Yes, this question is very popular now, as everyone wants the own website, mob app, Amazon or Uber. But you all have some budget and timeline which you want to fit. So how to make the hardest decision – how to find the right team who will develop it for you and will not just waste your time and money?

Startup


There are a few ways to find programmer for your startup:

-  The best way if you can code by yourself.
But I guess in this way you wouldn’t search for this article, correct? So there are few more options:
-  Find a freelancer
-  Find a team.
But whom will you choose?

You can find them on different resources like UpWork, Angel List, Guru etc. And there are so many freelancers now, many of those are offering really low rates, but what about the quality of the code? Yes, you know the answer.

In any cases you have to check the the portfolio, feedbacks and rates.

Detailed steps How To Find A Programmer For A Startup? you can also see in this article what about the risks?
There are too many of them! The single person will (almost never) provide you with the full cycle of the development process. Preparing the good technical documentation is the big part of the development process, and single person will not able to prepare a good one. The second thing – you will need to look for the designer, tester and the person who will deploy your project – this means to move the code to live environment. It’s a hard job to find that person who can do all this staff!

Choosing a team is most convenient option if you have not only an idea, if you have some budget and if you know what you really want to create and who will be your customers or users.

Startups usually are short of money. But they also don’t need to choose the lowest provider. Lowest quote usually means lowest quality and too many problems in future with this code. So think twice before choose!

Ask references. You need to be sure that they communicate well and can understand your requirements. As all projects are different, so ask any questions you might have in order to be sure in your future partner. If you are not the technical guy, then ask every single detail which seems not clarified for you. This is normal! They have to explain you so many times, until you will not be on the same page with the team. That’s very   important. The trust, trustworthy relationships – is the most important thing while you are building the fundament for your project.

Create your own strategy. Be honest and look for the honest partner and team. This is not only about the code, this is about the building of something new and great, and find the right team – is the hardest thing for you now and make a right choice!
Numerous folks question what professional search engine marketing is and how will this pertain to his or her business enterprise? Professional Search engine marketing will be the promotion of your site by way of engines like google while obtaining more web visitors for a site. This in turn generates much more leads for potential sales inside of your company. A extremely essential part of search engine marketing is pay out per click marketing.
Pay per click marketing brings in world-wide-web targeted visitors for your internet site once your pay per click campaign is active. It is possible to really start receiving targeted guests on your web site within just minutes, provided of course you could have set up your PPC campaign correctly. Search engine optimization about the other hand will minimally take hours, days and in some case three to six months before you will see results.

Guarantee your organization web page is registered with the important search engines:
Within today’s world, unbelievably a lot more men and women spend additional time about the net as compared to those who do not use the world-wide-web. The younger generation (ages 18 to 35) spends additional time upon the web as compared to other industry groups. No matter the industry group, which you are targeting, you have to make sure your business web site can be found inside of the major search engines like google upon the internet. World wide web site visitors utilize the search engines like yahoo in searching for merchandise, services and info. When you usually do not have your company listed within just the major search engines, you is going to be losing business or even worse go out of organization.
What can Search engine optimization do for my business enterprise site?

The most effective approach of professional search engine marketing is search engine optimization. Search engine optimization improves the good quality likewise as increasing the multitude of targeted traffic to your business web site by means of the major engines like google. The much more typically your small business shows up inside the significant search engines like google, the far more visitors you'll receive in your world wide web website, which will in return generate additional leads too as sales for your online business.
What's the huge deal about rankings with my organization site and google?
You want your company to rank properly inside the research motor rankings. Upon achieving good rankings, you are going to uncover that your company web page will bring people in who are looking for specific services or merchandise. These are commonly titled “potential customers”.

Professional Search engine marketing just isn't a one-time deal

Search engine optimization requires a lot of time at the same time as your efforts in obtaining accomplishment. This isn't a one-time thing, which you need to perform. Search engine optimization in order to be successful have to be updated continually; in addition as typically. If you are not confident with your own Web optimization skills, I would suggest you hire a qualified Search engine optimisation to aid you with your Seo requirements and a writing service like https://papersowl.com to make perfect posts, texts, reviews, etc. This will enable you to focus on other matters pertaining to your company.
What's pay-per-click advertising and how can it aid my organization web site?
How essential is search engine marketing?
Professional Search engine marketing is quite significant for your company and should be permanently instituted in just your marketing and advertising plan for your company. In case you utilize professional search engine marketing effectively, you are going to come across that your online business will experience the achievement you could have worked so hard to achiev
A technologist is always striving to find out the best solution to any problem. They are always on the lookout for a better way to do things. Another trait of the technologists is to be sceptical about marketing a product. This is because marketing pitches are more directed towards attracting more customers instead of promoting a product based exclusively on its technicalities.

But at the same time it can’t be denied that technology is the driving force of today’s world and software development businesses have huge scope of improvement. In order to enhance the efficiency, businesses of all size are seeking to update their in-house software system.
Since the last couple of years, the demand for software developers has been increasing. In the present competitive scenario, it is absolutely crucial that your business progresses in the right manner. Here are some effective steps for promoting your software development business.


·        A Solid Presentation of Your Business Must be Made – You should always arrange for a regular presentation of your products and services that can grab the client’s attention instantly. It is an imperative for every software business to showcase their capacities without having any contact with the client. You have to present your products and services in front of the target audience in an intelligent manner. If you are able to put up an engaging presentation of your service and product then it will urge the clients to gather more information. This way more inquiries will be promoted in the long run. You can post the link in multiple forums. This is an effective way of centralising more potential clients.

·        Creating an Informative Website – A user-friendly website is one of the basic criteria for solid web presence of your business. Your site is the mirror of your business. A client who is looking for a software developer should be able to easily navigate the site and derive all the information in a hassle-free manner. Once your clients have a comprehensive information on your products and services they will be able to be rest assured that they are on the right place.

·        Creating Website Blogs – For each online business, blogs play a significant role. The entire purpose of such business blogs is to enhance the visibility of your website in the search engines and offer maximum information about your product and service. If you have a flair for writing, then writing a blog is not that of a challenge. It is an extraordinary approach for building the visibility of your product development business.

·        Opting for Press Releases and Newsletters – One of the easiest ways to stay connected to your prospects, clients and affiliates is through newsletters. You can also take advantage of free publishing of press releases. This way your website can also be benefitted in the right way.

·        Signing up for Google AdWords – Google offers an advertising platform that is very helpful for each and every online business. It links your business on the top and side-spaces of various searches that users make on the Google. As a result of this, at whatever point, the user writes and hits the search button, your website is also displayed as sponsored links. A huge number of relevant users are directed to your site in this way. That is why it is essential that the content of your site reflects the important keywords of the business. Once you have created a user-friendly website you can go ahead and sign up for the AdWords.


The above are some of the ways to promote a software business. The product design software that has been aiding a large number of ecommerce businesses till now, has leveraged the above mentioned steps and has been greatly benefitted.
Are you a regular internet user? Are you concerned about your privacy? If so, then what options are available to you? Do you use some plugin for anonymity or you just don’t know how to keep yourself safe while browsing online? Well, whatever the case, your best option is to use a free and reliable VPN service to make sure that you not just stay anonymous but all your browsing information is kept private as well. Here we’ve listed some of the best free VPN services for Mac, iOS, Windows and other platforms that you can try and described in detail what a VPN can do for you.
What’s The Need of VPNs?
Though there can be many different reasons as to why you should use VPN software but on top of them all are hiding your identity and hiding where you’re on the internet. But the question is why would one want to do any of these things?
Well, depending on the way you use internet, it is quite possible that you don’t want anyone to reveal what you are doing online. This is especially the case in countries where they do some serious internet surveillance.
VPN is also widely used for getting access to many region-locked websites and online resources. With a VPN service, one can disguise their location and pretend to be browsing the internet from somewhere else. This way, users can be able to access websites that are accessible only in certain parts of the world.
VPN also comes in handy when you have to bypass restrictions placed by the governments and ISPs on browsing specific type of data. So, it helps in browsing freely and at will too.
Some of the Best VPN for Mac, iOS, Windows and More
So, now that you are receptive to the idea of using VPN and understand why the use of VPN is important, let’s get into which VPN services are reliable enough to be used for free. Here we have listed 3 front runners that you must consider and try. Each of them is described in detail, so please take a look.
  1. TunnelBear
TunnelBear is, probably, the best free VPN service around. With 1000 servers across more than 20 locations and support for 5 devices at most, it really offers a user-friendly experience. You can enjoy using the VPN for free and can also go for the paid subscriptions. But you should be fine with the free version as only restriction that it places on your usage is that it limits you to 500 MB traffic every month. And if you use VPN occasionally then you should not mind that at all. Whenever you need extra protection while browsing online, you can go anonymous and then switch back to normal browsing as soon as you are finished.
It’s easy to use with very few settings to play with but the performance is simply unparalleled. And, you won’t probably need to change default settings either. The VPN also connects you automatically to one of the 20 locations as you turn it on but you can also manage that manually and pick locations as you need.
And, with some latest updates to the privacy policy of the VPN software, it now keeps even less information on its users. You don’t need to provide your first name during the sign up process and it doesn’t save number of your lifetime connections anymore either. So, it’s quite a reliable option to go with and there are plenty of interesting benefits that you get to enjoy.
  1. Windscribe
Windscribe is very reliable and generous VPN software that you can put your hands on. Keeping its servers at 8 different locations, Windscribe allows you to enjoy 10GB usage for free every month. But the reason why we have put Windscribe on second spot in our list is that despite such generous allowance of data, it offers comparatively less server locations and supports only 1 device at most. So, that’s comparatively less than what we have with TunnelBear. Nevertheless, you can’t overlook that 10GB of data allowance.
The sign up process is simple as you just have to create a username and specify your password. It does not keep any of your connection logs, visited sites, or IP stamps. The only information it keeps is your username, VPN server to which you are connected and the data amount that is transferred. But wait, even this information is erased inside 3 minutes of the time when your session ends.
With generous 10 GB bandwidth, it can be your everyday choice for anonymous browsing. You may not find a free service offering such high data usage. Even there are some workarounds that you can try for increasing it even further. For instance, you can tweet about Windscribe to get an additional 5GB data and, other than that, an extra 1 GB is awarded to you whenever you invite some friend to use this service.
So, with all that on offer, it definitely is worth giving a try.
  1. Hotspot Shield Free
For those who often connect to the public WI-Fi, Hotspot Shield is the perfect option to go with. The free VPN does everything possible to protect your privacy. It supports 5 devices at most and is pretty straight forward to use. Your daily data limit is as high as 750MB which is more than enough for most users.
Why it is placed last on the list? Well, because it doesn’t offer as many server locations as the other two options described above. With Hotspot Shield you can only connect to 1 server every time. But still, the free service is worth it with good enough data allowance and the number of supported devices.
Every time you connect to some Wi-Fi that Hotspot Shield considers ‘unsafe’, the VPN enables itself automatically. So, as said earlier, if you use public Wi-Fi connections all the time then this is a perfect choice for you to protect your privacy. You don’t really have to get into the fuss of activating the VPN every time you go online on a public wireless connection.
Though it may cause the online performance of your device to suffer a bit, but with 750MB daily bandwidth Hotspot Shield is well worth it.
Conclusion
So, all the above discussion concludes that having VPN software to protect your online activity is always a good choice. They offer plethora of benefits for internet users from anonymity to data protection to accessing region-locked resources. And, when you get a reliable one for free, that’s even better. There are quite a few VPN software available these days and you really need to make sure that you choose the best from amongst them. A few good names can include TunnelBear, Windscribe and Hotspot Shield Free. All of them have their own merits and demerits and you can choose one depending on your own personal requirements.
Author Bio:

James Barrett is a passionate writer who writes mostly about tech with a focus on Apple’s products, news and reviews. Currently, he’s a contributing author at ApplePit.Com.
It goes without saying that nothing creates more value in the professional world of search marketing than some useful search engine optimization tools. When people search for your brand online, you obviously want it to be appeared as high in the search engine rankings as possible. In this regard, you have to keep a track of different practices that searchers follow while browsing on the web. Whether they click once and be done with clicking on a website; or edit their search terms, search again, and click on a couple of other websites. Hence, your business must continually show in all search results that acquaints customers about you gaining mindshare with each potential customer.
SEO tools


Here, we are sharing a list of all leading SEO tools that may help you hit the mark in all the aspects of SEO work.

1.       Link Research SEO Toolbar

Link Research SEO Toolbar allows you to enjoy the most advanced SEO metrics. With the help of this tool, you can customize your searches in Bing, Google, and Yandex while browsing on the web. You are able to sort Search Engine results by:

·         The popularity on social media
·         Long-term user engagement
·         Keyword rankings of a website
·         Amount of backlinks that a websites may have acquired or lost
·         LRT Power*Trust Value

Apart from its SERP overlay, you can use the toolbar with all SEO metrics on every page that you are browsing. Moreover, there are also other templates that you can drag and drop in your browser window anywhere.

It may have happened with you a lot of times that a page ranks for a lot keywords; it has a lot of links, it has been shared on social media a great many times, and it shares amazingly engaging content. Link Research SEO Toolbar comes with answers to all these wonderful outcomes on the web. 

2.       Impactana Content Marketing Toolbar

Impactana Content Marketing Toolbar is one of the FREE and easy to use tools. It provides its users with a very powerful set of metrics and functions that’d be available right in their browser. You must look out for it to identify the powerful content and the latest trends.

It is a kind of tool that allows you to share the great pieces of content with clients, co-workers, and friends at just a click of button.

By using Impactana Content Marketing Toolbar, you’ll be getting:
·         Social Buzz Metrics (content’s impact on social media)
·         Powerful Impact Metrics (clicks, links, views, comments)
For checking out if a blog post was successful or not, you don’t need to look out for any other tool. Simply use Impactana Content Marketing Toolbar in your browser and find it out right now.

3.       LRT Power*Trust Extension

LRT Power*Trust is a powerful two-dimensional SEO metric and browser extension. It is a great replacement for Google’s Toolbar PageRank, and even more than that. It is helpful in quick assessment of a website or page’s power and trustworthiness while browsing the web. After the first Google Penguin update in 2012, LinkResearchTools launched it shortly. And in no time, LRT Power*Trust proved itself as a reliable metric for judging the authority of a website’s page or domain.

LRT Power*Trust metric quickly get you answers to the most important SEO questions, such as:

·         Is a certain link worth keeping?
·         Is it good enough to build some link on a website?
·         Which link should go to disavow file?

LRT Power*Trust is a great replacement for Google Toolbar Page Rank. In fact, it is something more than a replacement that presents that power and trust of a link along with the domain it is coming from. Unlike other PBN sites and penalized domains, LRT Power*Trust keeps on updating regularly and is very much reliable.

4.       Link Redirect Trace Browser Extension

Link Redirect Trace Browser Extension is a great tool that uses the power of LinkResearchTools Link Redirect Trace Metric for pointing out all sorts of issues, whether on-page or off-page, for any website that you browse.

With the help of Link Redirect Trace Extension, you are able to:

·         Identify every link redirect hop
·         Analyze robots.txt for every hop
·         Know the LRT Power*Trust per Link Redirect hop
·         Analyze HTML <head>NoIndex, NoFollow per redirect hop
·         Analyze the HTTP header X-Robots Noindex, Nofollow, NoArchive
·         Identifycookies set for each redirect hop; and know those affiliate ad links, etc.

Link redirection is some sort of process where one URL is forwarded to another URL. So, when your backlink profile is redirected from other websites, you must check it in more details and make sure if any strange domain isn’t harming you. Like every SEO professional, you must also know what you are talking about and check those redirects. Also, watch out for not losing the valuable Link Trust or Link Power or pass on a penalty through a domain’s redirect that carries a penalty.

5.       Link Juice Recovery Tool (LJR)

Most of the times, a big problem has been observed when relaunching or re-designing a website is that the old links are ignored. However everyone get excited about the new logo, the new design, and the new CMS, nobody takes care about the redirects after the site’s URL gets changed.

Now, the Link Juice Recovery Tool, also referred to as “Website Relaunch Tool,” helps in finding all the links that point to error pages. Not just 404s, it also generates a“.htaccess file” for its users. Such file allows you to put a lot of redirects for missing pages in place within just a few minutes. It does it so amazingly that you don’t have to wait for too long.

Conclusion

Believably, SEO and link building is an art that is fueled by passion, creativity, passion, diplomacy, and also politics. And aforementioned competitive research tools are some great that show how sites rank on the search engines of Google in a relative way.

Author Bio:

Carrie Bursonis a singer by profession. Along with that, she has a keen interest in writing. She has served a lot of industries including technology, marketing, and fashion through her exceptional ideas. Currently, she works for Ingic UK and helps its target audience with the most useful and latest information.

Apart from it, her favorite hobbies include playing different sports like baseball, tennis, and 


Marketers, SEOs and other stakeholders in online marketing are always looking for new means and ways of boosting their performance. Although new tricks of the trade are always evolving, there is one that I feel is not being exploited enough – using language translation to re-package and promote content.
Recent statistics clearly show that content marketing in all its forms is here to stay, for the short to mid-term anyway.
Research from the Content Marketing Institute shows that an amazing 93% of B2B organizations rely on content marketing for brand building and demand generation. Webdamsolutions.com found that 78% of CMOs think custom-built content such as articles, white papers, blogs, etc. are the future of marketing and 57% of marketers see such content as their top marketing priority for 2014 (Altimeter).
So, with producing and sharing content such a priority for many it is important to make sure this is maximized to its fullest.
As someone that works in localization and who is also responsible for our own marketing efforts, repackaging content through translation has always been an obvious way of achieving maximum ROI.
If I can produce an article, a video, an infographic or a quiz in English to drive traffic or get links, why would I not translate that content into another language and double up on that potential?
Let’s look at a very simple example.
Last year around this time I wrote an article about Ramadan and its impact on business. It was for link building reasons primarily. I had it published in English on one site which got me a link, some social shares, brand exposure and some paying business.
One of our in-house translators then went and translated that same article into French and voila! We had it published on a French language website
The Benefits of Repackaging with Translation
Now let’s be clear, you don’t need to have international expansion plans for this to be relevant to you. Naturally if you do have a product or service that could sell globally this is going to make even more sense, but really using translation can benefit anyone and everyone.
1.    Link building: link building is far from dead and we all know that good quality links from decent websites is going to help with SERPs, SEO and all that good stuff.  If you are posting rubbish then translating rubbish then doesn’t expect anything other than rubbish in return; but if you are all about quality then this is a simple and powerful way of building up your link portfolio.
2.    SEO: concentrating on your domestic market can be great for local search results, but it you want your website to do well in international search you have to build up your international exposure. By gaining links, traffic, authority, etc. from say France, Brazil, Russia or China you achieve exactly this.  

3.    Keywords: When Google or other search engines see your content in other languages, it helps them understand even more so what you are all about. For example, if you sell belts and Google starts to see your associate content with words like ceinture (French) or g├╝rtel (German), it helps boost your association with that keyword.
4.    New audiences: Perhaps the most exciting benefit of all is that fact that you gain exposure to a brand new audience, whether buying customers or consumers of your content. It is more than well documented how languages such as Spanish, Chinese and Arabic are gaining in terms of their importance online. Through translation you put yourself in front of a whole new audience.
5.    New digital relationships: As well as finding new audiences, you also have the potential to form new relationships with people who can share and boost your content giving you much more exposure. Whether its social media curators, journalists, PRs or other marketers, these are people that have the potential to help you even further.
There are of course other benefits such as brand exposure, creating a global image and increased sales, but the message is clear – there are lots of easily attainable benefits.

Tips on Using Translation for Content Marketing

Once you know how, using translations to complement your marketing efforts is easy peasy. However, if you don’t know your way around language, it’s important you prepare well to avoid disappointment. Here are some factors to consider before you run off and start translating.
1.    Work with professional linguists: please oh please does not use Google translate. It’s fine if you want to understand the gist of something in another language but for good quality content it will only let you down. You need professionals; these can take the form of a translation agency, in-house translators, freelancers or even crowd sourcing. Make sure you work with someone who knows the language(s), how translation works and what they need to do to make it effective for you.
2.    Pay attention to keywords: when adapting content into another language, research what keywords people are using in that language or location, not what you assume they are searching for. For example, if you sell jeans and you decide to target the Spanish speaking world, you would stick with the keyword ‘jeans’ across much of Latin America but in Spain the keyword would be vaqueros. Use this in Latin America and people will think you are selling cowboys. Look at alternatives including slang terms too.
3.    Beware of language differences: following on from the above, it’s important to be aware of differences in a language. Just as the US, UK, Australia and South Africa might all have differences in the English they use; the same applies to languages like Spanish, Portuguese, Arabic, French and German. Decide who your audience is and adapt the language accordingly, or similarly, if you have translated an article into Portuguese for a Brazilian website, make sure it’s been translated by a Brazilian not someone from Portugal who may not appreciate the subtle differences.

4.    Look out for cultural differences: not all your content is going to work the whole world over. If your main product is alcohol, then the Middle East and Arabic really isn’t going to give you much ROI. Pay attention to local conditions, the culture and potential banana skins in the form of taboos. Make sure you are targeting and adapting your content to that target market, country, region or audience.
5. Adapt to the gatekeepers’ needs: as with any form of content marketing that relies on another party to assess and then publish what you have, you need to firstly do some research and find good homes based on factors such as brand, PR, traffic, topicality, etc. Secondly, you need to approach and ‘sell’ your content in a culturally appropriate manner. A German editor for example will be more concerned with the accuracy of your content, the way it’s presented and your professionalism. A Turkish editor on the other hand might be more concerned with who you are – is there a relationship? If not, you need to build one. Understand what these gatekeepers expect and don’t assume everyone does business the same way you do.
Whether you target a specific region or country and therefore one specific language, or take a truly multilingual approach and produce content in a few or many languages, you will soon realize the incredible potential that lies in using translation.
Repackaging content is a very simple way of maximizing your investment, repackaging with translation can take it even further.

Author Bio: - Jayesh Radadiya is White Hat SEO & Online Reputation Management Expert in WorldSEOTeam. I have 5+ Years of experience in Online Reputation Management ORM. Bury negative information and negative links from the searches. Highly experienced in dealing with Personnel & Corporate Online Reputation Management projects.