing your content for RankBrain, now would be the time to do so. It is a real bonus in case your competition hasn’t already figured it out. Put some of our strategies in practice and see where it gets you. Google’s getting smarter and smarter and we need to keep up with the pace. Good luck.

Short Bio

Antonio is a marketing specialist and a blogger. He loves writing about SMM, marketing, education and productivity. He's also crazy about riding his bike and bumping into new people (when he's on foot). He will be happy to meet you on Facebook and Twitter.